FIGURE 2
Today’s romantic fashion style entails light pastel colours such as Yellow’s, Pinks, Greens and Oranges. Lace, Chiffon and Velvet, are just a small array of fabrics often associated to the romantic style of dress. To complement the fabric of the romantic garment, embellishments such as Ruffles, Bows and Ribbon, can be added to create more of a feminine romantic look. ( I have re-worded this information into my own words. Referenced from - Romano, 2020) •The romantic style of dress portrays demure, feminine, and classy looks. •Flowing and elegant shapes, however, still emphasising the body. •Floral Prints. •Versatile. “Natural fabrics such as Cotton and Linen, fall softly giving more of a natural and relaxed feel to the look.” (What is the Romantic Style, 2020) “With such a wide array of choices of clothing that have a feminine and romantic feel to them, it’s possible to put together an outfit that truly brings out an individual’s style.” (Romano, 2020)
FIGURE 3
The Romantic Fashion Era lasted between the years, 1825 - 1845. ( Romano, 2020) “The Gothic influence of the Middle Ages continued, and the Empire style faded as waists dropped to the normal waistline after years of rising and falling. Middle classes wanted to appear gentrified and the new Romantic movement came to influence women’s fashion. Bodices developed a V shape and women began to wear tight corsets for a trim look, although the lower classes wore high waists until 1830. Sleeves changed as well, becoming larger. Beret sleeves were cut in a circle creating a large, balloon like sleeve. Gigot sleeves, large at the upper arm, tapered toward the wrist in what is also called leg-o-mutton sleeves. The puffiness at the top eventually grew so large, the fabric often needed support. Skirts gained width at the bottom with ruffles, floral embellishments, Italian quilting, and padding, but lost the puffed hemline by 1835.” (Monet, 2020)
FIGURES 4-6
FIGURES 7-9
FIGURES 10-12
“URBAN OUTFITTERS A lifestyle retailer dedicated to inspiring customers through a unique combination of product, creativity, and cultural understanding. Founded in 1970 in a small space across the street from the University of Pennsylvania, Urban Outfitters now operates over 200 stores in the United States, Canada and Europe, offering experiential retail environments and a well-curated mix of women’s, men’s, accessories and home product assortments.” (Outfitters, n.d.) “The idea of Urban Outfitters’ being a place for likeminded creative individuals and as a creation of community spaces continues today. We share our customers’ interests and values, representing community at all times by offering inclusion in social media, events, community involvement, and entrepreneurial opportunities.” (Outfitters, About Us, n.d.)
FIGURE 13
FIGURE 14
“Free People shed its junior image and evolved into a more mature, contemporary brand. This allowed twenty-something women to appreciate the line of clothing that catered to their intelligence, creativity, and individuality, while keeping with its great quality and affordability.” (People, n.d.) “Smart, creative, confident, and comfortable in all aspects of her being, free and adventurous, sweet to tough to tomboy to romantic. A girl who likes to keep busy and push life to its limits, with traveling and hanging out and everything in between.” (People, n.d.) “We offer her countless options within our own Free People collection, so that even if she takes her best pal shopping, they won’t come out looking at all alike. And if she wants her colours and patterns all mixed up, that’s even better, picking through our sweaters, knits and skirts.” (People, n.d.) Free People, is part of the global brands portfolio ‘Urbn’. (I have re-worded this information into my own words. Referenced from People, n.d.) Urban Outfitters is also part of this global brands portfolio.
FIGURE 15
FIGURE 16
“We’re a one-stop styling destination filled with collections from three design ateliers in Stockholm, Los Angeles, and Paris.” (Stories, n.d.) “Founded in 2010 by a small group of creatives, & Other Stories grew from the wish to give women the freedom of expression through one brand.” (Stories, n.d.) Stockholm “Our Stockholm designs reveal a contemporary take of the pragmatic Scandinavian soul. “(Stories, n.d.) Los Angeles “Our Los Angeles collections capture the California girl’s confidence, creativity, and way of life. “(Stories, n.d.) Paris “Our designs from Paris reinvent the romantic essence of the iconic French girl. “(Stories, n.d.)
FIGURE 17
FIGURE 18
“Anna Sui is one of New York’s most beloved and accomplished fashion designers, known for creating contemporary original clothing inspired by spectacular amounts of research into vintage styles and cultural arcana.” (Sui, n.d.)
FIGURE 19
FIGURE 20
FIGURE 21
FIGURE 22
FIGURE 23
FIGURE 24
FIGURE 25
FIGURE 26
FIGURE 27
FIGURE 28
FIGURES 29-35
FIGURES 36-39
FIGURES 40-42
FIGURES 43-45
FIGURES 46-47
FIGURES 48-52
FIGURES 53-57
FIGURES 58-61
FIGURES 62-65
FIGURES 66-69
FIGURES 70-74
FIGURES 75-76
FIGURES 77-78
FIGURES 79-81
“Reformation’s design mission is to make effortless silhouettes that celebrate the feminine figure. The design process starts with us thinking about what we really want to wear right now. We source the most beautiful and sustainable fabrics possible to bring those designs to life quickly.” (Reformation, n.d.) “We believe the perfect fit is the most important part of our clothes. We spend hours fitting on different bodies and have a meticulous approach to our fits. Our main range is fit on multiple women that are between 5’6 and 5’10. We also launched a petites collection designed for ladies 5’2 and under, an extended sizes collection going up to size 22, as well as a collection specially designed to fit women with a full C-DD cup. These capsules based on body types are just the first steps in our quest to make sure women of many shapes and sizes can wear Ref (and look damn good doing it).” (Reformation, n.d.)
FIGURES 82-84
“CINTA IS SPANISH FOR RIBBON.” (Label, n.d.) “Cinta The Label is inspired by its founder, Amy Sturgis growing up on Spanish shores where she spent summers with her grandfather whom she was extremely fond of.” (Label, n.d.) “Amy was mesmerised by the flamenco dancers and the way their silk and ribbon dresses bought the cobbled streets of the old town to life with every move of the maraca. Cinta The Label puts a modern twist on Spanish traditions playing with prints which signify Amy’s love for astrology and inner strength.” (Label, n.d.)
FIGURES 85-87
FIGURES 88-90
FIGURES 91-95
BRAND ME CHAPTER TWO OVERVIEW OF RESEARCH What is the theme/aesthetic of my brand? The theme/aesthetic of my brand ‘Molly Ellen’ showcases romantic fashion, femininity, and individuality. In relation to the ‘individuality’ aspect of the ‘Molly Ellen’ brand, as stated in my research in this visual chapter two book, this element could be shown through a ‘combination of modern and romantic demure pieces to create a current, but historic look’. Conveying confidence, positivity and individualism.’ The romantic fashion style very much reflects my own personal style and way of dressing. As mentioned previously in my chapter one brand me research, I am drawn too and captivated by classy, demure, and elegant styles. The individualism element of the romantic style appeals to me. In my opinion, I don’t think it is heavily trend focussed, or seen as a fashionable Instagram trend. This reflects me as a brand. I mentioned in my chapter one brand me research, that “my style isn’t particularly inspired by current fashion trends, I much prefer to be individual with my style and look.”
Romantic Fashion Today For me to gain a more thorough knowledge of what the romantic fashion style consists of, I researched into the meaning of romantic fashion. As stated in my research, in this visual chapter two book. “Today’s romantic fashion style entails light pastel colours such as Yellow’s, Pinks, Greens and Oranges. Lace, Chiffon and Velvet, are just a small array of fabrics often associated to the romantic style of dress. To complement the fabric of the romantic garment, embellishments such as Ruffles, Bows and Ribbon, can be added to create more of a feminine romantic look.” (I have re-worded this information into my own words.) Referenced from- (Romano, 2020) As also stated in my research in this visual book, some more key points about the romantic style of dress are. •The romantic style of dress portrays demure, feminine, and classy looks. •Flowing and elegant shapes, however, still emphasising the body. •Floral Prints. •Versatile. In addition to these points, I personally think, the romantic, feminine way of dressing also conveys vintage, and Victoriana details, which conveys a more individual look! Similarly, I found the following reference, as stated in my research in this visual book, reflected the ‘Molly Ellen’ brand. Conveying that romantic fashion, is versatile, offering an individual look, allowing a person to feel confident in themselves. “With such a wide array of choices of clothing that have a feminine and romantic feel to them, it’s possible to put together an outfit that truly brings out an individual’s style.” (Romano, 2020)
History of the Romantic Fashion Style The romantic fashion style dates all the way back to the 18th Century. The romantic style of dress, originated in the 18th Century during the Romantic Era, which lasted between the years, 1825 – 1845. As stated in my research in this visual chapter two book. “Sleeves changed as well, becoming larger. Beret sleeves were cut in a circle creating a large, balloon like sleeve. Gigot sleeves, large at the upper arm, tapered toward the wrist in what is also called leg-o-mutton sleeves. The puffiness at the top eventually grew so large, the fabric often needed support. Skirts gained width at the bottom with ruffles, floral embellishments, Italian quilting, and padding, but lost the puffed hemline by 1835.” (Monet, 2020)
Celebrity Romantic Fashion I looked at two celebrities, whose fashion I think reflects the romantic theme/aesthetic of my brand ‘Molly Ellen’. The first celebrity I looked at was British-American actress ‘Lucy Boynton’. I have always loved her classy, elegant, and mature style, and see her as one of my biggest style inspirations. Lucy Boynton reflects my brand’s theme perfectly. Not only does she convey a romantic, feminine, and individual style, through her fashion, she also portrays this through her appearance, and the style of editorial imagery she is often in. The next celebrity I looked at was American actress ‘Elle Fanning’. Similar in style to Lucy’s, I would describe ‘Elle’s’ style as feminine, classy, and Vintage inspired.
Initial Brand Research Premium High Street For my initial brand research, I analysed lifestyle fashion brand ‘Urban Outfitters’, as well as 2 other similar premium high street brands, that could possibly reflect the theme/ aesthetic of the ‘Molly Ellen’ brand. The 2 other premium high street brands I analysed were American apparel brand ‘Free People’ and the premium brand ‘&otherstories’. After completing this research, I came to the decision that the ‘Urbn’ brands ‘Urban Outfitters’ and ‘Free People’ did not strongly reflect my brands theme, as well as ‘&otherstories’ did. In my opinion, as much as ‘Urban Outfitters’ and ‘Free People’ conveyed aspects of femininity and individuality, the romantic element, wasn’t as visible, as it was shown in the premium brand ‘&otherstories’. As stated in my research in this visual chapter two book. “We’re a one-stop styling destination filled with collections from three design ateliers in Stockholm, Los Angeles, and Paris.” (Stories, About & Other Stories, n.d.) “Founded in 2010 by a small group of creatives, & Other Stories grew from the wish to give women the freedom of expression through one brand.” (Stories, About & Other Stories, n.d.) Stockholm “Our Stockholm designs reveal a contemporary take of the pragmatic Scandinavian soul.” (Stories, About & Other Stories, n.d.) Los Angeles “Our Los Angeles collections capture the California girl’s confidence, creativity, and way of life.” (Stories, About & Other Stories, n.d.) Paris “Our designs from Paris reinvent the romantic essence of the iconic French girl.” (Stories, About & Other Stories, n.d.)
Initial Brand Research Luxury In order for me to see, where I best see myself and my brand fitting, in terms of market level, I also analysed luxury brand ‘Anna Sui’, and 2 other similar luxury brands/designers, that could possibly reflect the theme/aesthetic of the ‘Molly Ellen’ brand. The two other luxury brands/designers I analysed were Irish designer ‘Simone Rocha’ and Danish designer ‘Cecilie Bahnsen’ A few key points, about each designer I referenced in my research, as stated in this visual chapter two book are. Anna Sui “Anna Sui is one of New York’s most beloved and accomplished fashion designers, known for creating contemporary original clothing inspired by spectacular amounts of research into vintage styles and cultural arcana.” (Sui, n.d.) In relation to the SS20 Anna Sui Collection, “Victoriana was in the mix too, taking the form of pouf-sleeved mesh tops, bitsy tanks with beaded embellishment that evoked corset covers, and one adorable chambray set trimmed with tiny bows.”(Yotka, 2019) Simone Rocha In relation to the A/W 2020 Simone Rocha Collection, “Victoriana (a recurring theme in her work) and refining her trademark sense of shape and volume. She’s also developed the idea of romanticism and femininity beyond the young ingénue.” (Hunt, 2018) Cecilie Bahnsen “Lighter than Simone Rocha and less avant-garde than Comme des Garcons, but with similar focuses on voluminous shapes and romance, Bahnsen’s signatures are femininity, sculpted shapes and unusual textures.” (Alexander, 2020)
After completing this research, into these 3 luxury brands/designers, I was beginning to question, which market level the ‘Molly Ellen’ brand best fits into. I was beginning to sway more to the luxury market level, as I noticed that the 3 luxury brands I analysed, all strongly reflected my brands theme/aesthetic well, especially the romantic fashion style element. As I still hadn’t quite made up my mind, as to which market level me and my brand best suit too, I decided to further analyse premium high street brand ‘&otherstories’, looking at their campaigns/ editorials. One of the ‘&otherstories’ campaigns I looked at was the ‘Mia Moretti- SS20 Capsule Collection campaign’. As stated in my research, in this visual chapter two book. “Collection Daydream”. “A dream of a party that is just about to begin”. (Stories, A limited Capsule Collection, n.d.)
Styling In addition to analysing fashion brands, I also analysed stylists, whose work reflects the ‘Molly Ellen’ romantic theme/aesthetic. I specifically looked at styling and stylists, as this is one of the fashion related job roles, I can see myself working in, in the future, especially as I have a keen interest in this specialism! I am also considering producing a stylised shoot for my 360 campaign, so I thought this would be beneficial for me to get inspiration for my potential 360 campaign romantic shoot!
What Market level do I see myself and my brand sitting in? After researching into both premium and luxury brands, I have come to the decision that my brand ‘Molly Ellen’ fits within the premium high street market level. My reasonings behind this choice are, •There is a gap in the market for a new romantic story to be told, especially aiming towards the Gen-Z and young Millennial target market. •This market level is where I shop/buy from, so it adds a more personal feel to my campaign. Strongly reflects my brand. From this decision, I researched into 2 more premium high street brands; ‘Reformation’ and ‘Cinta-the-label’.
Personal Branding The ‘Molly Ellen’ personal branding, consists of a light pastel pink shade background, with my brand name ‘Molly Ellen’, written with a darker but still subtle pink tone, to stand out against the pastel pink background. Alongside this is a lighter, brighter pink rose. The rose represents the floral characteristic of the romantic fashion style. ‘Molly Ellen’ is my first and middle name. In my opinion it sounds elegant, mature, feminine, and sophisticated. Suiting to my brands theme perfectly! I also think it conveys welcoming, kind, and demure connotations, again suiting to my personality and my brands theme perfectly! I chose the colour pink for my logo design, as it is the colour, I chose that best suits me in my brand me chapter one research! A few connotations of the colour pink are romance, femininity, positivity, and hope. These 4 connotations strongly reflect me and my brand ‘Molly Ellen’.
Moving Forward After collating this research, and starting to develop my romantic, feminine, and individual ‘Molly Ellen’ brand, it has enabled me to start thinking about what my 360 campaign, could possibly look like. I created a visual inspiration mood board of image ideas, of what my 360 campaign, could possibly look like. A few of the possible idea’s I have so far are. •Stylised shoot. •Outside Location. •Flowers, trees- natural environment. •Romantic, demure, classy outfits, vintage, but also showcasing a modern look. •Female model, models?
Alexander, E. (2020, January 14th). Cecilie Bahnsen: Introducing the designer behind fashion’s prettiest dresses. Retrieved from Harpers Bazaar: https://www.harpersbazaar. com/uk/fashion/fashion-news/a30497653/cecilie-bahnsen-designer-interview/ Hunt, K. (2018, February 5th). Simone Rocha On The Power Of Femininity. Retrieved from elle: https://www.elle.com/uk/fashion/what-to-wear/longform/a41379/simone-rocha-interview/ Monet, D. (2020, August Thursday 13th). Fashion History: Early 19th Century Regency and Romantic Styles for Women. Retrieved from Bellatory: https://bellatory.com/fashion-industry/Fashion-History-Early-19th-Century-Regency-and-Romantic-Styles Romano, L. (2020, December Tuesday). What is Romantic Fashion? Retrieved from Wisegeek: https://www.wisegeek.com/what-is-romantic-fashion.htm Stories, &. O. (n.d.). A limited Capsule Collection. Retrieved from stories: https://www.stories.com/en_gbp/latest-stories/a-limited-capsule-collection.html Stories, &. O. (n.d.). About & Other Stories. Retrieved from stories: https://www.stories.com/en_gbp/about/about-us.html Sui, A. (n.d.). About. Retrieved from Anna Sui: https://annasui.com/pages/about Yotka, S. (2019, September 9th). Anna Sui- Spring 2020 Ready-to-wear. Retrieved from Vogue Runway: https://www.vogue.com/fashion-shows/spring-2020-ready-to-wear/ anna-sui
Alexander, E. (2020, January 14th). Cecilie Bahnsen: Introducing the designer behind fashion’s prettiest dresses. Retrieved from Harpers Bazaar: https://www.harpersbazaar.com/uk/fashion/fashion-news/ a30497653/cecilie-bahnsen-designer-interview/ Bobb, B. (2019, August 8th). Cecilie Bahnsen- Copenhagen Spring 2020. Retrieved from vogue: https://www.vogue.com/fashion-shows/copenhagen-spring-2020/cecilie-bahnsen Hunt, K. (2018, February 5th). Simone Rocha On The Power Of Femininity. Retrieved from elle: https://www.elle.com/uk/fashion/what-to-wear/longform/a41379/simone-rocha-interview/ Label, C. T. (n.d.). About. Retrieved from Cinta The Label: https://cinta-the-label.com/pages/about Leitch, L. (2019, December 19). Cecilie Bahnsen- Pre- Fall 2020. Retrieved from Vogue: https://www.vogue.com/fashion-shows/pre-fall-2020/cecilie-bahnsen Monet, D. (2020, August Thursday 13th). Fashion History: Early 19th Century Regency and Romantic Styles for Women. Retrieved from Bellatory: https://bellatory.com/fashion-industry/Fashion-History-Early-19th-Century-Regency-and-Romantic-Styles Mower, S. (2019, September 16th ). Simone Rocha- Spring 2020- Ready To Wear. Retrieved from Vogue: https://www.vogue.com/fashion-shows/spring-2020-ready-to-wear/simone-rocha Mower, S. (2020, February 17th). Simone Rocha- Fall 2020- Ready-to-wear. Retrieved from Vogue: https://www.vogue.com/fashion-shows/fall-2020-ready-to-wear/simone-rocha Outfitters, U. (n.d.). About us. Retrieved from urbn: https://www.urbn.com/our-brands/urban-outfitters Outfitters, U. (n.d.). About Us. Retrieved from urbn: https://www.urbn.com/our-brands/urban-outfitters/about-us
People, F. (n.d.). Our Story. Retrieved from Free People: https://www.freepeople.com/uk/help/our-story/ Reformation. (n.d.). Chamomile Top. Retrieved from Reformation: https://www.thereformation.com/products/chamomile-top?color=Plum Reformation. (n.d.). Our Stuff. Retrieved from Reformation: https://www.thereformation.com/pages/our-stuff Romano, L. (2020, December Tuesday). What is Romantic Fashion? Retrieved from Wisegeek: https://www.wisegeek.com/what-is-romantic-fashion.htm Stories, &. O. (n.d.). A limited Capsule Collection. Retrieved from stories: https://www.stories.com/en_gbp/latest-stories/a-limited-capsule-collection.html Stories, &. O. (n.d.). About & Other Stories. Retrieved from stories: https://www.stories.com/en_gbp/about/about-us.html Sui, A. (n.d.). About. Retrieved from Anna Sui: https://annasui.com/pages/about What is the Romantic Style. (2020, June Friday). Retrieved from Lookiero: https://lookiero.co.uk/blog/what-is-the-romantic-style/ Yotka, S. (2019, September 9th). Anna Sui- Spring 2020 Ready-to-wear. Retrieved from Vogue Runway: https://www.vogue.com/fashion-shows/spring-2020-ready-to-wear/anna-sui Yotka, S. (2020, September 15th). Anna Sui- Spring 2021- Ready-to-wear. Retrieved from Vogue Runway: https://www.vogue.com/fashion-shows/spring-2021-ready-to-wear/anna-sui
FIGURE 1- My own image-Logo. (Front cover image) FIGURE 2- My own image- rose illustration, created with photoshop FIGURE 3- https://www.hisour.com/romantic-fashion-of-women-1830s-32786/ FIGURE 4- https://www.hollywoodreporter.com/news/lucy-boynton-hosts-hamptons-dinner-politician-premiere-1225602 FIGURE 5- https://www.buro247.sg/beauty/wellness/lucy-boynton-on-toxic-beauty-standards-love-and-being-the-new-face-of-the-chlo-rose-tangerine-eau-de-toilette.html FIGURE 6- https://models.com/work/who-what-wear-lucy-boynton-is-already-2019s-most-exciting-fashion-star FIGURE 7- https://www.popsugar.co.uk/fashion/lucy-boynton-style-pictures-46839613?utm_medium=redirect&utm_campaign=US:GB&utm_source=www.google.co.uk FIGURE 8- https://www.redcarpet-fashionawards.com/2019/09/27/lucy-boyntons-haute-harlequin-couture-for-the-politician-new-york-premiere/ FIGURE 9- https://www.redcarpet-fashionawards.com/2019/04/11/lucy-boynton-is-tickled-pink-in-her-layered-dress-for-clash-de-cartier/ FIGURE 10- https://tomandlorenzo.com/2016/06/elle-fanning-at-the-gucci-resort-2017-show/elle-fanning-gucci-resort-2017-show-fashion-tom-lorenzo-site-1/ FIGURE 11- https://www.whowhatwear.co.uk/elle-fanning-style/slide29 FIGURE 12- https://wwd.com/fashion-news/fashion-scoops/gallery/elle-fanning-cannes-festival-2019-red-carpet-looks-1203138456/les-miserables-premiere-72nd-cannes-film-festival-france-15-may-2019/ FIGURES 13-14- https://www.urbanoutfitters.com/en-gb/uo-culture-ss20-look-book ( I added annotations to these pages) FIGURE 15- https://www.freepeople.com/uk/ ( All 3 images) FIGURE 16- https://www.freepeople.com/uk/ (All 3 images) FIGURE 17- https://www.instagram.com/p/CFRaPw7g_c-/ FIGURE 18- https://www.instagram.com/p/CB-WJ62A-gb/ FIGURE 19- https://www.fashiongonerogue.com/anna-sui-spring-2020-campaign/ FIGURE 20- https://www.vogue.com/fashion-shows/spring-2021-ready-to-wear/anna-sui/slideshow/collection#28 FIGURE 21- https://www.instagram.com/p/CGE_Z-mJZoB/ FIGURE 22- https://www.instagram.com/p/CGE_kqBJvQH/ FIGURE 23- https://www.instagram.com/p/B7iVEJvn_Gk/ FIGURE 24- https://www.instagram.com/p/CCVQykTpLRr/ FIGURE 25- https://www.stories.com/en_gbp/latest-stories/a-limited-capsule-collection.html (All 3 images) FIGURE 26- https://www.stories.com/en_gbp/latest-stories/a-limited-capsule-collection.html (All 3 images) FIGURE 27- https://www.instagram.com/p/CFRaPw7g_c-/ (Both images) FIGURE 28- https://www.instagram.com/p/CFRaPw7g_c-/
FIGURES 29- 35- https://www.instagram.com/kumeyuna/ ( All 7 images) FIGURES 36-39- https://www.stylistkazami.com/- (All 4 images) FIGURES 40-42- https://www.stylistkazami.com/ (All 3 images) FIGURES 43-45- https://www.instagram.com/robbiespencer/ (All 3 images) FIGURES 46-47- https://www.instagram.com/robbiespencer/ (Both images) FIGURES 48-52- https://www.instagram.com/robbiespencer/ ( All 5 images) FIGURES 53-57- https://www.instagram.com/robbiespencer/ ( All 5 images) FIGURES 58-61- https://www.instagram.com/robbiespencer/ ( All 4 images) FIGURES 62- 65- https://www.instagram.com/ceciliebahnsen/ ( All 4 images) FIGURES 66-69- https://www.instagram.com/ceciliebahnsen/ ( All 4 images) FIGURES 70-74- https://www.instagram.com/ceciliebahnsen/ ( All 4 images) FIGURE 75- https://www.instagram.com/p/CIWTUx0DhdV/ FIGURE 76- https://www.instagram.com/p/CGU9wd3D_zF/ FIGURE 77- https://www.instagram.com/p/CE1vJrHAn2f/ FIGURE 78- https://www.instagram.com/p/CEyYiJ-gJys/ FIGURE 79- https://www.instagram.com/p/CEzYaOCAb2i/ FIGURE 80- https://www.instagram.com/p/CGRsTusgQ_W/ FIGURE 81- https://www.instagram.com/p/CFJ8OqagHWZ/ FIGURE 82- https://www.thereformation.com/products/jocelyn-dress?color=Artichoke FIGURE 83-https://www.thereformation.com/categories/tops FIGURE 84- https://www.thereformation.com/products/chamomile-top?color=Plum FIGURE 85- https://cinta-the-label.com/collections/knits/products/the-alba-cardigan FIGURE 86- https://cinta-the-label.com/collections/knits/products/the-pandora-cardigan FIGURE 87- https://cinta-the-label.com/collections/dresses/products/the-troy-dress
FIGURES 88-90- My own imagery of my illustrations. FIGURE 91- https://www.fashiongonerogue.com/editorial/julia-klaassen-marie-claire-turkey-cihan-alpgiray/2/ FIGURE 92- https://i.pinimg.com/originals/1e/d5/40/1ed5403a22b61120a6c4212f3049e97f.jpg FIGURE 93- https://www.nawo.com/other-stories-spring-2020-limited-capsule-collection-featured-mia-moretti/ FIGURE 94- https://imgur.com/gallery/RsndZFh FIGURE 95- https://www.whowhatwear.co.uk/cool-instagram-brands-2018