MONDO | STADIA - Issue 32 - October | November

OLYMPIC STADIUM OF EBIMPÉ

LORD’S CRICKET GROUND

FULL TIME

INCROWD INTERVIEW

Powersoft amplifiers deliver the power for an all-new PA system, serving one of the biggest stadia in West Africa.

The iconic venue’s redevelopment continues with Absen selected as LED display partner by MCC.

DAS Audio discuss the relationship between architecture and acoustics, as well as its own varied sporting venue projects.

Seb Lear and Seb Samrah discuss InCrowd’s range of solutions and how they drive ROI and fan experience for clubs and venues.

ISSUE 32 - OCTOBER | NOVEMBER 2023

THE INTERNATIONAL PUBLICATION FOR TECHNOLOGY IN SPORTING VENUES

Permanent installations present their own set of expectations and need a purpose-built product for those demands. The IS-Series brings the rider acceptance and performance of Adamson’s touring products to the world of integration.

The new ultra-compact IS7c point source takes the well-rounded IS-Series to 12 application-specific boxes.

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32 WELCOME

ne of the best aspects about working within the sporting venue industry is watching new technology and innovation completely change the game. That’s why I’m delighted to feature the FIBA U19 Women’s Basketball World Cup in Madrid on the cover for this issue. Starting from the quarter-finals, games were no longer played on traditional parquet flooring, but on the ASB GlassFloor - a high-tech video sports floor made of glass. In conjunction with the specially-developed application GlassCourt OS, ASB GlassFloor demonstrated a new dimension, completely redefining the boundaries of design and technology. Go4Gold, a Czech agency specialising in creating sports industry game experiences, played a significant role in introducing the revolutionary technology, too, delvering exceptional animations and video content on the LED glass court.

Elsewhere, we’ve covered the new Hocine Aït Ahmed Stadium in Algeria, which has a state-of-the--art Electro-Voice and Dynacord system installed. Over in West Africa, we’ve taken a closer look at the Olympic Stadium of Ebimpé - Ivory Coast’s national stadium - in which Powersoft are powering the new audio system.

The ongoing project at Lord’s Cricket Ground features again, too, with Absen providing LED displays at the home of cricket.

Once again, we have a fascinating column from George Vaughan on the evolution of NFC in venues, as well as a Q&A with Adam Hall Group and Full Time focussing on DAS Audio.

We hope you enjoy ISSUE 32!

O

Sam Hughes Editorial Director

32 INSIDE…

Cover Image: FIBA MEDIA / ASB GlassFloor

Editorial Director Sam Hughes s.hughes@mondiale.co.uk

Commercial Director Jamie Dixon j.dixon@mondiale.co.uk

Design & Production Dan Seaton d.seaton@mondiale.co.uk

Dave Bell d.bell@mondiale.co.uk

Finance Director Amanda Giles a.giles@mondiale.co.uk

Credit Control ar@mondiale.co.uk

Group Chairman Damian Walsh

MONDO | STADIA is published by Mondiale Media Limited, Strawberry Studios, Watson Square, Stockport, SK1 3AZ, UK Tel: +44 161 476 8340

INTERVIEW

008 Seb Lear & Seb Samrah | InCrowd

VENUE FOCUS

AUGMENTED REALITY 050 SoFi Stadium| California, USA

Printed By Buxton Press

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THE FULL PITCH 016 FIBA U19 Women’s Basketball World Cup | Madrid, Spain

VENUE FOCUS AUDIO 026 Hocine Aït Ahmed Stadium | Tizi Ouzou, Algeria

EXTRA TIME 058 Column | George R Vaughan, The Digital Line 062 Q&A | Alexander Pietschmann, Adam Hall 066 Riedel | MediorNet HorizoN

034 Olympic Stadium of Ebimpé | Abidjan, Ivory Coast

068 Equipson | ARENA Series

VIDEO

070 Grass Valley | Kayenne Production Switcher

040 Lord’s Cricket Ground | London, England 044 The Recreation Ground | Bath, England SECURITY 046 Alsancak Mustafa Denizli Stadium | Izmir, Turkey

072 Full Time | DAS Audio

32 INTERVIEW

“We saw an opportunity to develop specialised LED software tailored specifically for the sports and stadium industry. Our focus was on efficiency, and this has proved to be a game changer.”

Seb Lear Director of Sales & Partnerships InCrowd

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SEB LEAR & SEB SAMRAH Director of Sales and Partnerships & Sales Executive, InCrowd

Images: InCrowd, Anna Sullivan, Aksh Yadav, Habib Ayoade, Mitch Rosen

an you introduce InCrowd and

norm, like the surge in mobile ticketing. It

transformation - LED displays are increasingly

yourselves…

would seem odd now to have a physical ticket,

prevalent, offering opportunities for revenue

SL: I’m Seb Lear, the Director

I think.

generation; strategically placed LED signage

of Sales and Partnerships at

Continuing to enhance connectivity will

can both enhance both fan experience and club

InCrowd. Our primary objective at InCrowd is

undoubtedly lead to better technologies, which

revenue.

to enhance sports fan experiences and from

would obviously lead to a better experience

that facilitate new revenue streams for sport.

for those in the venue. This could streamline

Ok, let’s get product specific. Can you give us

This is achieved through a diverse portfolio

transactions, whether in retail, F&B, or

an overview of the Cast product – and what it

of products and services that includes proven

ticketing itself. Loyalty programs within

can deliver for clubs and venues?

in-stadium fan activations and world-class

clubs are also gaining traction, too. Tracking

SL: The idea for Cast originated eight years

stadium display software, Cast.

purchases and rewarding fans with points

ago when InCrowd was first established,

SS: I’m Seb Samrah - I have been at InCrowd

through methods like scanning season tickets

focusing on fan engagement, leading to us

for three years and am the lead Sales Executive

or membership cards is certainly an emerging

building software tailored for stadium screens.

for Cast. I live and breathe Cast, which the

trend.

Concurrently, we were also in the process of

team truly believe is unrivalled in the stadium

For larger clubs and major leagues, I still

creating apps designed for connectivity in

display space in terms of innovation and

think that virtual experiences will continue

stadiums.

perhaps most importantly, efficiency.

to gain prominence. While it initially was

The concept was influenced by the fantastic

a very expensive thing to do, it’s now

experiences seen in the US, where fans could

Let’s begin with where InCrowd began and

becoming increasingly accessible. Through

vote from their seats, for example, and witness

what that has led to. What do you believe

Asset Allocator, we have the future capability

live results of their engagement on both their

is the next stage in fan experience within

to efficiently oversee and customise virtual

mobile devices and the stadium screens. We

sporting venues?

offerings in different regions – and this makes

began to build that out - imagine being able

SL: COVID-19 was expected to drive an

it a more feasible option for a wider range of

to tweet and instantly see your tweets on

increased evolution of the stadium experience

leagues.

the big screen. Better yet, envision tracking

and certain changes have become the new

SS: Digital signage is undergoing a

the stadium noise levels and displaying the

C

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INTERVIEW

decibels generated by the crowd.

evident that Cast is a genuine asset in driving

what they previously had in place. They can

During early discussions, it became evident

revenue for clubs in the long run.

create playlists in minutes instead of hours

that the existing software that was available

This season, for example, we partnered with

and set up venues swiftly. This has been the

was inadequate for the sports and stadium

an EFL club as they transitioned into the

driving force behind our growth into over 160

industry. It wasn’t designed with the unique

world of LED displays, departing from static

stadiums worldwide.

demands of these environments in mind, and,

boards. They’ve already witnessed a massive

because of that, it suffered from significant

revenue surge just two months into the

In terms of fan experience, how does

inefficiencies for stadium operators and sales

new season. That’s a testament to the fact

the technology enhance the match-day

agents (clubs, leagues and agencies).

that the investment in Cast pays off swiftly,

atmosphere inside the venue?

Recognising this gap, we saw an opportunity

even covering the costs of the LED boards

SL: Cast has the capability to incorporate any

to develop specialised LED software tailored

themselves. It’s something that’s really

live data feed which really boosts features like

specifically for the sports and stadium

gaining momentum, in an industry that has

fan voting and decibel meters.

industry. Our focus was on efficiency, and

previously been somewhat behind the trend.

Fan voting, for instance, enriches the fan’s

this has proved to be a game changer. The

It extends up the sponsorship window for the

experience by making them feel integral to the

efficiency of Cast translates directly into cost

client, eliminating the need for such rigid

event. Take ‘The Hundred’, for instance, where

reductions and revenue generation. With the

deadlines with their brands and sponsors.

fans are prompted through the app to vote for

ability to swiftly deploy media, even at the last

They no longer have to scramble to get content

the match hero, the player of the match, and

minute, it’s become an invaluable tool for our

approved by Thursday at 5pm for a Saturday

even select the walkout music for a particular

clients.

game at 3pm. They now have the flexibility to

batter in each game. This dovetails seamlessly

SS: Cast is now powering the LEDs in

change content instantly during the game, if

with ‘The Hundred’s’ initiative of having DJs

approximately 160 stadiums worldwide,

they wish.

in the venue, creating the ideal experience they

spanning nearly every continent. We view

SL: This flexibility and efficiency are the major

are after.

it not just as software, but as a dynamic

selling point and a significant advantage for

The decibel meter, an initiative we’ve worked

revenue-generating tool for clubs. When we

stadium operators. The common feedback

on in Australia and during the IPL, provides

delve into the features we offer, it becomes

we receive is that it’s simply a lot easier than

fans with instant feedback on the atmosphere.

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010

It’s an intriguing way to gauge the intensity

a sponsor. This offered fans a real-time

day. Matching the integration to a relevant

of support. A great case in point is during the

countdown, a feature particularly appreciated

brand, thus enhancing the activation.

IPL, where the Mumbai Police Commissioner

given the unique nature of the stadiums,

SL: The branding opportunity of all these

had to intervene due to the sheer volume

where quarter times aren’t always explicitly

activations is key here. Yes, this technology

of noise in the surrounding area. It’s a

clear to the attendees. It’s akin to added time

enhances the fan experience in the stadium,

remarkable case study, even though it had to

in football, prior to the changes this season,

but we firmly believe it also elevates the value

be curtailed, as it showcases the incredible

where you’re often uncertain how long is

of a sponsorship minute.

impact relatively simple activations can have.

left. Now, fans are kept informed. We’ve also

SS: Expanding on the decibel meter example

introduced the scoreboard plugin, which has

How much of a difference is there between

mentioned, I believe it has a three way

found traction across the Premier League and

sports when it comes to utilising these

benefit. Firstly it’s a fan engagement booster

below.

features?

by providing a visual representation of their

SS: Furthermore, we integrate Opta stats,

SS: Cricket really takes advantage of these

enthusiasm. Secondly, it’s also a valuable

offering a diverse range of in-game statistics

opportunities, and it really works. Cast

branding opportunity as it can also be

on the board, extending beyond the game in

features ‘Hot Keys’, a function that allows

sponsored, and subsequently be a revenue

the venue. With our integration, fans have

users to swiftly switch from the current

generator for the club. Finally, the enhanced

access to a wider range of statistics, such

content to a completely new brand or piece

pre-game atmosphere helps encourage and

as shots on target, expected goals, fouls,

of content with a simple tap of a key on

fire up the players in the changing room before

possession, and more. These stats can easily

the keyboard. While in football, it might

the game. Regardless of whether it directly

be aligned to a brand message, making this a

be employed after a goal only, for a multi-

leads to a financial gain or not, hearing the

simple, yet successful brand activation.

“major event” sport like cricket, the ‘Hot Key’

fans getting excited sets a positive tone, and

It’s not just a case of a brand paying to

function is perfect for highlighting fours,

that energy often translates onto the field.

sponsor an unrelated stat, we want the

sixes, wickets, player walkouts, whatever

This multi-faceted approach to the decibel

sponsorship to be relevant and add an

the operators and club decide. It’s utilised

meter is a testament to its impact.

additional layer of importance for the brand.

extensively and frequently in cricket, setting it

SL: Over in Australia, we partnered with TLA to

For example, a food delivery company showing

apart from other sports.

incorporate a live countdown clock, utilising

how quickly they can deliver food when

SL: In cricket, there’s a distinct advantage of

data from Champion Data, aligning it with

compared to the quickest ball bowled of the

having more time for various activations. This

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INTERVIEW

lends itself well to fan voting, a feature that

quickly recognised the need to develop Cast

through manual methods, often involving

we also implement in top tier motorsport,

into the most efficient software available

spreadsheets, internet file transfer platforms

garnering millions of votes across the season.

to stadium operators. This meant ensuring

and emails. It’s a challenge faced throughout

The nature of cricket, with its breaks and

seamless delivery on match days, particularly

the industry, where spreadsheets are the

events, creates a more conducive environment

concerning the valuable LED inventory.

backbone of sales process management. This

for these types of engagements. With football,

Surprisingly, despite the immense value of

is where Asset Allocator steps in, streamlining

you just have your 90 minutes, so it doesn’t

LED screens, the software supporting this

operations for agencies and clubs alike.

afford the same opportunities. While rugby

crucial asset was often outdated, unreliable,

offers more stoppages, it hasn’t seen the same

and poorly maintained.

So the product is out there; what’s next for

level of adoption like we have in cricket.

This realisation presented a compelling

Asset Allocator?

In terms of markets, Australia has been

opportunity for us - to create a reliable and

SS: The next phase of Asset Allocator focuses

notably more receptive and engaged in

up-to-date solution for managing such a

on the operational setup for match days. This

implementing these strategies compared to

valuable asset.

involves the approval of media, a task that

the relatively newer UK market. This could be

Over the past few years, we’ve developed a

spans various sales agents and clubs. Any user

attributed to the Australian landscape having

truly groundbreaking new product called Asset

can log in to approve or upload media content

a somewhat leaner number of stakeholders,

Allocator. It’s a tool designed for the sales,

for their specific sponsors.

making collaboration and implementation

allocation, management, and delivery of LED

Brands also have the capability to log in

more streamlined. The UK market, on the

assets. Our collaboration with a major UK

and upload their content, too. This creates a

other hand, presents a more complex terrain

football agency illustrates its effectiveness.

collaborative environment where all parties

with more players involved. This makes

They utilise Asset Allocator to efficiently

can access the platform to review and ensure

establishing these initiatives a bit more

manage sales rights on a per-game basis. For

everything is accurate and in order. It makes

challenging. However, there’s steady progress,

instance, they might have 20 minutes allocated

for a much more streamlined process and

and we’ll keep pushing those boundaries.

for Team A and 15 minutes for Team B, and

allows for faster communication - eliminating

they use Asset Allocator to facilitate these

the need for back-and-forth emails with

Can you tell us more about Asset Allocator?

allocations.

attached spreadsheets.

SL: As I mentioned earlier, our journey began

In the past, this entire process - from

SL: The final step involves creating a detailed

with a focus on fan engagement, but we

spreadsheets to approvals - was managed

running order for each game, efficiently

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011

INTERVIEW

allocating the LED assets. Previously, this

issues or repetitions and therefore removing

fed back that the proof centre was the best

process was done within Cast, but now, with

any worries the club might have on this front,

they had seen on any similar product. It

Asset Allocator, it all happens there. In one

whilst enabling an automatic process.

completely surpasses the PowerPoint reports

place, you have all your media, allocations,

SL: The final part is around reporting. Within

that they had been receiving before. It’s

and minute-by-minute breakdowns for the

Asset Allocator, we’ve established a proof

genuinely a game changer in their world.

different LED assets. Once this running order

centre. Traditionally, this step involved

SL: The feedback we’ve received has been

is generated, it seamlessly feeds into InCrowd

creating PowerPoint presentations. Now,

overwhelmingly positive. We’ve only recently

Cast. The operator simply loads up Cast, and

agencies and clubs can seamlessly share visual

implemented this system, starting from this

the entire match day content is ready to play.

proof of their media and LED minutes directly

season, so it’s still early days. All of our clients

So, there are two key benefits. First, we’re

within the platform. Whether it’s a video, a

have expressed how much time and effort it’s

enhancing the sales process, providing

social post, or an image featuring players, it’s

saving them.

customers with a clear view of what’s

all easily accessible. We’re also working on

SS: As Seb has said, the feedback has been

available for sale. This allows them to package

a new feature, pulling audit logs from Cast.

great but it’s just the start for Asset Allocator,

offerings and drive revenue. The second part

This means brands can precisely track what

and we can’t wait to unlock new opportunities

is the substantial efficiency gains in terms of

they’ve purchased and confirm what’s been

for brands, clubs and stadium operators with

manpower required for delivery.

delivered. We’re also exploring additional

it.

SS: In the process of creating running orders

metrics like audience sizes and duration of

and playlists, you have the ability to sort

brand exposure on TV cameras. This end-to-

by industry and brand. This ensures a more

end solution encompasses campaign sales

seamless viewing experience, avoiding

management, setup, delivery, and robust

consecutive ads from the same brand or

reporting capabilities.

industry. For instance, you won’t have back-

012

to-back Nike ads, nor consecutive betting

What’s the feedback been like from clubs and

company ads. This even distribution helps

venues using Asset Allocator?

maintain balance, eliminating any potential

SS: The Marketing Director of a certain brand

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incrowdsports.com

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32 THE FULL PITCH

016 FIBA U19 Women’s Basketball World Cup | Madrid, Spain

THE FULL PITCH

FIBA U19 WOMEN’S BASKETBALL WORLD CUP Madrid, Spain Images: FIBA MEDIA, Go4Gold

016

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017

THE FULL PITCH

ASB GLASSFLOOR

F

018

rom July 21 to 23, during the FIBA U19 Women’s

international competitions, and national team tournaments

Basketball World Cup, Madrid witnessed a world

will surely take place on this highly attractive glass floor in a

premiere that will profoundly impact the sports

few years.”

world. Starting from the quarter-finals, games

Making this groundbreaking innovation possible is Christof

were no longer played on traditional parquet flooring, but on

Babinsky, Managing Director of ASB GlassFloor, for which

the ASB GlassFloor - a high-tech video sports floor made of

Zagklis personally expressed gratitude.

glass. In conjunction with the specially-developed application

“ASB GlassFloor has not only demonstrated its high

GlassCourt OS, the German company, ASB GlassFloor,

technological expertise but also shown that they care about

demonstrated a new dimension in presenting a sports event.

the sporting competition,” he added.

This new technology now opens opportunities for many

For the 37-year-old Babinsky, this aspect is particularly

sports to position themselves for the future, competing for

important: “In everything we do, the safety and perception of

Olympic relevance and the next generation of sports fans.

the athletes are at the centre of our actions.”

ASB has been synonymous with innovation,

The feedback from the main protagonists was consistently

multifunctionality, and sustainable design since 1965.

positive, as evidenced by French star player, Leila Lacan: “I

What began with the revolutionisation of squash sports

will ask my club to always play on this glass floor. When I

is now known as ASB GlassFloor – recognised as one of

fell to my knees, strangely, it didn’t hurt as much as usual.

the most advanced floorings for sports halls in the world,

Maybe there’s something magical in the floor, and the design

and completely redefining the boundaries of design and

and animations were really cool,”

technology.

FIBA had already approved the use of LED glass floors for

Establishing a glass floor as an equal playing surface

Level 1 competitions about a year ago. Now, the basketball

alongside parquet is nothing short of a revolution in the

world followed through, and, after the days in Madrid, it is

basketball world. FIBA Secretary General, Andreas Zagklis.

clear that more basketball events will follow suit.

acknowledged the significance of the moment during the

“We want and are already planning the future

official presentation of ASB GlassFloor: “Today is a proud

implementation of this technology,” said Zagklis. While

day for the International Basketball Federation and FIBA,

Babinsky also expressed a similar sentiment: “We have come

which may also have changed the history of our sport to

to basketball to stay.”

some extent. Basketball has essentially been played on wood

The excitement from everyone is understandable, given what

since its invention in 1891 by James Naismith. So, moving

ASB GlassFloor presented to the world at the WiZink Center,

away from the sacred wood was not an easy step. These days

the home venue of Real Madrid’s basketball team, was truly

may have changed the history of the company, but perhaps

game changing.

also to some extent the history of our sport. This moment is

GlassCourt OS is an interactive software solution designed

historic.”

to seamlessly integrate data from various third parties,

When discussing the impact of the new glass floor, Jorge

including player and ball tracking systems, sports and health

Garbajosa, President of FIBA Europe, shared a similar

data platforms, and coaching applications. The software acts

sentiment: “I feel that basketball is changing. I mean,

as a central hub, capable of processing real-time data and

since this tournament, basketball will be different. I would

transforming it into visually stunning and informational

even say that indoor sports will be different. Leagues,

graphics, displayed directly on the glass sports floor.

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019

THE FULL PITCH

020

GlassCourt OS seamlessly integrates and synchronises the

on the glass surface, the ASB GlassFloor provides optimal

ASB GlassFloor with LED boards and video cubes, providing

conditions for the athletes’ health. The risk of injuries due to

real-time, contextual overlays that inform spectator, athlete

friction after a fall is significantly reduced, making it an ideal

or coach. The result is an unprecedented level of engagement

surface also for wheelchair athletes.

and value for athletes, clubs, associations, sponsors, and,

Zaglis added: “ASB GlassFloor has not only demonstrated its

most importantly, fans.

high level of technological know-how, but has also shown

“In the coming months and years, we will work on the

that they care about sports competition.

infrastructure to integrate new advertising methods that

“FIBA especially cares about the feedback from the players.

connect athletes’ moments with great effects for fans

They are the protagonists of our sport and everyone has been

and viewers, to generate more revenue for these events,”

very positive about it. Many would not have expected this

explained Babinsky.

floor to feel so natural. You have the expectation that it will

The combination of GlassCourt OS and ASB GlassFloor

be different, but it’s not so different. It’s better.”

presents endless marketing opportunities via the

Babinsky concluded: “We have seen our floor perform well

interactive LED canvas. Sponsorship placements can change

before. Still, the feedback from the players, coaches and

dynamically, interactive half-time shows can heighten fan

officials was overwhelming - the collaboration with FIBA

engagement and augmented reality can create viral moments.

was outstanding. The way they introduced the players to the

The GlassCourt OS ensures sponsors and advertisers enjoy

new playing surface, revealed the court to the public and

unparalleled visibility, capturing the attention of both live

introduced it to member nations was truly impressive. A real

spectators and TV viewers.

partnership.

The in-game engagement made evident through ASB

“I am very glad we had the chance to present our first 5x5

Glassfloor technology at the FIBA U19 WWC was only a

basketball event on a global stage and believe we came to

fraction of what the LED court offers. With real-time

basketball to stay. The next months and years we will be

positional data integrated with court display, coaches will be

working on the infrastructure to integrate new advertising

able to give instant feedback, for example, on opening

methods tying moments of great athleticism to great effects

or closing passing lanes, enhancing basketball training

for fans and spectators in order to bring more income to

efficiency and potentially accelerating players’ learning

these events. The feedback from this event shows that this

curve.

approach works.

However, amidst all the innovation, the well-being of the

“We are set to change the world of indoor sports and this was

athletes was always at the centre in Madrid. Due to its

a great big step for us. I am proud of the ASB Team in a way

elasticity and structure, including the ceramic dots embedded

that is difficult to put in words.”

WWW.MONDOSTADIA.COM

One Floor Unlimited Possibilities

Experience the revolution in sports technology with ASB GlassFloor.

It’s not just a floor; it’s a game-changer. Crafted with precision engineering and cutting-edge innovation, the ASB GlassFloor transforms any space into a dynamic arena for sports and events.

www.asbglassfloor.com

THE FULL PITCH

GO4GOLD

G

022

o4Gold, a Czech agency specialising in creating

studios to help introduce this novelty,” said Tadeas Drahorád,

sports industry game experiences, played a

Creative Director and Managing Partner of Go4Gold, who was

significant role in introducing revolutionary

with his team in Madrid.

technology at the FIBA U19 Women’s Basketball

“We have experience in producing the biggest sports events

World Cup in Spain. The great success in introducing the

around the world, for which we handle both content and

LED glass court wouldn’t have been possible without the

production on-site, but being part of a project with a glass

exceptional animations and video content provided by

court was a challenge.”

Go4Gold. The international agency created dozens of eye-

Go4Gold divided the produced content into three categories.

catching animations, while also assisting the client plan the

The first included animations used in the pre-game show,

most efficient use of the LED court during the tournament.

which had no restrictions, and aimed to engage the audience

“We were thrilled that FIBA chose us over other prestigious

and showcase the new technology as much as possible. The

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second category included animations used during the game.

of LED screens that bring an entirely new dimension to the

“This content was specific because it had to take into account

game, providing an entertaining spectacle for fans right in

the gameplay and the players. The animations had to be short

the arena. The FIBA U19 Women’s Basketball World Cup

and correctly placed so as not to disrupt the flow of the game.

offered the audience a fantastic opportunity to be the first to

The third category was the production of content for breaks

experience this innovation. The initial reactions from fans

and pauses when the fans in the arena got involved, and

and young basketball players to the new playing surface were

partners were creatively introduced,” added Drahorád.

a mix of surprise and, most importantly, exhilaration.

“The possibilities for using this technology are almost

“We believe this innovation will not only advance basketball,

endless. It offers partners presentation opportunities that

but also the entire sports industry, bringing new possibilities

were not possible before. Thanks to this, they can engage

for players, partners, and spectators. FIBA’s trust in us for

fans, not only in the arena, but also more intensely on

this project reaffirms our position as European leaders and

television screens than ever before. Not only that, but due

innovators in fan experience in recent years.

to the perspective work, animations can appear to television

“We believe, that we showed this not only on LED court

viewers as 3D.”

project, but also with delivering the game experience on the

The technology is an innovative glass floor laid over a layer

FIBA World Cup 2023,” concluded Drahorád.”

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www.go4gold.agency www.go4gold.agency

HOCINE AÏT AHMED STADIUM Tizi Ouzou, Algeria Images: Bosch

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lectro-Voice loudspeakers and Dynacord

performance and reliability,” explained Onur Metinel, from

electronics are at the heart of the recently

Atempo. “We carried out the sound system design in full

completed new stadium of Tizi Ouzou in Algeria.

compliance with UEFA standards and the sound level and

The 50,000-seat venue is the home of JS Kabylie

homogeneity have been perfectly captured in line with the

and has been built to exacting UEFA standards, covering

values predicted during the design phase. This ensures an

everything from the pitch to the capabilities of the technical

even coverage and great sound experience across every part

equipment installed – making the selection of the EN-54-

of the stadium.”

rated Electro-Voice EVH loudspeakers and Dynacord IPX

A total of 112 EVH-1152D weatherised cabinets have been

amplifiers an obvious choice.

arrayed in clusters of three and flown from the stadium roof

The audio system was designed by Turkish Electro-Voice and

to cover the various bowl seating areas. A further 102 EVID-

Dynacord partner, Atempo. The company has worked on a

S5.2T combined with four EVID-S8.2 provide the under-

variety of stadium projects and understands exactly what is

balcony fill to ensure an even sound level throughout the

needed to meet the expected standards while also allowing a

stadium.

venue the flexibility to host non-sporting events. It was the

Erhan Yılmaz, Technical Manager at Atempo described how

real-world performance combined with the technical specs

EVH loudspeakers have been a problem-solver for the project:

that made Electro-Voice and Dynacord the right selection for

“EVH models are designed to achieve very high output levels

the Hocine Aït Ahmed Stadium.

of up to 139 dB while maintaining balanced and consistent

“Power amplifiers from Dynacord and loudspeakers

distribution, making them ideal for covering large outdoor

from Electro-Voice were chosen to provide quality audio

spaces. In addition, their general durability and weatherised

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options give them a high level of resilience to harsh climatic

contributed to the successful completion of the project.”

conditions.”

Volkan Konuralp, Chairman of the Board at Atempo is clearly

The EVH and EVID-S5.2 bowl sound system is driven by 12

proud of the work: “Our team has achieved outstanding audio

Dynacord IPX10:8 power amplifiers and the EVID-S8.2 are

performance at the new syadium of Tizi Ouzou. Thanks to

powered by a pair of L1300FD amplifiers. The brains of the

our expertise and experience, we have successfully provided

system comes via an MXE5 Matrix Mix Engine for control

management at every stage of the project. In the process

and SONICUE Sound System Software, which was used for

from material supply to installation and commissioning,

efficient setup and creating a user-friendly, customized

Atempo’s team worked in continuous cooperation to ensure

interface.

the creation of the perfect stadium sound system. Atempo’s

“The powerful IPX Series amplifiers were our preferred

professional approach ensured the successful completion of

option for driving the bowl system,” said Yılmaz. “For the

the project and the seamless integration of the entire system.

faultless operation and reliability of the sound system, we

This ensured that the stadium is a sports event center that

created four different amplifier rooms connected by Luminex

complies with international standards.”

switches. The system can work redundantly via the Dante network and provides the highest level of performance.”

Atempo worked closely with local companies KYT Elektrik as the electrical integrator and Atlas Construction as the main contractor for the project. “These collaborations and the experienced team have made it possible to overcome the difficulties in the project,” noted Murat Köysüren, Project Coordinator at Atempo. “Atempo’s experience, KYT Elektrik’s quality workmanship and Atlas Construction’s support

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IPX IPX5:4 | IPX10:4 | IPX20:4 | IPX10:8

THE PINNACLE OF AMPLIFIER ENGINEERING IPX series multi-channel amplifiers mark the new, unprecedented standard for sound system amplification in mid to large-sized fixed installations. These amps offer seemingly unlimited power and have the most advanced DSP with FIR-Drive processing on board, supporting Dante audio and OCA. All models embody several proprietary amplifier technologies, such as ecoRAIL, which can reduce power consumption up to 50% while maintaining outstanding audio and operational safety. Learn more: Dynacord.com/ipx

2023-Dynacord_IPX_318x245_EN.indd 1

06/10/2023 11:28:19

Venues, Clubs & Architects Enquiries

Supplier Enquiries

Sam Hughes s.hughes@mondiale.co.uk

Jamie Dixon j.dixon@mondiale.co.uk

M Y KO N O S , G R E E C E | 7- 1 0 M AY 2 0 2 4

For clubs, architects and suppliers of sporting venue projects; STADIA | SESSIONS is a new intimate space to share ideas, specify projects and network.

www.stadiasessions.com

AUDIO

OLYMPIC STADIUM OF EBIMPÉ Ebimpé, Ivory Coast

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ore than 60 Powersoft Quattrocanali 4804

system, which is divided into 28 clusters to maximise audio

amplifiers are delivering the power for an all-

coverage across the stadium. A pair of Quattrocanali are bi-

new PA system serving one of the biggest stadia

amped to each Community R2-66MAX speaker cluster, while

in West Africa.

the Duecanali are used to power the Community IS8-215

Located in the eponymous suburb of Abidjan, the largest city

subs.

in the Ivory Coast, the Olympic Stadium of Ebimpé is the

All amplifiers, patchboxes and network switches are divided

country’s national stadium, being home to Les Éléphants,

into four rack rooms, located at the four corners of the

the Ivory Coast national football team. The 60,000-seat

stadium, to minimise the length of the cable connection to

venue was inaugurated on 3 October 2020, when it was given

the loudspeakers. A Biamp TesiraFORTÉ DAN DSP is used

the additional name Alassane Ouattara Olympic Stadium

as a Dante converter for the primary audio source to the

(Stade Olympique Alassane Ouattara), after the Ivorian

amplifiers, as well as for a four-zone paging system for

president. It is expected to eventually form the heart of a

security and emergency announcements.

vast, 287-hectare Olympic village, and will next year host

Castro explained that while he is generally manufacturer-

the opening ceremony and final match of the postponed 2023

agnostic, he knew when first approached by Inza Bamba,

Africa Cup of Nations tournament.

Protech’s Nanaging Director, with whom he has a long

The need for a new sound system so soon after the Olympic

working relationship, that Powersoft amplifiers and

Stadium’s construction came after its original PA system

Community loudspeakers from Biamp would be a perfect

– installed by the original contractor, China’s Beijing

fit for the new-look Ebimpé Stadium – and that’s before

Construction Engineering Group (BCEG) – was damaged by

he found that BCEG had used some Powersoft racks for

adverse weather conditions. The new system was designed by

the otherwise poorly designed previous installation. This

Ricardo Castro, CEO of Portuguese AV consultancy RCOe, on

discovery was important from a budgetary point of view:

behalf of local integrator Protech Distribution.

having already paid out for one sound system, the stadium’s

In addition to the 61 Quattrocanali 4804 – of which he opted

managing committee was looking for a cost-effective

for the DSP+D model, with Dante audio-over-IP networking

solution for its replacement.

– Castro specified 14 Powersoft Duecanali 6404 DSP+D

Additionally, “time was very tight, which I think was the

amplifiers to lend additional power for the 104-loudspeaker

biggest challenge,” continued Castro. “I was given six

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months for everything.” The installation was completed

Quarto added that the stadium audio team are particularly

on time in May, despite additional difficulties recruiting

appreciative of the operator view interface offered by

suppliers and dealing with a shortage of parts and equipment.

ArmoníaPlus, Powersoft’s system design and monitoring

On that front, “Inza managed things very well,” he added.

software, as it limits user access to the system configuration

To confirm that the stadium operator had made the right

options. “The customer wanted to have a system that can

decision signing off on his design, Castro initially equipped

only be monitored and safely operated,” he explained,

a quarter of the venue – one of four zones – with the new

“with limited access to the system, so as to avoid dangerous

Powersoft–Community/Biamp system as a proof of concept.

situations like changing the EQ or presets or even unlinking

“I said, ‘Let’s see how it works,’” he recalled. “And on one

an amplifier.”

of the days we were there, stadium staff, consultants and

“I have been working with Powersoft for over ten years – it’s

clients all came along and heard the system for themselves,

a very reliable brand and we know their products work,”

and they couldn’t believe the difference – in sound quality,

confirmed Castro. “They have good expertise, the support is

volume and intelligibility – compared to the previous system.

great, and their amplifier platforms are very reliable. Plus,

It sounds incredible.”

their software, ArmoníaPlus, is a must for us when it comes

Powersoft’s Solutions Engineering Team Leader, Davide

to getting everything connected and making sure it’s all

Quarto – one of four people on site to configure and test the

working properly.

new system, along with Castro, Bamba and John Caton of

“Of course, there are other brands also do good work, but

Biamp – said that all parties were happy with the support

when it comes to challenging spaces and installations, you

offered by Powersoft both during the installation and

know you can count on Powersoft.”

system set-up. “They strongly believe in the added value of Powersoft when supporting project activities, from the design phase to the system first run by a skilled technical team,” he commented. “To them this is strong confirmation of why choosing Powersoft makes a difference.”

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THE PLATFORM WITH THE AMPLIFIER ON BOARD. So capable. So Unica.

Unica will have a fresh-out-of-the-box feel throughout its life, and it will be possible to integrate features and functionalities down the line, making it truly futureproof.

Proving the engineering efforts undertaken in the development of this platform are 5 registered patents.

Unica cloud based amplifier platform.

Unlock the power of consistency.

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PS_Unica_fullpage_STADIA.indd 1

POWERSOFT.COM

11/04/23 16:24

VIDEO

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LORD’S CRICKET GROUND London, England

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eading LED display brand, Absen has been chosen

by Marylebone Cricket Club (MCC) as the LED display partner at Lord’s Cricket Ground to provide high performance screens as part of an extensive

refurbishment spanning five years, at the historic St John’s Wood cricket venue.

As part of its ongoing £200m ground development programme, Lord’s, ‘The Home of Cricket’, owned by Members of MCC, is not only striving to provide its members and visitors with modern stands and exceptional facilities, but also to improve the overall match day experience for stand spectators throughout the season.

As a result of these efforts, MCC selected world-leading LED manufacturer, Absen to initially provide two new outdoor screens, situated within the main playing field. After being impressed

Images: MCC/Jed Leicester

with the first implementation, MCC asked Absen to continue the ongoing partnership, by providing a larger third screen as part of the second development stage. The exceptional quality and position of the screens, located in three opposing ground locations ensures spectators have a clear, uninterrupted view, wherever they’re seated and whatever the weather. To assist with the installation, Absen subsequently selected Ashleigh Signs as the systems integration partner for the project.

“We were delighted to have been chosen for the ongoing partnership as part of the monumental redevelopment of Lord’s Cricket Ground. Our innovative products are perfectly suited for the environment and will, without doubt, add to the exceptional match day experience the venue. We’re looking towards the

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future and what other innovative solutions we can bring to

resistance from extreme heat, severe cold, acids, alkalis

this iconic cricket ground for the next development stages.”

and even salt spray, ensuring a longer product lifespan. Its

explained Jessica Golding, Absen’s European Brand and

intelligent monitor and module allows for remote monitoring

Marketing Director.

and support connection via a PC, laptop or smart phone. It

Chosen for its assured stability and reliability, the Absen

is also energy saving with an average power consumption

10mm pixel pitch SR10 S outdoor LED screen was the product

as low as W/m2 108 and has front and rear service access

of choice. Two SR10 S LED screens were installed in the

for quick and easy maintenance with no additional tools

Compton and Edrich Stands, to provide spectators and

required.

visitors with live scoring, match updates, match replays and

“With a full portfolio of products specifically for the DooH

advertisements. Each screen measuring 11.52m W x 6.4m H

and sports market, Absen can match the requirements of each

equalling to 73sqm, with a super high brightness of 8,500nits

individual project or installation. We’re an industry leading

- critical for a seasonal sporting event like cricket which

global manufacturer with subsidiaries around the world,

means the visual ability of the LED will not be compromised

able to provide for a wide range of sporting and stadium

even in bright sunlight.

environments.” said Ross Burling, Industry Development

A third and larger Absen SR10 S LED was installed within

Director DooH & Sports at Absen.

the Allen Stand, measuring at 20m W x 5.76m H equalling

Jeff Wollen, MCC Chief Information Officer, at Lord’s Cricket

to 116sqm. The impressive screen also provides spectators

Ground commented: “We were delighted with the results

with live scoring and match updates and with an even higher

which reaffirmed our reasons for selecting Absen as the LED

brightness of 10,000nit.

provider. The technology meets our necessary criteria and is

With modules designed for all weather conditions, the SR

therefore perfectly suited to the Home of Cricket. The power

Series presents an excellent display quality even on the

and data redundancy built into the Absen SR10 S it means

brightest or dullest day. With a longer life cycle and excellent

there’s no downtime with the screens at the Ground and the

durability, it boasts independent LED sealing with elements

ease of servicing allows our local engineers to support the

of the screen wrapped in a protective fibreglass to guarantee

screens at short notice and with minimum intervention times

a waterproofing rate of IP65. In addition, it also guarantees

if there are any issues.”

MANUFACTURER: Absen | SYSTEMS INTEGRATOR: Ashleigh Signs 042

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POWERED BY ABSEN LED EXPERTS IN GLOBAL SPORTS APPLICATION

Singapore Smash 2023 (World Table Tennis)

DOTA2 International 2022 Finals (Esports)

Vivint Arena (Utah Jazz Sports Stadium)

THE RECREATION GROUND Bath, England

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he Recreation Ground – more commonly known as The Rec – has been the home of Bath Rugby since 1894. The historic ground, which has a capacity of over 14,500, has recently been the

focus of a exciting digital upgrade, with leading LED display solutions provider, Bendac, having designed and installed two new, large mid-tier LED displays that will not only provide new advertising opportunities for sponsors, but also bring additional fan engagement benefits.

Images: Bendac

The new LED displays, each measuring 9m wide, are situated at either end of the South Stand and will be used for a variety of content, including live score updates, sponsor advertising and club announcements.

“Bendac have been a partner of Bath Rugby for a number of years, supplying our big screen and LED scoreboard at The Recreation Ground, as well as numerous displays at our training base, Farleigh House,’ said James Wiltshire, Head of Partnerships at Bath Rugby.

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“A lot of our in-bowl advertising and fan engagement space

Chelsea FC, AFC Wimbledon. Plymouth Argyle and more.

relies on the use of static perimeter boards. By installing

Ben Da Costa, CEO of Bendac concluded: “We are delighted

these high-quality LED boards on the mid-tier of our

to have added two more LED displays to The Rec’s digital

South Stand, we are able to enhance our commercial and

portfolio, having already installed the 45m2 LED big screen

fan offering on a matchday. Seeing the Bendac graphic on

and South Stand LED scoreboard in 2022. These two new

the LED boards really hit home at just how versatile and

mid-tier LED displays represent a major step-up for the

impactful these boards can be compared to static imagery.”

historic venues digital capabilities, offering a far more eye-

Tom Giles, Head of Business Development at Bath Rugby,

catching advertising option, compared to the traditional static

added: “It’s great to have the mid-tier LED displays in

boards”

place on our South Stand. The picture quality of the displays

Bath Rugby fans can now look forward to an enhanced

provide us with opportunities both commercially and with

match-day experience with the new LED displays providing

fan engagement. We are looking forward to utilising these

them with real-time updates and more opportunities to

screens to enhance our matchday offering at The Recreation

connect with the club and fellow supporters. The new

Ground.”

advertising opportunities for sponsors also mean that the

The installation of the new LED displays at The Rec is just the

club can continue to grow and thrive, both on and off the

latest in a series of major projects for Bendac. The company

pitch.

has a long history of providing full turnkey solutions for LED signage in sporting venues, with case studies including

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SECURITY

ALSANCAK MUSTAFA DENIZLI STADIUM Izmir, Turkey

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ike most stadiums worldwide, the Alsancak Mustafa Denizli Stadium suffers from vandalism and riots by individual fans. To be able to better identify and track perpetrators and thus reduce

financial and non-material damage, the operator opted for a video security solution from the German manufacturer Dallmeier.

The Alsancak Mustafa DenizIi Stadium in Izmir – named after former Turkish football player and current football coach Mustafa Denizli – is a multipurpose stadium that mainly hosts football matches. With over 15,000 seats, it is one of the medium-sized stadiums in Türkiye. Originally

Images: Dallmeier Türkiye A.Ş, Dallmeier electronic

built in 1929, it was demolished in 2015 and reopened after reconstruction in November 2021.

In Turkey, stadiums are usually owned by the Ministry of Sport, which then grants the rights of use to an operator.

In the case of the Alsancak Stadium, the operator is Izmirbased football club, Altay Izmir. The club, as is often the case in many other football stadiums, has had its fair share of repeated incidents and threats to spectators and players.

These have included verbal abuse and even the throwing of objects onto the pitch. In addition to the intangible damage to the image, the consequences have been painful, ranging from traditional fines to the closure of an entire block of spectators – a loss of 1,000 to 2,000 spectators per home game, and that on a regular basis.

Under these conditions, the operators were looking for a solution that would allow them to reliably detect and track potential offenders. The tender specified a minimum resolution density of 144 pixels per metre (px/m), which is also required by law. This means that there must be at least 144 pixels in the camera image to represent every metre of “reality” in the stands. This value is between the

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“recognition” (125 px/m) and “identification” (250 px/m)

a single image of a vast environment. Within this overall

qualities specified in the IEC EN 62676-4 standard for video

picture, system operators can now open any number of detail

surveillance systems.

views at the same time, while the overall scene is always

To find the most suitable solution for the Alsancak Stadium,

available in high resolution – even during recording, which is

the Ministry of Sports decided to invite various manufacturers

essential for possible prosecution. This provides an optimal

to a comparative test. After receiving the proofs of concept

overview of the situation and ensures that all events can be

(PoCs) of several companies, the owner chose a solution from

followed in real time, in high resolution and in detail. Thanks

the German manufacturer Dallmeier electronic. In addition

to this technology, a minimum of 200 px/m is now available

to around 140 single-sensor cameras for corridors, outdoor

throughout the Alsancak stadium instead of the required 144

areas and entrances, only ten “Panomera®” multifocal

px/m – 39 per cent more than originally required.

sensor systems are required for the particularly critical

Due to the COVID-19 pandemic, the stadium’s technicians

grandstand surveillance.

were unable to travel to Dallmeier’s headquarters in

The low number of camera systems required for grandstand

Regensburg, Germany, to commission the system and attend

surveillance is due to the patented multifocal sensor

classroom training. For this reason, the so-called Dallmeier

technology: Panomera® cameras combine the images from

Factory Acceptance Test (FAT) took place online. The entire

up to seven detail sensors and one overview sensor in a single

system was set up, configured and remotely accepted in the

camera system. This provides the user with a high-resolution

FAT centre in Regensburg. The training of the technicians

overview of the entire area to be monitored, which acts as

and operators was carried out by Dallmeier Türkiye

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experts on site. Serkan Atalar, CEO of RESA Construction

“Alsancak Stadium only needs three system operators

Electromechanical Inc. CO, the installer company that

with one monitor each. They also have two workstations

implemented the project, is very pleased: “Dallmeier’s sincere

for the police and management. The solution always gives

and collaborative approach, as well as the high-tech products

them 100% control of the security situation in the stadium,

and after sale support they offered were very impressive. We

allowing them to react immediately and reliably track down

thank Dallmeier Türkiye for the great cooperation.”

perpetrators. And all this at a low total cost of ownership

“The customer is very satisfied with the Panomera®

and with minimal manpower thanks to the unique multifocal

systems. The benefits are equivalent to combining a powerful

sensor technology.”

megapixel camera with any number of high-resolution ‘virtual’ PTZ cameras. At the same time, the systems reduce the total cost of ownership for infrastructure, cables, masts, screens, workstations, etc.,” Serkan Atalar summarised

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Experience Matters Whether it’s an iconic venue like Wembley Stadium, training academy grounds, or a grassroots pitch, Musco’s sports lighting systems continue to be the solution of choice around the world. Our superior project management expertise, light control technology, system reliability and warranty, and special effects capabilities create unforgettable experiences for players and fans alike.

SCAN HERE to learn more about the Wembley Stadium project or visit

promo.musco.com/mondo2023

©2023 Musco Sports Lighting, LLC · ADSTA23-1

245x318_ADSTA23-1 Mondo Stadia.indd 1

1/19/23 4:23 PM

AUGMENTED REALITY

SOFI STADIUM California, USA Images: Disguise

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isguise, a leading creator of immersive visuals, has used its RenderStream™ technology was to power a new augmented reality experience during Los Angeles Rams games at SoFi Stadium. The experience — which will be

part of all Rams home games this football season — was created in partnership with Snapchat for Princess Cruises, and involves creative and integration services from Meptik.

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≠Featuring the largest graphics control system in the history

the AR content creation in Lens Studio and technical

of sporting events, the experience allows audience members

integration services for the project. From building a 3D

to see the SoFi Stadium field virtually transform into the

replica of a Princess Cruises ship to creating and animating

Pacific Ocean during a media break during the game. Three

the virtual characters of the LA Rams players, Meptik’s

Rams players then race on surfboards, navigating a dynamic

virtual art department brought the project to life, delivering a

course with jetskis, sailboats, dolphins, and a whale, leading

captivating audience experience. Through the integration with

to a gripping showdown where a sole victor emerges, riding

Disguise RenderStream™, Meptik’s technical team was able

a monumental wave atop the majestic Princess Line Cruise

to integrate the AR content with the in-stadium cameras as

ship. The one-minute 3D race was created in Snap’s Lens

well as the 70,000 square-foot Infinity Screen in the stadium,

Studio by the Meptik virtual art department and plays on

enabling an encompassing in-venue visual experience. The

SoFi Stadium’s Infinity Screen — a dual-sided, centre-hung

experience ran on Disguise gx 3 and rx II servers provided by

videoboard and the first and only 4K end-to-end video board

Fuse Technical Group, who also assisted the team with setup

in sports.

and testing.

This activation brings to life the partnership between

“We are thrilled to provide a truly unique marketing

Snapchat and Disguise which was first announced in April

activation enhanced by AR for the LA Rams to engage

2023. Through Disguise’s RenderStream™ integration, Snap

their fans. With this new technology, we are continuing

AR’s visuals are rendered with pixel-perfect accuracy on

our mission to make experiences more real-time, more

expansive surfaces and without additional hardware beyond

immersive, and more personalised than ever before. We

what is traditionally required. Disguise RenderStream™, is a

can’t wait to see where we take life-sized AR experiences

bi-directional protocol transporting rendering information

with Snapchat next! Live concerts, retail and location-based

between third-party render engines and Disguise. It allows

experiences are the start of many opportunities which await

for greater synchronicity of content and tracking data across

us,” said Disguise’s Chief Experience Officer Alex Wills.

the production workflow as well as the seamless merging of

“We’re excited to be at the forefront of creating augmented

the physical and virtual world. It has been used by premier

reality visuals in Snapchat’s Lens Studio, integrated with

virtual production studios like MELS and La Planete Rouge

cutting-edge technology from Disguise. This AR activation

and groundbreaking live and virtual shows such as Camila

crafted a unique connection between the LA Rams and

Cabello’s album launch on TikTok and the live-streamed

their fans while putting the client, Princess Cruises, in the

Karate Combat 35 event.

spotlight. We believe this is just the beginning of unveiling

Meptik, Disguise’s creative and technical division, oversaw

the immense potential of AR experiences with Snapchat to

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create immersive, unforgettable moments that

of Platform Partnerships at Snap Inc.

place fans and customers at the centre of their

“Gamedays at The Rams House are filled with

narrative,” added Joshua Eason, Director of

can’t miss moments, on the field, in the stands,

Creative Services at Meptik.

and on our screens,” said Sarah Schuler, Los

“AR offers highly impactful, immersive ways to

Angeles Rams VP of Game Presentation and

enhance real-life experiences, and we’re thrilled

Experiential Marketing. “Leveraging the

to partner with Disguise and showcase just that in

incredible canvas that is SoFi Stadium, we look to

our first-ever activation together. By leveraging

push innovation with brands and best-in-class

Disguise’s technology, Meptik’s creative and

technology partners. We are grateful to Snapchat,

integration services, and Snap AR, we’re able to

Disguise and Meptik for their work in bringing to

expand our capabilities to bring to life the wonders

life this one-of-a-kind branded experience for

of Princess Cruises and offer truly innovative

our partner, Princess Cruises, and look forward

experiences to fans at all Rams home games this

to seeing this surprise and delight fans all season

season,” said Konstantinos Papamiltiadis (KP), VP

long.”

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H O S P I T A L I T Y

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COLUMN 058 George R Vaughan | The Evolution of NFC

Q&A 062 Alexander Pietschmann, CEO | Adam Hall

IN DETAIL 066 Riedel | MediorNet HorizoN 068 Equipson | ARENA Series 070 Grass Valley | Kayenne Production Switcher

FULL TIME 072 DAS Audio

THE EVOLUTION OF NFC George R Vaughan, The Digital Line large number of the UK population use it on a daily basis but it’s true marketing power is still to be fully realised. This month we look at a mobile driven technology that is already making great strides in payments and ticketing but has the potential to be so much more.

There’s an understandably huge obsession with apps and data capture in the hospitality and venue sector and businesses fall over themselves to build – often at significant expense – the perfect digital system that they hope will deliver a direct communication channel to their fans. Whilst many do achieve their initial intention, these apps can continue to be costly to maintain, difficult to justify long term and an unwanted addition to the handsets of many people who don’t regularly attend venues.

Digital ticketing is clearly one of the main drivers for greater app adoption but what continues to surprise me is the fact that so many people are not aware of the other, often more cost effective but equally successful alternatives worthy of consideration.

As keen as I am to work with bleeding edge technology, I am also a believer in exploring familiar technology when considering a system set for the

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mainstream. It’s easier for customers to adopt, simpler to deploy from a staffing perspective and generally has already achieved the kind of market penetration that means it will be well supported and understood.

Familiar but different During many years working in the hospitality sector, one of the key technologies I was keen on progressing was NFC, or Near Field Communication to give the solution its full title. This technology is built around a short-range wireless communication platform that allows devices to exchange data when they are in close proximity. If you regularly pay using your mobile or download your airline boarding pass or entry ticket to your handset, then you’ll understand how it works.

According to UK Finance, over 17 million people or nearly a third (32%) of adult consumers in the UK were registered to use their smartphone or smart watch to make mobile payments in stores by the end of 2020, an increase of 7.4 million people from just a year earlier. Of this number, 64% were 18–34-yearolds, compared to 18% among 54–65-year-olds.

Wallet technology is a key vertical for Apple, Samsung

and Google and all three companies have baked this into their handsets by default.

Whilst NFC may have achieved significant penetration, its true potential is not yet fully realised.

Put simply, using Apple Pay, Samsung Pay or Google Pay, downloading your airline boarding pass or event ticket to wallet only scratch the surface of what it can do. Loyalty, passes, vouchers, travel cards, digital keys for your front door or hotel room are all capable of being stored in this versatile wallet.

Furthermore, because true NFC dispenses with the concept of a barcode or QR code, it makes this technology virtually uncopiable and the safest of all entry and payment mechanisms currently on the market.

The possibilities for this tech don’t end here but instead extends further than just the venue, providing the opportunity to take sponsorship and engagement between brands to a completely new level.

They don’t only drink Lavazza in venues Let’s consider a sports brand with a major partner like Lavazza as its one of its principal sponsors. Most,

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if not all the activations that happen between the two companies, will be focused on the venue and the customers coming to it. By featuring Lavazza on a ticket, when people scan in and confirm their arrival in the stadium, there are a plethora of activation opportunities which are immediately made possible.

These activations allow for that in-venue partnership to extend beyond the confines of the event day and into the everyday lives of those customers.

Post event, you have the opportunity to extend the “life span” of the experience by taking that digital ticket sitting in wallet and transforming it into a discount voucher. Sticking with the Lavazza theme, it allows that brand to enhance the value of its relationship with the coffee supplier, turning the ticket into a voucher that can be redeemed at a participating supermarket chain for a discount on Lavazza coffee off the shelf.

Imagine the added advantages this can bring to a relationship by demonstrating to a sponsor that association with your brand facilitates engagement outside the venue.

One ring to bring them all Another obsession for most businesses is customer loyalty and the ability to drive adoption through collectible, digital assets. NFC has the power to harness this ambition and create something unique but also entertaining and engaging by bringing payments and collectibles into one transaction.

Take the forthcoming Paris Olympics in 2024. Over 30

venues across the country will be showcasing some of the world’s greatest athletes in the biggest sporting event on the planet. One possible case study could be to deposit specific digital assets at each location, unique to a stadium or arena, which can only be redeemed through a transaction at POS over a certain value, using a specific card (perhaps in this case Visa as a major sponsor) via your mobile. The more locations you visit and purchase at with your Visa card via mobile, the more points you acquire. Collect them all – illuminating all the rings in your “Olympic Pass” - and you are in with a shot for a very special prize.

Customer satisfaction achieved, brand association advertised, data accumulated and all without a single app in sight!

providers through brands like Deliveroo and Uber Eats allows for digital vouchers to be sent to fans’ handsets, offering them the chance to purchase discounted food and beverages, delivered to their front door whenever their team is being broadcast live on TV. Another crucial element of the NFC pass is its ability to allow you to connect with customers post event, continuing to send notifications indefinitely, without breaking any GDPR rules, until the pass itself is deleted. By transforming the pass into the equivalent of a loyalty card, you increase the desirability of the asset and the likelihood of it being kept in wallet. All of this becomes possible without the need for any app whilst providing key elements of data.

“Krafted” for convenience

Don’t forget the fans at home Football is another sport that can benefit significantly from the versatility of NFC. The globalisation of the beautiful game often means that the biggest market isn’t the one that keeps the turnstiles moving every weekend but the armchair audience watching at home. Most football fans don’t regularly make it to see their team live but the chance to communicate directly with your brand’s largest customer base is often overlooked but entirely feasible using the same technology. During the pandemic, the success of Ascot’s Golden Ticket allowed for the repurposing of NFC technology, so that everyone watching from home could participate in a live, real-time experience.

Taking this idea one step further, linking to fast food

A major player in this market is US smart event and customer engagement platform, Pronto CX, who have launched some key initiatives across the pond as well as here in the UK and Europe. Pronto specialises in tap-and-go Apple Wallet and Google Wallet based experiences including ticketed travel, event tickets, contactless payments, and loyalty rewards/ membership programmes.

One of their celebrated venue activations in recent times has been the work they undertook with the Kraft Group, owners of NFL team the New England Patriots and MLS team the New England Revolution.

The 15,000 season ticket members (STMs) at the Patriots were each issued with a digital member pass this season, for use at the Gillette Stadium for any WWW.MONDOSTADIA.COM

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number of benefits and this is being extended next season to the New England Revolution fans.

However, fan engagement, using many of the mechanisms already outlined, is only part of the overall proposition for the Kraft group and in parallel to the customer piece, the IT Department looked at utilising this technology to address the many operational challenges the venue wrestled with. They quickly came to create two core uses for the wallet solution - the Employee Benefit Pass and the Event Pass.

The Employee Benefit Pass is now used by employees to get their event/match day meals, claim discounts from the Pro Shop and check into the Hall of Fame Experience. This not only replaced a cumbersome, physical credential process but also delivered on their sustainability goals, whilst also allowing for easy access to HR resources via direct links on the pass.

The Event Pass was launched following the success of the Benefits Pass and is primarily used as an informational pass, playing a key role in communicating event staff scheduled and parking instructions. Each staffer has their own pass, which is updated from grey (when not schedule to work) to green (when scheduled to work) and the asset is updated with key details and a notification, sometimes inclusive a picture, is sent to each scheduled person.

Today, staff are better informed and know where to park when they arrive at the stadium and if the instructions for the day are changed – even at late notice – this can be quickly and effectively updated in real time via the pass.

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Fancy a look Whilst many of these examples may be familiar to many of you, if you’d like to see first-hand how this technology works then scan the QR below and follow the prompts to grab the MONDO | STADIA pass to wallet. In less than 60 seconds, you’ll be up and running.

If you’re toying with ticketing solutions, curious about collectibles or just assessing apps, maybe give a passing thought to the power and potential of NFC. It might just be the very best technology you’ve not yet considered, even though for many of us, it’s already part of our everyday lives.

Made in Italy

ADAM HALL GROUP Adam Hall Group is a leading German manufacturer and distributor offering event technology solutions to business partners around the world.

Target groups include retailers, B2B dealers, event and rental companies, broadcast studios, AV and system integrators, private and public companies, and manufacturers of industrial flight cases. The company offers a wide range of professional audio, lighting, stage equipment, cable protection systems and flight case hardware under its LD Systems®, Cameo®, Gravity®, Defender®, Palmer® and Adam Hall® brands. Founded in 1975, the Adam Hall Group has evolved into a modern, innovative event technology company with over 14,000 m² of warehouse space in its Logistics Park at its corporate headquarters near Frankfurt am Main.

MONDO | STADIA spoke to the company’s CEO, Alexander Pietschmann...

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an you give us a brief overview of Adam Hall’s approach to sustainability – and why is it so important to the company?

As a global manufacturer of professional event technology and AV solutions with a presence at locations in Europe, North America and Asia, we are aware of the fact that our actions have an impact on the climate and our environment, but also on the people who work for or with us or who are affected by our daily work.

In order to implement the idea of sustainability in our corporate strategy in the medium to long term, we are also pursuing the goal of developing a solid sustainability strategy for our company.

To achieve our sustainability goals, we have anchored the topic of sustainability in our corporate DNA. We incorporate sustainability aspects into our thoughts and actions - from measures at our German headquarters to initial ideas on how we can make products and the entire product life cycle more sustainable in the long term. In addition, there is our Team Green, which consists of voluntary colleagues from all departments who are interested in sustainability, in order to look at the topic from as many different perspectives as possible.

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also aware that the social component plays a major role. In 2022, we signed the Diversity Charter and have already stated in our Code Of Conduct that we maintain and stand up for partnership and respectful interaction with everyone connected with the Adam Hall Group. We have anchored this attitude in our corporate values.

What is Adam Hall’s aim for in terms of climate neutrality?

We have set out in a voluntary climate pledge to reduce our CO2 emissions by half by 2030 compared to 2021 and to be completely climate neutral by 2045.

Since 2021, we have been calculating our CO2 balance for Scope 1, 2 and 3 in order to identify weak points, work on them and thus reduce our CO2 emissions.

In terms of climate neutrality, we work according to the proven principle of avoid, reduce, compensate.

We plan to submit sustainability targets that are aligned with the Science Based Targets Initiative. This means that we will be guided by the 2 or 1.5°C target line and aim to align our goals with it.

At the German site, for example, we already work with a 10000 square metre photovoltaic system that covers 70% of our electricity needs. We buy the remaining

30% from a certified green electricity provider.

In addition, at the German headquarters we offer the possibility to charge private e-vehicles or company vehicles free of charge via 20 charging points. There is an additional charging station for e-bikes.

We are working with a German start-up to optimise charging management, which will also support us in optimising energy management in the future.

On the product side, the well-known cable protectors of our Defender® brand are a good example of how we approach the topic of circular economy in products where it is already feasible. The cable protectors are 90% recyclable and are produced and recycled in Germany.

In addition, we are working on many small and large projects such as the avoidance of plastic in packaging, the reparability and longevity of our products in order to transfer sustainability to other subject areas.

Tell us more about the company headquarters’ photovoltaic system…

There is a total of 10000m² PV system on the roof of the logistics building at the German headquarters. We produced 792,777.76 kWh of solar electricity with our PV system in 2022 - and, thus, save approximately 460 tonnes of CO2.

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How do you help your employees contribute to the sustainability targets?

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At the moment we are working on the EMAS validation for our German site in order to be able to present a certified environmental management system. This process will initially result in, among other things, an environmental policy that bundles our values and our attitude towards sustainability, short-, medium- and long-term sustainability goals that will be integrated into our sustainability strategy, and an environmental handbook that can be viewed by employees in various ways.

In addition, as part of the EMAS validation, there will be training courses and workshops for employees who belong to an environmental team that will work on achieving the goals.

We regularly post information on our sustainability projects and provide updates on their status via our intranet and corporate blog.

We are currently expanding the team as well and looking for a dedicated Packaging engineer and a Sustainability & Compliance Manager at our German Headquarters. So, join the band!

Regarding products, our approach has always been to repair instead of throwing away. The Adam Hall Group Customer Service therefore offers fast and uncomplicated technical support for repairing products. We are currently investing in the expansion of this department in order to be able to offer our customers even better support, which is unique in our industry.

Our products (event technology in general) have a long product life circle due to their design and the associated reparability (long stock of spare parts), which in some cases can last up to several decades.

In the future, it will also be a matter of making production and materials more sustainable and ensuring that products are either disposed of correctly or refurbished / parts recycled.

Can you tell us more about the sustainable packaging for your products, parts, and customer service?

Sustainability is a huge part of stadium and arena design, what can these venues do to improve and achieve their targets?

One step regarding packaging we have already taken is the gradual switch to outer packaging without colourful printing and high recycling share. We are also gradually switching to recycled plastic bags for individual parts and spare parts We have already tried to switch to packaging materials such as shredded cardboard, but in our daily work we often encounter problems with the feasibility of these solutions, such as dust formation.

Because we want to create a pleasant working environment for our employees, this solution was not an option for us.

One small aspect (only about 5-10% of the total carbon footprint of an event) that we as manufacturers can indirectly influence at large events in arenas and halls is energy efficiency. Venues can pay more attention to using energy-saving LED spotlights and generally designing stage shows for quality rather than quantity.

Our LED based Cameo® lighting portfolio offers a variety of professional lighting solutions, from static light like our ZENIT® series to outdoor compatible moving lights from the OTOS® series.

Another point is the transport of equipment from

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venue to venue for large concerts. The goal must be to work with regional rental companies and not to take the entire equipment on tour.

With Adam Hall’s commitment to the climate and sustainability, you’re in the perfect place to provide to venues with similar commitments – why should they choose Adam Hall?

Because we don’t just think about today’s needs of our customers, but also try to incorporate future issues into our decisions. We ourselves are still at the beginning of a long journey towards a sustainable company, but we want to make a positive contribution with our attitude and in cooperation with many initiatives in our industry. adamhall.com

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RIEDEL COMMUNICATIONS MediorNet HorizoN

iedel Communications has launched the MediorNet HorizoN, a new addition to the MediorNet family of video networking and processing devices. In addition to providing extensive and powerful video processing capabilities such as UHD up/down/cross conversion, SDR-HDR conversion, and color correction, the innovative hybrid processing platform blurs the boundary between SDI-based and SMPTE ST 2110 infrastructures with a dense array of UHD gateways. With its softwarebased app concept, HorizoN is set to bring next-level flexibility and simplicity to video ecosystems in the broadcast, entertainment, sports, corporate, and government sectors.

Designed to adapt and empower, HorizoN houses 16 independent and individually configurable processing engines within a single rack unit, facilitating flexible processing while seamlessly bridging the gap between baseband and IP systems. The platform provides up to 128 SDI - IP gateways, up to 32 channels of SDR-HDR conversion and color correction, or up to 16 up/down/cross conversions and color corrections. SFP-based baseband video I/O completes the package, making HorizoN an extremely versatile solution capable of handling even the toughest challenges in a modern production environment.

“As a highly dense gateway and processing solution, HorizoN not only combines the simplicity of SDI with the interoperability of ST 2110 but

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also provides all the key processing functionalities modern broadcast workflows require,” said Patrick Mandl, Product Manager Video, at Riedel Communications. “Because these capabilities can be distributed across the decentralized MediorNet TDM network, HorizoN reduces the need for external processing devices as well as deployment complexity and costs. And because HorizoN’s flexible licensing scheme accommodates user-specific combinations of processing and gateway capabilities, users pay only for the functionality they need.”

Drew Martin, Head of Video Product Management, Riedel Communications, added: “Hybrid infrastructures have never been easier to achieve. MediorNet HorizoN enables customers not only to interface with ST 2110 infrastructures in a plug-and-play manner but also offers an elegant way to gradually transform baseband SDI installations to IP-native systems, at their own pace and within their own budgets. Thanks to its app concept, this software-defined hardware solution easily scales with customer needs and is an indispensable appliance for any state-of-the-art video infrastructure.” riedel.net

See us at IBC booth 10.A31

LIVE VIDEO PRODUCTION ALL-IN-ONE | REPLAY | CLOUD

VIDEO NETWORKS SDI | IP | HYBRID

INTERCOM

ALL STANDARDS | WIRELESS | IP

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CONVENTION CENTERS

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EQUIPSON ARENA Series

quipson has expanded its WORK PRO range with the launch of a new range of loudspeakers that deliver a reliable, outdoor sound solution, whatever the weather.

Available in a range of sizes to suit different applications, the ARENA Series is so durable and robust that it can defy the elements and transform any outdoor space into a high quality sonic experience.

Every aspect of the Series’ engineering has been carefully designed to ensure that these loudspeakers can withstand the most testing weather conditions. From the hottest, driest day to the coldest, wettest night, these Arena can handle everything that nature throws at it, without missing a beat.

A key feature of the ARENA Series is its ability to deliver high power in a small format. These compact coaxial full-range speakers are available in four sizes (6”, 8”, 10”, and 12”) and deliver between 300W and 600W or pure power depending on the model size selected. In all cases clear highs, efficient low-frequency performance and minimized distortion ensure a balanced audio experience. In addition, the ARENA Series features a Dual 8” 800W band-pass waterproof subwoofer that provides powerful low-frequency punch and audio enhancement for any ARENA Series installation.

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“We see many uses for the ARENA Series, from general outdoor applications such as fairs, theme parks and restaurant and club terraces, through to outdoor shopping malls, sports arenas and swimming pools where a high quality sound system doesn’t just enhance the overall visitor experience but also provides a vital conduit for important safety announcements,” explained Juan Jose Vila, CEO of Equipson. “The versatility of this series is unparalleled as it is suited to any venue – indoor or outdoor, commercial or residential - that requires plenty of power from a small and totally weatherproof enclosure.”

Environmentally adaptive and with hydrophobically-treated grills, the ARENA Series has moisture-sealed crossovers to protect sound integrity. Polyvinyl enclosures that mimic wood finishes provide additional protection against the elements and ensure that these loudspeakers will continue to deliver great sound for many years to come. www.workproav.com/arena

ARENA SERIES Unleashing world-class sound for all weather conditions

Reliable outdoor sound solutions that withstand the test of the elements.

The ARENA Series includes a range of speaker options: Full-range 6”, 8”, 10”, and 12” coaxial speakers. From 300W to 600W, these loudspeakers offer clear highs and efficient low-frequency performance, minimizing distortion for a balanced audio experience.

www.workproav.com/arena For over 25 years, WORK PRO has been providing sound technology solutions for the commercial, AV integration, and entertainment industries.

Dual 8” waterproof subwoofer: The 800W band-pass subwoofer is designed to provide powerful lowfrequency punch, to the rest of ARENA Series enhancing the overall audio quality and depth.

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GRASS VALLEY Kayenne Production Switcher Control Surfaces rass Valley®, the leading innovator of solutions for live production, is pleased to announce new production switcher bundles for sports, entertainment, news and any other event that attracts huge audiences worldwide.

By combining newly-redesigned Kayenne® modular Video Production Center surfaces with the K-Frame™ XP video processing engines, Grass Valley has galvanised its commitment to support broadcasters and media & entertainment organizations of all sizes well into the future.

The modules that compose the Kayenne control surface are very reminiscent of what operators have enjoyed for over 10 years with some exciting twists.

“We’ve listened to our users and by drawing on our Kayenne design heritage and innovated by adding touchscreen areas, additional tactile feel for 8-keyer recall buttons, new Panel Control and Menu Control Units, along with new easily sourced standardized cabling – all of which enables future customer-defined operational enhancements,” said Greg Huttie, VP Production Switching for Grass Valley. “The added

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plus of these new bundles is that they come at a reduced price, giving users a more affordable offering with all the same creative power that is expected from a premier Grass Valley switcher, all while making the lives of TDs and EICs easier.”

While the Kayenne K-Frame XP bundles are specifically designed for larger productions, Grass Valley’s “Any Surface, Any Engine” philosophy affords panels such as Korona™ and Karerra® to be paired with any K-Frame including the CXP, SXP, low-cost V-series, or software-based switcher offerings powered by AMPP, providing users with flexibility coupled with a roadmap for growth, when needed.

Additionally, K-Frame engines can now be fitted with a JPEG XS board, for advanced IP inputs and outputs, based on the user’s requirements complementing the native JPEG-XS support found in Grass Valley LDX 100 series cameras and the latest C135 compact camera. grassvalley.com

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We know that it’s more important than ever for us to help you communicate with the industry. If you’d like your copy of MONDO | STADIA delivered to a different address, e-mail Jamie at j.dixon@mondiale.co.uk

DAS AUDIO The Valencia-based, family-owned audio company practically design and manufacture all the components that go into its systems, with the aim to deliver “sound with soul” in every venue.

ounded in 1971, DAS Audio has consistently made its mark in professional audio systems. Today, we’re taking a strategic turn. While we’ve been known as a wide-reaching brand in the audio industry, we’re now sharpening our focus on specific key markets. This refined approach lets us specialise and excel in select areas.

Stadiums are a significant focus for us. They constantly strive to provide the best audiovisual experiences, and we’re here to meet those needs. We’ve been part of numerous iconic venues worldwide, but we’re pushing our boundaries even further.

We’re now offering more than just top-tier audio systems; we’re integrating advanced electronic solutions. DAS Audio has big goals. We’re committed to the future of sound across sectors. We recognize there’s much more to do, but we’re proud of our progress. Step by step, we’re working to set new standards in our portfolio. With a mix of dedication, innovation, and passion, DAS Audio is on a path to stand out even more in the audio world.

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Could you share with us some of the most recent or relevant projects?

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showcasing our adaptability and commitment to quality.

For instance, in Atlanta, we worked with the Overtime Elite Arena, a sprawling 103,000 square-foot facility dedicated to budding basketball talent. We’ve tailored our systems to match the dynamic energy of the sport and the vastness of the arena.

Then, if you move across to Spain, in the town of Villareal, there’s El Ceramista - a unique concept restaurant set within a soccer stadium. Here, the challenge was to blend the passion of sports with a fine-dining experience, and our sound systems played a crucial role in achieving that balance.

But it’s not just sports arenas we cater to. In Samara, Russia, we’ve installed our systems in the Ice Sports Arena, a space designed for everything from sports competitions to grand concerts.

Transitioning over to Asia, in Kazakhstan’s capital, we’ve had the opportunity to work on the Martial Arts Palace. A massive 32,000 sqm of space dedicated to martial arts, where every echo of a move, every cheer from the crowd, had to be perfectly captured and relayed.

And back in the U.S., our collaboration with the Inter Miami Stadium in Miami showcased our prowess in setting up systems for dual-purpose spaces - from training grounds to competitive soccer arenas.

So, whether it’s a restaurant in a European soccer

stadium, a sprawling basketball arena in the U.S., a multifunctional ice sports venue in Russia, or a grand martial arts facility in Asia, our global footprint ensures that we bring the best of sound, irrespective of the venue or its location.

Do you have any upcoming sport venue projects?

Absolutely! At the moment, we have several sport venue projects underway across various regions Europe, the USA, Latin America, and China. However, we’re unable to share specific details at this time. Rest assured, when the time is right, we’ll be more than eager to share our latest accomplishments with you.

In modern venue designs, there often seems to be a tension between architectural aesthetics and functional acoustics, especially given the dual requirements of sports and live music events. What advice would you give to architects and engineers to strike the right balance?

Lately, many architects and integrators have become acutely aware of the multifunctional demands placed on sports venues. They’re actively working towards finding an incredible functional equilibrium, transforming these arenas into multifaceted entertainment hubs. Here are some essentials to consider in this evolving landscape:

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Balancing Acoustics: When designing, it’s pivotal to achieve a balance in acoustics. For sporting events, you’d want the venue to amplify the roar of the crowd, creating an electrifying atmosphere.

Conversely, for live music or spoken word events, clarity and fidelity are paramount, and unwanted echoes or excessive reverberations can mar the experience. By leveraging adaptable acoustical solutions, like movable panels or variable acoustic systems, venues can optimize their sound profile based on the event’s requirements.

Versatile Infrastructure: Alongside acoustics, it’s vital to have a flexible infrastructure in place. Quick stage setups, lighting rigs, and the ability to handle the power requirements of large concerts are essential.

It’s not just about loudspeakers; it’s about the entirety of the AV setup being versatile enough to handle different event types.

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Collaboration: It’s all about teamwork. Architects, acoustic engineers, and AV professionals need to come together right from the design phase. This interdisciplinary collaboration ensures that the venue is not only aesthetically pleasing but also functionally versatile and acoustically sound, no matter the event.

By taking these aspects into account, architects and engineers can ensure that modern sporting venues deliver top-notch experiences for every event they host. Whether it’s the final seconds of a nail-biting game or the crescendo of a live concert, the audience should be fully immersed, and the venue’s design plays a pivotal role in that. dasaudio.com

NO MATTER HOW FAR, YOU'LL KNOW IS ARA

IP Control and Monitoring through ALMATM Software NFC technology for self-positioning within ALMATM System optimization with FIR filters through DASaimTM Internal system processing at 96kHz Self-powered Cardioid Line arrays Max SPL of 138 dB / 146 dB

Find out more at www.dasaudio.com

More than a match.

A great lineup of sound reinforcement technology. A customized look. The renowned d&b Workflow. All this and world-class support from start to finish. d&b Stadium solutions are designed so that everyone wins. (We like to play fair.)

Discover more: dbaudio.com/sports-venues

The art of creative engineering.

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06.10.2022 13:26:10