Focal Point Taveggia café
022 | FOCAL POINT | TAVEGGI A CAFE
Louis Poulsen
Milan's famous Taveggia café was transformed into a Pale Rose installation, showcasing both the new PH Pale Rose collection from Louis Poulsen, and showpieces of the iconic PH Artichoke and PH Septima made in the elegant pale rose colour. “We are very excited to reveal our new PH Pale Rose collection and to introduce a new take on our brand," says David Obel Rosenkvist, CCCO at Louis Poulsen. "Milan Design Week has always been very important to us, and this year we wanted to do something completely different with our installation at Taveggia." The creative concept was established in collaboration with Locatelli Partners, a renowned Italian architecture and design studio. The aim of the installation was “to transform reality with nuances of pink, in a contemporary way, while respecting the nature and qualities of the Louis Poulsen brand” says Massimiliano Locatelli, `architect and CoFounder of Locatelli Partners. Visitors were welcomed into a traditional Italian café, which was transformed into a Pale Rose-coloured universe. “Taveggia is a great location because it combines the tradition of the Italian café, the Milanese atmosphere, and speaks to the tradition of Louis Poulsen,” adds Locatelli. By striking the perfect balance between the traditional with the modern touches of the installation, Louis Poulsen x Taveggia emphasised the historical and contemporary relevance of both brands. Inspired by Poul Henningsen’s fascination with colour and light, the iconic PH 2/1 and PH 3½-3 lamps have been transformed with pale rose opal glass shades, which are sandblasted white underneath. The elegant, brushed brass elements will patinate beautifully over time, and add a touch of sophistication to every home. Henningsen had a soft spot for the pale rose tint, which he used for a special variant of the PH Septima as well as on the inner sides of the beautiful brass shades of the original PH Artichoke. The installation marked the start of a new era for Taveggia, which Alessio Conti is passionate about: “I am very happy to make Taveggia’s rebirth happen. I will try to drive Taveggia back to its splendour. To bring back Taveggia’s soul and heart.” www.louispoulsen.com
