Brand Guidelines Logo Variations For external use, please use the following new Moishe House logo with the tagline “Inspiring Jewish Homes.” However, since there are applications that might require an alternate version, three color combinations have been created. These should be used only when necessary, due to background colors or printing techniques. The Moishe House logo should always be surrounded by a minimum area of space, equivalent to the height of the “roof” icon. This margin is a minimum and should be increased when possible. To protect the integrity of the Moishe House logo, it is essential to follow the guidelines regarding safe area, minimum size and scaling.
REVERSE
There is no maximum size for the logo, but the minimum size is 36px high for digital applications and 0.5” high for print applications.
BLACK
Logo Usage To help us share and maintain a consisten brand, please do not alter the logo beyond the suggested usage.
Using the name without the icon.
Applying transparency effects to the logo.
Icon Usage The “Mem” icon can be used to enhance design applications – either full strength or screened back.
Typography The Malva font family is available as a webfont and should be used for the digital applications that can utilize webfonts. In cases where webfonts aren’t practical, such as email campaigns or PowerPoint presentations, Arial has been chosen as the digital substitute.
Malva Book
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 Malva Medium
For body copy: Malva Book For subheads and headlines: Malva Medium and/or Malva Bold For stats (numbers and percentages): Malva Extra Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 Malva Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 Malva Bold
0123456789
Brand Colors Moishe House Blue PMS 2985C R63 G182 B232 C64 M9 Y0 K0 #3fb6e8
Moishe House Red PMS 7416C R242 G97 B91 C0 M77 Y61 K0 #f1625b
Moishe House Green PMS 3265C R36 G188 B184 C71 M0 Y34 K0 #24bcb7
For any questions, contact Kristen Corradeno Moishe House’s Marketing Manager at kristen.corradeno@moishehouse.org
Program Logos Logo Usage If there is a Moishe House logo on the document or page, then the lockup with Moishe House logo isn’t necessary. If the Moishe House logo isn’t present anywhere on the page, then the logo would need to be locked up with the mem or Moishe House.
For any questions, contact Kristen Corradeno Moishe House’s Marketing Manager at kristen.corradeno@moishehouse.org