MARKET FOCUS
FREIGHTING An overview of some of the leading forces working within the world of freighting.
EFM Next year marks EFM’s 20th anniversary and to celebrate, the company is heading out once again with Rammstein, it’s very first customer from the year 2000. This year alone, EFM has worked with a diverse range of artists from The 1975, Twenty One Pilots and Lizzo, to The Eagles, Whitesnake and Christina Aguilera. Within the company’s first year of opening, EFM was responsible for freighting all the backline and production equipment for the first Western band to perform in Cuba – the Manic Street Preachers – and since then, the company has always relished a challenge. Being the pioneers of the Middle East touring logistics industry, this July, the EFM team were engaged by the production team for Jeddah World Fest, to handle the logistics for all the backline and equipment for the ground-breaking festival – the first of its kind in Saudi Arabia. Aside from artists venturing into more logistically complex destinations, the transport of lithium batteries is becoming an increasing challenge, with one of the major airlines refusing to transport them at all, from this month onwards. The company has grown significantly since its inception, now with offices located in the UK, Germany, USA, Australia and the Middle East, supported by a comprehensive network of likeminded local partners worldwide. www.efm.global 74
