KICK OFF | VIDEO, VISUALS & DIGITAL SIGNAGE A closer look at products and projects from the world of video, visuals and digital signage.
VITEC COLIN FARQUHAR, SVP OF SALES, VITEC Engage, Empower and Evolve – Elevating the Fan Experience Colin Farquhar, Senior Vice President, VITEC, explains how stadia and sports venues can take the fan experience to the next level with IPTV, streaming video and digital signage solutions. As fans around the world are once again increasingly able to enjoy the buzz of ‘full houses’ and atmospheric spectacles at large sporting occasions, a renewed focus on the live sports experience is underway. Close attention to detail regarding the fans’ overall time spent at stadia and sports venues is essential to maximising both visitor enjoyment and business potential. Now is the time for venues to capitalise on audiences seeking out exciting sporting occasions, the likes of which have been scarce in recent years due to public health measures. Thankfully, there are now more technologies than ever in our toolkit to engage, empower and evolve the experience for fans. IPTV, streaming and digital signage solutions can harness the power of video to captivate audiences, drive revenue and ensure an engaging integrated experience – from the moment fans arrive until long after the final whistle (or buzzer) has blown. IPTV for flexible, scalable and secure viewing With IPTV, in-house distribution solutions can leverage an IT network to take live TV streams from terrestrial, satellite IP, cable,
012
WWW.MONDOSTADIA.COM
or internal channels and make them available throughout a venue, to be displayed on any desired number of end-points. This enables the delivery of high-quality, live-action TV plus news and sports programming throughout, delivering high-quality entertainment for fans. The combination of live TV and video can be complemented with digital signage displaying visitor information, sponsors’ adverts and announcements, making for a compelling package to boost engagement. At Goodwood, the host of the Festival of Speed and the Goodwood Revival upgraded to an end-to-end IP video and digital signage system to deliver live feeds from the track alongside TV channels to 150 screens across the venue. The system enables Goodwood to maximise the fan experience during its high-profile horse racing, motor racing, golf, flying and shooting events to make sure no one misses out on the action. As a flexible and scalable system, an IPTV distribution solution can also grow with further requirements to futureproof. At the prestigious Lord’s Cricket Ground, our IPTV solution played a key role in the upgrade of the Warner Stand. Live TV and digital signage was added throughout the area, including bar and catering spaces and the match control facility. Venue staff can quickly and efficiently add more screens anywhere on the network, presenting a consistent message across the site. The
