53 implementation plan

Implementation Timeline

1. Develop a high-quality product range that fits the company’s sustainability guidelines and meets the Blue Angel and Carbon Neutral certification criteria.

3. Create sustainable product packaging and monitor the transparency of the supply chain. 5. Develop the website and blog: draft the first blog posts; set out full product descriptions; communicate the brand story and values; test the livestream feature; and design graphics.

2. Outsource product testing to a trusted cosmetic testing laboratory and carry out indepth customer focus group interviews to refine the product further. 4. Create all brand and advertising campaign imagery and ensure they all have a cohesive aesthetic and message.

7. Furnish physical stores, making sure visual merchandising is on-brand and enticing to customers. Test Augmented Reality technology and personalised pattern packaging creation software. Carry out staff customer service training. 9. Send out influencer gifting, pay for print adverts, and secure podcast sponsorship. 11. Measure success by reviewing monthly sales revenue; customer loyalty by analysing refill purchases per head; and brand perception by looking at click through ratios and customer reviews.

6. Create social media accounts and roll out teaser campaign. 8. Launch product in stores and online. Host launch events in stores; hold a press day with journalists and influencers; send out press release. 10. Build social media following by posting frequently, including engaging livestreams and close friends stories. Aim to secure social media account verification.