Perfect Partners Jet Blue announces new partnerships to bring dining and wellbeing experiences to the sky.
As the first airline to disrupt the domestic
feel their best throughout their journey; featuring
business-class category with the introduction
healthy snacks and personal care items, the kits
of Mint in 2014, Jet Blue is once again taking
will be distributed according to the time of day.
affordable, premium air travel to new heights.
To enhance the sleep experience, Jet Blue has
The airline has refreshed its service with a new
partnered with digitally native mattress company
line-up of on-board partners, each selected
Tuft & Needle to provide a memory foam pillow, a
to bring the same high quality of product and
blanket featuring built-in foot pocket and snooze
service to the sky as on land.
kits. And for passengers tuning in to the in-flight
Heading up the new dining offer, Delicious
entertainment, luxury audio brand Master &
Hospitality Group – the team behind acclaimed
Dynamic has created custom designed over-ear
New York City restaurants Charlie Bird, Legacy
headphones with noise reduction qualities.
Records and Pasquale Jones – will introduce its
Services from the new partners will be rolled
inventive culinary style to passengers travelling
out across all flights, as well as the forthcoming
on any of Mint’s 90 daily flights. Executive Chef
London route. “Jet Blue’s reimagined Mint is
Ryan Hardy has curated a rotating menu of small
turning the journey itself into a destination,
plates prepared with fresh, seasonal ingredients,
offering the comforts of a premium travel
while Wine Director Grant Reynolds has put
experience at a more affordable price point,”
together a selection of international wines and
comments Elizabeth Windram, Vice President of
craft cocktails to be shaken on board.
Marketing, Jet Blue. “This onboard refresh allows
Wanderfuel meanwhile has created new
us to reset that high bar we set in 2014, with the
amenity kits, designed in collaboration with
very best in dining and hospitality, comfort and
nutritionist Sarah Wragge to help passengers
wellness at 35,000 feet.”
© Christina Holmes
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