AirAmman | Branding and Visual Identity Guideline

Brand identity guidelines

Launching the new identity

Welcome

AirAmman is an imaginary project for a Jordanian budget airline based out of Amman, and there's no actual company under this name or this branding. While working on this project, I followed the global standards, and I am in to help any company to achieve such a superb visual identity.

AirAmman | Brand identity guidelines

Signature 0.1

Competitors

Logo Variations

English Wordmark

“Pirmary Logo”

English/Arabic

“Secondary Logo”

Arabic Wordmark

Clear Space and Logo Sizing

English Wordmark

The AirAmman wordmark should always be surrounded by a minimum area of space. A margin of clear space equivalent to the height of the ‘n’ is drawn around the logo to create the invisible boundary of the area of isolation.

Digital: 72px width

Print: 1 inch width

Clear Space and Logo Sizing

Arabic Wordmark

Digital: 72px width

Print: 1 inch width

Clear Space and Logo Sizing

English/Arabic

Digital: 72px width

Print: 1 inch width

Color Palette

Color is a powerful means of identification.

Consistent use of our primary colors will help build visibility and recotgnition for the AirAmman brand and will set us apart from our competitors. Our AirAmman Paradise pink is the iconic element of our color palette. Other colors consist of Midnight Blue color but should be used sparingly.

Primary Color

#ef3a5f Paradise pink

Secondary Color

#18335c Midnight Blue

Neutral color

#aeafb2 Silver chalice

Wordmark Uses

Whenever possible, the AirAmman wordmark should be set in our colors on white or light backgrounds.

When using AirAmman our colros or any other darker backgrounds, use a white wordmark.

The AirAmman wordmark is fixed artwork. It may not be altered or recreated in any way. The wordmark is the primary element of our company identity. Because it spells out the name of our company, we use it in situations that require the brand to show up in an official capacity or to initally establish brand identity.

The AirAmman wordmark should be used in the our main Colors or white.

Backgrouds Uses

Whenever possible, the logo should appear in original colors .

As well it can also text appear in white when used over a dark background or colored.

Incorrect Wordmark Uses

We pride ourselves on brand consistency. When using the AirAmman wordmark, the following rules should be adhered to at all times.

DO NOT rotate wordmark for any reason.

DO NOT add drop shadows, bevels or other effects. DO NOT use gradients within the wordmark.

Supporting Elements

Our Textures

Two colors of the primary colors of our identity are mixed with horizontal and vertical lines randomly. This color fabric is the texture of AirAmman visual identity.

Photography

AmmanAir Photography represents a world full of unique experience, connecting people and communities. The imagery feels natural, at the moment, reflecting our daily lives, not staged or posed. This direction focus on the our colors in daily life. The Paradise pink Should be the master part of the focal point in the Photography.

AirAmman | Brand identity guidelines

0.2

Typography

The Uni Neue family is the official AirAmman font.

While Uni Neue Bold and Book are the primary styles fonts, the whole typeface may be used if necessary.

Primary English Font Uni Neue Aa

Style: Manipulating the font in any way is prohibited.

Stretching, condensing, outlining and drop shadow must never be used.

Alignment: Type should be set ranged left for most uses. Color: Headline type should be set in Paradise pink and Silver chalice .In some instances, it can also be set in white, black and Midnight Blue.

Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!@#%&*(,.:”?)

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!@#%&*(,.:”?)

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!@#%&*(,.:”?)

Book Light Thin

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!@#%&*(,.:”?)

Primary Arabic Font

The 29LT Bukra family is the official AirAmman Arabic font.

29LT Bukra

While 29LT Bukra Bold

and Regular”يدﺎﻌﻟا” are the primary styles fonts, the whole typeface may be used if necessary.

Style: Manipulating the font in any way is prohibited.

Stretching, condensing, outlining and drop shadow must never be used.

Alignment: Type should be set ranged left for most uses.

Color: Headline type should be set in Paradise pink and Silver chalice .In some instances, it can also be set in white, black and Midnight Blue.

Stationery

Card

Letterhead

Our Fleet

Boeing 737-900ER

Airbus A320neo

Boeing 737 MAX 8

Airbus A321

Boeing 737 MAX 10

Airbus A330-300

Airbus A330-200F

Aircraft

The AirAmman Airplane represents the brand loud and clear, and stands out form ither airplane. it consists of the brand identifier's colors, Paradise pink and other our colors.

AirAmman is displayed in large type on the side of the aircraft with our texture of the Rear of the plane. and Parts such as the wings, the engine and other parts of the aircraft were added from identity of AirAmman

Tail Design

Aircraft Design

Winglet Design

Airline Logo

Engine Design

Horizontal Stabilizer Design

Cargo Wordmark

Airbus A321

Airbus A330-200F

Aircraft Overview

Boarding Pass

UI/UX Design

Vehicles