Marketing Campaign James meacock
JUST WANNA
make the
world
dance Jessie J, Price tag
Pitch and Sync: a small company with well established dreams of achievable world domination. This originally indie company has a deep background in music and the vast majority of its staff have come from musical backgrounds. P&S have a young image but maintain sophisticated design solutions and music choices with in advertising. There for a new campaign to market them as a global brand must emulate the values they portray through a youthful image but also entice new clients in an exciting way. Without music the world would be a very quiet and dull place and who would like to live in that kind of place? Music can change our perception of a place, person or feeling. So with the right music everyone can be drawn into a campaign and relate to products featured. Music can express a feeling and idea so well but when paired with the right image the feature becomes even more powerful sheer advertising perfection and that is the goal with Pitch and Sync, that and world domination.
- Amsterdam -
INVASION The easiest way for people to know where you are coming from is to speak in your natural accent. Failing that some hearty visual iconography achieves such desired effect. The traditions of Amsterdam dictates that everyone there wears clogs, sniffs tulips and above all lives in a windmill. A slight exaggeration but an interesting misconception. Stemming from the idea of world domination comes this idea, the Amsterdam invasion. This idea grew from the Gorillaz Feel good inc. video featuring a flying windmill. These modified models come with blades embedded with speaks so that as they float about the world they fill the streets of the nation with an exciting new sound. In doing such will make a regular Monday morning seem so much brighter and a new silent product sing to an everyday consumer.
Let's turn forever
you & me Gorillaz, feel good inc.
MR
please tell us w This aspect of the campaign draws upon the idea of raising peoples spirits and the say ‘every cloud has a silver lining’ these harmless cheerful looking clouds pick up the dull mundane and everyday aspects with brightly coloured headphone as lures, similar to fishing. These headphones draw people into the ideas of Pitch and Sync and giving them the clarity of advertising through music. In this cloud P&S make an individual shine and sparkle having their own spirit visually displayed on the outside. This is a visual metaphor for what this revolutionary company can do for a business and a product. The bright colours again play a with a younger market while still appealing a company wanting to be heard as well as being seen through the appealing candy shop plethora of colours and a general idea of smiling and making the world dance to a sound that we can all appreciate. The P&S experience is guaranteed not to hurt but it will leave you with a serious tingling sensation. This sensation will heighten your senses and help you feel the beauty in music and how it makes the world such a better place. It is also known to enhance deep personality which shows through the exterior
Personality
R BLUE SKY
why you had to hide away for so long E.lectric light orchestra, mr blue sky
Drop beats not bombs All of the greatest minds in music John Lennon, Jimmy Hendrix etc have alwas believed that music helped the soul and could melt hearts, there are more songs about love than any other emotion in the world. So why not use the power of love to combat some of the hate in the world? Our voices are our weapons and a giant amp our shield. Perhaps our words hurt people a times but a kind word or a seductive whisper can alter any aspect of our relationships with anyone for the better. Kind words with a nice melody or a declartion of love with a beat is what draws humans to a sound. That is why we have billion pounds invested in the music industry. That kind of power in advertising can only be postive if used correctly, which Pitch and Sync do ever so perfectly.
passion
(A passion for both music and advertsing bring you the best possible result in a campaign)
THE WORLD & making it brighter We live on possibly the most interesting planet in the universe we have had so many accomplishments with in the human race. It’s hard to pin point what makes us so diverse at people be it a genuine human soul or genetics but in this vast spanning galaxy we must all find a way to be united. Through music we are all united examples include gestures such as Lady Gagas monsters claw, featured heavily during her monster ball tour. People do this to identify other ‘little monsters’ and that is what unites them and gets them through life knowing they were born this way and connected through the lyrics and sounds of a musical icon.
Just put your paws up, because you we born this way lady gaga, born this way
The Universe & conducting it in harmony With Earth safely spinning in harmony perhaps its time to set sights on a higher level and make the whole universe move to a similar exciting rhythm. Completing the goal of world domination and campaigns being heard galaxies over and informing the world of what is going on.
Londons blowing up With London being in many ways the centre of many peoples universe. It could be vital to invest in advertising and growth as a company there in order to begin expansion and offices across Britain and expansion beyond Amsterdam towards Europe. Using the iconography, of pieces say the London eye and transforming it into a fire work to express the vibrant colour of the cities rural culture and the deep roots of both music and brand spending power so naturally it seems the most logical place to seek cliental and in order to achieve a higher client base across the United Kingdom and Europe.
- london -
Katy perry, firework
Baby you're a
firework
Modeboy