PPT
Module 1 Business Communication, Management, and Success Updated by: Eng. Rana AlQurem McGraw-Hill/Irwin McGraw-Hill/Irwin
Copyright Š 2011 by The McGraw-Hill Companies, Inc. All rights reserved.
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Workplace Communication Challenges 40 million people in the U.S. alone have limited literacy skills, including some college graduates. States spend more than $220 million annually on remedial writing programs for employees.
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Workplace Communication Challenges continued Corporations may spend $3.1 billion annually to fix problems from writing deficiencies. The cost is $22.13 per page for a typical letter.
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Verbal and Nonverbal Communication Verbal Communication communication that uses words, includes Face-to-Face/Phone Conversations/Meetings Text/E-mail/Voice-Mail Messages Letters, Memos, and Reports
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Verbal and Nonverbal Communication continued Nonverbal Communication communication that does not use words, includes Pictures/Company Logos Gestures/Body Language
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Business and School Writing Differ based on/
School writing
Business writing
Purpose.
Show that you have learned
Meet an organizational need.
Audience.
Limited
Multiple
Information.
Rarely new to reader
New to reader.
Organization
Traditional essay form
Psychological needs of reader
Style.
Formal
Friendly
Document design.
Long paragraphs
Short paragraphs
Visuals.
Few
More
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Internal and External Audiences Internal: people in the same organization Subordinates Supervisors Peers External: people outside the organization Customers/Suppliers/Stockholders Unions/Government Agencies Press/General Public
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Basic Purposes Workplace writing can have one or more of these basic purposes: To inform: explain or tell readers something.
To request or to persuade: want the reader to act.
To build goodwill: create a good image of yourself and of your organization.
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Good Business Writing (Effective Message) Is clear: The meaning the reader gets is the meaning the writer intended.
Is complete: All of the reader’s questions are answered. Is correct: All information are accurate. Builds goodwill: The message presents a positive image of the writer.
Saves the reader’s time.
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Before Writing PAIBOC P What are your purposes in writing? List all your purposes, major and minor: specify exactly what you want your reader to know, think, or do.
A Who is (are) your audiences? How do they differs from each other? What Characteristic are relevant? How will they respond to your message?
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PAIBOC continued I
What information must your message include? Make a list of the points that must be included; check your draft. Put the information without emphasizing in the middle.
B What reasons or reader benefits can you use to support your position? Make sure the benefits are adapted to your reader.
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PAIBOC continued O What objections can you expect your reader(s) to have? Some negative elements can only be deemphasized. Others can be overcome.
C How will the context affect reader response? Your relationship to the reader, the economy, the time of the year,..etc.