Mona Thelemaque Merchandise Management
ReInvented TABLE OF CONTENT Mission Statement……………………………………………………………………………………...........….3 Mission Philosophy………………………………………………………………………………………………4 Customer Profile…………………………………………………………………………………………………5 Style Numbering System…………………………………………………………………………………...…10 Mood Board……………………………………………………………………………………………...………11 Model Line Sheets…………………………………………………………………………………...…………12 Costing Work Sheets………………………………………………………………………………………..…25 Development Calendar…………………………………………………………………………………..……38 Unit Distribution Sheet……………………………………………………………………………................39 Invoice………………………………………………………………………………………………………....…42 Introductory Floor Plan………………………………………………………………………………….……43 Key Code Worksheet……………………………………………………………………………………...……44
Fixture Worksheet……………………………………………………………………………………………..62 Maintenance Floor Plan……………………………………………………………….………………………68 Clearance Floor Plan……………………………………………………………………………................…69 Marketing Plan………………………………………………………………………………….…………...…70 Press Kit…………………………………………………………………………………………………………99
ReInvented MISSION STATEMENT
Reinvent your style.
Reinvented is a specialty store committed to promoting uniqueness and individuality as a critical cornerstone in the perseverance of diversity in social communities. We provide our customer with practical and essential accessories made out of genuine exotic leathers that are perfect on the go but don’t require him to sacrifice style. We cater to the professional man by providing him with items that are not only a solution to an everyday necessity but that suit his busy lifestyle and his passion for travelling. Our products are customizable to complement the individuality of our customer.
Reinvent your life.
Reinvented is sought out by men of highest expectations that are reluctant to accept compromises in product quality and aesthetics. Because of our stance of continuous development and unconventional business approaches and products, we attract customers with a similar mindset that actively seek risks and new challenges to further personal growth. We share common ground in “Stagnancy is backwardness” – which is why we offer classic and timeless pieces with a twist – or accessories reinvented – that allow our socially and culturally highly engaged customers to stand out and make an impression wherever they are. We nurture a highly personalized atmosphere in stores to provide outstanding customer service to outstanding individuals.
Reinvent your future.
Reinvent takes pride in offering our customers nothing but highest-quality products made out of exclusive materials. We value our planet and natural resources. Reinvented takes pride in its commitment to assuming social responsibility and to continuous investment in the perpetuation of and education in sustainable business practices.
ReInvented MISSION PHILOSOPHY
Reinvented caters to the successful, fashion-forward business man that belongs to
the upper-middle class with products that do not only satisfy his everyday needs but that allow him to express his personality and his sense for aesthetics and fashion. While our materials are sourced worldwide, all our products are made in the U.S. only, as well as handcrafted and personalized per customer request. He can chose to have an accessory made that is like no other and that carries his signature.
Reinvented
is a pioneer in strictly applying sustainable business processes to protect the environment. The combination of classic and exotic leathers does not only offer uniqueness to our customers and differentiation from other brands but it also makes for high-quality and timeless products that last a lifetime. All our products have a 2 year warranty for free repair of minor damages and can always be brought to one of our stores to repair it for a surcharge after that period of time elapses. Our store design is modern yet classic and perfectly complements our product appeal and presentation. Extensively trained sales representatives are there to educate, assist and consult with customers.
Reinvented
has free-standing specialty stores around the globe, located in the heart of all major fashion capitals, such as New York, Milan, London and Paris. It frequently hosts special events for its customers to show its appreciation and to build customer loyalty. The selling season is January through July 2014, with products being delivered in January and mark down taking place in July.
ReInvented CUSTOMER PROFILE Segmentation Types/Bases
Illustrative Categories
Geographic Segmentation Region
Any
City Size
50,000 +
Population density
Urban
Climate
Any
Age
30 +
Gender
Male
Household size
1-3
Income
$50,000 +
Occupation
Professional, entrepreneur
Education
College graduate
Culture
Any
Demographic Segmentation
Sociocultural Segmentation Sub culture Religion
Any
National origin
Any
Race
Any
Social Class
Middle-upper class
Marital status
Any
Psychographics
Achiever, go-getter, leader
Degree of knowledge
Expert
Benefits sought
Convenience, exclusivity, prestige
Attitude
Positive
Brand loyalty
Divided
Store loyalty
Undivided loyalty
Usage rate
Medium
User status
Current
Payment method
Credit card
Media usage
Social media, newspapers, radio, TV
Usage situation
Work, home, vacation
Affective and Cognitive Segmentation
Behavioral Segmentation
ReInvented CUSTOMER PSYCHOGRAPHICS
Our core customer is a male professional in a leading position or entrepreneur between the ages of 35 and 50. He is single or either in a steady relationship or married and most likely doesn’t have any children. With his exceptionally high income, he and his potential partner enjoy an active lifestyle and travel the world. He has been to every continent of the world and speaks multiple languages. He is fascinated with exotic places and he is most captivated with the landscapes and the natural and cultural variety of southern Africa. Self-taken pictures decorate his big city apartment. Besides travelling, our core customer engages in lots of outdoor activities and is an active tennis player but also likes to go running and anything else related to sports. This is a great way for him to relax from a stressful day at work, stay fit and connect with his friends. Despite his coolness, he has strong values that he always tries to live up to. He has a great sense of justice. Even though his income is well above average, he is not materialistic or thinks money makes him superior to others. In the contrary - he is very generous, a trait he has been raised with. He is a strategic business consultant and owns his own company. He believes in equal opportunities and that everybody is responsible for their success or failure. Our customer has a healthy confidence, is very competitive, ambitious and determined. His friends admire him for his charisma, and enjoy having him around due to his great sense of humor and the fact that he doesn’t take himself too seriously. Even though he is always extremely busy, working on different projects at the same time, he always makes time for his friends who enjoy being around him. He is always happy to help his friends out, whether it is with advice for personal or professional issues or his “manpower” when one of his friends is moving to a new apartment, for example. However, he believes that money and friendship should be kept separately. He can be impatient at times and ignorance makes him furious.
ReInvented Our customer is highly engaged in the social and cultural life. He loves to be around people, networking and holding inspiring and meaningful conversations. He is very smart and clever, but never cocky. He is detail oriented and has the ability to grasp new things and acquire new knowledge very quickly. He likes to continuously reinvent himself. He is not afraid to leave his comfort zone and to take risks but views them as great opportunities for personal growth. He actively seeks challenges and is the first to try new approaches. Our core customer is usually always on the go, doing a thousand things at once but he is highly organized and enjoys this kind of “positive� stress. He likes to stand out when he goes out and celebrates individualism and differentness. He has a positive attitude towards life and is a firm believer of the law of attraction. Therefore, he never seems arrogant but approachable and personable. He is not superficial but places a lot of importance on his physical appearance. Besides staying active he tries to eat healthy and he enjoys fashion. His style is classic but he is experimental to a certain extend so his wardrobe includes some fashionable items and accessories with pops of color. His favorite clothing brands are Hugo Boss, Armani and Ralph Lauren. He is not very focused on brand names but rather the quality of items, the fabrication and the fit. He is more likely to spend more money on basics and tries to bargain for fashionable items. He loves highquality shoes and accessories to truly upgrade his outfits. He also considers fair labor conditions and sustainable business practices when deciding to purchase products from a certain brand. When he has a short break in between meetings he likes to meet up with his friends to grab a coffee at Starbucks and exchange the latest news. There is not a lot of time for reading, but he views it as his responsibility to stay abreast with current events in the economy, politics, arts, etc. around the world and likes to read the Huffington Post, the New York Times and magazines such as QC. He loves seafood and sushi but enjoys culinary specialties form different places, such as Indian and Italian food. Our core customer is very proud of the Audio TT he drives and is always prone to get tickets for speeding. He likes adrenaline kicks and has done bungee jumping, white water rafting and paragliding.
ReInvented A DAY IN A LIFE
At 4:45 Chris is awoken by the radio alarm. He embraces the new day by stretching, jumping out of bed and into the shower. At 5:15 he makes himself breakfast consisting of two scrambled eggs with tomatoes, spinach, mushrooms and feta cheese and some toasted whole grain bread. While he is eating breakfast he watches the news and checks his social media sites for any updates. His routine includes not checking his email until he is in the office and ready to start work. He enjoys his view out of his apartment on the 25th floor in downtown Manhattan. At around 5.30 he is on his way to work, racing in his silver grey Audi TT. On his way he is stopped and gets a ticket but the police officer is complimenting him on his wallet when he pulls out his driver’s license. When he finally arrives at his consulting firm, he is greeted by his assistant that runs through his schedule for the day with him. He could work from home but he loves the atmosphere in the office – he thinks it is highly motivating and stimulating being around so many creative individuals. While he makes his way to his office, he stops here and there to have a few words with his employees and is admired for his sleek outfit. After running through his Emails he gets coffee at the Starbucks nearby and quickly meets his girlfriend there. Afterwards he has two meetings and has to finish a business plan before the end of the day. There is a meeting with his management team to brainstorm new ideas in regard to a joint venture opportunity. He is happy with the outcome and writes out a new agenda for the following week. At around 6:30 he decides to finish work for the day and meets with his longtime friend for a round of tennis. The evening ends at a new Thai restaurant that just opened in Soho. On his way to his car, he receives a phone call from his girlfriend, a renowned fashion show producer, who has tickets to an art gallery grand opening. They enjoy art and wine and then spend the night together at his place.
ReInvented STYLE NUMBERING SYSTEM 1 YEAR
5 COLOR 1 2014
1 BIG COUNTRY BLUE 2 BLUE LAKE
2 SEASON
3 MARDIGRAS GOLD A SPRING
4 NEON LIME 5 ORANGE JUICE
3 CLASS
6 OXFORD GREY 1 BAGS
7 SALSA
2 CASES
8 SCANDINAVIAN BLUE
3 WALLETS
9 SPICY MUSTARD
4 BELTS
0 ST. PATRICK
4 SUB CLASS
6 FABRICATION
1 BAGS
1 ALLIGATOR 1 BRIEFCASE
2 COW
2 HOLDALL
3 LIZARD
3 MESSANGER
4 OSTRICH
4 SPORT
5 PYTHON
5 TOTE
6 SHARK
2 CASES
7 MULTI 1 CELL PHONE 2 EYEWEAR
7 SIZE
3 LAPTOP
1 ONE SIZE
4 TABLET
2 SMALL
3 WALLETS
3 LARGE 1 BIFOLD WALLET
4 SMALL (74-79cm)
2 CREDIT CARD WALLET
5 MEDIUM (81-86cm)
3 TRAVEL WALLET
6 LARGE (91-97cm)
4 BELTS
7 XL (102-107cm) 1 BUCKLE BELT EXAMPLE:
1A14523
1 2014 2 SPRING 3 BAG 4 SPORT 5 ORANGE JUICE 6 COW 7 LARGE
Leather brief with single tubular handle, two front compartments, three separate interior sections, and fold-over closure with metal buckles
1A11961
Curved leather holdall with zip top closure, storage zip compartment at the bottom and tubular handles
1A12371
Leather messenger bag with adjustable shoulder strap, top zip closure and two front compartments with front zip
1A13171
Leather sports bag with side pockets, zip closure, tubular handles, and adjustable and detachable shoulder strap
1A14523
Leather tote with tubular handles, extended top zip closure, and two separate interior sections with zipper pockets
1A15841
All hand-stitched, leather phone case with pull strap in the back
1A21752
Leather, fold-over eyewear case with magnetic closure
1A22671
Padded, fully-lined leather laptop case, featuring fold-over closure with metal ornament detail
1A23473
Leather tablet case with fold-over snap closure
1A24273
Clipped edge leather bifold wallet with full zip closure and contrasting clip tab closure
1A33273
Leather credit card wallet with 8 card slots, ID slot with thumb glide, exterior zip pocket and snap strap to hold cards in place
1A32011
Leather travel wallet with passport, credit card, bill and document slots, ID window and inside back zippered compartment and elastic tab closure
1A33671
Leather belt with custom buckle and backing of soft nubuck
1A41014
ReInvented COST DEVELOPMENT DATE: _________ DESCRIPTION: : SIZE RANGE:
March 6th, 2013 _________ Leather brief with single tubular handle, two front compartments, three separate interior sections and fold-over closure with metal buckels One size COLORS: Mardigras Gold, Orange Juice, Spicy Mustard
1. MATERIAL SHARK LEATHER
%
AMOUNT
60.00%
$97.35
TOTAL MATERIAL COST 2. TRIMMINGS METAL BUCKLES HANGTAG LABELS
CUTTING LABOR MARKING/GRADING PAYROLL TAXES & HEALTH FUND TRUCKING TOTAL LABOR COST
3. TOTAL COST REMARKS: Handmade
RETAIL PRICE:
$649.00
SKETCH
$97.35 %
AMOUNT
23.00% 5.00% 2.00%
$37.32 $8.11 $3.25
TOTAL TRIMMINGS COST 3. LABOR
STYLE #: 1A11961 SEASON: Spring 2014 WHOLESALE PRICE: $324.50
$48.68 %
AMOUNT
2.50% 3.50% 0.75% 2.00% 1.25%
$4.06 $5.68 $1.22 $3.25 $2.03 $16.23
$162.25 MATERIAL SWATCH
ReInvented COST DEVELOPMENT DATE: _________ DESCRIPTION: : SIZE RANGE:
March 6th, 2013 _________ Curved leather holdall with zip top closure, storage zip compartment at the bottom and tubular handles S,L
COLORS: Big Country Blue, Mardigras Gold RETAIL PRICE: Orange Juice, Scandinavian Blue
1. MATERIAL COMBINATION OF DIED LIZARD LEATHER AND COW LEATHER
%
AMOUNT
60.00%
$113.85
TOTAL MATERIAL COST 2. TRIMMINGS LABELS
CUTTING LABOR MARKING/GRADING PAYROLL TAXES & HEALTH FUND TRUCKING TOTAL LABOR COST
3. TOTAL COST
$759.00
SKETCH
$113.85 %
AMOUNT
30.00%
$56.93
TOTAL TRIMMINGS COST 3. LABOR
STYLE #: 1A12373 SEASON: Spring 2014 WHOLESALE PRICE: $379.50
$56.93 %
AMOUNT
2.50% 3.50% 0.75% 2.00% 1.25%
$4.74 $6.64 $1.42 $3.80 $2.37 $18.98
$189.75
REMARKS: Handmade out of died lizard leather with contrasting handles and bottom compartment out of cow leather
MATERIAL SWATCH
ReInvented COST DEVELOPMENT DATE: _________ DESCRIPTION: : SIZE RANGE: 1.
March 6th, 2013 _________ Leather messanger bag with adjustable shoulder strap, top zip closure and two front compartments with front zip closure One size COLORS: Big Country Blue, Neon Lime, Orange Juice
MATERIAL
%
COMBINATION OF GLOVE TANNED COW AND 60.00% NATURALLY TANNED ALLIGATOR LEATHER
TOTAL MATERIAL COST 2. TRIMMINGS ZIPPERS LABELS
CUTTING LABOR MARKING/GRADING PAYROLL TAXES & HEALTH FUND TRUCKING TOTAL LABOR COST
3. TOTAL COST
RETAIL PRICE:
$389.00
SKETCH
$58.35
$58.35 %
AMOUNT
20.00% 10.00%
$19.45 $9.73
TOTAL TRIMMINGS COST 3. LABOR
AMOUNT
STYLE #: 1A13171 SEASON: Spring 2014 WHOLESALE PRICE: $194.50
$29.18 %
AMOUNT
2.50% 3.50% 0.75% 2.00% 1.25%
$2.43 $3.40 $0.73 $1.95 $1.22 $9.73
$97.25
REMARKS: Handmade out of glove tanned cow leather with contrasting tubular handles and front compartments out of naturally tanned alligator leather
MATERIAL SWATCH
ReInvented COST DEVELOPMENT DATE: _________ DESCRIPTION: : SIZE RANGE:
March 6th, 2013 STYLE #: 1A14523 _________ Leather sports bag with side pockets, zip top closure, tubular SEASON: Spring 2014 handles and adjustable and detachable shoulder strap WHOLESALE PRICE: $444.50 S, L COLORS: Big Country Blue, Mardigras Gold,RETAIL PRICE: $889.00 Orange Juice, Scandinavian Blue, Spicy Mustard
1. MATERIAL FULL GRAIN GLOVE TANNED COW LEATHER
%
AMOUNT
60.00%
$133.35
TOTAL MATERIAL COST 2. TRIMMINGS HANGTAG LABELS
$133.35 %
AMOUNT
20.00% 10.00%
$44.45 $22.23
TOTAL TRIMMINGS COST 3. LABOR CUTTING LABOR MARKING/GRADING PAYROLL TAXES & HEALTH FUND TRUCKING TOTAL LABOR COST
3. TOTAL COST REMARKS: Handmade
SKETCH
$66.68 %
AMOUNT
2.50% 3.50% 0.75% 2.00% 1.25%
$5.56 $7.78 $1.67 $4.45 $2.78 $22.23
$222.25 MATERIAL SWATCH
ReInvented COST DEVELOPMENT DATE: _________ DESCRIPTION: : SIZE RANGE:
March 6th, 2013 _________ Leather tote with tubular handels, extended top zip closure and two separate interior sections with zipper pockets One size COLORS: Blue Lake, Oxford Grey, Scandinavian Blue, St. Patrick
1. MATERIAL OSTRICH LEATHER
%
AMOUNT
60.00%
$82.35
TOTAL MATERIAL COST 2. TRIMMINGS LABELS
CUTTING LABOR MARKING/GRADING PAYROLL TAXES & HEALTH FUND TRUCKING TOTAL LABOR COST
3. TOTAL COST REMARKS: Handmade
SKETCH
$82.35 %
AMOUNT
30.00%
$41.18
TOTAL TRIMMINGS COST 3. LABOR
STYLE #: 1A15841 SEASON: Spring 2014 WHOLESALE PRICE: $274.50 RETAIL PRICE: $549.00
$41.18 %
AMOUNT
2.50% 3.50% 0.75% 2.00% 1.25%
$3.43 $4.80 $1.03 $2.75 $1.72 $13.73
$137.25 MATERIAL SWATCH
ReInvented COST DEVELOPMENT DATE: _________ DESCRIPTION: : SIZE RANGE:
March 6th, 2013 _________ All hand-stitched, leather phone case with pull strap in the back S,L COLORS: All
1. MATERIAL
%
AMOUNT
COMBINATION OF SHARK AND COW LEATHER
45.00%
$16.76
NUBUCK LINING
15.00%
$5.59
TOTAL MATERIAL COST 2. TRIMMINGS LABLES
CUTTING LABOR MARKING/GRADING PAYROLL TAXES & HEALTH FUND TRUCKING TOTAL LABOR COST
3. TOTAL COST REMARKS: Handmade
SKETCH
$22.35 %
AMOUNT
30.00%
$11.18
TOTAL TRIMMINGS COST 3. LABOR
STYLE #: 1A21752 SEASON: Spring 2014 WHOLESALE PRICE: $74.50 RETAIL PRICE: $149.00
#VALUE! %
AMOUNT
2.50% 3.50% 0.75% 2.00% 1.25%
$0.93 $1.30 $0.28 $0.75 $0.47 $3.73
$37.25 MATERIAL SWATCH
ReInvented COST DEVELOPMENT DATE: _________ DESCRIPTION:
March 6th, 2013 _________ Leather fold over eyewear case with magnetic closure
: SIZE RANGE:
S, L
1.
COLORS: Big Country Blue, Blue Lake, Oxford Grey, St. Patrick
MATERIAL
%
AMOUNT
COMBINATION OF MINERAL TANNED COW AND OSTRICH LEATHER
45.00%
$28.01
NUBUCK LINING
15.00%
$9.34
TOTAL MATERIAL COST 2. TRIMMINGS LABELS MAGNETIC CLOSURE
CUTTING LABOR MARKING/GRADING PAYROLL TAXES & HEALTH FUND TRUCKING TOTAL LABOR COST
3. TOTAL COST REMARKS: Handmade
SKETCH
$37.35 %
AMOUNT
10.00% 20.00%
$18.68 $12.45
TOTAL TRIMMINGS COST 3. LABOR
STYLE #: 1A22672 SEASON: Spring 2014 WHOLESALE PRICE: $124.50 RETAIL PRICE: $249.00
$18.68 %
AMOUNT
2.50% 3.50% 0.75% 2.00% 1.25%
$1.56 $2.18 $0.47 $1.25 $0.78 $6.23
$62.25 MATERIAL SWATCH
ReInvented COST DEVELOPMENT DATE: _________ DESCRIPTION: : SIZE RANGE:
March 6th, 2013 _________ Padded, fully-lined leather laptop case featuring fold over closure with metal ornament detail S, L COLORS: All, except Spicy Mustard
1. MATERIAL COMBINATION OF OIL TANNED PYTHON AND GLOVE TANNED COW LEATHER
%
AMOUNT
60.00%
$52.35
TOTAL MATERIAL COST 2. TRIMMINGS DECORATIVE BUCKLE LABELS
CUTTING LABOR MARKING/GRADING PAYROLL TAXES & HEALTH FUND TRUCKING TOTAL LABOR COST
3. TOTAL COST REMARKS: Handmade
SKETCH
$52.35 %
AMOUNT
25.00% 5.00%
$21.81 $4.36
TOTAL TRIMMINGS COST 3. LABOR
STYLE #: 1A23473 SEASON: Spring 2014 WHOLESALE PRICE: $174.50 RETAIL PRICE: $349.00
$26.18 %
AMOUNT
2.50% 3.50% 0.75% 2.00% 1.25%
$2.18 $3.05 $0.65 $1.75 $1.09 $8.73
$87.25 MATERIAL SWATCH
ReInvented COST DEVELOPMENT DATE: _________ DESCRIPTION:
March 6th, 2013 _________ Leather tablet case with fold-over snap closure
: SIZE RANGE:
S, L
COLORS: All, except Spicy Mustard
1. MATERIAL
%
AMOUNT
COMBINATION OF DIED LIZARD LEATHER AND COW LEATHER
45.00%
$32.51
NUBUCK LINING
15.00%
$10.84
TOTAL MATERIAL COST 2. TRIMMINGS LABELS
CUTTING LABOR MARKING/GRADING PAYROLL TAXES & HEALTH FUND TRUCKING TOTAL LABOR COST
3. TOTAL COST
SKETCH
$43.35 %
AMOUNT
30.00%
$21.68
TOTAL TRIMMINGS COST 3. LABOR
STYLE #: 1A24273 SEASON: Spring 2014 WHOLESALE PRICE: $144.50 RETAIL PRICE: $289.00
$21.68 %
AMOUNT
2.50% 3.50% 0.75% 2.00% 1.25%
$1.81 $2.53 $0.54 $1.45 $0.90 $7.23
$72.25
REMARKS: Handmade out of died lizard leather with contrasting fold-over snap closure out of cow leather
MATERIAL SWATCH
ReInvented COST DEVELOPMENT DATE: _________ DESCRIPTION: : SIZE RANGE:
March 6th, 2013 _________ Clipped edge leather wallet with full zip closure and contrasting clip tab closure S,L COLORS: All
1. MATERIAL COMBINATION OF COW AND ALLIGATOR LEATHER
%
AMOUNT
45.00%
$25.76
15.00%
$8.59
STYLE #: 1A31073 SEASON: Spring 2014 WHOLESALE PRICE: $114.50 RETAIL PRICE: $229.00
SKETCH
NUBUCK LINING
TOTAL MATERIAL COST 2. TRIMMINGS LABELS
$34.35 %
AMOUNT
30.00%
$17.18
TOTAL TRIMMINGS COST 3. LABOR CUTTING LABOR MARKING/GRADING PAYROLL TAXES & HEALTH FUNDS TRUCKING TOTAL LABOR COST
3. TOTAL COST
$68.70 %
AMOUNT
2.50% 3.50% 0.75% 2.00% 1.25%
$1.43 $2.00 $0.43 $1.15 $0.72 $5.73
$57.25
REMARKS: Handmade out of cow leather with contrasting clip tap closure out of alligator leather
MATERIAL SWATCH
ReInvented COST DEVELOPMENT DATE: _________ DESCRIPTION: : SIZE RANGE: 1.
March 6th, 2013 _________ Leather credit card wallet with 8 card slots, ID slot with thumb snap glide,fastener, exterior zip multiple pocket credit and card snapslots strapand currency divider One size COLORS: Mardigras Gold, Orange Juice, Spicy Mustard
MATERIAL
%
AMOUNT
NATURALLY TANNED ALLIGATOR LEATHER
45.00%
$21.26
NUBUCK LINING
15.00%
$7.09
TOTAL MATERIAL COST 2. TRIMMINGS BUCKLE PULL TAB
CUTTING LABOR MARKING/GRADING PAYROLL TAXES & HEALTH FUND TRUCKING TOTAL LABOR COST
3. TOTAL COST REMARKS: Handmade
SKETCH
$28.35 %
AMOUNT
25.00% 5.00%
$11.81 $2.36
TOTAL TRIMMINGS COST 3. LABOR
STYLE #: 1A32011 SEASON: Spring 2014 WHOLESALE PRICE: $94.50 RETAIL PRICE: $189.00
$14.18 %
AMOUNT
2.50% 3.50% 0.75% 2.00% 1.25%
$1.18 $1.65 $0.35 $0.95 $0.59 $4.73
$47.25 MATERIAL SWATCH
ReInvented COST DEVELOPMENT DATE: _________ DESCRIPTION:
SIZE RANGE:
March 6th, 2013 _________ Leather travel wallet with passport, credit card, bill and document slots, ID window and inside back zippered compartment and elastic tab closure One size COLORS: All
1. MATERIAL COMBINATION OF SHARK AND COW LEATHER
%
AMOUNT
45.00%
$28.01
15.00%
$9.34
STYLE #: 1A33671 SEASON: Spring 2014 WHOLESALE PRICE: $124.50 RETAIL PRICE:
$249.00
SKETCH
NUBUCK LINING
TOTAL MATERIAL COST 2. TRIMMINGS TAB CLOSURE LABELS
$37.35 %
AMOUNT
25.00% 5.00%
$15.56 $3.11
TOTAL TRIMMINGS COST 3. LABOR CUTTING LABOR MARKING/GRADING PAYROLL TAXES & HEALTH FUND TRUCKING TOTAL LABOR COST
3. TOTAL COST
$74.70 %
AMOUNT
2.50% 3.50% 0.75% 2.00% 1.25%
$1.56 $2.18 $0.47 $1.25 $0.78 $6.23
$62.25
REMARKS: Handmade out of shark leather with contrasting strap closure out of cow leather
MATERIAL SWATCH
ReInvented COST DEVELOPMENT DATE: _________ DESCRIPTION: : SIZE RANGE:
March 6th, 2013 _________ Leather belt with custome buckle and backing of soft nubuck S, M, L, XL COLORS: All
1. MATERIAL
%
AMOUNT
NATURALLY TANNED ALLIGATOR LEATHER
45.00%
$32.51
NUBUCK BACKING
15.00%
$10.84
TOTAL MATERIAL COST 2. TRIMMINGS CUSTOMIZED BUCKLE
CUTTING LABOR MARKING/GRADING PAYROLL TAXES & HEALTH FUND TRUCKING TOTAL LABOR COST
3. TOTAL COST REMARKS: Handmade
SKETCH
$43.35 %
AMOUNT
30.00%
$21.68
TOTAL TRIMMINGS COST 3. LABOR
STYLE #: 1A41014 SEASON: Spring 2014 WHOLESALE PRICE: $144.50 RETAIL PRICE: $289.00
$21.68 %
AMOUNT
2.50% 3.50% 0.75% 2.00% 1.25%
$1.81 $2.53 $0.54 $1.45 $0.90 $7.23
$72.25
MATERIAL SWATCH MATERIAL SWATCH
ReInvented FASHION MERCHANDISING PLANNING CALENDAR
ReInvented UNIT DISTRIBUTION SHEET
ReInvented INVOICE
ReInvented Introductory Floor Plan
ReInvented Key Code Worksheet FIXTURE
STYLE #
DESCRIPTION
# OF UNITS
a
1A11361
Briefcase
2
a
1A12172
Holdall
1
a
1A12173
Holdall
1
a
1A12372
Holdall
1
a
1A12373
Holdall
1
a
1A12572
Holdall
1
a
1A12573
Holdall
5
a
1A12872
Holdall
1
a
1A12873
Holdall
5
a
1A13171
Messanger Bag
1
a
1A13371
Messanger Bag
1
a
1A13571
Messanger Bag
1
a
1A15241
Tote
2
a
1A15841
Tote
2
a
1A23173
Laptop Case
1
a
1A23373
Laptop Case
1
a
1A23572
Laptop Case
1
a
1A23772
Laptop Case
1
a
1A24172
Tablet Case
1
a
1A24372
Tablet Case
1
a
1A24573
Tablet Case
1
a
1A24773
Tablet Case
1
a
1A22272
Eyewear Case
2
a
1A22273
Eyewear Case
1
a
1A22672
Eyewear Case
2
a
1A22673
Eyewear Case
2
ReInvented b
1A11361
Briefcase
1
b
1A11561
Briefcase
1
b
1A12173
Holdall
1
b
1A12372
Holdall
2
b
1A12572
Holdall
1
b
1A12872
Holdall
2
b
1A12573
Holdall
6
b
1A12873
Holdall
6
b
1A13171
Messanger Bag
1
b
1A13371
Messanger Bag
1
b
1A13571
Messanger Bag
1
b
1A15641
Tote
2
b
1A15041
Tote
2
b
1A21173
Cell Phone Case
1
b
1A21373
Cell Phone Case
1
b
1A21772
Cell Phone Case
1
b
1A21972
Cell Phone Case
1
b
1A21872
Cell Phone Case
1
b
1A31172
Bifold Wallet
1
b
1A31372
Bifold Wallet
1
b
1A31773
Bifold Wallet
1
b
1A31973
Bifold Wallet
1
b
1A32311
Credit Card Wallet
1
b
1A32511
Credit Card Wallet
1
b
1A33371
Travel Wallet
1
b
1A33571
Travel Wallet
1
ReInvented c
1A11361
Briefcase
1
c
1A11961
Briefcase
1
c
1A12173
Holdall
1
c
1A12372
Holdall
2
c
1A12572
Holdall
1
c
1A12872
Holdall
2
c
1A12573
Holdall
6
c
1A12873
Holdall
6
c
1A13171
Messanger Bag
1
c
1A13371
Messanger Bag
1
c
1A13571
Messanger Bag
1
c
1A15641
Tote
2
c
1A15041
Tote
2
c
1A21272
Cell Phone Case
1
c
1A21672
Cell Phone Case
1
c
1A21673
Cell Phone Case
1
c
1A21873
Cell Phone Case
1
c
1A21072
Cell Phone Case
1
c
1A31273
Bifold Wallet
1
c
1A31673
Bifold Wallet
1
c
1A31872
Bifold Wallet
1
c
1A31073
Bifold Wallet
1
c
1A32311
Credit Card Wallet
1
c
1A32911
Credit Card Wallet
1
c
1A33271
Travel Wallet
1
c
1A33071
Travel Wallet
1
ReInvented d
1A11361
Briefcase
2
d
1A12172
Holdall
1
d
1A12173
Holdall
1
d
1A12372
Holdall
1
d
1A12373
Holdall
1
d
1A12572
Holdall
1
d
1A12573
Holdall
5
d
1A12872
Holdall
1
d
1A12873
Holdall
5
d
1A13171
Messanger Bag
1
d
1A13371
Messanger Bag
1
d
1A13571
Messanger Bag
1
d
1A15241
Tote
2
d
1A15841
Tote
2
d
1A23273
Laptop Case
1
d
1A23673
Laptop Case
1
d
1A23872
Laptop Case
1
d
1A23072
Laptop Case
1
d
1A24273
Tablet Case
1
d
1A24673
Tablet Case
1
d
1A24872
Tablet Case
1
d
1A24072
Tablet Case
1
d
1A22672
Eyewear Case
2
d
1A22673
Eyewear Case
2
d
1A22072
Eyewear Case
2
d
1A22073
Eyewear Case
1
ReInvented e
1A11361
Briefcase
5
e
1A11561
Briefcase
2
e
1A11961
Briefcase
1
e
1A12172
Holdall
1
e
1A12373
Holdall
1
e
1A12573
Holdall
1
e
1A12873
Holdall
1
e
1A14122
Sports Bag
1
e
1A14123
Sports Bag
1
e
1A14322
Sports Bag
1
e
1A14323
Sports Bag
1
e
1A14522
Sports Bag
1
e
1A14523
Sports Bag
1
e
1A14822
Sports Bag
1
e
1A14823
Sports Bag
1
e
1A11561
Tote
2
e
1A11961
Tote
3
ReInvented f
1A11361
Briefcase
5
f
1A11561
Briefcase
2
f
1A11961
Briefcase
1
f
1A12173
Holdall
1
f
1A12373
Holdall
1
f
1A12572
Holdall
1
f
1A12872
Holdall
1
f
1A14122
Sports Bag
1
f
1A14123
Sports Bag
1
f
1A14322
Sports Bag
1
f
1A14323
Sports Bag
1
f
1A14522
Sports Bag
1
f
1A14523
Sports Bag
1
f
1A14822
Sports Bag
1
f
1A14823
Sports Bag
1
f
1A11561
Tote
2
f
1A11961
Tote
3
ReInvented g
1A11361
Briefcase
12
g
1A11561
Briefcase
12
g
1A11961
Briefcase
26
g
1A12172
Holdall
3
g
1A12173
Holdall
10
g
1A12372
Holdall
7
g
1A12373
Holdall
16
g
1A12572
Holdall
4
g
1A12573
Holdall
11
g
1A12872
Holdall
4
g
1A12873
Holdall
4
g
1A13171
Messanger Bag
12
g
1A13371
Messanger Bag
5
g
1A13571
Messanger Bag
10
g
1A14122
Sports Bag
10
g
1A14123
Sports Bag
18
g
1A14322
Sports Bag
1
g
1A14323
Sports Bag
4
g
1A14522
Sports Bag
5
g
1A14523
Sports Bag
8
g
1A14822
Sports Bag
7
g
1A14823
Sports Bag
13
g
1A15241
Tote
11
g
1A15641
Tote
13
g
1A15841
Tote
10
g
1A15041
Tote
5
g
1A21173
Cell Phone Case
2
g
1A21272
Cell Phone Case
1
ReInvented g
1A21273
Cell Phone Case
2
g
1A21372
Cell Phone Case
1
g
1A21472
Cell Phone Case
1
g
1A21473
Cell Phone Case
1
g
1A21672
Cell Phone Case
2
g
1A21673
Cell Phone Case
2
g
1A21772
Cell Phone Case
1
g
1A21773
Cell Phone Case
1
g
1A21872
Cell Phone Case
1
g
1A21873
Cell Phone Case
1
g
1A21972
Cell Phone Case
1
g
1A21973
Cell Phone Case
1
g
1A21072
Cell Phone Case
1
g
1A22272
Eyewear Case
4
g
1A22273
Eyewear Case
3
g
1A22672
Eyewear Case
2
g
1A22673
Eyewear Case
2
g
1A22072
Eyewear Case
1
g
1A22073
Eyewear Case
1
g
1A23172
Laptop Case
1
g
1A23173
Laptop Case
1
g
1A23272
Laptop Case
2
g
1A23273
Laptop Case
2
g
1A23372
Laptop Case
1
g
1A23373
Laptop Case
1
g
1A23472
Laptop Case
1
g
1A23473
Laptop Case
1
ReInvented g
1A23572
Laptop Case
2
g
1A23573
Laptop Case
1
g
1A23672
Laptop Case
3
g
1A23673
Laptop Case
3
g
1A23772
Laptop Case
1
g
1A23773
Laptop Case
2
g
1A23872
Laptop Case
1
g
1A23873
Laptop Case
2
g
1A23072
Laptop Case
1
g
1A23073
Laptop Case
2
g
1A24172
Tablet Case
2
g
1A24173
Tablet Case
1
g
1A24272
Tablet Case
3
g
1A24273
Tablet Case
3
g
1A24372
Tablet Case
1
g
1A24373
Tablet Case
1
g
1A24472
Tablet Case
2
g
1A24572
Tablet Case
2
g
1A24573
Tablet Case
1
g
1A24673
Tablet Case
2
g
1A24772
Tablet Case
2
g
1A24872
Tablet Case
2
g
1A24873
Tablet Case
2
g
1A24072
Tablet Case
1
g
1A24073
Tablet Case
1
g
1A31172
Bifold Wallet
1
g
1A31173
Bifold Wallet
1
g
1A31272
Bifold Wallet
2
ReInvented g
1A31273
Bifold Wallet
2
g
1A31372
Bifold Wallet
1
g
1A31373
Bifold Wallet
1
g
1A31472
Bifold Wallet
1
g
1A31473
Bifold Wallet
1
g
1A31572
Bifold Wallet
1
g
1A31573
Bifold Wallet
1
g
1A31672
Bifold Wallet
2
g
1A31673
Bifold Wallet
2
g
1A31772
Bifold Wallet
2
g
1A31773
Bifold Wallet
2
g
1A31872
Bifold Wallet
2
g
1A31972
Bifold Wallet
2
g
1A31973
Bifold Wallet
2
g
1A31072
Bifold Wallet
1
g
1A31073
Bifold Wallet
2
g
1A32311
Credit Card Wallet
10
g
1A32511
Credit Card Wallet
8
g
1A32911
Credit Card Wallet
6
g
1A33171
Travel Wallet
2
g
1A33172
Travel Wallet
3
g
1A33174
Travel Wallet
3
g
1A33175
Travel Wallet
2
g
1A33176
Travel Wallet
3
g
1A33177
Travel Wallet
2
g
1A33178
Travel Wallet
2
g
1A33179
Travel Wallet
2
g
1A33180
Travel Wallet
1
ReInvented h
1A11361
Briefcase
12
h
1A11561
Briefcase
12
h
1A11961
Briefcase
26
h
1A12172
Holdall
3
h
1A12173
Holdall
10
h
1A12372
Holdall
7
h
1A12373
Holdall
16
h
1A12572
Holdall
4
h
1A12573
Holdall
11
h
1A12872
Holdall
4
h
1A12873
Holdall
4
h
1A13171
Messanger Bag
12
h
1A13371
Messanger Bag
5
h
1A13571
Messanger Bag
10
h
1A14122
Sports Bag
10
h
1A14123
Sports Bag
18
h
1A14322
Sports Bag
1
h
1A14323
Sports Bag
4
h
1A14522
Sports Bag
5
h
1A14523
Sports Bag
8
h
1A14822
Sports Bag
7
h
1A14823
Sports Bag
13
h
1A15241
Tote
11
h
1A15641
Tote
13
h
1A15841
Tote
10
h
1A15041
Tote
5
h
1A21173
Cell Phone Case
2
h
1A21272
Cell Phone Case
1
ReInvented h
1A21273
Cell Phone Case
2
h
1A21372
Cell Phone Case
1
h
1A21472
Cell Phone Case
1
h
1A21473
Cell Phone Case
1
h
1A21672
Cell Phone Case
2
h
1A21673
Cell Phone Case
2
h
1A21772
Cell Phone Case
1
h
1A21773
Cell Phone Case
1
h
1A21872
Cell Phone Case
1
h
1A21873
Cell Phone Case
1
h
1A21972
Cell Phone Case
1
h
1A21973
Cell Phone Case
1
h
1A21072
Cell Phone Case
1
h
1A22272
Eyewear Case
4
h
1A22273
Eyewear Case
3
h
1A22672
Eyewear Case
2
h
1A22673
Eyewear Case
2
h
1A22072
Eyewear Case
1
h
1A22073
Eyewear Case
1
h
1A23172
Laptop Case
1
h
1A23173
Laptop Case
1
h
1A23272
Laptop Case
2
h
1A23273
Laptop Case
2
h
1A23372
Laptop Case
1
h
1A23373
Laptop Case
1
h
1A23472
Laptop Case
1
h
1A23473
Laptop Case
1
h
1A23572
Laptop Case
2
ReInvented h
1A23573
Laptop Case
1
h
1A23672
Laptop Case
3
h
1A23673
Laptop Case
3
h
1A23772
Laptop Case
1
h
1A23773
Laptop Case
2
h
1A23872
Laptop Case
1
h
1A23873
Laptop Case
2
h
1A23072
Laptop Case
1
h
1A23073
Laptop Case
2
h
1A24172
Tablet Case
2
h
1A24173
Tablet Case
1
h
1A24272
Tablet Case
3
h
1A24273
Tablet Case
3
h
1A24372
Tablet Case
1
h
1A24373
Tablet Case
1
h
1A24472
Tablet Case
2
h
1A24572
Tablet Case
2
h
1A24573
Tablet Case
1
h
1A24673
Tablet Case
2
h
1A24772
Tablet Case
2
h
1A24872
Tablet Case
2
h
1A24873
Tablet Case
2
h
1A24072
Tablet Case
1
h
1A24073
Tablet Case
1
h
1A31172
Bifold Wallet
1
h
1A31173
Bifold Wallet
1
h
1A31272
Bifold Wallet
2
ReInvented h
1A31273
Bifold Wallet
2
h
1A31372
Bifold Wallet
1
h
1A31373
Bifold Wallet
1
h
1A31472
Bifold Wallet
1
h
1A31473
Bifold Wallet
1
h
1A31572
Bifold Wallet
1
h
1A31573
Bifold Wallet
1
h
1A31672
Bifold Wallet
2
h
1A31673
Bifold Wallet
2
h
1A31772
Bifold Wallet
2
h
1A31773
Bifold Wallet
2
h
1A31872
Bifold Wallet
2
h
1A31972
Bifold Wallet
2
h
1A31973
Bifold Wallet
2
h
1A31072
Bifold Wallet
1
h
1A31073
Bifold Wallet
2
h
1A32311
Credit Card Wallet
10
h
1A32511
Credit Card Wallet
8
h
1A32911
Credit Card Wallet
6
h
1A33171
Travel Wallet
2
h
1A33172
Travel Wallet
3
h
1A33174
Travel Wallet
3
h
1A33175
Travel Wallet
2
h
1A33176
Travel Wallet
3
h
1A33177
Travel Wallet
2
h
1A33178
Travel Wallet
2
h
1A33179
Travel Wallet
2
h
1A33180
Travel Wallet
1
ReInvented i
1A11361
Briefcase
12
i
1A11561
Briefcase
12
i
1A11961
Briefcase
26
i
1A12172
Holdall
3
i
1A12173
Holdall
10
i
1A12372
Holdall
7
i
1A12373
Holdall
16
i
1A12572
Holdall
4
i
1A12573
Holdall
11
i
1A12872
Holdall
4
i
1A12873
Holdall
4
i
1A13171
Messanger Bag
12
i
1A13371
Messanger Bag
5
i
1A13571
Messanger Bag
10
i
1A14122
Sports Bag
10
i
1A14123
Sports Bag
18
i
1A14322
Sports Bag
1
i
1A14323
Sports Bag
4
i
1A14522
Sports Bag
5
i
1A14523
Sports Bag
8
i
1A14822
Sports Bag
7
i
1A14823
Sports Bag
13
i
1A15241
Tote
11
i
1A15641
Tote
13
i
1A15841
Tote
10
i
1A15041
Tote
5
i
1A21173
Cell Phone Case
2
i
1A21272
Cell Phone Case
1
ReInvented i
1A21273
Cell Phone Case
2
i
1A21372
Cell Phone Case
1
i
1A21472
Cell Phone Case
1
i
1A21473
Cell Phone Case
1
i
1A21672
Cell Phone Case
2
i
1A21673
Cell Phone Case
2
i
1A21772
Cell Phone Case
1
i
1A21773
Cell Phone Case
1
i
1A21872
Cell Phone Case
1
i
1A21873
Cell Phone Case
1
i
1A21972
Cell Phone Case
1
i
1A21973
Cell Phone Case
1
i
1A21072
Cell Phone Case
1
i
1A22272
Eyewear Case
4
i
1A22273
Eyewear Case
3
i
1A22672
Eyewear Case
2
i
1A22673
Eyewear Case
2
i
1A22072
Eyewear Case
1
i
1A22073
Eyewear Case
1
i
1A23172
Laptop Case
1
i
1A23173
Laptop Case
1
i
1A23272
Laptop Case
2
i
1A23273
Laptop Case
2
i
1A23372
Laptop Case
1
i
1A23373
Laptop Case
1
i
1A23472
Laptop Case
1
i
1A23473
Laptop Case
1
ReInvented i
1A23572
Laptop Case
2
i
1A23573
Laptop Case
1
i
1A23672
Laptop Case
3
i
1A23673
Laptop Case
3
i
1A23772
Laptop Case
1
i
1A23773
Laptop Case
2
i
1A23872
Laptop Case
1
i
1A23873
Laptop Case
2
i
1A23072
Laptop Case
1
i
1A23073
Laptop Case
2
i
1A24172
Tablet Case
2
i
1A24173
Tablet Case
1
i
1A24272
Tablet Case
3
i
1A24273
Tablet Case
3
i
1A24372
Tablet Case
1
i
1A24373
Tablet Case
1
i
1A24472
Tablet Case
2
i
1A24572
Tablet Case
2
i
1A24573
Tablet Case
1
i
1A24673
Tablet Case
2
i
1A24772
Tablet Case
2
i
1A24872
Tablet Case
2
i
1A24873
Tablet Case
2
i
1A24072
Tablet Case
1
i
1A24073
Tablet Case
1
i
1A31172
Bifold Wallet
1
i
1A31173
Bifold Wallet
1
i
1A31272
Bifold Wallet
2
ReInvented i
1A31273
Bifold Wallet
2
i
1A31372
Bifold Wallet
1
i
1A31373
Bifold Wallet
1
i
1A31472
Bifold Wallet
1
i
1A31473
Bifold Wallet
1
i
1A31572
Bifold Wallet
1
i
1A31573
Bifold Wallet
1
i
1A31672
Bifold Wallet
2
i
1A31673
Bifold Wallet
2
i
1A31772
Bifold Wallet
2
i
1A31773
Bifold Wallet
2
i
1A31872
Bifold Wallet
2
i
1A31972
Bifold Wallet
2
i
1A31973
Bifold Wallet
2
i
1A31072
Bifold Wallet
1
i
1A31073
Bifold Wallet
2
i
1A32311
Credit Card Wallet
10
i
1A32511
Credit Card Wallet
8
i
1A32911
Credit Card Wallet
6
i
1A33171
Travel Wallet
2
i
1A33172
Travel Wallet
3
i
1A33174
Travel Wallet
3
i
1A33175
Travel Wallet
2
i
1A33176
Travel Wallet
3
i
1A33177
Travel Wallet
2
i
1A33178
Travel Wallet
2
i
1A33179
Travel Wallet
2
i
1A33180
Travel Wallet
1
ReInvented j
1A11361
Briefcase
12
j
1A11561
Briefcase
12
j
1A11961
Briefcase
26
j
1A12172
Holdall
3
j
1A12173
Holdall
10
j
1A12372
Holdall
7
j
1A12373
Holdall
16
j
1A12572
Holdall
4
j
1A12573
Holdall
11
j
1A12872
Holdall
4
j
1A12873
Holdall
4
j
1A13171
Messanger Bag
12
j
1A13371
Messanger Bag
5
j
1A13571
Messanger Bag
10
j
1A14122
Sports Bag
10
j
1A14123
Sports Bag
18
j
1A14322
Sports Bag
1
j
1A14323
Sports Bag
4
j
1A14522
Sports Bag
5
j
1A14523
Sports Bag
8
j
1A14822
Sports Bag
7
j
1A14823
Sports Bag
13
j
1A15241
Tote
11
j
1A15641
Tote
13
j
1A15841
Tote
10
j
1A15041
Tote
5
j
1A21173
Cell Phone Case
2
j
1A21272
Cell Phone Case
1
ReInvented j
1A21273
Cell Phone Case
2
j
1A21372
Cell Phone Case
1
j
1A21472
Cell Phone Case
1
j
1A21473
Cell Phone Case
1
j
1A21672
Cell Phone Case
2
j
1A21673
Cell Phone Case
2
j
1A21772
Cell Phone Case
1
j
1A21773
Cell Phone Case
1
j
1A21872
Cell Phone Case
1
j
1A21873
Cell Phone Case
1
j
1A21972
Cell Phone Case
1
j
1A21973
Cell Phone Case
1
j
1A21072
Cell Phone Case
1
j
1A22272
Eyewear Case
4
j
1A22273
Eyewear Case
3
j
1A22672
Eyewear Case
2
j
1A22673
Eyewear Case
2
j
1A22072
Eyewear Case
1
j
1A22073
Eyewear Case
1
j
1A23172
Laptop Case
1
j
1A23173
Laptop Case
1
j
1A23272
Laptop Case
2
j
1A23273
Laptop Case
2
j
1A23372
Laptop Case
1
j
1A23373
Laptop Case
1
j
1A23472
Laptop Case
1
j
1A23473
Laptop Case
1
ReInvented j
1A23572
Laptop Case
2
j
1A23573
Laptop Case
1
j
1A23672
Laptop Case
3
j
1A23673
Laptop Case
3
j
1A23772
Laptop Case
1
j
1A23773
Laptop Case
2
j
1A23872
Laptop Case
1
j
1A23873
Laptop Case
2
j
1A23072
Laptop Case
1
j
1A23073
Laptop Case
2
j
1A24172
Tablet Case
2
j
1A24173
Tablet Case
1
j
1A24272
Tablet Case
3
j
1A24273
Tablet Case
3
j
1A24372
Tablet Case
1
j
1A24373
Tablet Case
1
j
1A24472
Tablet Case
2
j
1A24572
Tablet Case
2
j
1A24573
Tablet Case
1
j
1A24673
Tablet Case
2
j
1A24772
Tablet Case
2
j
1A24872
Tablet Case
2
j
1A24873
Tablet Case
2
j
1A24072
Tablet Case
1
j
1A24073
Tablet Case
1
j
1A31172
Bifold Wallet
1
j
1A31173
Bifold Wallet
1
ReInvented j
1A31272
Bifold Wallet
2
j
1A31273
Bifold Wallet
2
j
1A31372
Bifold Wallet
1
j
1A31373
Bifold Wallet
1
j
1A31472
Bifold Wallet
1
j
1A31473
Bifold Wallet
1
j
1A31572
Bifold Wallet
1
j
1A31573
Bifold Wallet
1
j
1A31672
Bifold Wallet
2
j
1A31673
Bifold Wallet
2
j
1A31772
Bifold Wallet
2
j
1A31773
Bifold Wallet
2
j
1A31872
Bifold Wallet
2
j
1A31972
Bifold Wallet
2
j
1A31973
Bifold Wallet
2
j
1A31072
Bifold Wallet
1
j
1A31073
Bifold Wallet
2
j
1A32311
Credit Card Wallet
10
j
1A32511
Credit Card Wallet
8
j
1A32911
Credit Card Wallet
6
j
1A33171
Travel Wallet
2
j
1A33172
Travel Wallet
3
j
1A33174
Travel Wallet
3
j
1A33175
Travel Wallet
2
j
1A33176
Travel Wallet
3
j
1A33177
Travel Wallet
2
j
1A33178
Travel Wallet
2
j
1A33179
Travel Wallet
2
j
1A33180
Travel Wallet
1
ReInvented k
1A12172
Holdall
2
k
1A12173
Holdall
2
k
1A12372
Holdall
2
k
1A12572
Holdall
2
k
1A12573
Holdall
2
k
1A12872
Holdall
2
k
1A12873
Holdall
2
k
1A23472
Laptop Case
1
k
1A23772
Laptop Case
1
k
1A23873
Laptop Case
1
k
1A24472
Tablet Case
1
k
1A24773
Tablet Case
1
k
1A24872
Tablet Case
1
l
1A11361
Briefcase
2
l
1A11961
Briefcase
2
l
1A12172
Holdall
1
l
1A12173
Holdall
1
l
1A12872
Holdall
1
l
1A12873
Holdall
1
l
1A13171
Messanger Bag
2
l
1A13371
Messanger Bag
1
l
1A13571
Messanger Bag
1
l
1A15241
Tote
2
l
1A15641
Tote
2
l
1A15841
Tote
2
l
1A15041
Tote
2
ReInvented m
1A11361
Briefcase
5
m
1A11561
Briefcase
4
m
1A11961
Briefcase
5
m
1A23472
Laptop Case
1
m
1A23773
Laptop Case
1
m
1A23872
Laptop Case
1
m
1A24473
Tablet Case
1
m
1A24772
Tablet Case
1
m
1A24873
Tablet Case
1
n
1A13171
Messanger Bag
5
n
1A13371
Messanger Bag
4
n
1A13571
Messanger Bag
5
n
1A23673
Laptop Case
1
n
1A23073
Laptop Case
1
n
1A23273
Laptop Case
1
n
1A24672
Tablet Case
1
n
1A24072
Tablet Case
1
n
1A24272
Tablet Case
1
o
1A11361
Briefcase
2
o
1A11961
Briefcase
2
o
1A12372
Holdall
1
o
1A12373
Holdall
1
o
1A12572
Holdall
1
o
1A12573
Holdall
1
o
1A13171
Messanger Bag
2
o
1A13371
Messanger Bag
1
o
1A13571
Messanger Bag
1
o
1A15241
Tote
2
o
1A15641
Tote
2
o
1A15841
Tote
2
o
1A15041
Tote
2
ReInvented p
1A15241
Tote
3
p
1A15641
Tote
4
p
1A15841
Tote
4
p
1A15041
Tote
3
p
1A23672
Laptop Case
1
p
1A23072
Laptop Case
1
p
1A23272
Laptop Case
1
p
1A24673
Tablet Case
1
p
1A24073
Tablet Case
1
p
1A24273
Tablet Case
1
q
1A41114
Buckle Belt
6
q
1A41115
Buckle Belt
6
q
1A41116
Buckle Belt
6
q
1A41117
Buckle Belt
6
q
1A41214
Buckle Belt
6
q
1A41215
Buckle Belt
6
q
1A41216
Buckle Belt
6
q
1A41217
Buckle Belt
6
q
1A41314
Buckle Belt
6
q
1A41315
Buckle Belt
6
q
1A41316
Buckle Belt
6
q
1A41317
Buckle Belt
6
q
1A41414
Buckle Belt
6
q
1A41415
Buckle Belt
6
q
1A41416
Buckle Belt
6
q
1A41417
Buckle Belt
6
ReInvented q
1A41514
Buckle Belt
6
q
1A41515
Buckle Belt
6
q
1A41516
Buckle Belt
6
q
1A41517
Buckle Belt
6
q
1A41614
Buckle Belt
6
q
1A41615
Buckle Belt
6
q
1A41616
Buckle Belt
6
q
1A41617
Buckle Belt
6
q
1A41714
Buckle Belt
6
q
1A41715
Buckle Belt
6
q
1A41716
Buckle Belt
6
q
1A41717
Buckle Belt
6
q
1A41814
Buckle Belt
6
q
1A41815
Buckle Belt
6
q
1A41816
Buckle Belt
6
q
1A41817
Buckle Belt
6
q
1A41914
Buckle Belt
6
q
1A41915
Buckle Belt
6
q
1A41916
Buckle Belt
6
q
1A41917
Buckle Belt
6
q
1A41014
Buckle Belt
6
q
1A41015
Buckle Belt
6
q
1A41016
Buckle Belt
6
q
1A41017
Buckle Belt
6
ReInvented r
1A41114
Buckle Belt
6
r
1A41115
Buckle Belt
6
r
1A41116
Buckle Belt
6
r
1A41117
Buckle Belt
6
r
1A41214
Buckle Belt
6
r
1A41215
Buckle Belt
6
r
1A41216
Buckle Belt
6
r
1A41217
Buckle Belt
6
r
1A41314
Buckle Belt
6
r
1A41315
Buckle Belt
6
r
1A41316
Buckle Belt
6
r
1A41317
Buckle Belt
6
r
1A41414
Buckle Belt
6
r
1A41415
Buckle Belt
6
r
1A41416
Buckle Belt
6
r
1A41417
Buckle Belt
6
r
1A41514
Buckle Belt
6
r
1A41515
Buckle Belt
6
r
1A41516
Buckle Belt
6
r
1A41517
Buckle Belt
6
r
1A41614
Buckle Belt
6
r
1A41615
Buckle Belt
6
r
1A41616
Buckle Belt
6
r
1A41617
Buckle Belt
6
r
1A41714
Buckle Belt
6
ReInvented r
1A41715
Buckle Belt
6
r
1A41716
Buckle Belt
6
r
1A41717
Buckle Belt
6
r
1A41814
Buckle Belt
6
r
1A41815
Buckle Belt
6
r
1A41816
Buckle Belt
6
r
1A41817
Buckle Belt
6
r
1A41914
Buckle Belt
6
r
1A41915
Buckle Belt
6
r
1A41916
Buckle Belt
6
r
1A41917
Buckle Belt
6
r
1A41014
Buckle Belt
6
r
1A41015
Buckle Belt
6
r
1A41016
Buckle Belt
6
r
1A41017
Buckle Belt
6
s
1A11361
Briefcase
1
s
1A12373
Holdall
1
s
1A12573
Holdall
1
s
1A12872
Holdall
1
s
1A15241
Tote
1
s
1A15641
Tote
1
s
1A15841
Tote
1
s
1A15041
Tote
1
ReInvented t
1A11361
Briefcase
1
t
1A11561
Holdall
1
t
1A12572
Holdall
1
t
1A12873
Holdall
1
t
1A15241
Tote
1
t
1A15641
Tote
1
t
1A15841
Tote
1
t
1A15041
Tote
1
u
1A12872
Holdall
1
u
1A15041
Tote
1
v
1A12872
Holdall
1
v
1A12873
Holdall
1
w
1A12573
Holdall
1
w
1A15841
Tote
1
x
1A11361
Briefcase
1
x
1A12372
Holdall
1
y
1A11361
Briefcase
1
y
1A15641
Tote
1
z
1A15241
Tote
1
z
1A15641
Tote
1
aa
1A11361
Briefcase
3
aa
1A12573
Holdall
3
aa
1A15841
Tote
3
ab
1A13171
Messanger Bag
3
ab
1A13371
Messanger Bag
3
ab
1A13571
Messanger Bag
3
ReInvented ac
1A13171
Messanger Bag
3
ac
1A13371
Messanger Bag
3
ac
1A13571
Messanger Bag
3
ad
1A11361
Briefcase
3
ad
1A12873
Holdall
3
ad
1A15041
Tote
3
ae
1A11361
Briefcase
5
ae
1A11561
Briefcase
5
ae
1A11961
Briefcase
5
ae
1A21173
Cell Phone Case
1
ae
1A21272
Cell Phone Case
1
ae
1A21373
Cell Phone Case
1
ae
1A21473
Cell Phone Case
1
ae
1A21572
Cell Phone Case
1
ae
1A21673
Cell Phone Case
1
ae
1A21773
Cell Phone Case
1
ae
1A21872
Cell Phone Case
1
ae
1A21972
Cell Phone Case
1
ae
1A21073
Cell Phone Case
1
ae
1A31373
Bifold Wallet
2
ae
1A31172
Bifold Wallet
1
ae
1A31572
Bifold Wallet
2
ae
1A31972
Bifold Wallet
2
ReInvented af
1A11961
Briefcase
1
af
1A12173
Holdall
1
af
1A12872
Holdall
1
af
1A12873
Holdall
1
af
1A13171
Messanger Bag
2
af
1A13371
Messanger Bag
2
af
1A13571
Messanger Bag
2
af
1A15241
Tote
2
af
1A15641
Tote
2
af
1A15841
Tote
2
af
1A15041
Tote
2
af
1A23173
Laptop Case
1
af
1A23373
Laptop Case
1
af
1A23573
Laptop Case
1
af
1A24572
Tablet Case
1
af
1A24872
Tablet Case
1
af
1A24372
Tablet Case
1
af
1A31173
Bifold Wallet
1
af
1A31373
Bifold Wallet
1
af
1A31573
Bifold Wallet
1
af
1A21173
Cell Phone Case
1
af
1A21373
Cell Phone Case
1
af
1A21573
Cell Phone Case
1
af
1A22172
Eyewear Case
1
af
1A22672
Eyewear Case
1
ReInvented ag
1A13171
Messanger Bag
6
ag
1A13371
Messanger Bag
6
ag
1A13571
Messanger Bag
6
ag
1A21173
Cell Phone Case
1
ag
1A21273
Cell Phone Case
1
ag
1A21372
Cell Phone Case
1
ag
1A21472
Cell Phone Case
1
ag
1A21573
Cell Phone Case
1
ag
1A21672
Cell Phone Case
1
ag
1A21773
Cell Phone Case
1
ag
1A21872
Cell Phone Case
1
ag
1A21973
Cell Phone Case
1
ag
1A21072
Cell Phone Case
1
ag
1A22172
Eyewear Case
1
ag
1A22272
Eyewear Case
1
ag
1A22673
Eyewear Case
1
ag
1A22073
Eyewear Case
1
ReInvented ah
1A11561
Briefcase
1
ah
1A12373
Holdall
1
ah
1A12572
Holdall
1
ah ah
1A12573 1A13171
Holdall Messanger Bag
1 2
ah
1A13371
Messanger Bag
2
ah
1A13571
Messanger Bag
2
ah
1A15241
Tote
2
ah
1A15641
Tote
2
ah
1A15841
Tote
2
ah
1A15041
Tote
2
ah
1A23472
Laptop Case
1
ah
1A23773
Laptop Case
1
ah
1A23573
Laptop Case
1
ah
1A24473
Tablet Case
1
ah
1A24772
Tablet Case
1
ah
1A24572
Tablet Case
1
ah
1A31472
Bifold Wallet
1
ah
1A31772
Bifold Wallet
1
ah
1A31572
Bifold Wallet
1
ah
1A21472
Cell Phone Case
1
ah
1A21772
Cell Phone Case
1
ah
1A21572
Cell Phone Case
1
ah
1A22072
Eyewear Case
1
ah
1A22672
Eyewear Case
1
ReInvented ai
1A15241
Tote
4
ai
1A15641
Tote
4
ai
1A15841
Tote
4
ai
1A15041
Tote
4
ai
1A21173
Cell Phone Case
1
ai
1A21273
Cell Phone Case
1
ai
1A21372
Cell Phone Case
1
ai
1A21472
Cell Phone Case
1
ai
1A21573
Cell Phone Case
1
ai
1A21672
Cell Phone Case
1
ai
1A21773
Cell Phone Case
1
ai
1A21872
Cell Phone Case
1
ai
1A21973
Cell Phone Case
1
ai
1A21072
Cell Phone Case
1
ai
1A31573
Bifold Wallet
1
ai
1A31173
Bifold Wallet
1
ai
1A32311
Credit Card Wallet
1
ai
1A32511
Credit Card Wallet
1
ai
1A33171
Travel Wallet
1
ai
1A33173
Travel Wallet
1
ReInvented aj
1A12172
Holdall
1
aj
1A12173
Holdall
1
aj
1A12372
Holdall
1
aj
1A12373
Holdall
1
aj
1A12572
Holdall
1
aj
1A12573
Holdall
1
aj
1A12872
Holdall
1
aj
1A12873
Holdall
1
aj
1A21173
Cell Phone Case
2
aj
1A21272
Cell Phone Case
2
aj
1A21373
Cell Phone Case
2
aj
1A21473
Cell Phone Case
2
aj
1A21572
Cell Phone Case
1
aj
1A21573
Cell Phone Case
1
aj
1A21672
Cell Phone Case
1
aj
1A21673
Cell Phone Case
1
aj
1A21772
Cell Phone Case
1
aj
1A21773
Cell Phone Case
1
aj
1A21873
Cell Phone Case
2
aj
1A21972
Cell Phone Case
1
aj
1A21973
Cell Phone Case
1
aj
1A21072
Cell Phone Case
1
aj
1A21073
Cell Phone Case
1
aj
1A22172
Eyewear Case
1
aj
1A22273
Eyewear Case
1
aj
1A22673
Eyewear Case
1
aj
1A22072
Eyewear Case
1
ReInvented ak
1A11361
Briefcase
2
ak
1A11561
Briefcase
2
ak
1A11961
Briefcase
2
ak
1A12172
Holdall
3
ak
1A12173
Holdall
3
ak
1A12872
Holdall
3
ak
1A12873
Holdall
3
ak
1A14122
Sports Bag
1
ak
1A14123
Sports Bag
1
ak
1A14322
Sports Bag
1
ak
1A14323
Sports Bag
1
ak
1A14522
Sports Bag
1
ak
1A14523
Sports Bag
1
ak
1A14822
Sports Bag
1
ak
1A14823
Sports Bag
1
ak
1A15241
Tote
2
ak
1A15641
Tote
2
ak
1A15841
Tote
2
ak
1A15041
Tote
2
ReInvented al
1A11361
Briefcase
2
al
1A11561
Briefcase
2
al
1A11961
Briefcase
2
al
1A12572
Holdall
3
al
1A12573
Holdall
3
al
1A13171
Messanger Bag
2
al
1A13371
Messanger Bag
2
al
1A13571
Messanger Bag
2
al
1A14122
Sports Bag
1
al
1A14123
Sports Bag
1
al
1A14322
Sports Bag
1
al
1A14323
Sports Bag
1
al
1A14522
Sports Bag
1
al
1A14523
Sports Bag
1
al
1A14822
Sports Bag
1
al
1A14823
Sports Bag
1
al
1A15241
Tote
2
al
1A15641
Tote
2
al
1A15841
Tote
2
al
1A15041
Tote
2
ReInvented am
1A11361
Briefcase
5
am
1A11561
Briefcase
2
am
1A11961
Briefcase
3
am
1A12172
Holdall
1
am
1A12173
Holdall
1
am
1A12372
Holdall
2
am
1A12373
Holdall
10
am
1A12572
Holdall
2
am
1A12573
Holdall
5
am
1A12873
Holdall
4
am
1A15241
Tote
4
am
1A15641
Tote
6
am
1A15841
Tote
6
am
1A15041
Tote
4
am
1A21172
Cell Phone Case
2
am
1A21173
Cell Phone Case
1
am
1A21272
Cell Phone Case
1
am
1A21273
Cell Phone Case
1
am
1A21372
Cell Phone Case
1
am
1A21373
Cell Phone Case
2
am
1A21472
Cell Phone Case
1
am
1A21473
Cell Phone Case
1
am
1A21572
Cell Phone Case
3
am
1A21573
Cell Phone Case
2
am
1A21672
Cell Phone Case
2
ReInvented am
1A21673
Cell Phone Case
1
am
1A21772
Cell Phone Case
1
am
1A21773
Cell Phone Case
1
am
1A21872
Cell Phone Case
2
am
1A21873
Cell Phone Case
2
am
1A21972
Cell Phone Case
1
am
1A21973
Cell Phone Case
1
am
1A21072
Cell Phone Case
1
am
1A21073
Cell Phone Case
2
am
1A22172
Eyewear Case
1
am
1A22173
Eyewear Case
1
am
1A22272
Eyewear Case
1
am
1A22672
Eyewear Case
2
am
1A22072
Eyewear Case
1
am
1A22073
Eyewear Case
1
am
1A23172
Laptop Case
2
am
1A23173
Laptop Case
1
am
1A23372
Laptop Case
1
am
1A23473
Laptop Case
1
am
1A24672
Tablet Case
1
am
1A24773
Tablet Case
1
am
1A24872
Tablet Case
1
am
1A24072
Tablet Case
1
ReInvented an
1A11361
Briefcase
5
an
1A11561
Briefcase
2
an
1A11961
Briefcase
2
an
1A12172
Holdall
1
an
1A12173
Holdall
1
an
1A12372
Holdall
2
an
1A12373
Holdall
10
an
1A12572
Holdall
3
an
1A12573
Holdall
5
an
1A12873
Holdall
4
an
1A15241
Tote
4
an
1A15641
Tote
6
an
1A15841
Tote
6
an
1A15041
Tote
4
an
1A21172
Cell Phone Case
2
an
1A21173
Cell Phone Case
1
an
1A21272
Cell Phone Case
1
an
1A21273
Cell Phone Case
1
an
1A21372
Cell Phone Case
1
an
1A21373
Cell Phone Case
2
an
1A21472
Cell Phone Case
1
an
1A21473
Cell Phone Case
1
an
1A21572
Cell Phone Case
3
an
1A21573
Cell Phone Case
2
an
1A21672
Cell Phone Case
2
ReInvented an
1A21673
Cell Phone Case
1
an
1A21772
Cell Phone Case
1
an
1A21773
Cell Phone Case
1
an
1A21872
Cell Phone Case
2
an
1A21873
Cell Phone Case
2
an
1A21972
Cell Phone Case
1
an
1A21973
Cell Phone Case
1
an
1A21072
Cell Phone Case
1
an
1A21073
Cell Phone Case
2
an
1A22172
Eyewear Case
1
an
1A22173
Eyewear Case
1
an
1A22273
Eyewear Case
1
an
1A22672
Eyewear Case
2
an
1A22072
Eyewear Case
1
an
1A22073
Eyewear Case
1
an
1A23172
Laptop Case
1
an
1A23173
Laptop Case
1
an
1A23272
Laptop Case
1
an
1A23273
Laptop Case
1
an
1A23473
Laptop Case
1
an
1A24672
Tablet Case
1
an
1A24773
Tablet Case
1
an
1A24873
Tablet Case
1
an
1A24072
Tablet Case
1
ReInvented ao
1A31672
Bifold Wallet
2
ao
1A31673
Bifold Wallet
2
ao
1A33172
Travel Wallet
2
ao
1A33180
Travel Wallet
2
ao
1A32311
Credit Card Wallet
2
ao
1A32911
Credit Card Wallet
2
ao
1A21272
Cell Phone Case
1
ao
1A21672
Cell Phone Case
1
ao
1A21073
Cell Phone Case
1
ap
1A31472
Bifold Wallet
2
ap
1A31473
Bifold Wallet
2
ap
1A33177
Travel Wallet
2
ap
1A33178
Travel Wallet
2
ap
1A32311
Credit Card Wallet
2
ap
1A32511
Credit Card Wallet
2
ap
1A21473
Cell Phone Case
1
ap
1A21573
Cell Phone Case
1
ap
1A21772
Cell Phone Case
1
GRAND TOTAL
2964
ReInvented FIXTURE WORKSHEET
Multifunctional cubical objects without ornate design elements. Made from black walnut that is painted with special purpose paint in dark brown to underline the wood’s structure and enhances its durability. Each fixture holds 2 items. Fixture Letter: u, v, w, x, y, z
Interestingly swung tables made out of chestnut oak. The tables are painted with special purpose paint in dark brown or white to underline the wood’s structure and to enhance its durability. This fixture allows for the presentation of different object that are equally visible while it also allows the establishment of configurable relationships between the objects. Each fixture can hold up to 20 items. Fixture Letter: k, l, m, n, o, p
ReInvented
This table is made from cleft chestnut and varnished with a dark brown lacquer. It can hold up to 9 items. Fixture Letter: aa, ab, ac, ad
This series of triplet low tables is made out of solid oak painted in white with a satin glass top. The tables exist as selfstanding pieces or as a set of intersecting tables in different levels which provides a certain dynamic to the product presentation. Each fixture holds 34 items. Fixture Letter: ak, al
This glass display holds 15 smaller items. Its legs are made from chestnut oak. Fixture Letter: ao, ap
ReInvented This key item table is made from chestnut oak. The fixture can carry one item on each of the 8 tree trunks. The glass desk top seems adds sophistication to the fixture. Fixture Letter: s, t
This slab low table is made out of red mulberry and stainless steel stands form its base. Each fixture can hold 32 items. Fixture Letter: ae, af, ag, ah, ai, aj
This wall unit provides lots of space for product display and storage. The composition of the shelve unit can be modified. Additionally, it can be expanded and minimized as sections can be taken down or installed. The wooden combs serve as storage space and the fixture can therewith hold up to 400 items. The shelves are made out of bamboo and the comb compartments are made out of chestnut oak. Fixture Letter: g, h, i, j
ReInvented
The set of hollow units sliced at an angle provides for modular flexibility as this fixture can serve different purposes – in this case it is used for storage and display. The fixture adds interest to the product presentation. It is veneered with natural wood and comes in different hues of brown. The capacity of each fixture is 25. Fixture Letter: e, f
This hanging fixture creates a dynamic space as it undulates from flatness to depth. Like a shell, it undulates from flatness to depth, creating a dynamic space. The different compartments are arranged in a gently increasing and decreasing way. Products can be placed inside or on top of the compartments. The fixture is made out of red mulberry and varnished with a dark brown lacquer. Each fixture can hold 100 items. Fixture Letter: am, an
ReInvented
This wall mounted shelf is functional and elegant at the same time. It is made from black walnut and holds 40 items. Fixture Letter: a, b, c, d
This fixture allows for the organized display of belts with a capacity of 240 each. It is affixed to the wall with a board made out of red mulberry. Fixture Letter: q, r
ReInvented
These strong and durable panels with solid surface are produced from the waste of sugar production, including recycled core and a natural resin, serve as aesthetic wall decoration.
Cash Wrap Counter
ReInvented
Couch
ReInvented MAINTENANCE FLOOR PLAN
ReInvented MAINTENANCE FLOOR PLAN
ReInvented MARKETING BUDGET
TOTAL RETAIL SALES:
$1,473,666
% MARKETING BUDGET:
9.0%
$ MARKETING BUDGET:
$132,630
ReInvented MARKETING PLAN
1
OBJECTIVE:
Increase brand awareness and generate national exposure by 25% by March 2014
STRATEGY:
Create a TV commercial
TACTICS:
1. Manager allocates budget 2. Marketing Manager develops a strong message and theme for the TV commercial 3. Manager researches and contracts to a suitable production company 4. Development Manager picks products to be "aired" 5. Marketing Manager books actors for the TV commercial 6. Marketing Manager digitally adds the commercial to website for additional viewing
EVALUATION METHOD:
Marketing Manager evaluates increased brand awareness in terms of sales by the of March 2014
ReInvented MARKETING PLAN
2
OBJECTIVE:
Increase sales by 15% by June 2014
STRATEGY:
Host an in-store, after-hour shopping & networking event with renown panelist and special offers
TACTICS:
1. Finance Manager allocates budget 2. Marketing Manager determines customer incentives 3. Marketing Manager selects the discussion topic for the event (related to entrepreneurship) and hire panelist 4. Marketing Manager decides on date and time for event with panelist 5. Marketing Manager hires caterer and some service personnel 6. Marketing Manager contracts to a graphic designer to creat flyers and other POS promotional material 7. Marketing Manager sends out flyers to sponsor and panelist and places flyers and POS material in store 8. Marketing Manager creates press release, social media, e-mail blast and RSVP to invite people to enjoy a night of free food, networking and after-hour shopping 9. Marketing Manager invites local media and photographers to cover the event 10. Operations Manager informs associates and schedules them accordingly for the event 11. Operations Manager takes charge of seating arragnements, stage and sound set-up for panelist 12. Operations Manager briefs associates right before the event to clarify tasks and course of events
EVALUATION METHOD:
Marketing Manager evaluates sales records by the end of June 2014
ReInvented MARKETING PLAN
3
OBJECTIVE:
Increase sales by 20% by October 2014
STRATEGY:
Host a fashion show in collaboration with renown fashion brand
TACTICS:
1. Finance Manager allocates budget 2. Marketing Manager chooses fashion brand to collaborate with 3. Marketing Manager determines date, venue and theme of the fashion show 4. Marketing Manager makes the reservation at the chosen venue 5. Product Development Manager picks products for fashion show 6. Marketing Manager develops run of the show and selects music 7. Marketing Manager books the models 8. Marketing Manager contacts sponsors for beauty products for goodie-bags 9. Marketing Manager schedules model fittings and rehearsal 10. Marketing Manager hires a moderator for the fashion show 11. Marketing Manager hires hair and make-up artists 12. Marketing Manager creates invitation list 13. Marketing Manager contracts to a graphic designer to create the invitations 14. Marketing Manager sends out invitations 15. Marketing Manager invites photographers and local media to cover the event 16. Operations Manager informs associates and schedules them accordingly for the event 17. Operations Manager takes charge of seating arragnements, runway, sound and lightset-up 18. Operations Manager briefs associates right before the event to clarify tasks and course of events
EVALUATION METHOD:
Marketing Manager evaluates the fashion show in terms of generated sales by the end of October 2014
ReInvented MARKETING PLAN
4
OBJECTIVE:
Boost positive public image and increase media attention by 10% by December 2015
STRATEGY:
Silent auction of which all proceeds go to Green Providers, a not-for-profit directory of green, organic fair-trade goods & services
TACTICS:
1. Finance Manager allocates budget 2. Marketing Manager selects venue, date and time 3. Marketing Manager makes reservation at the chosen venue 4. Product Development Manager picks products for silent auction 5. Marketing Manager hires caterer and service personnel 6. Marketing Manager hires bands and other entertainment for the night 7. Marketing Manager hires a moderator for the silent auction 8. Marketing Manager creates invitation list 9. Marketing Manager contracts to a graphic designer to create invitations and ad for newspaper 10. Marketing Manager turns in add for newspaper 11. Marketing Manager sends invitations to customers and special guests from Green Providers 12. Marketing Manager invites local media to cover the event 13. Operations Manager informs associates 14. Collaborate with venue operator to arrange seating 15. Manager briefs service personnel at the evening of the event to clarify tasks, purpose and course of event
EVALUATION METHOD:
Marketing Manager evaluates success of event in terms of money raised and extent of media coverage by the end of December 2015
ReInvented MARKETING CALENDAR
STRATEGY 1 TV COMMERCIAL
TACTICS
COMPLETIO N DATE
Allocate budget
Finance Manager
January 5
Develop strong message and theme for commercial
Marketing Manager
January 12
Hires suitable production company
Marketing Manager
$65,000 January 18
Pick products to be "aired" Book actor for commercial Digitally add commercial to website for additional viewing
AFTER-HOUR SHOPPING 2& Allocate budget NETWORKING EVENT
PERSON RESPONSIBLE $ BUDGET
Product Development Manager Marketing Manager Marketing Manager
January 19 $5,000
January 22 March 30
Finance Manager
June 2
Determine customer incentives
Marketing Manager
June 3
Select discussion topic and hire panelist
Marketing Manager
Select date and time
Marketing Manager
Hire caterer and some service personnel Contract to a graphic designer for flyers and POS promotional material
Marketing Manager
$1,200
June 5
Marketing Manager
$500
June 7
Distribute flyers and place flyers and POS material in store
Marketing Manager
June 10
Create press release, social media, e-mail blast and RSVP
Marketing Manager
June 10
Invite local media and photographers to cover event
Marketing Manager
June 11
Inform associates and schedule them accordingly
Operations Manager
June 11
Seating arragnements, stage and sound set-up for panelist
Operations Manager
June 18
Brief associates
Operations Manager
June 25
$300
June 3 June 3
ReInvented MARKETING CALENDAR
3 FASHION SHOW Allocate budget
Finance Manager
September 7
Choose fashion brand to collaborate with
Marketing Manager
September 9
Determine date, venue and theme
Marketing Manager
Make reservation at chosen venue
Marketing Manager
September September 9 $39,000 12 September
Pick products for fashion show
Product Development Manager
13 September 14 September
Develop run of fashions how and select music
Marketing Manager
Book models
Marketing Manager
Get sponsor for beauty products for goodie-bags
Marketing Manager
Get sponsor for food and beverages
Marketing Manager
Schedule model fittings and rehearsal
Marketing Manager
Hire moderator for fashion show
Marketing Manager
$300
Hire hair and make-up artists
Marketing Manager
$5,000
26 September 26 September
Create invitation list
Marketing Manager
Hire graphic designer to create invitations
Marketing Manager
$700
27 September 28
Send out invitations
Marketing Manager
October 3
Invite photographers and media to cover event
Marketing Manager
October 3
Inform associates and schedule them accordingly
Operations Manager
October 3
Seating arragnements, runway, sound and light set-up
Operations Manager
October 19
Brief associates
Operations Manager
October 19
$3,000
18 September 20 September 20 September 25 September
ReInvented MARKETING CALENDAR
4 SILENT AUCTION Allocate budget Select venue, date and time Pick products
Finance Manager
November 11
Marketing Manager
November 13
Product Development Manager
November 13
Hire caterer and service personnel
Marketing Manager
$5,000
November 15
Books entertainment for the night
Marketing Manager
$6,450
November 16
Hire moderator for silent auction
Marketing Manager
$350
November 17
Get sponsor for food and beverages
Marketing Manager
November 18
Create invitation list Hire graphic designer to create invitations and ad for newspaper
Marketing Manager
November 18
Turn in ad for newspaper
Marketing Manager
November 22
Send out invitations
Marketing Manager
November 23
Invite local media to cover event
Marketing Manager
November 23
Inform associates
Operations Manager
November 23
Collaborate with venue operator for seating arrangements
Marketing Manager
December 5
Brief service personnel
Operations Manager
December 5
Marketing Manager
$830
November 19
ReInvented DESIGNER BIOGRAPHY
Mona Johanna Thelemaque was born on January 19, 1988 in a small town named Ludwigshafen-Oggersheim in Germany. Because her dad held a position as VP of Supply Chain Management at one of the largest pharmaceutical companies in the world, Roche Diagnostics, the whole family traveled and moved a lot – from their home country Germany, to Singapore, Australia, Japan, Brazil and the US. Mona grew up living a jet-set lifestyle and enjoyed experiencing the diversity of our planet. The time she spent in different countries and her experiences there left a huge imprint on her and made her become the person she is today – an individual with a truly global mindset and appreciation for diversity and individuality. Mona believes her mom is responsible for her extraordinarily well developed instinct for fashion. Mona’s mom led an active lifestyle herself and was owner of a children’s clothing boutique and a personal trainer. Because of her mom’s appreciation for aesthetics, Mona was always dressed in the latest fashion. Mona’s mom quickly recognized her talent in and passion for dance and supported her in pursuing a career in ballet and rhythm gymnastic. All that combined with academic success, Mona did not only attracted admiration but also a great deal of jealousy. She grew strong with it and her childhood experiences helped her become a strong advocate of uniqueness and the realization of one’s personal dreams and goals no matter the obstacles.
ReInvented At the age of 19, her dad settled with his job in Germany and Mona began to study International Management at the European School of Business in Reutlingen in Germany. She quickly realized that she was missing the creative part about this study program, and decided to enroll in a long-distance study program with Penn Foster Career School in Dressmaking and Design. That’s when she started designing her own clothes and accessories. Soon thereafter, she spent a semester in Mexico as integral part of the International Management study program. She had the honor to be a VIP guest of the Mercedes Benz Fashion show in Mexico City, thanks to a photographer she worked with during her model career in Mexico. There, she got to know Eduardo DeAndro, designer of the upscale men’s clothing line DeAndro Design. His offices were headquartered in Chicago where he offered her a cross-departmental internship. Because Mona is always looking for new challenges and opportunities for personal and professional growth, she felt like this something she simply could not pass on. So she decided to transfer from the European School of Business in Reutlingen Germany to Columbia College Chicago, where she will graduate with a Bachelor of Arts in Fashion Business and Marketing in May 2013. During her internship at DeAndro Design, Mona recognized the gap in the market for a fresh take on men’s accessories and after gaining some experience there, she decided to open her own company in February 2013. She was lucky enough for Eduardo DeAndro offering his help as initial investor in the company. Mona’s designs are inspired by the landscapes and arts the world has to offer. She is dedicated to sustainable business processes, reflecting her effort to preserve nature and natural resources. She only uses leather from dead animals for her products. She is in the middle of finishing her first line for 2014. She hopes to continue growing her business and positively impacting the way business is done around the world. If all goes well, Mona wants to open more stores in New York, London, Milan, Paris and Berlin in the near future. Once the company has expanded, Mona plans to move to Paris where she will be in close proximity to her family in Germany.
ReInvented News Release
Contact: ReInvented Accessories Reinvented@gmail.com
Tel: 212.825.0700 Fax: 212.825.0702
For Immediate Release Monday, November 28th, 2014 ReInvented Silent Auction to Benefit Green Providers
ReInvented is proud to host their first silent auction on Saturday, December 5th, 2014 from 6.00 – 10.00 pm at their flagship store located on 577 Broadway in New York. Nicole Johnson, Marketing Manager at ReInvented, called this event into being because it perfectly highlights an important part of the company’s mission philosophy:
ReInvented is a pioneer in strictly applying sustainable business processes to protect the environment. ReInvented is therefore not only committed to be a successful market player but to act responsibly and be a role model in today’s business world. ReInventd plans to raise at least $250.000 with the auction. All the proceeds will benefit Green Providers, a not-for-profit directory for green, organic fair-trade goods and services. “We are very excited about this event,” Nicole says, “and we have high expectations. If all turns out well, this might become an annual event for us to host.” But while the event primarily focuses on doing a good deed, fun does not fall short:
ReInvented will provide their guests with an exclusive dining experience as well as extraordinary entertainment, starring such famous personalities as Al Green and the members of World Saxophone Quartet. ##### For more information about the event, please contact us at 212.825.0700 or e-mail us at reinvented@gmail.com
ReInvented BUSINESS CARD Front:
Mona Thelemaque CEO
Back: