Modern Cat Fall/Winter 2019

cat

Stressed Cat? Problem Behaviour? How to Harness the Power of Pheromones

The lifestyle magazine for modern cats and their companions

FALL· WINTER 2019/20

Let’s

HOW TO

Play!

Toys to

Catify Your Home

Thrill Your Cat p28

Must-Dos for a Happy Cat

Want it!

Stylishds Capt2F2 &in76

Cats & Yoga moderncat.com DISPLAY UNTIL JAN 31 ‘20

$6.95

p24

Play: Are You Making These Mistakes?

Giveaways!

CBD & Your Cat Cool Cat Ladies

p16 + 74

Must-Read Cat Books!

Celebrity Cat Influencers: Meet the New Breed of Feline Superstars (Nala! Cole & Marmalade!)

VOL 8

NO 2

PHOTO LEFT BRIANNE WILLS PHOTO RIGHT © 2019 BY KITTEN LADY, LLC ©2019

BY ANDREW MARTTILA, AND ©TIARA IANDIORIO.

FALL/WINTER 2019/20

cat

72 FEATURES

74 35

In Memorium Wonderful ways to remember a cherished cat.

24

How to Play With Your Cat Correctly It’s all about triggering the seeking circuit.

BY MIESHELLE NAGELSCHNEIDER

36

Purrfect Presents A gift guide for cats and cat lovers.

30

Grieving the Loss of a Cat How to cope with the passing of a beloved pet.

76

Cat Lady Must-Haves Our current faves, finds & obsessions

BY TRACEY TONG

40

Feline Superstars A look inside the new breed of celebrity cat influencers.

BY DARCY MATHESON

60

Catify Your Home With These Must-Dos for a Happy Cat!

68

Therapy Cats Though less common than their canine counterparts, therapy cats are making a tremendous difference in the lives of challenged children and lonely seniors.

BY VIVIEN FELLEGI

THE GOODS 22

Cat-tastic Décor Get cozy with these interior solutions to thrill both you and your cat.

28

It’s Play Time!

Toys to delight every type of cat.

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F AL L · WINTER 2019/ 20

BODY & SOUL 46

Cats & Yoga

50

Is CBD Right For Your Cat?

54

Shelter Wish List: Donate Items Found Around Your Home To Help Cats in Need!

50

CAT LIFE 18

We’re giving it away!

We’ve got cool cat stuff—from fun neon litter to an awesome cat tree—up for grabs. Turn to page 18 to see what you can win.

In USA: MODERNCAT (ISSN 1929-3933) Volume 8, Issue 2. Published semi annually by Modern Cat Inc. at 142 Churchill Drive, Newington, CT 061114003. Postage paid at Hartford, CT and additional offices. POSTMASTER: send address changes to Modern Dog, PO Box 310402, Newington, CT 06131-0402.

PHOTO RIGHT CHRIS POOLE

14 57

The Man Who Took 90,000 Cat Photos Meet the photographer who elevated feline portraiture to an art form.

62

This 26-Pound Cat Has Found a Home!

“Big-boned” shelter cat with forlorn face finds his forever home after over 3000 people apply to adopt him.

64

Catrepreneurs These entrepreneurs turned their passion for pets into thriving businesses.

66

Are You Petting Your Cat Right?

If your cat avoids your touch or “randomly” attacks, you’re doing it wrong.

40 72

Cool Cats Forget crazy. This gorgeous new book showcases cool cat ladies, deftly turning stereotypes on their head

74

Connie’s Book Club Curl up with a good cat and a good book. Editor-in-Chief Connie Wilson’s current must-reads.

80

Adopt Me! Looking for love? Wilbur is looking for a forever home and may just be your soulmate.

REGULAR FEATURES 6 Editor’s Letter 8 Contributors 10 Stuff We Love 12 The Scoop 20 Photo Contest 77 Marketplace

20

So Cute!

COVER CAT This issue’s spunky cover cat was photographed by the amazing Shaina Fishman, a New Yorkbased commercial photographer specializing in capturing the personalities of pets.

Inset photo of "Kitten Lady" Hannah Shaw photographed by Andrew Marttila.

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10

Social icon

Circle

EDITOR'S LETTER

Only use blue and/or white.

For more details check out our Brand Guidelines.

OUR READERS WRITE

CONNIE WILSON WITH DAO DAO, PHOTO TANYA KING

Our Cat-mmunity

this!

Paw-some Articles

“Whiskey reading up on how to make a diy indoor garden”—Stefanie Reynolds

I

can’t tell you how proud I am of this smart, kind, cool, and just all around amazing ‘cat-mmunity’ we’ve built. Every single day, the Modern Cat team is inspired by you (and our cats, of course!) to uncover the best of everything feline-related, from the most inspiring, heartwarming stories to the coolest cat furniture, the wildest cat toys, and the most beautiful home solutions, along with cuttingedge wellness, cat psychology, and so much more.

In this issue, feline behaviour expert Mieshelle Nagelschneider explains why your cat won’t play (plain and simple: you’re doing it wrong—p 24), we help you get started with CBD for your cat (naturally reduce pain and anxiety—p 50), dig into how pheromones work and how you can harness them to help your cat, explore the rise of Instagram celebrity cats, and much, much more. Of course, the issue is also packed with adorable cats, life hacks, must-have cat finds, giveaways of awesome cat stuff, tips for the ultimate catification of your home, and a whole lot more. If you're not already, be sure to follow us on social media for a day-brightening dose of cats, and sign up to receive the free weekly Modern Cat newsletter, delivering the very best cat content straight to your inbox—think contests, lol-worthy cat videos, and way more. Sign up at moderncat.com/newsletter! We hope you love the issue.

“My mommy says all of her fellow catloving humans need to read Modern Cat!”—Rosie Cotton & Yaunna

With much love,

Love It!

Connie Wilson, Founder, Publisher, and Editor-in-Chief

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F AL L · WINTER 2019/ 20

“Oliver expressing how much he loves Modern Cat magazine!”—Lisa Cech

cat

C ON T R IBUT OR S

F A L L · W I N T E R 2 0 1 9 / 2 0 VOL 8

This issue’s striking cover cat was shot by the supremely talented Shaina Fishman, a New Yorkbased commercial photographer specializing in photographing domestic animals both in studio and on location. Shaina started out photographing her family pets in St. Paul, Minnesota, then went on to study commercial photography at Syracuse University and work with some of the best fashion photographers in the industry. For almost 13 years, she traveled the world working as Peter Lindbergh's digital tech. Fashion photography still influences her work today, a hallmark seen in her modern, playful images that capture the personality of her animal subjects.

NO 2

Publisher

Modern Cat Inc. Editor-in-Chief

Connie Wilson Editor & Creative Director

Jennifer Nosek Design & Production

Hayley Schmidt Affiliate Development & Digital Marketing Manager

Nicole Ephgrave Social Media & Marketing Strategist and Copywriter

Alice Sewell Sales & Marketing

Linda Helme, Milena Braga Copywriter & Subscription Coordinator

Kyrsten Downton Comptroller

Cecilia de Roca Chan, CPA, CGA Accounting Services & Subscription Services

Vicki Szivos Sales & Marketing Assistant

Georgia Riddle-Olsen Audience Development Intern

Yaunna Sommersby INTERESTED IN SUBSCRIBING? Give us a call at 1-800-417-6289 or subscribe online at moderncat.com/subscribe

Michelle Simpson is a professional illustrator and designer who has also worked as a concept artist on kids’ cartoons such as Ollie: The Boy Who Became What He Ate and Tee and Mo. Nature and animals, including her two very dog-like Tabby cats, Freddie and Sushi, often inspire her work. Turn to page 24 for Michelle’s terrific illustrations for “Triggering Your Cat’s Seeking Circuit” and find out if you’re playing with your cat wrong!

Advertising inquiries call (866) 734-3131 In Canada: MODERNCAT (ISSN 1929-3933) Volume 8, Issue 2.

Published semi annually by Modern Cat Inc. at Suite 202–343 Railway St, Vancouver, BC Canada V6A 1A4 POSTMASTER: send address changes to Modern Cat, Suite 202–343 Railway St, Vancouver, BC Canada V6A 1A4 In USA: MODERNCAT (ISSN 1929-3933) Volume 8, Issue 2.

Published semi annually by Modern Cat Inc. at 142 Churchill Drive, Newington, CT 06111-4003.

Postage paid at Hartford, CT and additional offices.

POSTMASTER: send address changes to Modern Dog, PO Box 310402, Newington, CT 06131-0402.

PHONE

(604) 734-3031 OR

TOLL FREE

(866) 734-3031

The publisher is not responsible for unsolicited manuscripts, images, photographs or other materials. By accepting and publishing advertising the publisher in no way recommends, guarantees or endorses the quality of services or products within those advertisements.

Toronto, Ontario-based illustrator Martha Pluto loves to experiment with both traditional and digital mediums. Her work frequently features reds, yellows, and blues—the latter especially appropriate for her beautiful, moving illustration for this issue’s story on grief (p 30). Though Martha is currently the caretaker of plants, she captures the sorrow of saying goodbye to a beloved cat, an experience altogether too many of us are familiar with.

8 moderncat

(604) 734-3131 OR TOLL FREE (866) 734-3131

FAX

F AL L · WINTER 2019/ 20

Copyright 2019/20 by Modern Cat Inc. All rights reserved. No part of this publication may be reproduced by any means, electronic or mechanical, including the Internet or photocopying without the written permission of the Publisher. Modern Cat and its logotype are the trademarks of Modern Cat Inc. Modern Cat is published two times a year. Two-year subscription prices: Canada $18CAD, U.S.A. $18USD, foreign $45USD. Subscription orders and customer service inquiries should be sent to Modern Cat Subscription Services, Suite 202–343 Railway St, Vancouver, BC Canada V6A 1A4

PRINTED IN CANADA

www.moderncat.com Publications Mail Agreement Number 42496543 We acknowledge the financial support of the Government of Canada. Nous reconnaissons l'appui financier du gouvernement du Canada.

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Stuff We Love

BO

%

1 My cat being the social butterfly she is, always interacts with guests when we have parties.

Therefore I want her to look her best and luckily, I found this beautiful Amber Peony Flower Crown from Whiskers n Claws. Handmade with silk flowers and ribbon, my cat is always party ready and she can even repurpose it as a collar!—Yaunna (From $17, whiskersnclaws.com)

BN

2 I didn’t know what I was going to do when my cat started getting itchy skin and completely lost her appetite. Luckily, I found the Pet Intolerance Test from 5Strands Affordable Pet Test. All I had to do was mail them a few strands of my cat’s fur and they promptly sent back a detailed list of her food allergies and intolerances. Once I removed those ingredients from her diet, she was back to her old self!—Linda (from $144, 5strands.com)

^

3 Add a bit of quirk and adorableness to your home with this cute and funny Cat Paws for Claws print by Sara England Designs for Anything Dogs. If you’re a cat lover, this is a purrfect addition to your kitchen, home bar, or beach house décor—love it!—Cecilia (from $42, anythingdogs.com) 4 I just love playing with the exciting Bounce ‘N Spring toy from Prevue Pet Products! It includes a scratching post and dangling plush balls to swat at and always activates my play and hunting instincts.—Matilda the cat ($20, prevuepet.com)

BM

5 We want to make sure our cats are getting the best possible diet so they can lead healthy lives. Longevity Raw Wholesome Turkey Cat Food has yummy and nutritious ingredients and a taste your cats will love.—Georgia ($16, drbslongevity.com) 6 My Persian cat Isolda has respiratory issues and I couldn’t believe how much her symptoms decreased since using the Cat Breathe/Allergy Combo Pack with Collar Diffuser from Essential Herban Pet Life! Made with 100% pure therapeutic grade essential oils, this set is a must try for any cat with allergies or breathing problems.—Milena ($24, essentialherbanpetlife.com)

&

7 VetRx for Cats and Kittens by Goodwinol is my go to product for treating my cat’s allergies.

These handy nasal drops quickly reduce congestion and can also help lessen symptoms caused by respiratory ailments so that my cat can breathe easy again.—Nicole (from $8, goodwinol.com)

BL

8 Cats love cozy hiding places and their humans love cute decor! The Armarkat Cat Bed Tent is an adorable way to keep your cat comfortable and your home stylish.—Vicki ($60, armarkat.com) 9 My cat looks super stylish in her Sweet Pickles Designs’ bow ties! Kitties are spoiled for choice with over 100 designs to choose from, ranging from polka dots and florals to adorable flamingos and love hearts. The classic The Boss Is In red bow tie is a purrsonal favourite!—Alice (from $7, sweetpicklesdesigns.com) 10 The Modern Cat feline test team absolutely LOVES Snappy Tom’s tasty human-grade line of Naturals cat food. Made with real fish and no grains or additives, your cat can enjoy 5 fish-tastic flavours, from sardine and salmon to tuna with whitebait and crab—yum!

—Connie ($2, snappytom.com)

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11 My meowmy was not happy when I started getting bad breath but then she found this awesome Pet Dental Water Additive from OxyFresh. She simply adds it to my water each day and it effectively cleans my teeth, protects against dental issues like plaque build-up, and most importantly, keeps my breath fresh!—Leo the cat ($16, oxyfresh.com) 12 If you’re interested in taking your cat for a walk, you need the Kitty Holster harness! This comfortable and stylish harness features ultra-strong Velcro closures to keep your cat secure while they safely adventure in the great outdoors!—Jennifer ($30, kittyholster.com) 13 My poor cat suffers from cat acne but his symptoms have been significantly reduced since using Vetericyn’s Feline Antimicrobial Facial Therapy. This gentle formula effectively helps heal cuts, sores, and irritation around the eyes and mouth to make your cat feel 100 percent again!—Kyrsten ($13, vetericyn.com)

*

ANYTHING DOGS PHOTO © SARA ENGLAND DESIGNS

Modern Cat staffers’ picks of the litter!

GRUMPY CAT’S LEGACY: A Tribute to the Grumpiest Cat

T

he world undeniably lost an icon when Grumpy Cat, the Internet’s favourite frowny faced feline, passed away earlier this year. She was just seven—and a cat, at that—but her cultural impact was tremendous. Grumpy Cat’s caretakers Tabatha Bundesen, her brother Bryan Bundesen, and her daughter Chrystal Bundesen, announced Grumpy Cat’s passing on May 17th in a heartfelt message addressing the cat’s more than 12.4 million followers.

Grumpy Cat died peacefully at home “in her mommy Tabatha’s arms” from complications from a urinary tract infection that “unfortunately became too tough to overcome,” despite care from top professionals and her loving family.

“We are unimaginably heartbroken to announce the loss of our beloved Grumpy Cat,” Tabatha and her brother Bryan wrote. “Besides being our baby and a cherished member of the family, Grumpy Cat has helped millions of people smile all around the world—even when times were tough. Her spirit will continue to live on through her fans everywhere.”

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Grumpy Cat wasn’t actually grumpy. She was born with feline dwarfism, which was responsible for her perma-frown and small size of less than five pounds. She shot to internet stardom in 2012 when Bryan posted a photo of the seemingly unhappy cat to Reddit. In just 48 hours, Bryan’s post had over a million views and parodies were popping up everywhere.

Grumpy Cat was born.

The million views in short order became a million-dollar brand valuation with Grumpy Cat achieving household name recognition. There were endorsement deals (Friskies; a television commercial for Honey Nut Cheerios), talk show appearances (Today; Good Morning America), a Lifetime movie, merchandise, and even a “Grumppuccino” coffee drink.

Tabatha says she “never could have imagined” her cat would become so famous. She says Grumpy Cat, whose original name was Tardar Sauce (Tabatha’s then-young daughter Chrystal spelled the cat’s name), wasn’t grumpy at all, but a sweet cat who never scratched the furniture, loved to be pet between her eyes, and lived happily with her family.

“It’s really awesome just knowing that Grumpy Cat brings smiles to so many faces all around the world,” Tabatha said of her cat.

R.I.P. Grumpy Cat. Your legacy lives on and you will be missed by many.

PHOTOS GRUMPY CAT

R.I.P. Grumpy Cat, you are missed by many

THE SCOOP

Cat Life

Hacks

Readers share their best cat tips, from the easiest way to pill a cat to scratching solutions.

Bought some cheap door mats, sprayed them with natural cat nip, and placed them around the house—our cats have never scratched the furniture. We have had three cats in total who have all loved their door mats. We even bought Christmas themed ones so we can change them to suit the season.—Debi Lou

Start harness training in the house for short amounts of time. Once they’re comfortable, start extending it to walks around the yard.—Jessica Keto

Hide pills in liverwurst. And for those high pee-ers use a Rubbermaid tote with a lid and a hole cut out in front.

They are taller than any other litter box on the market.—Ramona C Ruhf

To save our new rugs from kitty scratching I bought a $10 rug and rolled it up backwards. They love to scratch it and my new rugs are safe.—Carla Kilgo

For those old school cat carriers: Turn your cat around backwards. With one hand underneath your kitty on its abdomen, slide him bum first into the carrier. Works every time!

—Shannon Robertson

Start Young We started trimming our cat’s nails weekly when he was a kitten with regular nail clippers. It’s so routine to him now that he actually enjoys it.—Lisa Cech 14 moderncat

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Apply liquid meds and supplements on top of foot. They will groom it off.—Alexandra Heep

Try This!

Honeysuckle instead of catnip, Zylkene for stressful travel.

—Jennifer Carter Honeysuckle wood is a natural, fun alternative to cat nip that most cats totally adore—they love smelling, holding, rubbing, and even drooling over it! Order it from the honeysuckle experts at TheCatHouseInc.com.

THE SCOOP CAPTION THIS!

CARTOONS © 2019 BY DAVID JACOBSON

Test your "funny." Create a caption for this cartoon and submit your entry at moderncat.com/cartooncaption. The most comic captions will be published in the next issue.

Tiny Kittens in the Big World

And the winning captions from last issue are…

Did you know that being groomed with a toothbrush reminds orphan kittens of their mothers’ tongues and helps them feel safe?

It’s almost more cuteness than we can handle: Kitten rescuer and New York Times bestselling author Hannah Shaw’s adorable and inspiring new book, Kitten Lady’s Big Book of Little Kittens, follows foster kittens just a few days old, palm-sized and their eyes still closed, on their journey to adoption. Orphan-kitten care facts accompany heartmelting photos and playful doodles. Hannah, also known as Kitten Lady, shows how to help these tiny, vulnerable kittens grow up, find homes, and become happy adult cats.

“The best part of fostering orphan kittens is witnessing the profound transformation that occurs when you provide them with love and care!”

Hannah enthuses. “There's nothing better than the celebration of a kitten's adoption day, and the feeling that you've made a lifelong impact for that cat.”

“My mission is self-replication!” says Hannah, whose books, videos, and workshops have reached millions.

Though she’s personally raised hundreds of kittens in the past 10 years, she says, “I hope I’ve saved many, many more kittens than I’ve raised.”

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“So a laser pointer, a sardine, and a ball of yarn walk into a cardboard box...”

SUBMITTED BY JENNIFER YAMANUHA

RUNNER-UP CAPTIONS “Give it up for our first act on Open Mice Night…”

SUBMITTED BY RIE COSENTINO

“No surprise, tonight these jokes are gonna be cheesy!”

SUBMITTED BY TOBY ERIN COLLINS

"Uh, so, this cat walks into a bar...."

SUBMITTED BY CHRISTINE POMETTA

“And this is why I think my agent is trying to kill me...”

SUBMITTED BY JOSEPH DEWAN

PHOTOS © 2019 BY KITTEN LADY, LLC ©2019 BY ANDREW MARTTILA, AND ©TIARA IANDIORIO.

Irresistible how-to illustrates what you can do to help the tiniest felines: orphan kittens

ENTER TO WIN

We’re giving it away! Enter to win fabulous giveaways October through March. Go to moderncat.com/giveaways to enter! Lucky readers will win every two weeks.

october

november

1st-14th

Win 1 of 15 two-year subscriptions to Modern Cat magazine, chock full of helpful articles, heartwarming stories, and so many cute cat photos!

15th-31st Win 1 of 6 $50 gift cards to The Organic Companion!

Each entrant will receive an automatic $5 coupon!

december

1st-14th

Win 1 of 2 Shark Cat Ball beds from The Cat Ball! This special edition bed is the perfect place to chill and play! Made in the US.

15th-30th

Win a Fresh Element Mini automatic pet feeder from Instachew and feed your cat from anywhere and at any time!

january

1st-14th

Win 1 of 4 Kitty Litter prize packs containing 6 bags of litter each from Neon Litter! Available in a range of fun colours, this awesome litter will have your cat raving!

15th-31st

Win 1 of 10 Indoor Hunting Feeders from Doc & Phoebe!

Cater to your cat’s instincts while they hunt for their food!

february

1st-14th

Win 1 of 3 prize packs from AmazinglyCat.com! Includes a bird drone toy for cats, a pair of grooming gloves, a cat fountain, and more!

15th-31st

Win one of Amarkat’s Classic Cat Trees, the A8001! This tree holds up to 80 lbs., making it perfect for several cats. And, it's Cat Daddy Approved by Jackson Galaxy!

march

1st-14th

Win 1 of 4 feline prize packs from Pure and Natural Pet! Includes a Feline Ear Cleansing System, Tearless Cat Shampoo, and Waterless Foaming Organic Cat Shampoo.

15th-29th

Win a Lucky Dog Animal House Catio Enclosure that allows your cat enriching, safe and secure outdoor time.

1st-14th

Win 1 of 2 test kits from 5Strands Affordable Pet Testing! Create a healthier lifestyle for your pets by discovering and managing their food intolerances and environmental allergens.

15th-31st

Win 1 of 12 FurZoff, the new and better way to remove pet hair from your home and vehicles.

Made in USA of 90% recycled material, it’s 100% durable!

No purchase necessary to enter or win. Beginning October 1, 2019 at 12:01 AM (PST) through March 31, 2020 at 11:59 PM (PST), enter each day at moderncat.com/giveaways. Each biweekly giveaway ends at 11:59 PM (PST). Every two weeks, the specified number of winners for that giveaway will win the prize featured in the giveaway calendar (ARV: $200). Odds of winning depend on the number of entries received. Contest is open to legal Canadian and US residents 18 and older as of date of entry. Void in Puerto Rico and where prohibited by law. Giveaway subject to complete official rules available at moderncat.com/giveaways.

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INSET PHOTO: FRANKIE SUBMITTED BY DENNIS

s y a w a e v i G t a Gre

R E P SU PHOTO CONTEST WINNERS !

E CUT wombat

sebastian

fig

nikolai

mandu

trout

luna

woodstock nora & flossie rumple

monster girl

kai

jordan

ringo

wilbur

winnie mac fiona

oliver

pepper

oreo

kai

Gatsby Think your cat ought to grace the pages of Modern Cat? Upload your cat's photo at moderncat.com/photocontest.

Not only will he or she be entered to be our Cat of the Week, but a selection of the photos entered will appear on these pages!

bast

wyatt

Khloe Katdashian

113

$

Does your cat have a silly habit of hiding in your shoes? They would probably love to cuddle up in this adorable fleece-lined Sneaker Cat Bed from Napping JoJo. nappingjojo.com

69

$

Have a fierce kitty in your home? The durable, versatile two-in-one Arty Cat Scratcher from P.L.A.Y. is perfect for keeping your couch safe and cat occupied. petplay.com

CatTastic Décor Interior solutions to thrill both you & your cat

350

$

The Cube from Mjau Home is not just a cute side table, but it’s totally catified! Featuring a replaceable scratch pad, comfy cushion, and peek-a-boo play window, you and your cat will be able to relax at home in style! mjauhome.com

99

$

It’s Shark Week every week with this insanely cute Great White Shark Cat Bed from The Cat Ball!

This toothsome bed is irresistible to cats—the perfect place to play and chill! thecatball.com

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209

$

Cats love being able to climb and lounge around! The Armarkat Classic Cat Tree B7701 has a fleece covering, perches and ramps for your cats to enjoy. Plus it's Jackson Galaxy approved! armarkat.com

BEHAVIOUR

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How To Play with Your Cat Correctly It’s All About Triggering the Seeking Circuit

By Mieshelle Nagelschneider

Cat behaviourist, international cat behaviour scientist, and author of The Cat Whisperer

Illustration by Michelle Simpson

There’s something your cat really wants when it plays and it’s not what you think.

Many cat owners come to me perplexed as to why their cat shows no interest with any of the cat toys they’ve purchased for them. They’ve tried every toy on the market, they’ll say. Catnip toys, rattle and crinkly balls, feather wands, and a long list of battery-operated toys, but still their feline is disinterested. Their cat either shows minimal interest or is completely oblivious to the owner standing in the middle of the living room putting on a show with some of the highest-rated cat toys on the market.

The cat owner will tell me their theories—oh, she used to be an outside cat and just can’t be fooled with feathers on the end of a wanded toy. Others think the reason is their cat is old, lazy, or never learned how to play.

During a cat behaviour video consultation, one cat owner explained to me that she had tried everything to entice her 18-year-old Siamese cat into playing, but nothing worked. During the consult I had the owner pick up a wanded cat toy she already had, instructed her on what to do, and within five seconds the cat leapt off the back of the sofa onto the toy. The owner was speechless and elated. This is not an unusual story.

Even this savvy cat owner hadn’t yet tried everything to entice her cat into playing— there was one thing she had left out all these years and it was the one thing her cat wanted most.

Cats Kill to Live, But They Also Live to Hunt “Stalking and catching prey, or its bloodless equivalent, is crucial to your cat’s happiness and to both remedying and preventing behaviour issues. It’s the same with humans: Exercise reduces our anxiety, irritability, and other behaviour issues, and increases our mental alertness and feel-good brain chemicals, and our longevity”.

—Excerpt from cat behaviour book The Cat Whisperer (Random House Publishing)

Your cat is instinctively a skilled hunter, but what does your cat really want when he’s “hunting,” aka playing with his toys? It’s important to take into consideration your cat’s wildcat instincts. Out in nature the actual catching of the bird or mouse can take the cat only a few moments, but what happens the rest of the time? If you observe hunting behaviour in both wildcats and domestic house cats, in typical scenarios, there is quite a bit of foraging and stalking that takes place prior to catching the prey.

In fact, a 10-minute hunt can consist of nine minutes and 45 seconds of searching for and stalking the prey, and 15 seconds of capturing it. Once the prey is caught, cats enjoy releasing it so the prey will scamper off and hide and the cat can then seek it  moderncat.com

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ILLUSTRATION MICHELLE SIMPSON

out again. This catch and release behaviour is often repeated over and over again and it’s done for the same reason cats will sometimes bat their toys under the sofa (and you thought this was by accident!). This is the secret of all secrets your cat wants you to know when it comes to cat toys: the excitement of the chase is important, but it’s the seeking out where the prey (or toy) is hiding that is the most important. Your cat wants the prey to disappear so that he can experience the best feeling, known as the seeking circuit, which fires in the reward area of the brain when the cat searches for prey they cannot see.

It’s time to get all those forgotten toys out and trigger the best feeling for your cat—the seeking circuit!

How to do it: »» It’s best to use a wanded toy that you can maneuver for your

cat because you will be hiding whatever toy attachment is on the end (mouse, bee, bird, feathers) out of your cat’s sight at different times throughout the play session.

STAFF FAVE: “My fluffy companion, Beavis, goes crazy for the Rustlin' Winged Bug Teaser from Rompi Catz. It mimics the sounds of a bird's fluttering wings, supplying hours of action-packed playtime!

—Hayley ($10, rompicatz.com)

»»

Begin maneuvering the wand toy through the air and across the floor. Approximately every 30 seconds or so (don’t get

too hung up on the amount of time because in nature this is very random), drop the attachment behind the sofa, ottoman, coffee table, other side of the bed, or empty box.

»»

Jiggle the wand so the “prey” makes noise in these hidden locations. You want your cat the hear the prey, but not see it. This is the key and what triggers the seeking circuit which is the feeling your cat is after and what really gets the feel-good brain chemicals flowing. Do this anywhere from 10 seconds to three minutes before making the toy visible to your cat, letting him capture it if he desires. He may even beat you to it and seek out the prey before it reappears.

»»

Repeat this ‘hide, reappear, and catch’ sequence over and over again throughout a 5, 10, or 20-minute play time. If you only have 3 minutes to play with your cat, triggering his seeking circuit will make the most out of the short play time.

»»

It’s perfectly fine if your cat doesn’t attempt to catch the toy each time. Many cats need more seeking circuit enticement before they attempt to capture the toy. Remember, wearing your cat out physically is only part of the hunt. The mental calculating, stalking, and seeking out the “prey” are additional elements needed for the most fulfilling hunting experience.

Have you ever watched your cat tuck himself behind the sofa, popping his head out every so often? If the stuffed catnip toy in the middle of the living room won’t run off and hide, cats will simulate the scenario on their own by hiding themselves, making the toy “disappear” and thereby creating the seeking circuit effect. Those clever cats! 

You can watch cat behaviorist Mieshelle Nagelschneider on National Geographic. An acclaimed, New York Times-noted feline behaviour science author, Mieshelle founded The Cat Behavior Clinic in 1999 and conducts consultations remotely throughout the United States and in over 30 countries. You can schedule a consultation with her through thecatbehaviorclinic.com

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COOL STUFF

It's Play Time!

Toys to delight every type of cat

65

$

Awaken your cat’s hunting instincts with the Furious Mouse from EnRoutePets! Your cat will have the best time chasing this remote control mouse that even features a moveable tail and produces squeaking sounds to mimic live prey. If you cat is a night time play enthusiast, the mouse lights up making it easier to see! enroutepets.com

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You’ve always been told to never play with your food, but now you and your cat can!

This deliciously adorable Munchiecat Catnip Sushi Deluxe toy set will keep your cat active and healthy. munchiecat.com

20

$

Watch your kitty go crazy for the Katapult from KuhleKatz! This interactive toy features a catnip infused mouse on a spring that bounces around mimicking real prey for your cat and if the mouse is “hiding” inside the Katapult, a peek-a-boo window means your cat can still bat and play! kuhlekatz.com

20

$

Wanting an innovative feeding solution for your cat?

Doc & Phoebe’s Indoor Hunting Feeder will ensure your cat gets to harness their natural instincts and hunt, catch, and play with several small meals a day. docandphoebe.com

180

$

48

$

With the Flying Bird Drone from Amazingly Cat, it’s like there is a fun bird for your cat to watch, chase and catch right in your home! Easily fly it around the house and watch your cat play and hunt to their heart’s content. amazinglycat.com

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The best gift for play obsessed kitties, The Ultimate Cat Fishing Box will have your cat jumping for joy! Featuring 2 fishing rods with a range of fun attachments from bird to shrimp toys, Tiger Grass catnip, a laser, and more, whichever cat gets this is one very spoiled and happy feline! (Each item can also be purchased separately) christhecat.com

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Grieving the Loss of a Cat Coping with the passing of a beloved pet

By Tracey Tong | Illustration by Martha Pluto

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amona and Petunia. Petunia and Ramona. That’s the way it was for nearly two decades. To say Ramona Reyes and her longhair Calico cat, Petunia, were inseparable was an understatement. Her family and close friends rarely saw one without the other (Ramona had a cat carrier and a leash that allowed her to take her cat everywhere). Petunia was a beloved companion and a constant source of friendship and support in the Jacksonville, Florida, resident’s life. Ramona was just 12 years old when she got Petunia; her cat saw her through her parents’ split, her own marriage and subsequent divorce, a second marriage, a miscarriage, and the birth of her first son.

When Petunia passed away at the age of 19, two years ago, Ramona was inconsolable for weeks. “I knew she was older and had a great life,” said the mother of two, “but when she died, I could literally feel the hole she left in my heart. For a week, I couldn’t eat and could barely sleep. I lost weight and my eyes were swollen shut from crying so much. My partner was willing to do anything to help me and asked if I wanted another cat. But I can’t even imagine doing anything like that anytime soon.”

Ramona isn’t alone. Many cat owners have their pets for more than 15 years, and for a lucky few, closer to 20. Many literally grow up alongside their cats, which have seen them through childhood, school, first jobs, and relationships. But what happens when an animal—which is more like a family member and a best friend than anything else— passes away?

“When a beloved animal dies it can be devastating, overwhelming, and unfathomable,” says Nancy Saxton-Lopez, a New Jersey-based social worker, psychotherapist, speaker, trainer, and coach who has had a private psychotherapy practice with expertise in bereavement, specifically companion animal loss, for 30 years. “The emotions we feel are the same as any loss—but magnified,” she says.

“The human-animal bond is unique,” continues Nancy, who leads a Companion Animal Loss Support Group at St. Hubert’s Giralda, a humane welfare and education organization in Madison, New Jersey, and published The Pet Loss Companion: Healing Advice from Family Therapists who Lead Pet Loss Groups.

That connection is also something Steve Moeller, co-founder of the first Grief Recovery Method Support Group over 35 years ago, has witnessed firsthand.

“The only time I ever saw my father cry was after the death of his cat that he loved dearly,” says Steve. “My parents had gotten Tiger after all of us children had graduated and moved away from home. Tiger had bonded with my father and was constantly at his side.”  moderncat.com

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Tiger died from severe kidney problems. “To say that my father was devastated is an understatement,” says Steve.

“My father was a scientist and, by nature, was fairly stoic most of the time, but the death of Tiger took an emotional toll on him such as I had never seen before.”

responsibility for another living creature. Cats also soothe us, calm us, and help us live in the moment.”

The loss can really be a shock, especially if a pet owner had this animal for many years, says Liz Teal (née Eastwood), the author of Soul Comfort for Cat Lovers: Coping Wisdom for Heart and Soul after the Loss of a Beloved Feline and the publisher of NaturalCatCareBlog. com. “What’s unique about cats we’ve bonded with for years is that they’re an intimate part of our everyday life.

Because they’re there every night and day, by the time they pass we’ve often accumulated more time with them than we have with individual friends. Even family members are unlikely to be with you that consistently.”

“The bereaved may feel they have lost part of their body,” says Nancy—just like what Ramona described after the passing of Petunia. “The waves of grief are intense and consistent. There are behavioural, emotional, cognitive, and physical symptoms during the grieving process,” she says.

According to Steve, who is also a certification trainer for The Grief Recovery Institute and a licensed funeral director for more than 40 years, only people who have owned a pet or developed an attachment to an animal can understand the depth of the grief that can come with death of a beloved cat.

“To put it in the simplest of terms, a pet is that friend that always offers unconditional love and never utters a word of criticism,” says Steve. “They are always there for you in your moments of greatest happiness and overwhelming sadness.”

The connection people have to their animals is one not possible between humans, agrees Nancy. “These pure souls become integrated into the fabric of our lives. Their presents to us include affection, companionship, better physical health, a strong emotional connection—[they] promote social and physical activity, make us laugh, and allow us to take

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Immediately after losing a pet, Nancy likens the feelings to “a big black hole in the soul.”

“Most people never learn how to effectively deal with the grief that they encounter throughout their lives,” says Steve.

This starts at an early age, when children are taught to replace the loss, rather than how to process it and move out from under that emotional pain.

“Perhaps one of the earliest losses most of us experience is when a balloon that we are given comes loose from our hand and floats away,” Steve says. “More often than not, our parents will tell us, ‘Don’t feel bad, we will get you a new one.’ Having them tell us not to feel bad does not make us feel any better, but the message that we unconsciously absorb, as they are drying our tears, is that somehow those feelings of sadness are inappropriate, and there is always a replacement to be found for these things that we love and lose.”

The truth is that you cannot begin to fully form a new relationship until you have effectively grieved and released the emotional pain for that previous relationship that was lost, says Steve, who has mourned several pets of 19-plus years. Using the Grief Recovery Method, he grieves and completes his relationships with each pet that he loses, so that he can build a new and better relationship with 

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To put it in the simplest of terms, a pet is that friend that always offers unconditional love and never utters a word of criticism. each new pet that he might choose to adopt. “We are not replacing a pet, but rather bringing a new and different pet into our home to be loved and cherished.”

According to Liz, we are letting our cats into our hearts more than in the past, and feeling more responsible for them, which makes loss even harder. Steve says pets have moved from playing a working role in our lives, when people lived on farms and in rural settings, to a more familial role. People are also attaching to their animals more, seeing them as family members and even children.

Veterinary medicine has also allowed us to provide better care and medical support for our pets, which brings us even closer to them. “The longer the time spent in any relationship, the deeper that relationship becomes, which translates to a deeper sense of grief,” Steve says.

The grieving process takes a period of time, during which it is important to try to take care of yourself, Nancy says.

“This isn’t easy to do as you may have problems eating (not eating, or eating the wrong foods), sleeping (too much or too little), and there is no motivation to exercise. Try to put one foot in front of the other and keep going, but allow your feelings to be. Some people find solace in doing something creative, changing their routine, and being in nature.

Sometimes planning a ritual for your beloved cat is helpful.”

It is important to share grief with those who can understand and lend support through this process. “Many times, people mean well but say the wrong things,” Sandra says.

“Remember to be gentle with yourself; this is a fragile time for you. The grieving will lessen over time; it is a hard transition from being able to hug and kiss your cat to having him or her eternally in your heart. If you feel the need, you certainly can reach out to a pet loss or grief counselor.”

The services of pet grief counselors and pet loss support groups are becoming more commonplace to keep up with the demand. “The Grief Recovery Institute added a new book and grief program specifically addressing pet loss,”

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Steve says. “While we had many pet owners attend our Grief Recovery Method Support Groups in the past, the greater recognition of the emotional pain of pet loss and grief made it only sensible to offer specific programs for this form of grief.”

The death of a fur baby can be further complicated when there are real, human children involved.

Liz recommends against using euphemisms for death, while Sandra says children need to be included and informed with facts. “Depending on the child’s age, he or she may not understand what has happened,” Sandra says. “With younger children it is important to say that their cat died; that he or she can’t move, eat or hear and will not be getting up and especially that they are not responsible for the death.

Older children can be told more; that their cat is very sick and may not have a good quality of life.”

If and when a new pet should be acquired is a very individualized decision, and should only be done after you give your grief some space and time. Bereaved owners should continue to work through their grief even after they adopt a new pet. “The important thing is not to use the new cat as a way to skip the grief,” Liz says. She warns that grief can come up at inconvenient times: “many people will find they need another good cry in a car or bathroom, or on a walking break,” she says.

As Sandra puts it, grief is a journey. “Eventually, the waves are less frequent and not quite as intense. However, there are triggers that at any time can overwhelm someone again.” The important thing, says Liz, is to give sorrow the space to transform and most of all, to trust your way. “You might need to process your feelings with someone you trust, or you might need to go throw stones in a river by yourself.

Keep reminding yourself that your grief is love. That means it’s valid and important. And to avoid getting stuck in chronic misery or numbness—the only way through your grief is to feel it.” 

A Love that Lasts Forever

Wonderful Ways to Remember a Beloved Cat

Keep the memory of your cat close to your heart with an elegant memorial necklace from Pacific Urns. These pretty pendants can easily be filled with a small amount of ashes and with designs including paws, cats, and hearts, there is something for every taste.(From $259, pacificurns.com)

Honour your cat’s memory with this beautiful reminder of their loving spirit.

With a variety of colours, engravings, and lighting options to choose from, this handmade DNA Swirl Heart Memorial is a lovely reminder of your beloved cat.(From $400, crystalremembrance.com)

Remember your precious cat with a beautiful, hand crafted Cat Angel Figurine Tree Topper from Kitty Cat Art Studio.

Available in a wide range of styles, you can even send an image of your cat to create a personalized ornament. (From $55, kittycatartstudio.com)

We all want to be able to honour our pets and commemorate the time spent with them. The customizable Organics Charm from Buddies Keepsakes is the perfect way to furever remember your sweet companion. (From $180, thumbies.com)

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SPECIAL PROMOTION

Purrfect Presents Amaze your guests and serve them on this eye-popping Laurel Burch cat themed tableware.

This chic tableware is made from elegant, glossy, dishwasher safe melamine. Use code MODERNCAT10, take 10% off your total order! mythreecats.com

P.L.A.Y.’s Horizon Pet Teepees are the hide out your cat’s been scratching for! Their durable canvas fabric brings the calmness of nature indoors adding style to any room in your home. petplay.com

Give them all the bells and whistles with Armarkat's Premium Model X7805 cat tree.

This pressed wood tree features ultra-soft faux fleece and long lasting sisal scratching posts. Cat Daddy Approved by Jackson Galaxy! armarkat.com

These fun Wiggly Ball toys from Dezi & Roo mimic live prey thanks to fuzzy tails that wiggle and curl and balls that bounce, rattle, and roll, providing your cat with a simple but highly addictive playtime toy! deziroo.com

Who can resist a kitty in a bow-tie?

BellalovesAlex has over 350 bow-tie and bandana designs that your cat will love! Collars are adjustable, available in 3 sizes and feature a quick release safety buckle. etsy.com/shop/BellaLovesAlex

The Sturdi Pop-Up Kennel creates a “zone of safety” for your cat when traveling in the car. It comes with a roomy case, is available in three sizes, and requires no assembly! sturdiproducts.com

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SPECIAL PROMOTION

Purrfect Presents SPECIAL PROMOTION

Spoil your cat with the Luxury Cat Bed from Harmony Products! The unique design lends itself to a timeless elegance that will compliment any room in your home, and your cat will love it! Find it on Amazon!

Yeowww! Catnip’s newest toy! Spark kitty’s creativity with this set of three colorful toys 100% filled with Yeowww! organically grown catnip. All this delicious catnip comes encased in durable cotton twill fabric. yeowww.com

Spoil kitty this holiday season and save your sofa at the same time.

Available in neutral colors to match any décor or style. Handmade from scratch in the USA. sofascratcher.com

UKIUKI Freeze-Dried cat food is made with GMO-free, humane-grade, raw meat. Made without the use of corn, wheat, soy, sugar, or preservatives. They make for a great training treat your cat will love! amazon.com/UKIUKI

Let your cat enjoy the holiday festivities with this limited edition Gingercat house! The cute decorations are catnip filled and the roof is fitted with sisal, purrfect for scratching! Also available as a DIY kit! squarepaws.com

PURRk up your morning brew in a great cat themed mug, with over 40 original designs to choose from. Great for you and as a gift too! thePURRsonalstore.com

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SPECIAL PROMOTION

Purrfect Presents

The Cento from Mau is a handmade cat tree that includes naturally treated wooden branches and ultra-soft materials. It’s durable, cozy, and beautiful... what more could your cat ask for? maupets.com

This Wine and Cheese set

by Munchiecat is made with soft minky fabric and includes catnip, crinkle, and jingle toys to bring out your cat’s playful yet sophisticated side! amazon.com/munchiecat

Long road trip? Emergency situation? Kitty Obsession’s Emergency/All-In-One Cat Carrier is the only cat carrier that includes a litter tray, labeled pockets, food/water containers, and more! Use code PURR19 to save 20%! kittyobsession.com You don't have to have a backyard to give your cat a taste of the outdoors. Cat Solarium is the stylish open-air feline sunroom with a panoramic view. Let your indoor cat outside safely! catsolarium.com

The SUSHI SMOOSH bed takes snuggling to a whole other level! Your kitty will enjoy endless, carefree catnaps while you enjoy the ease of a machine washable, dryer friendly bed! sushicatstyle.com

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Tired of scooping, scraping and scrubbing?

Kitty Sift disposable sifting litter box offers a better litter box experience for you and your cat. Lift, sift, reuse and dispose! Simply better. kittysift.com

PHOTO @NALA_CAT

MEDIA

FELINE SUPERSTARS A look inside the new breed of celebrity cat influencers

By Darcy Matheson

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I

f you’re a cat person, the odds are that at some point you’ve tried—and failed—to take a cute picture of your pet doing something adorable. Cats are notoriously tough subjects: they’re finicky, active, and definitely have a mind of their own.

Now imagine if your paycheque that week depended on snagging that perfect shot.

“It’s not always easy. We often have to wait until they’re in the right mood to take photos,” says Shannon Ellis, whose Siamese/Tabbycross cat Nala, who she shares with Nala’s other mommy, Varisiri Methachittiphan, is now one of the most famous cats on earth, thanks to Nala’s Instagram fame.

For Shannon, preparation is key. The concepts and photoshoot are staged in advance, and everything is prepared for when Nala is ready.

“Treats are very helpful in the photoshoot process,” she says.

Welcome to the life of a social media animal “influencer.” Nala is one of a growing number of four-legged trendsetters with a large social media presence who are being courted by big brands to harness that clout to share their message and sell products.

With an astounding 4.1 million followers, Nala Cat is one of the most famous—and powerful—influencers in the world right now.

The camera loves the eight-year-old feline, as do the national and international brands who partner with Nala on campaigns to entice fellow pet owners to purchase their products.

Some of the other top influencers of the feline variety include Grumpy Cat (who passed away in May) with 2.3 million Instagram devotees, Lil Bub, with 2.2 million, Coffee aka Mr. White, with 1.9 million followers, Hamilton the Hipster Cat, with 819,000 followers, Venus the Two Face Cat, with 1.8 million followers, and Cole and Marmalade, with 582,000 followers on Instagram—and 1.1 million subscribers to their YouTube channel.

The self-proclaimed “crazy cat dad” behind Cole and Marmalade is Chris Poole, whose influencer status was never intentional.

After moving to Florida in 2008 to work at a big cat rescue as the videographer and social media guy, he adopted Cole in 2012 and started making small cat videos in his spare time. They were a hit.  moderncat.com

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His motivation? “We were told that black cats are the least likely to be adopted and the most likely to be euthanized in shelters,” he told Modern Cat.

non-profits. Nala has worked with Lyft, Google, LG, Hallmark, ASPCA, PetSmart, PetCo, FreshStep, Universal Studios, and Sony. To name a few.

Chris uses his monster social media presence to help further the message of #adoptdontshop in hopes that more cats like Cole will be adopted.

Why Influencers?

Through his feline fame, he’s made Cole into a de-facto spokeskitty for black shelter cats and also turned a hobby of cat photos and videos into a full-time career with a focus on animal welfare and advocacy—all with his wife Jess by his side.

“We take the pics, we edit the videos, we write the blog posts, we reply to all the messages and comments,” he says. “People know it's us and appreciate that it is and we've been doing this for seven years now and they've followed us from the start and through all our moves and other big life changes like health scares with Marmalade and Cole.”

Chris says as their social media presence grew, so did the offers from brands. They are regularly approached, though they are very choosy about who they work with and only partner with brands that align with their personal values. They’re currently working with the pet food brand Weruva. They met at a cat convention and liked the company’s mission and the quality of their food, so started a partnership.

Shannon prefers to partner with brands they use in their own home and have a personal guideline: “If we wouldn’t buy it for ourselves or someone we love we shouldn’t be promoting it.”

She typically works with nation-wide brands, but has also worked with family-owned firms, rescue groups, and also

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Yonella Marcu, head of ID Agency, a full-service influencer agency that unites creatives with leading brands, has seen the pet influencer space grow in leaps and bounds in the past five years. She says traditionally you would only see pet influencers promoting pet-related products, like food, pet care, beds, and toys. But as the industry grows, pets are promoting products like headphones for humans, mattress companies— even GoPro cameras.

“No one is going to be offended by a cute pup rolling around on a comfy looking mattress, but you’re more likely to remember that brand’s name the next time you’re in the market for a new mattress, over an unmemorable ad of a person lying on a bed that you’ve probably seen a variation of hundreds of times over,” says Yonella.

Just how big is the industry? Brittany Hennessy, the senior director of influence strategy and talent partnerships at Hearst Digital Media, estimates influencer marketing will be worth up to a staggering $10 billion by 2020.

Cat influencers are notoriously tight-lipped about how much they are paid for each post. Both Chris and Shannon declined to talk money, although Shannon does say the price changes based on the platform and what the brand is asking for. Video posts that require editing would justify a higher production rate, for example.

1.9 M

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“Influencers can set their own rates; there is no minimum.

Some celebrity accounts charge up to $15,000 a post,” says Yonella, adding that it depends on what the brand is willing to spend and whether the ROI, or return on investment, is there.

There are also industry standards that look at cost per engagement, or CPE, to measure what the influencer’s content is valued at. Multiply the influencer’s engagement by $0.35, and that’s what one photo should cost, says Yonella. So for example, if a cute Instagram photo of a cat posing with a new branded bandana gets 1,500 engagements, that’s a $525 post.

er s!

22,173 likes hamilton_the_hipster_cat

The bigger the influence, the bigger the paycheque, typically. A “micro-influencer” usually averages 500-1500 engagements per post, with 5,000 to 35,000 followers.

When an influencer hits 4,000 likes on their posts that’s when they’re considered macro-influencers, with audiences just under 100,000. You hit celebrity influencer status when you have fans in the millions, like the late viral sensation Grumpy Cat, and the posts usually hit levels of six figures of engagement. 

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So how do influencers build that trust and authenticity with their audience? For Shannon and Chris, it’s through their daily rituals. Posting cute photos, interacting with their fans and followers, being choosy about who they promote—and always having fun.

Cole and Marmalade have 582,000 followers on Instagram—and 1.1 million subscribers to their YouTube channel.

After all, there’s not many jobs where you get to work with your best friend every day.

“The best advice I can give is to have fun, be creative, and authentic.”

Cole and Marmalade are simply “regular cats,” says Chris, but he prides himself on creating lots of content that people can relate to, blending fun and silly with educational posts that raise awareness about shelter animals and motivate people to get involved themselves.

His advice to anyone who wants to get started: Start an account, have lots of cameras and video cameras around the house (because you never know when your cat is going to do something cute), use lots of treats and rewards, and just enjoy the time with your feline companion.

The Instagram cat world is deceptively easy to get into— really, just as simple as starting an account. But with so much competition, it’s much harder to make money, let alone rack up thousands of followers and turn it into a career.

“It's tough these days since so many people are trying to make their pets famous,” Chris says.

In other words, it takes more than a social media account and a camera. Influencers aren’t just lucky—their success is based on consistency and hard work.

“I always say create good content on a consistent basis and keep at it. There's no magic pill to take for overnight success— at least, if there is, we were not made aware.” 

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PHOTOS CHRIS POOLE

“Nala is cute, sweet, inspiring, and relatable. We keep our brand authentic by knowing who we are and never wavering,” says Shannon.

SPECIAL PROMOTION

CatLadyBox is a monthly subscription box for cat ladies and their cats! Get cat-themed shirts, jewelry, home decor and more for you, plus toys for your cats, too! It's a cat lady's dream come true! catladybox.com

This custom-made mailbox plaque from Anything Dogs is the perfect way to greet guests coming to any cat lovers’ home! It is made from the high quality, rustfree aluminum so it lasts for years. anythingdogs.com Tired of fighting stuck-on clumps?

Scrape ‘N’ Scoop is a game changer with an easy-grip handle and scraper end to loosen those clumps. It’s the only litter scooper you’ll ever need! scrapenscoop.com

This three piece gift set from Skinny Pete’s Gourmet Catnip will have your cat purring for more! Includes “Blue Meowy Wowy”, “Furmaceutical Grade" and, "Purruvian Pink". USA grown and cloth bag included! skinnypetescatnip.com

Prevue Pet Products’ Flower Power bed comes with plush dangling toys, a platform for jumping and lounging, and scratching posts. It’s topped with a luxurious flower bed that your cat will look too cute in! tabbynapper.com/products/ flower-power

Katapult 2 in 1 from Kuhlekatz will have your cat playing for hours! The unpredictable bouncing spring and catnip infused mouse promote mental stimulation and independent play. kuhlekatz.com

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BODY & SOUL

CATS & YOGA J

enine Lehfeldt, owner of Sweet Serenity Yoga and Wellness, is a self-proclaimed lifelong cat enthusiast and all-around animal lover. It was only natural for her to dream up a way to help kitties in need through her yoga practice.

Partnering with the Delta Community Animal Shelter (DCAS), Jenine began hosting cat yoga, a one hour yoga session designed to lower anxiety in yogis, help shelter cats get adopted, and raise money for the shelter. All proceeds from the yoga session go directly to the DCAS’s Tollie Fund, a project dedicated to improving the lives of animals by providing medical treatments to pets who have lower chances of becoming adopted due to the expenses associated with their care. But Jenine says it’s not just about raising money, but also about “increasing awareness about the incredible work DCAS does.”

Jenine says cats and yoga are a natural pairing. “Yoga and cats are both great for mental health—especially anxiety—so we put the two together. Kitties help lower stress by fulfilling our need for touch and providing comfort.”

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It’s great for the cats too, and “can especially help socialize kittens,” Jenine notes. And the cats love it. “As topnotch stretchers themselves and intuitive soothers, cats are naturals at adopting the physical and emotional aspects of yoga,” she says. “We've found them more than happy to join yogis on the mat.”

Sweet Serenity Yoga and Wellness recently held their fifth fundraiser and has raised $2500 for the DCAS thus far.

They hope to continue their relationship with the shelter with many more cat yoga sessions to come.

“The kittens (and bunnies!) from the first four events have all been happily adopted,” Jenine proudly shares. And there are several adoption applications pending for the cats involved in the latest session. If you are unable to attend a class—they usually offer a cat yoga session every one-to-two months— donations at the studio or the shelter are appreciated, and not just in the form of cash. They also accept toys, scratching posts, blankets, and canned food.

PHOTOS SWEET SERENITY

The purrr-fect pairing for stress relief

BODY & SOUL

GS 6 THIN ES MON PHERO UR LP YO E H N CA ITH CAT W

The Power of

PHEROMONES P

heromones can work miracles, from reducing stress to changing behaviour and promoting harmony in a multi-cat home. These naturally occurring chemical substances produced by cats are sensed by other cats and affect their behaviour. Think of pheromones as a type of olfactory communication—cats use them to communicate and interact with others. Secreted from glands around the cat’s face, friendly pheromones produce a calming effect in cats and generally help them get along and handle stress better.

So how can you harness the power of pheromones? Synthetic feline pheromone products replicate a cat’s naturally occurring friendly pheromones to help your cats feel safe and relaxed in their environment, helping to ease tensions, solve conflicts, and eradicate problem behaviours.

How Pheromones Can Help Your Cat: Improve your cat’s emotional wellbeing. Pheromones help all cats feel secure, and a cat that feels confident, safe, and relaxed is a happy cat.

Calm a Nervous Nelly. “Nervy” or timid cats can experience remarkable benefits from pheromone products. The pheromones signal that all is well, helping scared cats feel safe, resulting in a calmer, more confident cat.

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Bond cats. Tensions can be high when you have multiple cats living together in the close quarters of a home. Pheromones create peace in multi-cat households by helping to promote a bond between cats. If your cats only seem to tolerate each other and you’re not witnessing any bonded behaviour, such as allogrooming (think licking each other or head bunting), your cats could benefit from a pheromone product.

Help your cat manage stress. Notoriously creatures of habit, cats are easily stressed by stressors both minor (visitors) and major (moving). Pheromones help cats manage stressful situations better.

Accept a new cat. By creating a friendlier cat environment, pheromone products help an existing cat accept a new friend. Feline behaviourist Mieshelle Nagelschneider says, “We’ve seen pheromones be the only reason existing cats accept the newly adopted cat.”

Change problem behaviour. Problem behaviours, from aggression to urine-marking to lack of appetite, can be quickly and markedly improved by the use of pheromone products. Many times, the behaviour has its roots in stress or multi-cat conflict, which pheromone products diminish.

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It won’t sting or burn, is safe if licked, and is antibiotic and steroid-free! vetericyn.com

Is your pet constantly scratching, licking or pawbiting? Does your pet suffer from skin, breathing or digestive issues? 5Strands Affordable Pet Test uses simple hair analysis to test for over 300 potential intolerances caused by food or environment. Get the answers you need so you can help your pet! 5Strands.com

Help your cat live their best life with these wellness products!

This sustainably sourced, wild Alaskan salmon oil from Grizzly Pet Products is packed with natural long-chain Omega-3s, and gently extracted in their Alaskan production plant. It supports healthy skin and coat, cognition, vision, and the immune system—making it the nation’s number one salmon oil for cats! grizzlypetproducts.com All Purpose Goodwinol Shampoo is gentle enough for kittens and puppies when they are six weeks old.

This safe and all-natural formula, includes cedar oil for a clean bright scent that lasts and acts as a natural insecticide. Made in the USA. goodwinol.com

The Organic Companion’s Kitty Coat PLUS puts an end to your cat’s dry, flaky skin while dramatically decreasing shedding. It’s an oral supplement containing an all-natural and organic blend of fatty acids your cat will not only eat, but enjoy. Even the pickiest feline will love it! theorganiccompanion.com

Cats get asthma too! Like children with inhalers, treating their airways directly is preferred to limit the side-effects of steroid pills (lethargy, diabetes, behavior change). The surprisingly well accepted and easyto-use AeroKat Chamber targets medication to the lungs to help coughing and asthmatic cats breathe better and live fuller. aerokat.com moderncat.com

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BODY & SOUL

Is CBD Right For CBD Your Cat? Senior cats crippled by sore joints, cats with cancer diagnoses… Increasingly, pet owners are turning to CBD to help their cats and are reporting remarkable results. Online, through your local dispensary, at pet stores—CBD is suddenly everywhere. Here’s why.

Medical marijuana has a surprising growth market: pets.

People looking to help their senior cats regain mobility or ease the pain of cats battling cancer are turning to a hempderived product called CBD, or cannabidiol.

The stories are compelling—older cats playing like kittens again, cats battling cancer once again devouring their dinner, cats (and people) who suffer from seizures seeing a diminished or complete cessation of incidents. And that’s not all. From anxiety reduction to diminished pain, CBD seemingly does it all.

But what exactly is it?

CBD is derived from hemp but, unlike THC, is not psychoactive, meaning it won’t get you—or your pet—high.

CBD is said to offer relief from pain, anxiety, and depression, stimulate the appetite, and quell inflammatory response.

Proponents testify it’s a remarkably effective, natural way to deal with all manner of ailments, including seizures, while helping people and pets alike relax. Many, many cat people have found that their cats have a new lease on life following the administering of CBD.

Where can I find it?

You’ll find pet-specific CBD products available in tinctures, oils, cat treats, and orally administered sprays, available in pet stores, dispensaries, and online shops.

Owners report that cats suffering from pain, anxiety, loss of appetite, and seizures, among other ailments, have shown remarkable improvement without suffering the side effects of conventionally prescribed medicines. The anecdotal evidence from pet owners having seen a remarkable turnaround in their pets after administering CBD is pretty darn compelling, but as with everything, check with your vet. There are many proponents within the veterinary community who have seen success treating a wide variety of ailments.

But is it Legal?

In the U.S., if you are in 1 of the 10 cannabis-legal states (meaning they allow for recreational use—think California and Colorado), you can pick up CBD anywhere. Other states allow for medicinal marijuana (and derivative) use, and still others allow access to CBD. Most retailers, advocates, and aficionados say that CBD products derived from hemp are okay to use, buy, and sell.

In Canada? No problem. Canada is the second nation in the world to legalize both the recreational and medicinal use of marijuana and marijuana-derived products like CBD. And Health Canada recently approved a clinical trial to research the use of cannabidiol (CBD) to treat animal anxiety. 

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BODY & SOUL

CBD + YOUR CAT Get started with CBD with these products designed for cats!

The !

Fi n d

Grizzly Pet Products Made from organically grown hemp oil and wild Antarctic krill oil, Grizzly Pet Product’s Calming Aid for dogs and cats is designed to help your cat cope with nervousness, anxiety, and external stressors, all without drowsiness! grizzlypetproducts.com

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Green Roads Your little tiger will love Green Roads purr-fect CBD pet formula! These pharmacist formulated, non-intoxicating, third-party lab-tested CBD pet drops can help your cat with anxiety, pain relief, and more. greenroadsworld.com

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Inhaled Medication Made Easy For cats with respiratory challenges like asthma, making the most out of life is dependent on their medication. While steroids or injections are an option for treating your cat, inhaled medications are highly effective, quick, and less invasive—but can be difficult to administer. AeroKat makes the administration of inhaled medication easy with their Feline Aerosol Chamber.

Simply place the small mask over your cat’s mouth with the inhaler containing medication attached to the other side, press down on inhaler and the medicine will be instantly delivered to your cat so they can get on with living their feline life (Playing!

Cat naps!) without breathing difficulties or drowsiness. $62, tmimd.com/aerokat

Chill Paws Your cat deserves to chill and Chill Paws is on a mission to make that happen! Their full spectrum CBD oil uses 100 percent hempderived CBD and can help with your cat’s anxiety, arthritis, and more. Plus it won’t break the bank for pet parents chillpaws.com

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When a domestic shorthair cat from California went into the vet last year for urinary blockage, bladder stones, kidney trauma, and constipation, the cat's pet parents were definitely glad they had pet insurance—the bill totalled $13,000. Their claim was pet insurance provider Nationwide’s largest last year and 100 percent was covered.

Myriam’s Hope Made with organic and natural ingredients, Pet CBD from Myriam’s Hope is formulated for maximum absorption and efficacy making it a great option for your kitty. This full spectrum oil is also sugar free and vegan so you know your cat is only getting the best. myriamshopehemp.com

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The Case For Pet Insurance

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Some of the most common conditions treated in cats include bladder or urinary tract diseases, dental issues, kidney disease, and thyroid issues. With many of these conditions, cats generally don’t exhibit symptoms until later stages. More treatment is often needed at the vet, and with that comes a larger vet bill. Looking into pet insurance before you have a problem can save you some financial grief.

BODY & SOUL

Shelter Wish List

Donate items found around your home to help cats in need!

Want to donate to your local shelter or rescue group but lack funds and time? Why not collect goods needed by shelters from your own home, or those of friends and co-workers? The SPCA of Texas’ wish list of donation items, for example, includes daily shelter needs (towels, blankets, paper towels) as well as canned cat food, treats, and pill pockets, cat toys, and even shoe boxes, toilet paper rolls, wine corks, and leftover wrapping paper. The following are items needed by many shelters. Repurpose some of your home goods and help cats in need!

3. Administrative • Ink pens (blue/black) • Notepads • Post It notes • Copier paper (white/colour—8 1/2 x 11)

1. Daily Shelter Needs • Clean Bath Towels

• Highlighters • Dry erase markers • Dry erase spray

• Blankets

4. Enrichment Program

• Hand Sanitizer • Paper Towels • Baby or pet wipes

• Canned tuna

• Trash bags (all sizes)

• Canned chicken

• Window cleaner • Q-tips • Canned cat food (for picky eaters!)

• Small paper dixie cups • Catnip

• Pill Pockets for cats

• Cat Grass

• Kitten Formula

• Scissors

• Nursing bottles

• Spray bottles

• Litter pans

• Toilet paper or paper towel rolls • Shoe boxes or tissue boxes

2. Toys

• Wine corks • Leftover string or twine

• Cat Dice

• Leftover gift wrap or tissue

• Tower cat toys • Cat Kicker toys

• Leftover party decorations

• Cat tunnels

• Shredded paper

• Cat Activity Board (any option works!)

• Snuggle Pets

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PHOTOS WALTER CHANDOHA

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WHA PHOTOS WALTER CHANDOHA

The Man Who Took 90,000 Cat Photos Meet the man who elevated feline portraiture to an art form

Walter Chandoha is the original master of cat photography. Long before cats ruled the internet, he was enchanting the public with flawless pictures of his fierce and fuzzy subjects. As a commercial freelance photographer—a career that spanned from the 1950s onward—Walter took over 90,000 photographs of cats. His pho­tos of felines have appeared on over 300 magazine covers, including the pages of National Geographic and Life maga­zine, among others, as well as on posters, pet-food packaging, billboards, t-shirts, and more.

Though Walter passed away this January at 98 years of age, his legacy lives on, not only in the style he popularized—colour backdrops and glamour lighting—that is now seen in animal portraits everywhere, but in the body of work that remains as fascinating today as when it was first created. The latest book honouring the photographer’s prolific career is Walter Chandoha Cats, showcasing over seven decades of gorgeous feline portraiture. From early work used for advertisements and pet-food packaging to time-capsule family moments, the images capture genuine feeling with stunning photographic technique. Part art history, part love letter to its charming subjects, Cats illustrates the evolution of cat culture while celebrating a fascinating man and remarkable photographer. moderncat.com

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Plant-Based Cat Litter You love your cat and we have what’s best for your cat! Snappy Paws Cat Litter is made from 100% natural, non-toxic, Plant-Based materials which are 100% compostable and biodegradable.

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Catify Your Home with These Must-Do’s for a Happy Cat! Ask yourself: Are there enough resources for the number of cats you have?

Too few perches and litter boxes can lead to conflict between cats. “Competition for shared resources is one of the most common reasons for tension between cats in multi-cat homes and can escalate fast into severe aggression,” says cat behaviourist Mieshelle Nagelschneider.

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Provide vertical space. Cats have an

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A breath of fresh air. We know one thing:

instinctual desire to perch in high places that dates back to their wild cat origins. Reduce conflict between cats—and prevent your books from being knocked off your book shelf—by providing multiple vertical perches. Building a cat wall playground is a great option! Installing shelves, bridges, and other perches will create an elevated playground that will not only delight your cat but look cool too! We love the Cat Mod Systems from Catastrophic Creations (from $170, catastrophicreations.com)

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Place multiple litter boxes throughout your home.

The rule of thumb is one litter box per cat, plus one extra. And location, as they say, is everything. If you have litter box issues, it could be because you’ve hidden away the litter box in a dark, unused guest bedroom.

Instead, litter boxes should be spread throughout your home in accessible, popular areas. Kitangle litter boxes were designed to be in plain view within your home and fit into small spaces, corners, and along walls. ($160, kitangle.com)

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your indoor cat definitely wants a Cat Solarium. This beautiful, ingenious, easy to install solarium transforms your window into a sturdy outdoor cat perch, vastly enriching your cat’s environment. It safely provides outdoor access so your cat can bird watch, get some fresh air, and bask in the sun. (from $270, catsolarium.com)

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Toyyyyys! Make time to play with your cat

daily, ideally in a series of short play sessions a few times a day. And be sure to swap the toys out to keep things interesting. Three to try: RompiCatz's wildly enticing wand toys—cats go crazy for these feathered, gliding wand toys. ($9, rompicatz.com) Dezi and Roo's highly rated, durable Hide and Sneak cat tunnel ($11, deziroo.com), combines everything cats love: paper, crinkly noise, adventure, and a hiding spot.

Yeowww's Yeowww!-ola catnip infused crayon-shaped toys, perfect for batting around and rubbing up on. ($10, duckyworld.com)

4

Offer designated scratch areas.

Scratching is a natural cat behaviour, and unless you provide an appropriate outlet, your cat is going to choose something like your new sofa. Let your cat get his scratch on with the Classic Scratch Lounge cat scratcher. Cat’s LOVE scratching and lounging on it’s super-satisfying, durable honeycomb construction! ($37, scratchlounge.com)

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Give your cat a cozy haven to hide away. Cats love curling up in safe, small

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Fresh drinking water. Cats are

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Say no to whisker stress. Though

notoriously reluctant waterdrinkers, which dates back to their desert origins. Tempt your cat with fresh running water, which is vastly preferred by pretty much all cats. Bonus: adequate water intake decreases the risk of your cat developing bladder stones (uroliths). Pioneer Pet's water fountains naturally appeal to cats, they're easy to clean, and the replaceable charcoal filter means the water is pure. (From $80, pioneerpet.com)

spaces; it helps them feel secure. Dharma Dog Karma Cat’s egg-shaped ombre cat caves are perfectly sized for sleeping, hiding, and playing. Crafted by women’s collectives, socially conscious artisans, and family run businesses in Nepal, the caves are made of Himalayan wool—the only materials are pure wool, natural soap, and water. Bonus: the lanolin naturally present in the wool reminds cats of the scent of their mother while conditioning paws and fur.

many, but not all, vets agree whisker fatigue—a condition caused by a cat’s whiskers brushing against the side of a dish while eating—is a thing, it makes sense to us. A cat’s whiskers are tremendously sensitive. Your cat’s behaviour at his food and water dishes should tip you off: if your cat seems reluctant or bothered while eating or drinking, or bats his food out of his dish before eating it, try a wide, shallow-sided dish such as the Ceramic Q Bowl from ViviPet to rule out whisker stress. ($25, vivipet.com) moderncat.com

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MEGA CHONK!

The 26-Pound Cat That Caused an Internet Sensation Has Found a Home!

“Big-boned” shelter cat with forlorn face finds his forever home after over 3000 people apply to adopt him

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hiladelphia-based Morris Animal Refuge posts adoptable cats to their social media accounts every week, but they never imagined one post in particular—that of an extremely adorable but curvy cat—would garner so much attention. The cat in question, BeeJay, now nicknamed Mr. B, is a sweet Tabby cat that weighs a hefty 26 pounds. Despite earning the title of “Chonkiest cat around” (Chonky being an internet term to describe chubby but cute cats), Mr. B isn’t overweight but just naturally large in size.

His posts went viral almost instantly, generating so much interest and traffic to the refuge’s website that it crashed. They received over 3,000 adoption applications and inquiries, but after a vet exam determined Mr. B had “underlying health and behavioural issues,” the shelter decided to pair him with one of their dedicated foster families experienced with the care of more challenging cats. Mr. B is now happily in his loving foster home and the plan is that it will become his forever home as long as he adjusts to life with his new kitty siblings. Despite being in a new home, Mr. B isn’t shying away from the spotlight and now has his own Instagram account, @chonkymrb, to showcase his adventures outside of the shelter.

If you were among those interested in adopting Mr. B, don’t worry!

Morris Animal Refuge has plenty of other sweet cats in need of forever homes so be sure to visit morrisanimalrefuge.org to find your match.—Alice Sewell

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Catrepreneurs These entrepreneurs turned their passion for pets into thriving businesses

Full Spectrum Wellness This CBD company makes hand-made CBD treats and oils for a fast-growing fanbase of impressed pet lovers “It all started in my home kitchen in 2014,” says Kat Donatello.

Kat set out to simply make some supplemental CBD wellness products for her aging dog, Brady, and Lab pup Austin, but when the benefits her dogs saw were nothing short of amazing, she knew she was on to something. Kat started sharing her treats with friends and family, word spread, and a business, aptly named Austin and Kat, was born.

Kat’s tasty wellness treats, made with only the best fullspectrum and hemp-derived ingredients, have a growing fan-base of customers thrilled with the results.

“Healthier, calmer, and happier pets have been our mission from the very start. It’s a delight to receive emotional emails regarding pets and how our products have helped them.

We’ve heard just about everything: how our treats have helped solve tricky problems with inflammation, pain, or anxiety,” she says.

“With expanding product lines, a growing staff, and new ideas, it’s been the journey of a lifetime. I consider myself very, very lucky.”

Find Austin and Kat’s hand-made CBD biscuits and oils for cats, dogs, and horses at austinandkat.com.

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The Cat Lovers Destination Early online adopters create a home for cat lovers to find curated, cat-tested goods you can count on your kitty to love “As cat lovers know, cats are choosy,” laughs Carolyn Kozlowski. She should know—Carolyn and her husband Jim started My Three Cats & Co., then a Mt. Lebanon, Pa-based brick and mortar specialty cat boutique, over 20 years ago as a way to share their lifelong love of cats. When the internet gained traction in 2002, they jumped and switched to a cat-focused specialty ecommerce store in order to dedicate themselves to serving a broader cat community. Today, MyThreeCats.com serves cat lovers in the U.S., Canada, and beyond, and have even branched into podcasts.

The couple, who share a passionate commitment to cat welfare, have over four decades of combined experience in carefully curating cat products chosen to attract even the most finicky cats. Everything is cat tested.

“We feel like we’re kindred spirits with our customers because we understand how they feel about their cherished pets,” says Carolyn. “We love the people in this business, especially our cat-focused business partners and our cat-loving customers. The opportunity to serve our customers and their cats is an honour and a privilege.”

Check out the carefully curated and cat-tested collections chosen by cat lovers at mythreecats.com.

Treats with a Mission This passion-driven pet business lightens its mission—improved dental health and adopt, spay, and neuter messaging—with the fun of cartoon characters “Knowing that pet parents can share the love they have for their favourite character with their pets is just pretty cool,” says Kim Kolodzi.

She and her business partner, vet Ginny Bischel, are the masterminds behind Team Treatz, a company making tasty cat and dog treats stamped with the cartoon characters you know and love. Working with brands like Hello Kitty and Grumpy Cat, they license the adorable images that adorn their offerings But don’t let the cuteness deceive you—these treats are designed to improve oral health while promoting a message that helps homeless and shelter animals, says Kim, who is also a devoted cat rescuer.

“Meeting with Warner Bros, Disney, Sanrio, Grumpy, and Peanuts and showing them our ideas and watching their reactions was the best part of this. We had a ‘they really like us’ moment! But the very best moment for me was when they all said yes to putting "adopt, love, spay, neuter" on the packaging,” she says.

The duo hand-select every supplier and vendor, choosing a 100-percent veteran-owned fulfilment house and USA toolmakers for their molds. All ingredients are USA sourced.

“It’s a culmination of 20 years in licensing and pet rescuing from me, and a 25+ years as a veterinarian from Ginny,” says Kim. “Our treats have a purpose, but they are also fun for the pet parents to give— everyone wins!”

Find your favourite character cat treats at teamtreatz.com. moderncat.com

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Are You Petting Your Cat Right?

BEHAVIOUR

If your cat “randomly” attacks, you’re doing it wrong

“My cat just randomly attacks!”

“I’m petting my cat and out of nowhere she sinks her teeth into my hand. What’s going on?”

“My cat is Jekyll and Hyde! One minute he is loving being loved on, the next he scratches the heck out of me and bolts!”

Does this sound familiar? If you experience something similar with your cat, chances are you are petting your cat wrong.

Cats rarely attack “randomly.” What’s at work here is pettingrelated aggression caused by overstimulation. And it can be downright scary, not to mention painful. In short, cats are sensitive. Chances are, you’re not focused on your cat’s body language, causing you to pet your cat too long. Once they reach the stimulation-overload breaking point—whammo! You have a cat that flips out and bites or scratches, leaving you with a bleeding hand and hurt feelings. There also may be “no go” areas your cat simply doesn’t want pet, whether because of a bad memory, pain, or simply dislike to sensitivity.

Jackson Galaxy advises to look out for the following body language cues and immediately STOP before your cat feels it necessary to take it to the next step.

Signs of imminent attack: Widening or “blackening” of the eyes (dilated pupils), ears turned or laid back, twitching tail, whiskers flattening against the face.

Never try to restrain the cat. Stop petting and remove yourself (especially vulnerable face and hands) from your cat’s reach. If possible, offer up a throw pillow, toy, or socks to redirect your cat’s attention/aggression. To avoid future incidents, mind that feline body language. Chances are your cat is telling you he’s had enough and you’re just missing the signs.

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How to diffuse anxiety and tension and reduce your cat’s sensitivity? Play!

Tips for playing with your cat Play with your cat every day, no exceptions. Even just 10 to 15 minutes will make a big difference to your cat. Multiple sessions in the day is even better.

Be present. Really play with your cat, maneuvering the toy out from under furniture to look like prey, rather than just plunking it down in front of her.

Allow your cat to complete “the kill” by catching the toy. Not allowing your cat to do so is very frustrating.

Short is better. Your cat doesn’t want a marathon play session.

Instead get her engaged and excited, then give her a minute to calm down before re-engaging her in the game.

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Therapy Cats Though less common than their canine counterparts, therapy cats are making a tremendous difference in the lives of challenged children and lonely seniors

By Vivien Fellegi

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gangly grade six girl rushes into the seminar room at a Peel region school outside Toronto, Ontario, where Molly the therapy cat is holding court.

Allison (not her real name) hasn’t seen the cat since last term and isn’t sure the animal will recognize her. “Hi Molly,” she says, and kneels down on the cat’s fuzzy red blanket. Molly’s head quickly turns at the sound of the student’s voice.

She bounds towards the girl and greets her by placing her paws on the child’s legs.

“She remembers me,” says Allison. Her voice is wispy with wonder.

Allison sits down beside the cat and begins scratching her ears. The animal cuddles closer. “Molly missed you,” says her owner, retired nurse Cathy James.

Molly belongs to the Therapeutic Paws of Canada’s Paws To Read division, an educational program that arranges weekly visits with cats or dogs for children with emotional challenges or reading difficulties. Molly is an anomaly in the therapy animal circuit dominated by dogs—she’s one of only 16 feline teams in Canada (compared to 570 canine counterparts). In the US, Pet Partners is the largest therapy pet organization in operation. 94 percent of their therapy animals are dogs, and the rest are cats and other animals. On the whole, dogs are better suited to be therapy animals than cats. They’re generally more gregarious and less stressed by leaving their home territory, says behavioural biologist Dennis Turner, director of the Institute for applied Ethology and Animal Psychology in Zurich, Switzerland.

But while fewer felines make the cut, cats with an outgoing temperament are as effective as canines. “Cats can form powerful social bonds as strong as dogs and can serve as emotional supports if you earn their affection,” says Dennis. As research on the cat-human bond is exploding, it seems to be in line with Dennis’s views.

According to one Australian study, cat owners were happier, more confident, and generally psychologically healthier than those without pets. And though most of these papers have focused on the advantages of companion animals, these benefits likely apply to visiting therapy cats, says Dennis. “That’s most probable, since over a longer period the cat and the client will develop a relationship,” he says.

Allison has blossomed under Molly’s nurturing wing. She doesn’t fit in well with her classmates, and struggles academically, says teacher Angela James-Harris, who organizes the Paws To Read program at the school (and happens to be Cathy’s daughter). But the cat doesn’t care about her grades or her popularity.

“Molly gives her positive attention—it’s made a big difference to her self-esteem,” says her teacher. Allison leaves the sessions happier and mingles more with her peers afterwards.

Allison’s positive response to Molly isn’t unusual. Lynette Hart, Professor at the UC Davis School of Veterinary Medicine, has studied the pluses of pet ownership.

Our emotional wellbeing depends on the quality of our personal relationships, she says. Attachment figures make us feel secure and provide a safe haven from which to explore the world. Companion animals, who love us unconditionally, can sometimes step into this role when human supports are lacking, says Lynette.

Lynette shed light on this phenomenon in a 2018 study of children living with autism and their cats. 30 percent of the kids seemed to be glued to their pets.

These animals greeted the children at the door, followed them around, and slept in their beds at night. The cats’ affection seemed to rub off on many of the youngsters, who began to engage more with their families. One girl, who didn’t like to be touched, began holding her mother’s hand when the cat lay in the child’s lap. The animals’ acceptance might have fostered these transformations, says Lynette. “The cats didn’t see their differences and treated them like anyone else,” she says. “That was affirming.”  moderncat.com

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Molly’s young clients always want to know more about her.

Cathy James and therapy cat Molly at Cathy's home.

Humans and other mammals have a built-in mechanism to promote these kinds of connections, says behavioural biologist Dennis Turner. When we pet a dog, we release a “feel-good” substance called oxytocin, normally produced when a mother breastfeeds her baby or when lovers gaze at each other. Oxytocin has a soothing effect, reducing the impact of stress hormones and making us feel united, says Dennis. And though this so-called “cuddle hormone” hasn’t yet been tested in cats, it’s likely that cats manifest the same physiological process, says Turner.

The psychological component of attachment to cats is better known. In a 2017 study done in Japan, subjects’ moods and brain activations were evaluated while they stroked both a toy cat and a real one. Not surprisingly, they experienced pleasure only after petting the latter. During these moments, brain regions associated with empathy lit up on the scans, suggesting that caressing the warm animals promoted a sense of closeness and wellbeing, says Dennis.

That seems to be happening at the Peel region school.

Allison starts petting the cat as she catches up with Molly’s owner. Allison seems hungry for her listening ear. “I can do contortions—do you want to see my elbow bridge?” Cathy politely demurs because the room is too small for gymnastics.

Then Allison moves to music, fluttering her fingers over an imaginary flute and listing all the reggae songs she’s mastered. James is appreciative. “I can’t sing at all,” she says.

Allison’s bond with Molly has catalyzed a connection with Cathy. Over the last year, as the two have chatted about the animal they both treasure, Allison has begun to let down her guard with Cathy, embracing her mentor wherever they meet.

“She forgets that I’m an adult,” says Cathy. Allison’s teacher sees the value of this additional, human relationship. “Allison has few friends, so having another adult who values her does an amazing amount of good,” she says.

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Molly was seemingly destined to be a therapy cat. She was only a few weeks old when she was found abandoned in a parking lot by the North Halton Kitten Rescue, who took her in and provided round the clock bottle feedings until she was weaned. Angela then fostered the kitten until she was adopted by her mother, Cathy. Cathy believes this early and intense contact with humans moulded Molly into a socialite.

The retired nurse was not planning to adopt a cat, as she already had one. But when her daughter called her to meet the “cute orange kitten,” she couldn’t resist. One look at the new arrival was all it took to change her mind. “I just loved her little face—I had to have her,” recalls Cathy.

The two were soon joined at the hip—literally. Protective towards the orphaned animal, Cathy carried her everywhere, wrapped in a blanket against her body. As Molly grew up, she shadowed her guardian all day and slept against her shoulder at night. “We were kindred spirits,” says Cathy.

Even during her kitten days, Molly seemed to be psychic.

“She could sense when something was bothering me—she’d snuggle in and stay with me,” says Cathy. Molly’s affection during tough times has been comforting. “She helps me relax—she’s my own therapy cat.”

Behavioural biologist Dennis Turner has analyzed these kinds of sympathetic gestures. In several research papers, he noted that cats could tell when their owners were nervous or depressed, (provided they were near them at these moments). The animals dished out more devotion during these times, gazing into their guardians’ eyes, meowing, and rubbing against their legs. “The cats were trying to cheer them up,” he says.

The cats usually succeeded. Their owners perked up after these psychological boosts, and, in the long run, felt more supported and less lonely than those without pets, says the biologist.

He speculates that therapy cats could be of similar benefit to clients, provided they were tightly bonded. He points out that one third of all psychotherapeutic practices in the US employ cats. “Psychiatrists know the cats are helpful—we just have to prove it,” he says.

Cathy was certain that Molly’s affectionate nature could bring joy to others. When the cat was a year old, she developed

PHOTO VIVIEN FELLEGI

Animals often promote socialization, says researcher Gretchen Carlisle, a scientist at the University of Missouri’s Research Center for Human-Animal Interaction. In one study, she found that children living with autism who had a pet were more likely to introduce themselves to strangers and were generally more assertive. Though these youngsters sometimes obsess over topics others find dull, pets can bridge these differences.

“The animal gives them an opportunity to talk about something other kids wouldn't want to discuss,” says Gretchen.

In Europe, obstetricians often play recordings of purring cats while women are in labour, says Turner. “It’s an interesting, appeasing vocalization that seems to quiet us.” an eye ulcer that required the frequent administration of stinging eyedrops.

Although they were painful, Molly never once snarled or scratched.

“Her personality was so mellow,” says Cathy. “She was special.”

When Molly was two, Cathy took her to Therapeutic Paws of Canada’s therapy cat evaluation.

Molly kept her composure in the face of swinging purses, irritated voices, rolling wheelchairs, and other simulated real-life situations. She remained equally stoic during her child certification six months later, when kids hid treats in their pockets and pretended to cry.

James was proud but not surprised. “I thought she’d do well because she’s so gentle.”

The therapy duo has thrived since they began volunteering with elementary students as well as nursing home residents.

For the retired emergency room nurse, the opportunity to continue helping people has been rewarding. “It gives me personal satisfaction to see how little things can help,” she says. Her extroverted pet also enjoys appreciation. “Wherever there is lots of attention, Molly is pretty happy,” says Cathy.

There’s no shortage of admirers at Woodhall Retirement Home in the Greater Toronto Area. Resident Earl Craig is one of Molly’s regulars. The fragile-looking man with sparse grey hair sits in a chair in the hallway, and the cat makes herself at home on top of his walker, half asleep.

Earl leans forward, whispering “Coo-chi-coo-chi-coo.”

Molly continues dozing. “Meow,” he tries. One of her eyes flutters open.

As he scratches behind her ears, Earl begins to reminisce about his own pet cat who lived on their family farm.

“She had white feet—she was special,” he says. He launches into an anecdote about the cat who would run away and could only be lured back with treats.

But it’s clear that Molly has an equally strong hold on his heart. Earl enjoys watching her. “She’s so serene—nothing bothers her,” he says. Molly’s placidity is contagious. “She’s relaxing,” he says.

Molly’s hour-long visit draws to a close.

The senior stands as straight as his arthritic spine allows and wheels the cat down the hallway to the elevator. “Thank Earl for the ride,” says Cathy.

“I’d do anything for Molly,” he replies.

Activity director Louise O’Byrne is also grateful for Molly’s weekly visits. “Some of our residents miss their own pets —so having the comfort of petting a cat is calming for them,” she says.

There are several factors which account for this alleviation of anxiety. The very presence of a cat can buffer our stress response and dial down distress. In one study, adults with and without cats were hooked up to heart monitors while they worked on difficult math problems. In most cases, the pet owners’ pulse and blood pressure were lower than those without a pacifying presence.

Gazing at the cat’s natural beauty is also good for our nerves, says Professor Lynette Hart. Following a feline’s slow-paced activity is more relaxing than watching a dog’s vigorous, often noisy behaviour, she says. “The cat is calming in a way that the dog isn’t.”

The cat’s purr also reduces our tension, says Dennis. The sound, which cats produce when they’re injured (as well as when they’re content), seems to settle them and may promote the healing of injuries, says Dennis. The low frequency rumble also appears to help humans unwind. In Europe, obstetricians often play recordings of purring cats while women are in labour, notes the biologist. “It’s an interesting, appeasing vocalization that seems to quiet us,” he says.

Back at the Peel school, Allison, like Earl, is reluctant to part with the therapy cat. She crouches down until her head is level with the animal’s, and peers intensely into Molly’s luminous green eyes. The animal holds her gaze. Allison folds her into one tight, final hug, then straightens up and bounces out of the room back to class. Her step is a little lighter. She’s still smiling.

For more on Therapeutic Paws of Canada’s Paws to Read program, visit tpoc.ca.

For more on Pet Partners’s therapy pets and animal assisted activities, including volunteer opportunities, visit petpartners.org

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Forget crazy, this gorgeous new book showcases cool cat ladies, deftly turning stereotypes on their head

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riAnne Wills and her inspiring “Girls and Their Cats” photo series is smashing the crazy cat lady stereotype one badass, cat-loving babe at a time. Featuring strong, independent, cool, stylish women of all varieties, her beautiful portraits capture what living with a cat really looks like.

Her gorgeous new book, Girls and Their Cats, is being released this fall by Chronicle. It's an extension of the Girls and Their Cats website and features unique portraits and personal essays from cat ladies from across the US, from New York, Philly, and DC, to Portland, LA, and San Francisco. BriAnne photographed 50 fascinating women, including Alyssa Mastromanaco, Christene Barberich, and Hannah Shaw, aka Kitten Lady. It also includes mini lists and an adoption resource guide.

“I was inspired by all the cool cat-owning women in my life,” BriAnne says, adding that she felt called to challenge the stereotypes surrounding cat people. “I knew that cat ladies got a bad rap. I wanted to show people that cat ladies are all as unique and wonderful as their furry friends.”

Her vibrant photos of eclectic, cat-loving women—“My goal was to feature a wide range of women to prove there’s not just one type of cat lady”—in their own beautiful, interesting spaces are entirely winning. They’ll make you want to adopt another cat, as well as crib some ideas for your own home and personal style.

“Ultimately, I just wanted to destigmatize cat ownership, specifically for women,” BriAnne says. “I hope cat-owning readers feel a sense of community and kinship. And if it inspires any cat-curious folks to adopt, then I’ve done my job.”

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BriAnne’s #1 cat photography tip: “Have a noisy cat toy to shake near the lens. That’s how I get the cats to look my way.”

PHOTOS BRIANNE WILLS

Cool Cats

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INSET PHOTOS HANNAH SHAW AND ANDREW MARTTILA

P L U CUR H A T WI AT D C GO O GO OD & A OK! BO

Connie’s Book Club Crazy Cat Lady

Tiny But Mighty

By Agnes Loonstra and Ester Scholten

By Hannah Shaw

Crazy Cat Lady throws the negative stereotypes out the window and celebrates cats and the people who love them. This adorable book contains fun facts, flowchart quizzes (should you start an Instagram account for your cat?), humourous life mottos, and a sheet of fun stickers—they’re not just for kids, you know!

A must-have for any self-professed cat lady.

Mac on a Hot Tin Roof

By Melinda Metz MacGyver has his paws full, having found four motherless kittens that he decides to care for until they can find a home. This isn’t going to be easy though as Mac is the prime suspect in a series of thefts and must care for the little ones while trying to clear his name and find the real thief. Will everything end well for Mac? Pick up this adorable mystery to find out!

Cat Breed Guide

By Stephanie Warren Drimmer and Gary Weitzman No cat lover’s library would be complete without this fun and informative cat breed guide. A complete reference to everything cat-related, it features more than 60 breed profiles, fun facts, and tips for choosing the right breed for your lifestyle. Don’t let the “kids” branding deter you, this book is valuable for all ages.

What Holds Us Together

Gone Kitty Gone

By Sandi Ward

By Eileen Watkins

In What Holds Us Together, imaginative Tabby Luna is dealing with a lot of change. Having moved with her family to New England after the death of her owner’s husband Peter, she must do what she can to help the family heal following their loss, all while assisting Peter, whose spirit she thinks needs her help. This empathetic tale is the perfect read for any cat lover.

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The endlessly inspiring Hannah Shaw, aka Kitten Lady, shares her expertise and advocacy journey as a neonatal kitten rescuer in Tiny But Mighty, her eagerly awaited first book. Packed with invaluable information on the development of kittens, rescue how-to, the heartwarming stories of rescued kittens, and, of course, outrageously adorable photos of the kittens she’s helped, it’s an irresistible must-read.

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Having expanded her Comfy Cat business to include cat grooming, Cassie heads to a local cat expo to showcase her skills. But the event gets disrupted when social media star cat Gordie is catnapped and his sitter is found murdered. While the cops are only interested in solving the murder, Cassie and pop sensation Jaki focus on finding the cat-napper to recover Gordie and expose the murderer.

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Cat Lady MustHaves!

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Send out good vibes with this cute Meowmaste tote bag from Sushi Cat Style! Whether you’re heading to yoga, grabbing some groceries, or picking up some treats for your cat, this lightweight cotton tote is a must have for all Zen cat lovers. sushicatstyle.com

Our current faves, finds & obsessions

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You can’t call yourself a cat lady if you don’t have a CatLadyBox subscription! Sign up to receive a monthly box and you’ll get an awesome selection of cat-themed shirts, home decor, accessories, and more plus a box your kitty will adore!

For an extra $5 a month, they’ll also include gifts for your kitty. From $35 monthly, catladybox.com

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Catify any outfit with these elegant “The Boss” cat earrings from Carrie Cramer. Available in silver or gold finishes, there's a style for every cat lover. Co-ordinate with Carrie’s equally stylish heart or star dangling earrings and cat necklaces–cute! carriecramer.com

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Great for you and your cat! These adorable mini kitten bowls from ViviPet can be used for your cat’s food or use for yourself to hold sauces or snacks!

Mix and match from 5 pastel colours or keep it minimalist with black or white. vivipet.com

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Purrfect for the cat-obsessed cyclist, this adorable Cat Bike Bell from My Three Cats is sure to stop traffic!

Featuring a cute cat face design and loud bell, you can stay safe while showcasing your love of cats. mythreecats.com

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You and your cat will adore the stylish Alba cat tree from Mau Pets!

Your cat will love the multiple perches, cat cave, and fun pom-pom toys, and you'll love how beautiful this real wood tree looks in your home. maupets.com

Must-haves for you & your cat

moderncat marketplace

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Must-haves for you & your cat

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moderncat marketplace

Advertise in moderncat!

Call 1-866-734-3131 or email advertising@moderncat.com

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LAST LICK

This shelter cat has been waiting 10 YEARS for a forever home. Let’s find him his person already—could it be you?

Wilbur has been at Best Friends Animal Sanctuary since December 2009, patiently waiting for a home to call his own the whole time.

Although he has a couple of medical challenges that require a little help, Wilbur makes it as easy as he can and goes with the flow, which is a good thing since he manages the PR/Marketing office at Best Friends Animal Sanctuary while he waits.

This sweet guy has feline immune deficiency virus (FIV), a heart murmur, and is getting subcutaneous fluids to help his failing kidneys. He has a couple of medicines for blood pressure but in usual Wilbur style, he doesn’t fuss a bit. Wilbur really loves to be with people and can usually find a way to wiggle into any activity. His purr is a pure moment of Zen, says Barbara Williamson, Media Relations Manager at Best Friends and Team Wilbur’s chief proponent.

Wilbur would prefer to be an only pet but can tolerate a mellow female cat or a dog who knows cat rules. Do you have room in your heart to give Wilbur the home he so deserves? To enquire about adoption, email adoptions@bestfriends.org.

 Follow and share Wilbur through his Instagram account, @purrwilbur.

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