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Jet Blue announces new partnerships to bring dining and wellbeing experiences to the sky.

As the first airline to disrupt the domestic business-class category with the introduction of Mint in 2014, Jet Blue is once again taking affordable, premium air travel to new heights. The airline has refreshed its service with a new line-up of on-board partners, each selected to bring the same high quality of product and service to the sky as on land.

Heading up the new dining offer, Delicious Hospitality Group – the team behind acclaimed New York City restaurants Charlie Bird, Legacy Records and Pasquale Jones – will introduce its inventive culinary style to passengers travelling on any of Mint’s 90 daily flights. Executive Chef Ryan Hardy has curated a rotating menu of small plates prepared with fresh, seasonal ingredients, while Wine Director Grant Reynolds has put together a selection of international wines and craft cocktails to be shaken on board.

Wanderfuel meanwhile has created new amenity kits, designed in collaboration with nutritionist Sarah Wragge to help passengers feel their best throughout their journey; featuring healthy snacks and personal care items, the kits will be distributed according to the time of day.

To enhance the sleep experience, Jet Blue has partnered with digitally native mattress company Tuft & Needle to provide a memory foam pillow, a blanket featuring built-in foot pocket and snooze kits. And for passengers tuning in to the in-flight entertainment, luxury audio brand Master & Dynamic has created custom designed over-ear headphones with noise reduction qualities.

Services from the new partners will be rolled out across all flights, as well as the forthcoming London route. “Jet Blue’s reimagined Mint is turning the journey itself into a destination, offering the comforts of a premium travel experience at a more affordable price point,” comments Elizabeth Windram, Vice President of Marketing, Jet Blue. “This onboard refresh allows us to reset that high bar we set in 2014, with the very best in dining and hospitality, comfort and wellness at 35,000 feet.”

© Christina Holmes

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