036 | FOCAL POINT | A LIFE EXTRAORDIN ARY
Focal Point A Life Extraordinary Moooi Moooi presented a multi-sensory exhibition taking place online and live in Milan. The lifestyle brand does things differently this year. It focused on both a digital and a traditional physical experience, combining design, lifestyle, and technology. Moooi’s A Life Extraordinary was envisioned by LG OLED in Salone dei Tessuti at Via S. Gregorio, 29, 20124, Milan. With its Portal, Moooi created an immersive environment, fashioned as four interior moods, where the worlds of design and technology intersected. The brand delved into robotics with IDEO—a legendary global design firm— adding another sensorial layer. IDEO introduced Piro, a dancing scent diffuser that made Moooi’s interior
moods come alive through scent and interaction. Moooi invited Stockholm-based artist Ada Sokół to further deepen its digital and technological approach. Sokół is known for her ultra-sensory experiences and for A Life Extraordinary she used her expertise to transform Moooi’s Extinct Animals into engaging 3D art. In addition, Moooi presented new products, designs, and extensions by Italian designer Cristina Celestino, Swedish design-duo Front, and digital designer and artist Andrés Reisinger and Júlia Esqué. Also on display was a brand-new bedding collection, wall covering, and carpet collections. www.moooi.com
