126 NEW FACILIT Y OP ENING
ADAM HALL GROUP | EXPERIENCE CENTER Ever since meeting Global Marketing Director, Nikke Blout, when she was just two weeks into the job - which is almost three years ago - mondo*dr has shared a budding relationship with the Adam Hall Group. And having seen the Experience Center in many stages - from a grassy mound of dirt to a concrete shell - to be able to see it completely finished last month, was a real treat. Adam Hall is located in Neu-Anspach, Germany, just north of Frankfurt and on 14 June, the new Experience Center that sits alongside the group’s headquarters, was official opened. Suppliers,
distributors and customers from far and wide travelled in for the celebrations, with the press and the staff worldwide also on the invite list. The evening began with a guided tours of the new complex, which houses a fully-equipped product showroom, a large theatre auditorium for live shows and demonstrations, educational facilities for the newly-founded Adam Hall Academy, that will offer a full seminar programme for the industry in conjunction with DEAplus, the German Event Academy organisation and the company restaurant. The integrated R&D and engineering department in the other half of the www.mondodr.com
Experience Center houses an anechoic measuring room, various endurance and climatic test rigs, a photometric laboratory and ample space for modelling and 3D prototyping. Costing more than 20m Euros to build, the Experience Center channels the theme ‘Come Together’ - which is also the name of the company restaurant - and it not only refers to staff working there daily, but for the wider Adam Hall network, and the industry as a whole. CEO Alexander Pietschmann has always said this was one of his primary aims from the beginning. He said: “The dynamic markets of our time require courage,
