introduction to concept

B.E.A.M is a waste-free makeup alternative for the luxury sector. The product range is limited to six refillable products to allow customers to buy less but buy better. The aim is to reduce purchasing stress by tailoring the formulas to the individual’s needs and creating a highly interactive instore experience.

B.E.A.M takes pride in upholding good ethical and sustainable practises across everything it does from the production methods, to distribution strategy and promotional plan. Putting transparency at the forefront means customers will become more empowered in their purchasing decisions, thus resulting in guilt-free sales.

B.E.A.M encompasses high quality, self-care and the kindness to the planet, which fills a gap in the cosmetic market.