MODA CENTER Portland, USA
Images: disguise
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re-game NBA shows are often extravagant,
takes up the story: “The Trail Blazers’ creative services
eye-catching displays, designed to capture the
and game entertainment staff were looking for a fresh
attention of the crowd and get them ready for
pre-game intro look, with a long-held belief that the
the game - and, at the Moda Center, it’s no
experience should have the same impact from the floor to
different.
the 300 [tier of seats] level.
The venue - home to NBA side, Portland Trail Blazers -
“Many of the creative options available in an NBA pre-
has a capacity of 19,393 for basketball, though that can be
game environment did not pass that test, so Craig Winslow
increased to 20,796 with standing room. Each fan there for
of Craig Winslow Studio and the Trail Blazers’, Billie Olson
the NBA Playoffs was wowed by the pre-game show, which
conceptualised a 360º projection cylinder that would fly
was delivered with the support of disguise and its 4x4pro
in from the scoreboard and disappear just as fast as it
media servers.
entered.
Along with MeyerPro, a broadcast and audiovisual
“A kabuki curtain release system was used to reveal
specialist that worked as the Trail Blazer’s production
the cylinder from its position tucked away below the
partner, the disguise system showcased its flexibility
scoreboard. Projectors from each corner illuminated the
and utility to deliver fan content for all types of national
canvas for a seamless 360º video intro including highlights
sporting events, delivering dynamic, superhero
from the Trail Blazers’ season.
projections.
“The concept was to tell a story of the team and fans
Luke Buchanan, Lead Technician at MeyerPro, who served
coming together aptly set to Junkie XL’s remix of The
as disguise Systems Designer and Operator on the project
Beatles’ song, ‘Come Together’. We also wanted to make
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