Missguided Trend Package

molly winter 201015232

gritty femininity

Page 2 I Gritty Femininity I Missguided

Page 3 I Gritty Femininity I Missguided

/1

CONTENTS 6-13 14-15 16-19 20-23 24-27 28-29 30-34 35-40 41-43 44-57 58-67 68-71 72-75 74-76 77-92

Customer Profile Brand Overview Brand Values New Lifestyle Trend Concept Suitability for Missguided Mood and Colour Yarns and Fabrics Prints and Pattern Range Plan Retailing Plan Conclusion Appendix Reference List Image References

Page 5 I Gritty Femininity I Missguided

CUSTOMER CUSTOMER PROFILE

Page 6 I Gritty Femininity I Missguided

/2

/3

DEMOGRAPHIC Age: 18-25 (generation Y) Income: ÂŁ19,000- ÂŁ22,000 Marital Status: Single Education: Degree level Family size: No dependents Gender: Female Geographic Location: Urban areas Social Circles: Close group of girlfriends and wider mixed gender group Occupation: Student/ in the creative industries (music, fashion, journalism)

PSYCHOGRAPHIC Brand Preferences: transparency, political values, diverse, on-trend, charitable, independent labels, vintage Price Sensitivity: Elastic Conservative/Liberal: Liberal Hobbies: Blogging, yoga, DJing Lifestyle: attends escapist festivals and indie music gigs, likes traveling to European cities, socialises with friends at Disco club nights, visits modern art exhibitions, watches Netflix series, likes to cook Asian food Information Sources: Instagram, The Guardian, ID magazine, YouTube, Channel 4, fashion and lifestyle blogs

BEHAVIOURAL Purchase activity: purchases clothes twice a month Where they shop: Depop, Monki, Missguided, Urban Outfitters, Unif, ASOS Store Preferences: online Trend-led: adopts trends but styles them to enable individuality Internet Usage: 8 hours per day Impulsiveness: spontaneous Page 9 I Gritty Femininity I Missguided

/4

/6

/5

/7

DAY IN THE LIFE AM 7:30 am. Wakes up and checks Instagram, Snapchat and Twitter 7:45 am. Gets out of bed a heads to the shower, washes face with L’Oreal cleanser and puts on her Body Shop moisturiser 8:00 am. Rummages through wardrobe to find an outfit, leaving a variety of clothes dumped on the floor. Eventually she decides on her vintage mom jeans and a white roll neck from Monki. She then does her everyday makeup look, which involves winged eyeliner, mascara and a spot of concealer.

8:30 am. Eats a bowl of porridge with honey drizzled on top and a glass of strawberry and banana smoothie. She listens to BBC radio one to hear the news and listen to music.

8:45 am. Throws on her Missguided mustard fur coat and dirty Nike Airforce 1 trainers and catches the bus to university.

/8

/9

Page 11 I Gritty Femininity I Missguided

/ 10

/ 11

/ 13

/ 14

/ 12

DAY IN THE LIFE PM 1:00 pm. Finishes her Graphic Design lectures for the day and heads into town 1:30 pm. Gets a chicken and avocado from Pret-a-Manger and sits in so that she can read the new issue of ID magazine she picked up and scrolls through Instagram.

1:45 pm. On her way home she spots a quirky feminist slogan t-shirt in the Urban Outfitters window and ends up purchasing it using her Unidays student discount.

2:30 pm. Makes a list of work to do for her course and gets her Apple macbook out to start editing her latest typography designs.

6:00 pm. Finishes work for the day and makes herself pad thai for dinner. She makes enough to take in for lunch the next day and then catches up with housemates at the dinner table.

7:30 pm. While on Facebook she sees an advert for a new disco club night and so she messages friends on their big group chat to organise to go.

8:00 pm. Gets into her pyjamas, takes her makeup off using her Garnier makeup remover and cleanses and moisturises her skin again.

8:30 pm. Heads back downstairs to watch an action film on Netflix with her friends. She puts on her Lush face mask and snacks on a pack of Cadbury’s Caramel Nibbles.

11:00 pm. Gets into bed, watches an old episode of Friends and catches up on social media from the day on her phone.

1:00 am. Sets alarms for the morning and goes to sleep.

Page 13 IGritty Femininity I Missguided

/ 15

MISSGUIDED Missguided is a fast-fashion brand, releasing up to 1,000 brand new styles every week. It started as an e-commerce brand with an international reach but more recently Missguided opened two physical stores in London (Missguided, no date a). The brand was founded in Manchester by Nitin Passi in 2009. Missguided differentiates itself from competitors, such as Boohoo or Pretty Little Thing, by offering “edgy branding” and promising to “create killer garms for the dreamers, believers and night lovers” (Wood, 2016).

Page 14 I Gritty Femininity I Missguided

/ 16

BRAND VALUES At the heart of the brand is female empowerment. The brand stated that it wishes “to empower females globally to be confident in themselves and be who they want to be” (Missguided, no date b).

Missguided has a particular interest in promoting the body positivity of women across the globe and this objective underpins many of the brand's actions.

The brand has an anti-Photoshop policy so consequently the only retouching they carry out is “on the garment to colour match fabrics and ensure its shown true to life” (Missguided, 2018). An ongoing series called #keeponbeingyou also feeds into this theme of body positivity and female empowerment.

As part of the series Missguided (no date c) created the Make Your Mark campaign, which featured diverse models such as Felicity Hayward and Jade Laurice with empowering messages to inspire the brand’s audience.

Page 16 I Gritty Femininity I Missguided

/ 17 / 18

/ 19

Page 17 I Gritty Femininity I Missguided

/ 20

/ 21

BRAND VALUES

Missguided also holds its customers in very high regard and it stated that “everything we create is informed by our customer”.

Missguided tracks “global influences like social media, street style, and popular culture”, which enables it to create the most on-trend designs for its fashion-conscious consumers (Missguided, no date b).

An in-house design team ensures that products are brand-appropriate and perfect for all elements of the target customer’s life.

Missguided notes that its staff are “dreamers, believers and doers who represent our customers, brand advocates and iconic women from all shades of life and creative expression” (Missguided, no date b).

Page 19 I Gritty Femininity I Missguided

LIFESTYLE

/ 22

FREE-SPIRITED FEMINISTS / 23

The free-spirited feminist lifestyle establishing itself in society is based on the merging of female empowerment and the desire for escapism. Members of the lifestyle seek adventure but equally use their creativity to express their feminist opinions.

This movement has come about due to several socio-economic factors including the widespread discussion of sexual harassment through the Me Too campaign trending on social media (Quackenbush, 2017); a shift in politics with the inauguration of Donald Trump and his controversial opinions on abortion (Cohen, 2017); and warped body ideals due to carefully curated social -media profiles (Truong, 2017).

Page 21 I Gritty Femininity I Missguided

/ 24

FREE-SPIRITED FEMINISTS

As a result, a lifestyle choice has emerged where the promotion of body positivity, mutual support of females and celebration of femininity is the main priority of its followers. This group of consumers aims to raise awareness of feminist issues and to empower others. However, these consumers equally require stimulating experiences to distract themselves from the current turbulent socio-political climate. They find a sense of escapism by attending dreamlike festivals such as Aespia for creative exploration (Aespia, 2017); attending inclusive club nights or women’s clubs like The Wing; and visiting empowering exhibitions such as Disobedient Bodies that celebrate the female form (Morby, 2017).

/ 25

GRITTY FEMININITY

TREND

/ 26

CONCEPT GRITTY FEMININITY

/ 26

The Gritty Femininity trend has emerged as a result of this new lifestyle. The trend celebrates femininity through bright optimistic colours and ultra-feminine fabrics but with a political undertone through empowering slogans and prints. The trend will be part of a Make Your Mark sub-brand and will form a limited edition festival collection. This chimes with the desire of this new type of consumer to escape reality at whimsical summer festivals. However, at the same time the trend will still cater to their desire to express their feminist values.

Page 26 I Gritty Femininity I Missguided

/ 28

SUITABILITY / 29

WHY IS IT RIGHT FOR MISSGUIDED? Missguided already weaves feminist collections into its product offering.

However, it has not yet created a sub-brand based solely on the idea of female empowerment. Therefore, this new trend will be the perfect opportunity to establish a range that ties in with the brand's values and taps into the desires of its consumers.

Missguided’s brand values connect with the Gritty Femininity trend as the brand believes in inspiring young women to find their voice, promoting body positivity and celebrating being a female.

The Gritty Femininity trend encompasses the needs of Missguided’s current target market too. Primary research showed that Missguided customers are females aged from 18-20 who live in urban areas, they have studied to a Bachelor degree level and their favourite film genres include comedy, fantasy and adventure. This sense of seeking distraction from reality through these films ties in with the escapism element of the trend. Also the fact that they have studied to degree level demonstrates that they are well educated and more likely to have an interest in world issues.

This makes them the ideal audience to pitch this new feminist trend to.

/ 30

Page 29 I Gritty Femininity I Missguided

MOOD & C MOOD & C Page 30 I Gritty Femininity I Missguided

The colour palette ties in with the trend concept and has been informed by the latest reports on SS19 colour predictions.

Missguided is a very trend-led brand for example, Missguided’s founder, Nitin Passi, said that “if a trend comes, we need to have it on our site” (Cocozza, 2015). Consequently it is important that the colour palette for this trend contains the season's key colours. The palette took inspiration from WGSN, Trend Stop, Design Options and Premiere Vision.

OLOUR OLOUR Page 31 I Gritty Femininity I Missguided

/ 31

/ 32

/ 33

/ 34

CORE COLOURS The core colours in the palette include lilac, “powder” blue (Sude, no date) and “Bon Bon” pink (Craggs, 2018). These are slightly muted tones giving them more commerciality. They are also stereotypically feminine colours, which fits in with the celebration of femininity in the Gritty Femininity trend.

White is another core colour as it is one of the top colours featured on Missguided’s products. Therefore, it is evident that the Missguided consumer favours this colour.

/ 35

/ 36

/ 37

ACCENT COLOURS The accent colours for this trend include “Glacier Mint”, “Coral Red”, “Signal Orange”, “Pschedelic Pink”, “Burnt Aubergine” (Craggs, 2018) and “Distininctive Yellow” (Sude, no date). These slightly richer and warmer tones complement the core colours. The punchy tones also give depth and a statement edge to the range.

Page 32 I Gritty Femininity I Missguided

/ 38

/ 39

/ 40

/ 41 / 44

/ 43 / 42

/ 47

/ 45

/ 46

/ 48

Page 33 I Gritty Femininity I Missguided

YARNS & FABRICS

Page 34 I Gritty Femininity I Missguided

The fabrics selected for this trend have been carefully chosen based on their relevance for SS19, appropriateness for the brand and functionality. The fashionconscious nature of the target consumer means that the fabrics have been selected following extensive coverage in numerous trend reports.

/ 49

Page 35 I Gritty Femininity I Missguided

COTTON POPLIN COTTON JERSEY / 51

/ 50

This “tightly woven plain weave fabric” thin and light making it suitbale for summer garments as “it’s cool, comfortable and breathable” (Fine Weave Textiles, no date). It has a crisp matte finish, which makes it very on-trend for SS19. in a WGSN report it was noted that “crinkled plains in matte” will fall under the Wrinkled Surface trend for the season (Johnston, 2018).

This single weft-knitted fabric is both “lightweight and stretchy” (Urbanara, no date). It is also soft against the skin, which makes it a perfect fabric for the planned range as the consumer will be able to wear this comfortable fabric all day at a festival. The lightweight nature of the fabric also makes it suitable for summer.

Page 36 I Gritty Femininity I Missguided

POLYESTER MESH

TULLE / 53

/ 52

This fabric is made in a net-like structure, which makes it very breathable (Grossman, 2018). The sheer characteristic makes it the perfect fabric for layering. Sheers are also set to be very popular for SS19 and according to WGSN they will be “decorated with conversational silky motifs for novel faux-appliqué effects” (Palmer and Skliarova, 2017). This feature also links to the body positivity aspect in the trend; the fact that you can see through the fabric means that consumers can embrace their body shapes with confidence.

This is a fine net fabric made from synthetic fibres, in this collection’s case, polyester. It has an “ethereal appearance” and is a very feminine fabric (The Cutting Class, 2011). This makes it ideal for the collection as it ties in with the celebration of femininity associated with the Gritty Femininity trend. Tulle will also become an important fabric for next summer as it falls under the Dressing-up Box trend (Palmer and Skliarova, 2017).

Page 37 I Gritty Femininity I Missguided

POLYESTER LACE

DENIM / 55

/ 54

Lace is an open weave fabric, which makes it very airy. It is also a highly ornamental fabric, which means that it is perfect for decoration. At Interfiliere 3D lace appliques were highlighted as being popular for SS19 (Trendstop, no date). Therefore, it is important to incorporate this fabric into the collection to deliver the most upto-date trends to the target consumers.

According to Textile School (2018), “denim is a strong, durable fabric constructed in a twill weave”. It also has the capacity to be “printed, striped, brushed, napped and stonewashed”, which makes it ideal for the Gritty Femininity trend. The fabric is the ideal canvas for feminist slogans or optimistic prints. Trendstop even stated that denim pieces with graphic slogans will be popular for SS19 to “convey personal and pop-cultural messages” (Trendstop, no date). It is important that denim features in the range because denim products are the third largest product category for Missguided. Inclusion of this fabric will ensure that the new range blends well with the brand’s existing product offering.

Page 38 I Gritty Femininity I Missguided

CANVAS

PU / 57

/ 56

This is a “durable, firmly woven member of the cotton family of fibres” (The Sewing Partner, no date). It is made in a twill weave, which makes it a hardwearing fabric. This is useful for a festival collection as the product can withstand wear and tear. It has similar characteristics to denim, which also makes for a suitable fabric for the collection.

This artificial leather fabric is said to be one of the fabric trends for SS19. WGSN reported that “iridescent and reflective finishes” add an element of energy to garments and provide a hypnotic quality (Bisson and Miura, 2018). This is a statement fabric and the ethereal element makes it ideal for the target customer’s interest in escapism.

Page 39 I Gritty Femininity I Missguided

POLYESTER SATIN

ACRYLIC / 59

/ 58

This fabric has a “very distinctive sheen which is glossy and smooth” (Utsavpedia, no date). The lustrous material is a particularly feminine fabric, which makes it appropriate for the trend when celebrating femininity. Also the Sheen and Shine trend seen at The SS19 London Textile Fair included satins in “luxurious tactility and sensuous drape” (Johnston et al, 2018). This will be a key fabric to include in the collection to ensure that it remains on-trend.

This outstanding fabric has “excellent fastness”, which means that it can be dyed in bright colours such as those featuring in the Gritty Femininity palette (American Fibre Manufacturers Association, no date). It is also suitable for a festival collection as the fabric can be easily washed. It has a “superior resistance to sunlight degradation”, which makes it an ideal fabric for Spring/ Summer products.

Page 40 I Gritty Femininity I Missguided

PRINT & PATTERNS

/ 60

/ 61

WGSN’s SS19 print report stated that prints will be inspired by the “power of the protest, but with a more loving overtone” (Watkins and Wharton, 2017). This was seen through “strong slogans and expressive print” and “hand-stitched statements” (Watkins and Wharton, 2017). A feminist influence on print trends for SS19 was noted by Fashion United who predicted feminist doodles to make an appearance through “handwritten messages and scrapbook illustrations” (Fashion United, 2018). Trendstop (no, date) highlighted that retro icons will make an appearance on prints, inspired by the growing popularity of Polaroid pictures and vintage imagery (Trendstop. no date). Items in the Make Your Mark range feature 90s Girl Band iconography such as prints of The Spice Girls, who epitomised girl power. This imagery will appeal to the target audience as it will evoke a sense of nostalgia and make them recall the empowering messages that these bands projected. Other SS19 print trends featured in the collection include graffiti slogans, typography and vintage floral (Watkins and Wharton, 2017).

These fashionable prints will appeal to the target demographic

/ 62

/ 63

/ 64

/ 65 / 66

Page 43 I Gritty Femininity I Missguided

The Make Your Mark festival collection has been inspired by the key silhouettes noted for SS19 such as a bralette and mesh top (Park, 2018), a peasant dress, puff sleeve top, floral trousers and basic t-shirt dress (Sinclair, no date a b c d). The denim jacket combines two SS19 silhouette trends, namely the 1980s midlength jacket and the floral canvas jacket, as it has a sunflower print with a cropped dropped shoulder silhouette. The collection was also heavily inspired by Fashion East designer Mimi Wade’s progressive garments. Tops and dresses formed the core garments of the collection as they make up the majority of Missguided’s current products, for example 33% of the brand’s products are dresses and 24% are tops (Missguided, no date d).

/ 67

RANGE PLAN

TOPS GIRL BAND TEES / 68

/ 69

70

Embellishment Tulle Ruffles Sleeves Cap Sleeve Neckline Crewneck Print 90s/ 2000s Girl Band Composition 90% Cotton, 10% Polyester Fabric Jersey and Tulle

71

Colour Ways

Page 46 I Gritty Femininity I Missguided

PUFF SLEEVE BLOUSES / 72

Design Details Crinkle Matte Texture Sleeve 3/4 Sleeve, Puff Neckline Square Neck Composition 100% Cotton Fabric Cotton Poplin

/ 73

Colour Ways

Page 47 I Gritty Femininity I Missguided

CROPPED MESH TOP

LACE BRALETTE / 75

/ 74

Sleeves Long Sleeve Neckline Crewneck Print Cloud Print, Graffiti Slogan Composition 100% Polyester Fabric Mesh

Embellishment 3D Flowers/Rosettes Sleeves Cap Sleeve Neckline Crewneck Composition 90% Polyester, 10% Elastane Fabric Lace

Colour

Page 48 I Gritty Femininity I Missguided

Colour

DRESSES / 76

SHEER DRESS Design Details Embroidered Slogan Sleeves Sleeveless, Spaghetti Strap Neckline Cowl Neck Composition 95% Polyester, 5% Elastane Fabric Sheer

Colour

Page 49 I Gritty Femininity I Missguided

T-SHIRT DRESS PEASANT DRESS / 77

Length Mini/Short Sleeves Short Sleeve Neckline Crewneck Print Horizontal Stripes, Graffiti Slogan Composition 90% Cotton, 10% Elastane Fabric Cotton Jersey

Colour

/ 78

Design Details Ruching/Shirring Length Mini/Short Sleeves Puff/Gathered Sleeve Neckline Square Neck Composition 100% Cotton Fabric Cotton Poplin

Colour

SKIRTS

CAMO SKIRT

HOLOGRAPHIC SKIRT

/ 79

80

81

/ 82

Colour

34

Design Details Pieced/Panelled Length Mini/Short Print Patched Camouflage Composition 100% cotton Fabric Canvas

Design Details Holographic Embellishment & Trim Zips/Zippers Length Mini/Short Composition 50& Cotton, 50% PU Fabric Patent

Colour

Page 51 I Gritty Femininity I Missguided

DENIM

HEART MOM JEANS / 84

PAPERBAG SHORTS

/ 86 85

Colour

Design Details Raw Hem Print Stripes Length Short Composition 100% Cotton Fabric Denim

Colour

Page 52 I Gritty Femininity I Missguided

Design Details Cropped Mom Style Print Pink Painted Hearts Composition 100% cotton Fabric Denim

OUTERWEAR CROPPED DENIM JACKET

SHAGGY CARDIGAN

/ 87

/ 89

88

Colour

Colour Design Details Cropped, Raw Hem Sleeves Drop-Shoulder, Long Sleeve Print Sunflowers Composition 100% cotton Fabric Denim

Design Details Shaggy Texture Print Aztec Sleeves Long Sleeve Composition 100% acrylic Fabric Wool

TROUSERS / 90

91

SATIN TROUSERS Design Details Elastic Waist Print Tattoo-Style Roses Composition 95% Polyester, 5% Elastane Fabric Satin Finish Colour

Page 54 I Gritty Femininity I Missguided

/ 92

PLAID TROUSERS Design Details Waistband Details, Front Pleat Print Lilac Plaid Composition 60% Polyester, 35% Viscose, 5% Elastane Fabric Woven Colour

Page 55 I Gritty Femininity I Missguided

make your mark festival collection

Page 56 I Gritty Femininity I Missguided

Page 57 I Gritty Femininity I Missguided

/ 93

RETAILING

ONLINE VISUAL MERCHANDISING

/ 94

Missguided mainly operates as an online store therefore the products must stand out on the website to maximise sales potential. . A lookbook will appear on the website featuring an array of successful female bloggers interested in female empowerment, such as Wild Daze and Easy Tiger. These bloggers will promote the collection on their own social-media channels to communicate its feminist messages to their audiences. Krietsch (2012) noted that “consumers who frequent the blogosphere will often purchase products they see on blogs, so it can be a powerful place to gain product recognition�, therefore this blogger collaboration will encourage more target customers to purchase the collection. Many customers seek recommendations from bloggers when purchasing products via the internet so the collaboration will also provide this important source of information for potential customers (Hsu et al, 2013).

/ 95

/ 96

The Make Your Mark festival collection will also be promoted on Missguided’s homepage. It will have its own separate trend category where other festival-appropriate accessories and shoes will feature and allow customers to create complete looks. Every product from the range will have a catwalk video. This is because “you can see the way the fabric flows while the model is walking, you can see the length of the clothing, and how it might fit your body shape” (Capture Factory, 2017). These are elements of a garment that are not always portrayed through images alone, therefore the availability of this feature enhances the customer's online experience.

/ 97

/ 98

dresses tops skirts denim trousers

MAKE YOUR MARK FESTIVAL COLLECTION Page 60 I Gritty Femininity I Missguided

IN-STORE VISUAL MERCHANDISING / 99

/ 100 The in-store visual merchandising for the two standalone stores will be in keeping with the theme of female empowerment to communicate the Gritty Femininity trend that inspired the collection. A video lookbook, linking to the website lookbook, will appear on digital screens in the store and large neon lights with empowering quotes will be hung from the ceiling. Key items from the collection will be presented on diverse mannequins. The mannequins will represent a range of ethnicities and natural skin features including vitiligo, stretch marks and freckles. This will tie in with the celebration of femininity that underpins the Gritty Femininity trend.

Page 61 I Gritty Femininity I Missguided

/ 101

/ 102

SOCIAL MEDIA The collection will also be promoted via social media. Missguided’s blog, Babezine, will feature most of the content as Ratcliff (2015) noted that retailers’ blogs can improve SEO, increase site traffic and develop a brand’s tone of voice. Blog posts promoting the collection will include a "festival essentials" guide, a roundup of the top female artists to see at various music festivals and celebrity festival inspiration. A percentage of the profits from the collection will be donated to the Rights of Women charity so there will be a blog post covering stories of women helped through the work of the charity. This will demonstrate the difference customers can make to women’s lives by purchasing an item from the collection.

/ 103

/ 104

get the celebrity festival look

the 2019 festival essentials guide

a roundup of the top looks to try this summer

/ 106

/ 105

don’t worry girls we’ve got you covered

who should you see this festivals season? read our female artists festival guide…

Page 64 I Gritty Femininity I Missguided

/ 107

/ 108

EXPERIENTIAL MARKETING

/ 109

Lastly, experiential marketing will be incorporated into the promotion of the trend as Pullman and Gross (2004) said that customer experiences encourage brand loyalty. A glitter station sponsored

by The Gypsy Shrine, a festival glitter brand stocked by Missguided, will appear in store where customers can have festival makeup applied. There will also be another stall where shoppers will be able to customise a denim jacket to express feminist values or messages. A "karaoke corner" will add a fun element to the shopping experience. On a more serious note, the charity, CoppaFeel, will be invited to give educational talks for customers on how to check their breasts to detect breast cancer early.

/ 110

CONCLUSION

Page 68 I Gritty Femininity I Missguided

/ 111

Page 70 I Gritty Femininity I Missguided

The Gritty Femininity trend encompasses key SS19 trends, brand values and customer needs. The collection will fit seamlessly into Missguided’s existing product offering and therefore is more likely to gain traction with the target audience. The macro trend involving female empowerment, body positivity and freedom underpins the Gritty Femininity trend, which are core values of Missguided and its customers. These aspects make the trend suitable for the brand’s SS19 range direction and the trend will be a useful resource for the inhouse design team. The collection is very trend-led, which is particularly important for the fashion-conscious target customer. Finally, the creation of the Make Your Mark sub-brand will enable Missguided to develop collections that directly communicate its feminist values, which in turn will strengthen the brand's empowering image.

/ 112

Page 71 I Gritty Femininity I Missguided

/ 113

/ 114

APPENDIX

QUESTIONNAIRE RESPONSES Do you shop at Missguided?  

Yes= 72.73% No= 27.27%

What word would you use to describe Missguided?           

Cheap fashion Trendy Young, current and stylish High-street Sassy Trend-driven Cheap and cheerful Empowering Fast-Fashion Trendy Feminine

What is your gender?  

Female= 81.82% 9 Male= 18.18%

Which category below includes your age?  

18-20= 90.91% 21-29= 9.09%

Where do you live?   

Rural area= 9.09% Urban area= 81.82% Other (please specify)= 9.09% Suburban

What is the highest level of school you have completed or the highest degree you have received?   

High school degree or equivalent= 36.36% Some college but no degree= 27.27% Bachelor degree= 36.36%

Page 74 I Gritty Femininity I Missguided

Where are you most often when you use the internet?  

Home= 90.91% 10 Library= 9.09% 1

In the past 6 months, which of the following genres have you watched in a movie theatre?                

Action= 18.18% Adventure= 36.36% Animation= 9.09% Comedy= 45.45% Crime= 9.09% Documentary= 18.18% Drama= 18.18% Fantasy= 36.36% Historical= 9.09% Horror= 27.27% Mystery= 18.18% Romance= 27.27% Science Fiction= 18.18% War= 18.18% None of the above= 9.09% Other (please specify)= 9.09% Musical

How important is exercise to you?     

Extremely important= 18.18% Very important= 9.09% Somewhat important= 36.36% Not so important= 27.27% Not at all important= 9.09%

In the past 6 months, which of the following hobbies have you participated in?

(Please select all that apply.)           

Arts and Crafts= 27.27% 3 Baking / Cooking= 90.91% Bicycling= 9.09% Blogging= 45.45% 5 Playing and instrument= 9.09% Jogging/running= 45.45% Photography= 36.36% Skiing/Snowboarding= 9.09% Swimming= 27.27% Yoga= 18.18% Reading= 72.73%

Page 75 I Gritty Femininity I Missguided

REFERENCE LIST: 1.

2.

3.

4.

5.

6.

7.

8.

9.

10.

11.

12.

Aespia. 2017. Concept. Aespia [online]. [Accessed 14 November 2017]. Available from: https://www.aespia.com/concept American Fibre Manufacturers Association. No date. Acrylic. Fibre Source [online].

[Accessed 7 March 2018]. Available from: http://www.fibersource.com/fiberproducts/acrylic-fiber/ Bisson, D and Miura, C. 2018. Lineapelle S/S 19 – Leather & Non-Leather. WGSN [online].

[Accessed 7 March 2018]. Available from: https://0-www-wgsncom.wam.leeds.ac.uk/content/board_viewer/#/77570/page/6 Cocozza, P. 2015. Faster fashion: ‘If a trend comes, we need to have it on our site in under a week’. The Guardian [online]. [Accessed 28 April 2018]. Available from: https://www.theguardian.com/fashion/2015/apr/07/fast-fashion-online-labelsboohoo-missguided Cohen, C. 2017. Donald Trump sexism tracker: Every offensive comment in one place.

The Telegraph [online]. [Accessed 14 November 2017]. Available from: http://www.telegraph.co.uk/women/politics/donald-trump-sexism-tracker-everyoffensive-comment-in-one-place/ Craggs, H. 2018. Commercial Colour Update S/S 19 – Women & Young Women. WGSN [online]. [Accessed 23 February 2018]. Available from: https://0-www-wgsncom.wam.leeds.ac.uk/content/board_viewer/#/77453/ Fashion United. 2018. SS19 Key Womenswear Print Directions. Fashion United [online].

[Accessed 7 March 2018]. Available from: https://fashionunited.uk/news/fashion/ss19key-womenswear-print-directions/2018012427830 Fine Weave Textiles. no date. Poplin Fabric. Fine Weave Textiles [online]. [Accessed 29 April 2018]. Available from: http://www.fineweavetextile.com/Greige-Fabric/PoplinFabric.php Grossman, M. 2018. What is Mesh. Contrado [online]. [Accessed 29 April 2018]. Available from: https://www.contrado.co.uk/blog/what-is-mesh/ Hsu, C., Chuan-Chuan Lin, J., & Chiang, H. [2013]. The effects of blogger recommendations on customers' online shopping intentions. Internet Research, Vol. 23, Issue 1 Johnston, G. 2018. Sourcing Guide Round-Up S/S 19: Wovens. WGSN [online]. [Accessed 7 March 2018]. Available from: https://0-www-wgsncom.wam.leeds.ac.uk/content/board_viewer/#/77708/page/1 Krietsch, B. [2012]. Fashion brands incorporate bloggers in outreach design [U.S. ed.].

New York: Haymarket Media, Inc.

14.

15.

16.

17.

18.

19.

20.

21.

22.

23.

24.

25.

26.

27.

28.

29.

30.

31.

32.

33.

Missguided. [no date a]. Store Locator. Missguided [online]. [Accessed 9 April 2018].

Available from: https://www.missguided.co.uk/store-locator/ Missguided. [No date b]. About Missguided. Missguided [online]. [Accessed 7 February 2018]. Available from: https://www.missguided.co.uk/about/ Missguided. [no date c]. Make Your Mark Campaign. Missguided [online]. [Accessed 7 February 2018]. Available from: https://www.missguided.co.uk/campaign/make-yourmark Missguided. [no date d]. Missguided Clothing. Missguided [online]. [Accessed 4 April 2018]. Available from: https://www.missguided.co.uk/clothing Missguided. 2018. Media Statement. Missguided [online]. [Accessed 7 February 2018].

Available from: https://www.missguided.co.uk/media-statement/ Morby, A. 2017. JW Anderson examines the human form for Disobedient Bodies exhibition at The Hepworth. Dezeen [online]. [Accessed 18 November 2017]. Available from: https://www.dezeen.com/2017/03/20/jw-anderson-human-form-disobedientbodies-exhibition-hepworth-wakefield-gallery-design-exhibition/ Palmer, H and Skliarova, J. 2017. Women's Textile Forecast S/S 19: Creative Manifesto.

WGSN [online]. [Accessed 27 April 2018]. Available from: https://0-www-wgsncom.wam.leeds.ac.uk/content/board_viewer/#/73243/page/16 Park, M. 2018. Festival Starter Pack – Design Capsule S/S 19. WGSN [online]. [Accessed 15 March 2018]. Available from: https://0-www-wgsncom.wam.leeds.ac.uk/content/board_viewer/#/77024/page/1 Pullman, M. and Gross, M. [ 2004 ]. " Ability of experience design elements to elicit emotions and loyalty behaviours". Decision Sciences. Vol. 35, Issue No. 3 Quackenbush, C. 2017. ‘Me Too.’ Women Across the World Join Alyssa Milano's Protest Against Sexual Harassment. Time [online]. [Accessed 14 November 2017]. Available from: http://time.com/4983500/harvey-weinstein-sexual-harassment-campaignmetoo-social-media-campaign/ Ratcliff, C. [2015]. 10 retailer blogs that are genuinely worth reading. Econsultancy [online]. [Accessed 9 April 2018]. Available from: https://econsultancy.com/blog/66701-10-retailer-blogs-that-are-genuinely-worthreading Sinclair, R. 2017 a. Design Development S/S 19: Trousers & Shorts. WGSN [online].

[Accessed 15 March 2018]. Available from: https://0-www-wgsncom.wam.leeds.ac.uk/content/board_viewer/#/74192/page/1 Sinclair, R. 2017 b. Design Development S/S 19: Jackets & Outerwear. WGSN [online].

[Accessed 15 March 2018]. Available from: https://0-www-wgsncom.wam.leeds.ac.uk/content/board_viewer/#/74149/page/1 Sinclair, R. 2017 c. Design Development S/S 19: Dresses & Skirts. WGSN. [Accessed 15 March 2018]. Available from: https://0-www-wgsncom.wam.leeds.ac.uk/content/board_viewer/#/74166/page/6 Sinclair, R. 2017 d. Design Development S/S 19: Woven Tops. WGSN [online]. [Accessed 15 March 2018]. Available from: https://0-www-wgsncom.wam.leeds.ac.uk/content/board_viewer/#/74164/page/6 Sude, F. no date. Young Contemporary S/S ’19: Free Bird. Design Options [online].

[Accessed 27 February 2018]. Available from: http://design-options.com/ Textile School. 2018. Denim. Textile School [online]. [Accessed 29 April 2018]. Available from: https://www.textileschool.com/298/denim-fabrics/ The Cutting Class. 2011. Fabrics and Textiles: Tulle. The Cutting Class [online].

[Accessed 29 April 2018]. Available from: http://www.thecuttingclass.com/fabricstextiles-tulle/ The Sewing Partner. No date. Canvas Fabric. The Sewing Partner [online]. [Accessed 7 March 2018]. Available from: http://www.the-sewing-partner.com/canvas-fabric.html Trendstop. No date. Interfiliere Paris Spring Summer 2019 Overview. We Connect Fashion [online]. [Accessed 7 March 2018]. Available from: https://www.weconnectfashion.com/articles/interfiliere-paris-spring-summer-2019overview

34. Trendstop. No date. Womenswear Essential Denim Trends S/S 2019. We Connect Fashion [online]. [Accessed 7 April 2018]. Available from: https://www.weconnectfashion.com/articles/womenswear-essential-denim-trendss-s-2019 35. Trendstop. No date. Spring/Summer 2019 Graphic Themes Direction. We Connect Fashion [online]. [Accessed 7 March 2018]. Available from: https://www.weconnectfashion.com/articles/spring-summer-2019-graphic-themesdirection 36. Truong, K. 2017. Looking at this social media platform for just 30 minutes can affect your body image. Refinery29. [online]. [accessed on 21st October 2017]. Available from: http://www.refinery29.com/2017/09/171414/social-media-body-image 37. Urbanara. no date. Jersey. Urbanara [online]. [Accessed 29 April 2018]. Available from: http://www.urbanara.co.uk/journal/buying-guide/jersey/ 38. Watkins, H and Wharton, H. 2017. Prints & Graphics S/S 19: Love Revolution. WGSN [online]. [Accessed 7 March 2018]. Available from: https://0-www-wgsncom.wam.leeds.ac.uk/content/board_viewer/#/74668/page/1 39. Wood, Z. 2016. Young, quick and very hip: Missguided and PrettyLittleThing hit the big time. The Guardian [online]. [Accessed 25 April 2018]. Available from: https://www.theguardian.com/business/2016/dec/17/missguided-pretty-little-thinghit-big-time-fast-fashion-generation-z 40. Utsavpedia. no date. Satin Fabric. Utsavpedia [online]. [Accessed 29 April 2018].

Available from: https://www.utsavpedia.com/textiles/the-shimmer-of-satin/

Page 78 I Gritty Femininity I Missguided

IMAGE REFERENCES: Cover: Delcanton, F. 2017. Mika Francis. [online]. [Accessed 2 May 2018]. Available from: http://www.noctismag.com/2017/06/17/ride-die-editorial/ 1.

2.

3.

4.

5.

6.

7.

8.

9.

10.

11.

12.

13.

14.

Mscrisssy. 2018. Coachella. [online]. [Accessed 25 April 2018]. Available from: https://blog.missguided.co.uk/babezine/babesofmissguided-festival-edit/ Sheppard, C. 2017. Missguided. Chloesheppard. [online]. [Accessed 23 April 2018].

Available from: https://chloesheppard.com/missguided-prom2017/yt6g5hdjqfuhpeq31pmp5h4tuxefnq Sheppard, C. 2017. Missguided. Chloesheppard. [online]. [Accessed 23 April 2018].

Available from: https://chloesheppard.com/missguided-prom2017/yt6g5hdjqfuhpeq31pmp5h4tuxefnq Sheppard, C. 2017. Missguided. Chloesheppard. [online]. [Accessed 23 April 2018].

Available from: https://chloesheppard.com/missguided-prom2017/yt6g5hdjqfuhpeq31pmp5h4tuxefnq Sheppard, C. 2017. Missguided. Chloesheppard. [online]. [Accessed 23 April 2018].

Available from: https://chloesheppard.com/missguided-prom2017/yt6g5hdjqfuhpeq31pmp5h4tuxefnq Sheppard, C. 2017. Missguided. Chloesheppard. [online]. [Accessed 23 April 2018].

Available from: https://chloesheppard.com/missguided-prom2017/yt6g5hdjqfuhpeq31pmp5h4tuxefnq Sheppard, C. 2017. Missguided. Chloesheppard. [online]. [Accessed 23 April 2018].

Available from: https://chloesheppard.com/missguided-prom2017/yt6g5hdjqfuhpeq31pmp5h4tuxefnq Pinterest. No date. Porridge. [online]. [Accessed 25 April 2018]. Available from: https://www.pinterest.co.uk/pin/571675746426191693/ Pinterest. No date. Makeup Bag. [online]. [Accessed 25 April 2018]. Available from: https://www.pinterest.co.uk/pin/431219733056724943/ Vibrant Plate. . [online]. [Accessed 25 April 2018]. Available from: 2016. Smoothie. https://www.vibrantplate.com/strawberry-banana-smoothie/ Tme Out. 2017. Sandwich. [online]. [Accessed 25 April 2018]. Available from: https://www.timeout.com/london/restaurants/all-32-pret-sandwiches-ranked-worstto-best Chanana, P. no date. i-D magazine. [online]. [Accessed 25 April 2018]. Available from: http://www.punyachanana.com/the-vice-issue-id-magazine/ Ocado. No date. Caramel Nibbles. [online]. [Accessed 25 April 2018]. Available from: https://www.ocado.com/webshop/product/Cadbury-Caramel-Nibbles/56576011 Wilhelm, A. 2017. Collage Kit. [online]. [Accessed 25 April 2018]. Available from: http://www.rookiemag.com/2017/08/collage-kit-24/

15.

16.

17.

18.

19.

20.

21.

22.

23.

24.

25.

26.

27.

28.

29.

30.

31.

32.

33.

34.

35.

36.

37.

38.

39.

40.

Missguided. 2018. Barbie Collaboration,. [online]. [Accessed 25 April 2018]. Available from: https://www.missguided.co.uk/universe/campaign/barbie Missguided. 2018. Barbie Collaboration,. [online]. [Accessed 25 April 2018]. Available from: https://www.missguided.co.uk/universe/campaign/barbie Missguided. 2017. Prom Looks. [online]. [Accessed 25 April 2018]. Available from: https://blog.missguided.co.uk/babezine/bloggers-prom-outfits/ Missguided. 2017. Prom Looks. [online]. [Accessed 25 April 2018]. Available from: https://blog.missguided.co.uk/babezine/bloggers-prom-outfits/ Missguided. 2017. Make Your Mark. [online]. [Accessed 25 April 2018]. Available from: https://www.missguided.co.uk/campaign/make-your-mark Missguided. 2017. Make Your Mark. [online]. [Accessed 25 April 2018]. Available from: https://www.missguided.co.uk/campaign/make-your-mark Missguided. 2017. Make Your Mark. [online]. [Accessed 25 April 2018]. Available from: https://www.missguided.co.uk/campaign/make-your-mark Missguided. 2017. Girls Girls Girls Campaign. [online]. [Accessed 25 April 2018].

Availablefrom: https://blog.missguided.co.uk/fashion/girls-girls-girls-campaign/ Missguided. 2017. Girls Girls Girls Campaign. [online]. [Accessed 25 April 2018].

Available from: https://blog.missguided.co.uk/fashion/girls-girls-girls-campaign/ Missguided. 2017. Girls Girls Girls Campaign. [online]. [Accessed 25 April 2018].

Available from: https://blog.missguided.co.uk/fashion/girls-girls-girls-campaign/ Missguided. 2018. Lookbook. [online]. [Accessed 25 April 2018]. Available from: https://blog.missguided.co.uk/babes/babesofmissguided-lookbook-nobodysdreamgirl/ Missguided. 2018. Lookbook. [online]. [Accessed 25 April 2018]. Available from: https://blog.missguided.co.uk/babes/babesofmissguided-lookbook-nobodysdreamgirl/ Missguided. 2018. Lookbook. [online]. [Accessed 25 April 2018]. Available from: https://blog.missguided.co.uk/babes/babesofmissguided-lookbook-nobodysdreamgirl/ Missguided. 2018. Lookbook. [online]. [Accessed 25 April 2018]. Available from: https://blog.missguided.co.uk/babes/babesofmissguided-lookbook-nobodysdreamgirl/ Missguided. 2017. Keep on Being You. [online]. [Accessed 25 April 2018]. Available from: https://www.missguided.co.uk/campaign/keep-on-being-you#new_tab Missguided. 2017. Keep on Being You. [online]. [Accessed 25 April 2018]. Available from: https://www.missguided.co.uk/campaign/keep-on-being-you#new_tab Pantone. No date. Lilac. [online]. [Accessed 25 April 2018]. Available from: https://www.pantone.com/color-finder/14-3812-TPX Pantone. No date.. Blue . [online]. [Accessed 25 April 2018]. Available from: https://www.pantone.com/color-finder/13-4411-TCX Pantone. No date. Pink. . [online]. [Accessed 25 April 2018]. Available from: https://www.pantone.com/color-finder/13-2806-TPG Pantone. No date.. White . [online]. [Accessed 25 April 2018]. Available from: https://www.pantone.com/color-finder/PQ-11-0601TCX Pantone. No date. Yellow . [online]. [Accessed 25 April 2018]. Available from: https://www.pantone.com/color-finder/14-0957-TPX Pantone. No date. Blue. [online]. [Accessed 25 April 2018]. Available from: https://www.pantone.com/color-finder/Blue-0821-C Pantone. No date. Orange. [online]. [Accessed 25 April 2018]. Available from: https://www.pantone.com/color-finder/16-1164-TPG Pantone. No date. Coral . [online]. [Accessed 25 April 2018]. Available from: https://www.pantone.com/color-finder/16-1545-TCX Pantone. No date. Mulberry. [online]. [Accessed 25 April 2018]. Available from: https://www.pantone.com/color-finder/18-2143-TCX Pinterest. No date. Freckles. [online]. [Accessed 25 April 2018]. Available from: https://www.pinterest.co.uk/pin/498773727475134215/

41. Francis, M. 2017 . Instagram Picture. [online]. [Accessed 25 April 2018]. Available from: https://www.instagram.com/p/BWKlZX5AXtZ/?hl=en&taken-by=mikafrancis 42. Pinterest. No date. Feminists. [online]. [Accessed 25 April 2018]. Available from: https://www.pinterest.co.uk/pin/772085929840610765/ 43. Pinterest. No date. Body Positivity. [online]. [Accessed 25 April 2018]. Available from: https://www.pinterest.co.uk/pin/534098837051186771/ 44.Pinterest. No date. Lips. [online]. [Accessed 25 April 2018]. Available from: https://www.pinterest.co.uk/pin/310607705533895698/ 45.Ramos, L. 2018. Confetti Crowd. [online]. [Accessed 25 April 2018]. Available from: http://strongisland.co/2017/02/16/interview-meet-fashion-entrepreneur-helibells%F0%9F%8C%88/ 46.Pinterest. No date. Balloons. [online]. [Accessed 25 April 2018]. Available from: https://www.pinterest.co.uk/pin/864339353458378616/ 47. Pinterest. No date. Body. [online]. [Accessed 25 April 2018]. Available from: https://www.pinterest.co.uk/pin/415105290648395879/ 48.Pinterest. No date. Girl Power. [online]. [Accessed 25 April 2018]. Available from: https://www.pinterest.co.uk/pin/562175965971436239/ 49. Pinterest. No date. Swatches. [online]. [Accessed 25 April 2018]. Available from: https://www.pinterest.co.uk/pin/327496204127281490/ 50. WGSN. Design Library Swatches. . [online]. [Accessed 25 April 2018]. Available from: https://www.wgsn.com/library/results/c6db373569d17628c27ecfddc81cd7b7/wrinkled%2 0surface 51. WGSN. Design Library Swatches. . [online]. [Accessed 25 April 2018]. Available from: https://www.wgsn.com/library/results/c6db373569d17628c27ecfddc81cd7b7/jersey%7C cotton 52. Fabric. Mesh Swatch. Fabric.com [online]. [Accessed 25 April 2018]. Available from: https://www.fabric.com/buy/0395290/telio-mod-stretch-mesh-red 53. WGSN. Design Library Swatches. . [online]. [Accessed 25 April 2018]. Available from: https://www.wgsn.com/library/results/c6db373569d17628c27ecfddc81cd7b7/tulle 54.WGSN. Design Library Swatches. . [online]. [Accessed 25 April 2018]. Available from: https://www.wgsn.com/library/results/c6db373569d17628c27ecfddc81cd7b7/lace 55.Pinterest. No date. Denim. [online]. [Accessed 25 April 2018]. Available from: https://www.pinterest.co.uk/pin/319051954823463376/?lp=true 56.WGSN. Design Library Swatches. . [online]. [Accessed 25 April 2018]. Available from: https://www.wgsn.com/library/results/c6db373569d17628c27ecfddc81cd7b7/CANVAS 57. Bisson, D and Miura, C. 2018. Lineapelle S/S 19 – Leather & Non-Leather. [online].

[Accessed 7 March 2018]. Available from: https://0-www-wgsncom.wam.leeds.ac.uk/content/board_viewer/#/77570/page/6 58.WGSN. Design Library Swatches. . [online]. [Accessed 25 April 2018]. Available from: https://www.wgsn.com/library/results/c6db373569d17628c27ecfddc81cd7b7/satin 59. WGSN. Design Library Swatches. . [online]. [Accessed 25 April 2018]. Available from: https://www.wgsn.com/library/results/c6db373569d17628c27ecfddc81cd7b7/acrylic%20 wool 60. Watkins, H and Wharton, H. 2017. Prints & Graphics S/S 19: Love Revolution. [online].

[Accessed 7 March 2018]. Available from: https://0-www-wgsncom.wam.leeds.ac.uk/content/board_viewer 61. Madeira, K. no date. Print. [online]. [Accessed 30 April 2018]. Available from: http://www.inkandhoney.us/blog/2017/3/7/interview-with-kate-madeira-ofsweaterbones-embroidery-queen 62. Watkins, H and Wharton, H. 2017. Prints & Graphics S/S 19: Love Revolution. [online].

[Accessed 7 March 2018]. Available from: https://0-www-wgsncom.wam.leeds.ac.uk/content/board_viewer 63. Rosenbaum, L. no date. Print. [online]. [Accessed 30 April 2018]. Available from: http://www.laurarosenbaumillustration.com/illustrationanddesign/

64. Watkins, H and Wharton, H. 2017. Prints & Graphics S/S 19: Love Revolution. [online].

[Accessed 7 March 2018]. Available from: https://0-www-wgsncom.wam.leeds.ac.uk/content/board_viewer 65. Watkins, H and Wharton, H. 2017. Prints & Graphics S/S 19: Love Revolution. [online].

[Accessed 7 March 2018]. Available from: https://0-www-wgsncom.wam.leeds.ac.uk/content/board_viewer 66. Watkins, H and Wharton, H. 2017. Prints & Graphics S/S 19: Love Revolution. [online].

[Accessed 7 March 2018]. Available from: https://0-www-wgsncom.wam.leeds.ac.uk/content/board_viewer 67. Missguided. No date. Galore Collaboration. [online]. [Accessed 30 April 2018].

Available from: https://fashionweekdaily.com/galore-collaborates-withmissguided-on-capsule-collection/#jp-carousel-167883 68. WGSN Design Library. No date, CADS and FLATS. [online]. [Accessed 23 April 2018].

Available from: https://www.wgsn.com/library/ 69. WGSN Design Library. No date, CADS and FLATS. [online]. [Accessed 23 April 2018].

Available from: https://www.wgsn.com/library/ 70. Dazed. 2015. Destiny's Child. [online]. [Accessed 15 March 2018]. Available from: http://www.dazeddigital.com/music/article/25044/1/how-destiny-s-childchanged-rb-forever 71. Abaca. No date. Spice Girls. (online]. (Accessed 15 March 2018]. Available from: http://www.elle.fr/Loisirs/Musique/News/Les-Spice-Girls-leurs-tubes-repris-dansune-comedie-musicale-1975148 72. WGSN Design Library. No date, CADS and FLATS. [online]. [Accessed 23 April 2018].

Available from: https://www.wgsn.com/library/ 73. WGSN Design Library. No date, CADS and FLATS. [online]. [Accessed 23 April 2018].

Available from: https://www.wgsn.com/library/ 74. WGSN Design Library. No date, CADS and FLATS. [online]. [Accessed 23 April 2018].

Available from: https://www.wgsn.com/library/ 75. WGSN Design Library. No date, CADS and FLATS. [online]. [Accessed 23 April 2018].

Available from: https://www.wgsn.com/library/ 76. WGSN Design Library. No date, CADS and FLATS. [online]. [Accessed 23 April 2018].

Available from: https://www.wgsn.com/library/ 77. WGSN Design Library. No date, CADS and FLATS. [online]. [Accessed 23 April 2018].

Available from: https://www.wgsn.com/library/ 78. WGSN Design Library. No date, CADS and FLATS. [online]. [Accessed 23 April 2018].

Available from: https://www.wgsn.com/library/ 79. WGSN Design Library. No date, CADS and FLATS. [online]. [Accessed 23 April 2018].

Available from: https://www.wgsn.com/library/ 80. Minervacraftsandfabricsuk. No date. Camo print. [online]. [Accessed 23 April 2018].

Available from: https://www.ebay.ie/itm/Camouflage-Print-Stretch-Jersey-DressFabric-EM-CamoJersey4215-Pink-M-/382367318772 81. Minervacraftsandfabricsuk. No date. Camo print. [online]. [Accessed 23 April 2018].

Available from: https://www.ebay.ie/itm/Camouflage-Print-Stretch-Jersey-DressFabric-EM-CamoJersey4215-Pink-M-/382367318772 82. WGSN Design Library. No date, CADS and FLATS. [online]. [Accessed 23 April 2018].

Available from: https://www.wgsn.com/library/ 83. Pinterest. No date. Holographic. [online]. [Accessed 23 April 2018]. Available from: https://www.pinterest.co.uk/pin/848295279784500537/ 84. WGSN Design Library. No date, CADS and FLATS. [online]. [Accessed 23 April 2018].

Available from: https://www.wgsn.com/library/ 85. Makana Music. 2016. Hearts. (online]. [Accessed 23 April 2018]. Available from: http://makanamusic.com/good-leader/painted-heart/ 86. WGSN Design Library. No date, CADS and FLATS. [online]. [Accessed 23 April 2018].

Available from: https://www.wgsn.com/library/ 87. WGSN Design Library. No date, CADS and FLATS. [online]. [Accessed 23 April 2018].

Available from: https://www.wgsn.com/library/

88. Pinterest.no date. Sunflowers. (online]. [Accessed 23 April 2018]. Available from: https://www.pinterest.co.uk/pin/256142297530129367/ 89. WGSN Design Library. No date, CADS and FLATS. [online]. [Accessed 23 April 2018].

Available from: https://www.wgsn.com/library/ 90. WGSN Design Library. No date, CADS and FLATS. [online]. [Accessed 23 April 2018].

Available from: https://www.wgsn.com/library/ 91. Spoonflower. No date. Flower Print. (online]. [Accessed 23 April 2018]. Available from: https://www.spoonflower.com/fabric/6652826-chalk-pastel-pink-orange-roses-onsky-blue-medium-print-by-micklyn 92. WGSN Design Library. No date, CADS and FLATS. [online]. [Accessed 23 April 2018].

Available from: https://www.wgsn.com/library/ 93. Delcanton, F. 2017. Mika Francis. [online]. [Accessed 2 May 2018]. Available from: http://www.noctismag.com/2017/06/17/ride-die-editorial/ 94. Pinterest. No date. Foil Curtain. [online]. [Accessed 23 April 2018]. Available from: https://www.pinterest.co.uk/pin/559572322433758865/ 95. Ttigerlilly. 2017. Instagram. [online]. [Accessed 2 May 2018]. Available from: https://www.instagram.com/p/Bccdn7plwEO/?hl=en&taken-by=ttigerlilly 96. Delcanton, F. 2017. Mika Francis. [online]. [Accessed 2 May 2018]. Available from: http://www.noctismag.com/2017/06/17/ride-die-editorial/ 97. Missguided. 2018. homepage. [online]. [Accessed 2 May 2018]. Available from: http://www.noctismag.com/2017/06/17/ride-die-editorial/ 98. Delcanton, F. 2017. Mika Francis. [online]. [Accessed 2 May 2018]. Available from: http://www.noctismag.com/2017/06/17/ride-die-editorial/ 99. Smart LED. no date. Digital Sign. [online]. [Accessed 2 May 2018]. Available from: http://smart-led.co.uk/portfolio/missguided-digital-signage-2/ 100. Pinterest. No dat. Neon Sign. [online]. [Accessed 2 May 2018]. Available from: https://www.pinterest.co.uk/pin/AeuuHhKIybLGZXLoFFgGjvb1zESxSJlJ4gS7kX5bTNItrkec alhMZww/ 101. Missguided. 2018. Keep On Being You Mannequins. [online]. [Accessed 2 May 2018].

Available from: https://blog.missguided.co.uk/culture/missguided-mannequinsstretch-marks/ 102. Missguided. 2018. Keep On Being You Mannequins. [online]. [Accessed 2 May 2018].

Available from: https://blog.missguided.co.uk/culture/missguided-mannequinsstretch-marks/ 103. Missguided. 2018. Babezine. [online]. [Accessed 2 May 2018]. Available from: https://blog.missguided.co.uk/category/fashion/ 104. Missguided. 2018. Celebrities. [online]. [Accessed 2 May 2018]. Available from: https://blog.missguided.co.uk/category/fashion/ 105. Missguided. 2018. Festival Style. [online]. [Accessed 2 May 2018]. Available from: https://blog.missguided.co.uk/category/fashion/ 106. Billboard. 2018. Female Artists. [online]. [Accessed 2 May 2018]. Available from: https://www.billboard.com/articles/news/magazine-feature/8097459/festivalsfemale-performers-poster 107. Pinterest. No date. festival. [online]. [Accessed 2 May 2018]. Available from: https://www.pinterest.ca/pin/409405422368953625/ 108. Pinterest. No date. Spice Girls. [online]. [Accessed 2 May 2018]. Available from: https://i.pinimg.com/originals/af/87/40/af87401a93132813846ad4fd77486be8.jpg 109. The Gypsy Shrine. No date. Glitter. [online]. [Accessed 2 May 2018]. Available from: https://www.thegypsyshrine.com/how-to/ 110. Pinterest. No date. Denim Jacket. [online]. [Accessed 2 May 2018]. Available from: https://www.pinterest.co.uk/pin/204773114291809668/ 111. Missguided. 2015. Pia Mia. [online]. [Accessed 2 May 2018]. Available from: http://www.gotceleb.com/pia-mia-perez-missguided-campaign-may-2015-201505-12.html/pia-mia-perez-missguided-campaign-2015-04 112. Missguided. 2015. Pia Mia. [online]. [Accessed 2 May 2018]. Available from: https://www.pinterest.co.uk/pin/112027109458192084/

113. Missguided. 2018. Barbie Collaboration. [online]. [Accessed 2 May 2018]. Available from: https://blog.missguided.co.uk/babezine/barbie-missguided-festival/ 114. Missguided. 2018. Barbie Collaboration. [online]. [Accessed 2 May 2018]. Available from: https://blog.missguided.co.uk/babezine/barbie-missguided-festival/

Page 84 I Gritty Femininity I Missguided