L'Oreal Sales Documents

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THE SUCCESS

The Hedonist

GIORGIO ARMANI HOMME ARMANI CODE ACQUA DI GIO HOMME ATTITUDE

The Seducer

The Masculine

No.3 7,7% No.5 2,2% No. 6 2,1% No.44 0,5%


THE FRAGRANCE

TOP NOTE Star Anise, Cardamom, Lime

HEART NOTE Coffee, Frankincense, Cedarwood

BASE NOTE Labdanum, Patchouli, Grey Ambergris

UNIQUE MASCULINE INTERPRETATION OF THE CLASSIC ORIENTAL STRUCTURE


THE INSPIRATION

Simple Elegance of Luxurious Fashion

Power of Attraction of Extreme Masculinity

Puristic Forms of Modern Arts


THE CONCEPT

EXPRESSION OF … STRENGTH INTENSITY SENSUALITY ATTRACTIVENESS TIMELESS ELEGANCE

THE MAN ... A HOMAGE TO EXTREME MASCULINITY


THE DESIGN & PRODUCT RANGE

EK VK SIMPLE ELEGANCE FOR A MASCULINE OBJECT

ATTITUDE EXTREME EDT 30ml ATTITUDE EXTREME EDT 50ml ATTITUDE EXTREME EDT 75ml

23,07 € 45 € 29,22 € 57 € 36,91 € 72 €

DELIVERY DATE

MARCH 2009


TV / PRINT CAMPAGNES and SAMPLING ACTIVITY

TV Spot

Print Campagne In select men’s and lifestyle magazines

Extensive Sampling


vs.

Sicilian Citron Coffee-Espresso-Accord

Brown Cardamom Cedarwood Patchouli

Opoponax Resin Ambergris

Staranis Green Cardamom Lime

Coffee Frankincense Cedarwood Labdanum Patchouli Grey Ambergris



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