Focal Point See The Stars Again
060 | FOCAL POINT | SEE THE STARS AGAIN
Flos On the occasion of its 60th anniversary, at the vast industrial space of Fabbrica Orobia in Via Orobia 15 in Milan, Flos staged See The Stars Again, a concept developed by CEO Roberta Silva and Global Marketing Director Barbara Corti alongside Design Curators Calvi Brambilla, authors of the outstanding exhibition design. Flos transformed the sprawling industrial spaces of Fabbrica Orobia into a multi-experiential hub to offer visitors an immersive journey, both physical and digital, into the brand’s design universe and vision for the future. Flos presented innovative lighting collections across all divisions - decorative, architectural, outdoor and bespoke - designed by some of the most acclaimed international architects and designers: Michael Anastassiades, Edward Barber & Jay Osgerby, Ronan & Erwan Bouroullec, Achille and Pier Giacomo Castiglioni, Antonio Citterio, Konstantin Grcic, Piero Lissoni, Paolo Rizzatto, Patricia Urquiola, Vincent Van Duysen, Marcel Wanders studio, and announced the first lighting collection for Flos (an ethereal and timeless series of table lamps) by Milan-based Italian designer Guglielmo Poletti. Finally, Flos revealed a limited edition of one of the most recognised objects in its history of design, the Arco lamp, designed by Achille and Pier Giacomo Castiglioni. This iconic piece also celebrated its 60th birthday this year: Arco K is the name of the anniversary edition that will be available online in only 2022 numbered pieces. "To celebrate this important birthday, we thought it would be nice to tell about the next 60 years of the company, starting from what Flos is today", says Roberta Silva, CEO of Flos. "For this reason, we chose a special venue like Fabbrica Orobia, an industrial space of 6,000sqm, where we presented Flos in all its expressions, from a storytelling of the brand and its designers, to the combination of technological innovation, design and the new eco-friendly approach to lighting design. We brought together the world of decorative with the outdoor, up to custom and architectural, speaking a transversal language. We wanted to convey to our audience the story of a future Flos that is brave, curious and passionate." www.flos.com
