Telemarketing
Commit 2 Get Fit Free Trial Offer
Direct Mail
Quarterly In Club Networking Event
Corporate Presentation
Club Members
CORPORATE PROGRAMME SALES FUNNEL
Corporate Membership Sign Up Employees
At Home Membership
Club Membership
Target Markets 1. Corporate leads via Existing Members of the Club 2. Corporate leads via Local Business Groups 3. Corporate leads via Linked in Posts and Adverts 4. Corporate Leads via quarterly Networking Events
The Process 1. ATTRACTION & ENGAGEMENT a) Create a Launch Promotion Month: • Create a quarterly “In Club” networking event • Tele-market local business • Join local Business networks and spread the word
The 'Door Opener" Offers • • • • •
Employee attraction FREEMIUM offer Ongoing active membership promotion In Company health services Exercise @Home services In Club advertising opportunity “Corporate Ambassador” or “Member Benefits”
The Aims 1. Generate membership leads via a FREE trial user offer 2. Convert individual memberships with a Corporate investment v. membership price discount promotion. 3. Increase retail potential amongst non- exercisers and “out of towners” with a “digital” at home range of products and services. 4. Increase Club “authority” in the community with an automated follow up email and web programme.
The Assets 1. Corporate Approach Landing Page 2. Employee Approach Landing Page 3. Automated Email string for Club Members 4. Automated Email String for Corporate Employees 5. Quarterly “Sweatworks” event landing page, data capture and SM ads 6. Web Asset to Promote Corporate Ambassadors 7. Web Asset to advertise Friends with Benefits Scheme 8. Corporate Voucher Cards Artwork 9. Corporate Lead Boxes and Data capture service 10. Corporate Flyer artwork with Offline to Online QR code 11. Corporate offer PowerPoint Presentation 12. Template Corporate Agreements