Trend Forecast Autumn/Winter 2016
Molly Savident rosie spence molly marodeen
trend categorisation
the process: - We started by gathering all of our images we took in Berlin. - As we noticed correlations between images, we then began to establish intial trend ideas and categorised the images into these trends. - We then began to research further into our intial trends to see if these were also emerging within other sectors: fashion, art, architecture, film, etc.
vm MODULAR MINDFULNESS
“Climate change is real, it is happening right now. It is the most urgent threat facing our entire species, and we need to work collectively together and stop procrastinating.” LEONARDO DICAPRIO OSCAR ACCEPTANCE SPEECH, 2016
then
cafe 27, 2015
now
plant-in-city, 2016
MODULAR MINDFULNESS WORDS: Linear, graphical, ecological, WholeSystem Thinking, zen-like, transperience, sustainable, purposeful, structural, pioneering design.
the lowline 2016
ELEMENTS: Terrariums, light installations, encased plants, structural shapes.
plant-in-city 2015 chanel couture 2016
ikea space 10 2015
lowline lab 2016
COLOURS: Granite grey, Blueprint, Green Fingers, Forest, Raw, Eco Ecru. pair it with: Distressed wood, birch fixtures.
bikini berlin 2016
the martian 2015
pattern/graphics EARTHLY DELIGHTS
“This trend symbolises a return to detail, layers, history and craftsmanship, a rebellion against industrial mass made pattern and a nod towards simple original designs inspired by the beauty of nature.� fabrics & papers, 2016
then
SAINT LAURENT s/s 2015
now
ERDEM S/S 2016
earthly delights WORDS: Pre-Raphaelite, upholstery florals, William Morris inspired, Arts & Crafts, decadent, Victorian, baroque, Horror Vacui, intricate details, traditional.
house of hackney 2015
ELEMENTS: Repeat pattern florals, heavy foliage, opulent natural imagery.
valentino resort 2016 joe richards s/s 2016
john william waterhouse 1852
premium berlin 2016
the danish girl 2015
j.w. anderson resort 2016
william morris 1876
COLOURS: Boschian Blue, Sage, Mooreland, Rosewood, Forbidden Fruit, Earth. pair it with: Heavy embellishment, Victorian silhouettes, bell sleeves.
SPORTSWEAR PRIMA BALLERINA
“[misty’s] story is the story of someone who followed her dreams and refused to give up. In that way, she is a model for all young girls.” Nadia Comaneci, time magazine 2015
then
yeezy a/w 2015
now
rosie for autograph 2016
prima ballerina WORDS: Ballet details, soft focus, delicate, feminine, cosy, dreamlike, comfort.
Edgar degas 1873
ELEMENTS: Fine knits, blurred florals, lace, wrap over cardigans, leotards, ribbon details.
rosie for autograph 2016
ballet beautiful 2015
misty copeland 2015
tome a/w 2016
COLOURS: Ballet Slippers, Powder Puff, Pointe Pink, Dusty Violet, Forget-Me-Not, Arabesque Grey. bolshoi babylon 2016
rick guest 2016
premium berlin 2016
pair it with: Textured layers, slouchy yoga pants and ballet pumps.
New brand short stories
short stories
brand info: Loungewear, underwear and beachwear - high quality, stylish, attention to detail, mix and match pieces. short stories S/S 2016
brand essence: Playful, feminine, fun, relaxtion, transitional, youthful, comfort. competitors: White Company, Rosie for Autograph, White Stuff, Hollister.
premium 2016
consumer profile who: Female consumer, age 18 to 27. location: L.A. occupation: Freelance creative. interests: Travelling, surfing, healthy eating, photography, music, reading. shops at: Hollister, Free People, White Stuff.
VM
How to: - A feminine approach to the trend. - Mini terrariums. - Small ‘eco-systems’ in bell jars. - Beachy plants to echo the brand’s aesthetic. - Distressed wood fixtures. - Incorporate earthy and marine colours.
how to: - Incorporate busy, vintage florals: more appropriate for the Autumn/Winter season. - Lighter and fresher colour scheme to keep youthfulness in order to appeal to consumer. - Chiffon, silk and light jersey material to prevent the print from feeling too heavy and old fashioned.
SPORTSWEAR
how to: - Apply the comfort and femininity aspect. - Incorporate soft colour palette and delicate textures into clothing. - Adopt ballerina details: wrap cardigans, cross over straps. - Sumptuous materials: cashmere, fine knits, satin. - Feminine and elegant approach to sport and leisurewear. - Coincides with brand ethos of comfort and ease.
reflection how did we work as a team?
reflection strengths: - We work well as a team and get on with each other well. - Everyone has an opinion which is listened to. - Easy to deligate. - Regular team meetings. - Good time managment. weaknesses: - Juggling other work and commitments, e.g. work experience. - Not having all the work done ready for the next meeting. in the future: - Plan each meeting more specifically. - Be more decisive. - Be more adventurous with our ideas.
thank you