executive summary

The following project aims to solve two key problems in the macro environment. The first being environmental: the problem of singleuse plastic waste and the rising awareness of the climate change crisis. The second issue is social: consumers are increasingly time-poor and there has been a rise in stress-related mental health issues. The solution was to launch a bespoke, refillable cosmetic range to the luxury market. The product reduces stress and time wasted on purchasing decisions and tackles the issue of waste in the environment too. A competitor analysis demonstrated that there was a market opportunity in the luxury sector, then consumer research clarified the need for the product further. The final stage of the report details the total marketing strategy that will bring the business concept into fruition.