Grand Openings

126 NEW FACILITY OPENING

ADAM HALL GROUP | EXPERIENCE CENTER

Ever since meeting Global Marketing Director, Nikke Blout, when she was just two weeks into the job - which is almost three years ago - mondo*dr has shared a budding relationship with the Adam Hall Group. And having seen the Experience Center in many stages - from a grassy mound of dirt to a concrete shell - to be able to see it completely finished last month, was a real treat. Adam Hall is located in Neu-Anspach, Germany, just north of Frankfurt and on 14 June, the new Experience Center that sits alongside the group’s headquarters, was official opened. Suppliers,

distributors and customers from far and wide travelled in for the celebrations, with the press and the staff worldwide also on the invite list. The evening began with a guided tours of the new complex, which houses a fully-equipped product showroom, a large theatre auditorium for live shows and demonstrations, educational facilities for the newly-founded Adam Hall Academy, that will offer a full seminar programme for the industry in conjunction with DEAplus, the German Event Academy organisation and the company restaurant. The integrated R&D and engineering department in the other half of the

Experience Center houses an anechoic measuring room, various endurance and climatic test rigs, a photometric laboratory and ample space for modelling and 3D prototyping. Costing more than 20m Euros to build, the Experience Center channels the theme ‘Come Together’ - which is also the name of the company restaurant - and it not only refers to staff working there daily, but for the wider Adam Hall network, and the industry as a whole. CEO Alexander Pietschmann has always said this was one of his primary aims from the beginning. He said: “The dynamic markets of our time require courage,

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128 NEW FACILITY OPENING

mobility, innovation and high customer orientation. The repositioning of the company underlines the identity of the Adam Hall Group and clearly defines our motivation and goals. The focus is on the wishes and requirements of our customers. We would like to create ideal conditions for professional users with innovative, user-friendly and performance-driven event technology solutions and give more people the opportunity to realise their creative ideas.” COO Markus Jahnel added: “After over 40 years in the entertainment industry, we are proud to state that the Adam Hall name is well established

amongst event professionals. Over the last 10 years in particular, the company has grown considerably, continually developing as a manufacturer and full-service provider of event technology solutions, a fact which is once again emphasised by our comprehensive product portfolio for the pro audio, LED lighting, stage equipment and flightcase hardware sectors.” Following the tour, speeches by company founder David Kirby, in conjunction with Alex and Markus opened the formal proceedings, before the Adam Hall band - musicians from within the company - took the stage to get the party started!

Famous music acts - whose identities must remain undisclosed - then led the celebrations late into the night. With a facility like this now built and ready to use, it will be interesting to witness the development of the Adam Hall Group and its brands, and the changes this will determine within the community as a whole. It is certainly a mammoth offering for its staff, customers and industry professionals alike.

www.adamhall.com