Implementation Timeline 1. Develop a high-quality product range that fits the company’s sustainability guidelines and meets the Blue Angel and Carbon Neutral certification criteria.
3. Create sustainable product packaging and monitor the transparency of the supply chain.
2. Outsource product testing to a trusted cosmetic testing laboratory and carry out indepth customer focus group interviews to refine the product further.
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5. Develop the website and blog: draft the first blog posts; set out full product descriptions; communicate the brand story and values; test the livestream feature; and design graphics.
4. Create all brand and advertising campaign imagery and ensure they all have a cohesive aesthetic and message.
B.E.A.M bettering environment and mind
