“A primary objective was to encourage all members to have early meaningful engagement with our passionate fitness team, whilst educating and sign posting all of the tools that we offer to help them achieve their goals. Just three months into the trial and we are already starting to see impressive results.
James Cole Commercial Director, 1Life
All of the trial sites have recorded reduced attrition rates, increased member engagement and new members referrals when compared to the rest of the estate. We have now decided to deliver full adoption across the business.”