PPT
Module 2 Adapting Your Message to Your Audience Updated by: Eng. Rana AlQurem McGraw-Hill/Irwin McGraw-Hill/Irwin
Copyright Š 2011 by The McGraw-Hill Companies, Inc. All rights reserved.
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The Communication Process
At any stage of the process, noise may interfere with communication. Noise can be physical, such as illegible handwriting, or psychological, such as the audience disliking the speaker.
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The Communication Process Perception: a person perceive a stimulus. Interpretation: interpret what has been perceived. Choice/Selection: the person chooses the information he or she wishes to send. Encoding: puts ideas into a form for the audience. The message is transmitted through a channel, such as a memo, a phone call, or an e-mail message.
Decoding: extract meaning from the form.
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Audience Analysis Factors
Knowledge: anticipate what audiences will need to know.
Demographic Factors: include such measurable features as age, race, income, educational level, and so on.
Values and Beliefs: psychographics
characteristics include habits, hobbies, and lifestyles. Personality: when your primary audience is just one person. Past Behavior: Studying how audiences have behaved in the past may suggest how they will react in the future.
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Communication Channels Channels vary according to Speed. Accuracy of transmission. Cost. Number of messages carried. Number of people reached. Efficiency.
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Written Messages Make it easier to Present many specific details. Present extensive or complex data. Minimize undesirable emotions.
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Oral Messages Make it easier to Answer questions, resolve conflicts, and build consensus. Use emotion to persuade. Get immediate action or response. Focus the audience’s attention.
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For Written and Oral Messages Use positive emphasis. Use visuals to clarify or emphasize material. Specify what the audience should do.