Proposal

This area has high potential to develop further. This street can be redesigned to improve development of Graphical Entertainment in Country. To do so, Blighted Streatch of market can be redeveloped as discussed in the following paras:

part A: Studios • Various gaming, VFX studios and various other Design Studios can be given space here.

Facilities for printing is already available in

Vijay Nagar opposite to Najafgarh drain. This location is also known as Patel Chest due to its vicinity with a premium institute of Delhi

University.

• • Due to presence of younger demographic, they can make use of facilities in the complex to test and get feedback for their creations.

Part B: Other Utilities. • To maintain correct mix of Use in the street, existing shops in the market will be given space in the new complex. Other than that, new plots will be available for increasing commercial space and hence revenue of whole market. To prepare interested people to learn VFX and Graphic Design, Space can be provided for Teaching graphic design. Various companies who do the same already have some presence in the area, such as MAC academy in Kamla Nagar.

Part C: Gaming Center • Gaming centers are a thing in east Asian countries where people come and play like old arcades, but with better equipment and bigger variety of choices than old arcades. • E-sports are good way to attract people. A setup for it can be provided in some plots, to retain interest of people in the street. Such events can be organised by gaming center to attract more people towards gaming.

Part D: Street Infrastucture Street is devoid of a lot of basic infrastructure, so first and foremost, basic infrastructure has to be worked out. Pedestrian way has to be widened as it is not able to tackle the current footfall efficiently. • Street experience needs to be enhanced by facades to activate the focused part of the street. Attractive Revenue generation can

be done with these. setup by direct collection,

Advertisement, and coupon distribution. • With better footfall and various scheme and enhanced movement pattern, market complex at gray areas can be activated.

PART E: Animation Studios • Animation and gaming industry work side by side. In order for gaming studios to work efficiently, first and foremost, a setup to promote animation studios need to be setup. • Pedestrian experience can be enhanced by screens that play works of animators to evolve experience of market and get a one on one feedback for animator for his/ her work

Imprtance of this project • Introduction of new elements can be used to improve gray areas of market. • By integrating multimedia studios and facilities in street, market audience will get another activity to do in street. • By introduction of offices, functioning hour of market will be increased, hence increase commercial productivity for all in the market. • Studios will get an audience to get feedbacks to have better efficiency in their work flow.

` SWOT analysis

Strength • Connectivity to MRTS station • Already popular with youth as a café destination • Near Delhi university’s North campus in close reach.

Weakness • Najafgharh drain at one end, which is a source of foul smell at that end. • Bridge over drain acts as a bottle neck for traffic coming from one direction. • Spread linearly so circulation has to be stretched.

Opportunities • Presence of an underutilized DDA market at backdrop of market. • Presence of few vacant plots, that can be utilized for purpose required. • Parking is unorganized, so some area can be freed from parking by organization. • Presence of metro station at one end helps in accessing the market even without cars.

Threat • GTB Nagar being one of the stop to take rickshaw towards Kamla nagar, is over crowded with rickshaws, which hinder the movement of traffic. • Presence of drain at one end can cause problem to electrical and mechanical objects if exposed for prolonged time. • Mahatma Gandhi Marg is a source of heavy traffic; hence noise pollution has to be controlled.