USING EFFECTIVE DIGITAL MARKETING to create “Remarkable” FITNESS CLUBS “Incremental Wins leads to EXPONENTIAL gains”
DON’T BE DULL!
BE REMARKABLE!
DOUBLE (X2)
NO RISK & NO FIXED FEES
Making your Fitness Club “Remarkable”
Attraction Focus Screening System
Sales Conversion
Making your Fitness Club “Remarkable”
Integration Focus
New Member Onboarding Programme
6 Week S.M.A.R.T Start Programme
Just Go!
Fast Track Induction
Full Induction
Making your Fitness Club “Remarkable”
Retention Focus
Fitness Services
90 Day Communication Programme
Experiences
Club Sessions
Events
Specials
P.T Services
Myzone
Making your Fitness Club “Remarkable”
Member Reactivation Promotions
Expansion Focus
Business Extension Programmes
At Home Services
On Demand Classes Solution
Online Fitness Coaching
Outreach Group Exercise
Outreach P.T Network
Corporate Wellness Solution
• • •
Existing Club
800
1000
30
40
12
14
288k
560k
Making your Fitness Club “Remarkable”
Attraction Focus Screening System
Sales Conversion
The Digital Lead Generation System Mar ke t in g Proc e ss
£££ Data Capture
£££ Data Capture
YES
Prospect Database
PROSPECT WEBSITE (with Conversion Offer)
W.A.O EMAIL CHAIN (14 Day Follow-Up)
Website
Offline QR Code
= REMARKETING
HEADLINE OFFER LANDING PAGE
NO SECONDARY OFFERS (Time Banded)
THANK YOU PAGE
• •
Share Competition Links to Services
PROSPECT REGISTRATION PAGE
YES
NO
Data Capture
WINNERS ANNOUNCEMENT WINNERS OFFER
ANNOUNCEMENT
(Time Banded 14 Days)
Prizes EMAIL CHAIN (14 Day Follow-Up)
NO
YES
£££
Making your Fitness Club “Remarkable”
Attraction Focus Screening System
Sales Conversion
Meet our National Medi-Fit Medical Director DR. COLIN CROSBY
Medical Director at Department of Sport and Exercise Medicine
Dr. Crosby has been working in musculoskeletal medicine for over 25 years specialising in the diagnosis, treatment, rehabilitation and prevention of musculoskeletal injuries and conditions. One of the UK's few full-time Sport and Exercise Medicine Consultants, his speciality is sports injuries with a particular interest in contact sports, athletics and racket sports.
PAR-Q results drop into your Club Google Sheet. The Medi-Fit Doctor is alerted of any risk factors.
Making your Fitness Club “Remarkable”
Attraction Focus Screening System
Sales Conversion
NEW MEMBER JOURNEY (first 42 days) Registration Form
•
Offers
New Member
•
Programmes
Website Portal
•
Free Resources
•
Information
Email & SMS Chain
Lead Depot
Booking App
Live Chat Feature Personal Trainers
Newsletter
Voice Message Feature
New Member Facebook Group Club TV Club Radio
Website Analytics
In House Team
New Member Website Portal
Making your Fitness Club “Remarkable”
Retention Focus
Fitness Services
90 Day Communication Programme
Experiences
Club Sessions
Events
Specials
P.T Services
Myzone
29
The 90-Day Fitness Club Communication Programme
Experience Fortnights 1.
Try It!
2.
PT Fortnight
3.
Know your Numbers
4.
Tribe Fortnight
5.
Wear the Shirt
6.
This Girl Can
7.
Charity Fortnight
8.
Reactivation Fortnight
9.
Fitness Crusade
10. Corporate Wellness Fortnight
34
35
The Digital Lead Generation System Mar ke t in g Proc e ss
£££ Data Capture
£££ Data Capture
YES
Prospect Database
PROSPECT WEBSITE (with Conversion Offer)
W.A.O EMAIL CHAIN (14 Day Follow-Up)
Website
Offline QR Code
= REMARKETING
HEADLINE OFFER LANDING PAGE
NO SECONDARY OFFERS (Time Banded)
THANK YOU PAGE
• •
Share Competition Links to Services
PROSPECT REGISTRATION PAGE
YES
NO
Data Capture
WINNERS ANNOUNCEMENT WINNERS OFFER
ANNOUNCEMENT
(Time Banded 14 Days)
Prizes EMAIL CHAIN (14 Day Follow-Up)
NO
YES
£££
Fitness Club TV Webinar and Recorded Video
39
Fitness Club Radio Webinar and Recorded Video
• Podcast
40
NEW MEMBER NEWSLETTER
Emailed to welcome new gym members. Showcase Club Sponsors, and their offers for that quarter.
New Member Website Portal
New Member Family & Friends Offer
New Member Family & Friends Offer
Social Media Reviews
New Member Website Portal
QUARTERLY MEMBER NEWSLETTER
Emailed to existing gym members each quarter. Showcase Club Sponsors, and their offers for that quarter.
NEWSLETTER
OFFLINE SUPPORT
Data Capture Enquiries
Booking App
Existing Club
800
1000
30
40
12
14
288k
560k
Making your Fitness Club “Remarkable”
Member Reactivation Promotions
Expansion Focus
Business Extension Programmes
At Home Services
On Demand Classes Solution
Online Fitness Coaching
Outreach Group Exercise
Outreach P.T Network
Corporate Wellness Solution
DOUBLE (X2)
NO RISK & NO FIXED FEES
Making your Fitness Club “Remarkable”
Attraction Focus Screening System
Sales Conversion
Making your Fitness Club “Remarkable”
Integration Focus
New Member Onboarding Programme
6 Week S.M.A.R.T Start Programme
Just Go!
Fast Track Induction
Full Induction
Making your Fitness Club “Remarkable”
Retention Focus
Fitness Services
90 Day Communication Programme
Experiences
Club Sessions
Events
Specials
P.T Services
Myzone
Making your Fitness Club “Remarkable”
Member Reactivation Promotions
Expansion Focus
Business Extension Programmes
At Home Services
On Demand Classes Solution
Online Fitness Coaching
Outreach Group Exercise
Outreach P.T Network
Corporate Wellness Solution