BRAND+IDENTITY GUIDELINES FEB, 2020
MOH’D NOUR SHAHEN - 2020
01/ THE LOGO FULL COLOUR MASTER LOGO
Secondary Logo
Primary Logo
Icon
Stacked Version
Landscape Version
Logo Type
02/ LOGO VERSIONS LOGO GUIDELINES
Primary Logo
FULL COLOUR LOGO The positive version of the logo is always used on clear white or lighter colour tinted backgrounds to maintain legibility.
BLACK MONO LOGO For use on facsimile and other black and white publications.
WHITE-OUT LOGO When used on dark and coloured backgrounds, the logo should be all white or transparent to maintain legibility. This will provide a striking contrast allowing the logo to be clearly legible.
Landscape Version
Stacked Version
03/ TYPOGRAPHY PRINT AND ONSCREEN
PRIMARY TYPEFACE | Professional use on printed collateral Titles, headlines and body copy
Font : Branding Pro BY LATINOTYPE ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 £$%&@*!? Branding Thin Branding Light Branding Reguler Branding Medium Branding Bold Branding Heavy
Branding Italic Thin Branding Italic Light Branding Italic Reguler Branding Italic Medium Branding Italic Bold Branding Heavy
04/ COLOUR PALETTE PRINT AND ONSCREEN
PRIMARY GRADIENT | COLOUR USAGE
#00a4ff
#9a03ff
#c11cb6
#007aff
#5a03ff
#db2aba
#c11cb6 -› #00a4ff
#9a03ff -› #9a03ff
Thank You LOGO DESIGN | Feb, 2020
CREATIVOLOGY Design and Development
M.nour@Creativology.me | 00962 78 60 46 153