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HIGHLITE EXPERIENCE DAY 2019 The Dutch-based distributor welcomes customers to its state-of-the-art headquarters. Emma Davidson reports…
Highlite International recently opened the doors of its Kerkrade, the Netherlands headquarters for a unique Experience Day 2019, transforming, once again, into a real entertainment knowledge and experience centre for a wealth of industry professionals. The day included various product demonstrations, workshops and training sessions that displayed new Highlite products and allowed attendees to engage in the company’s growth. Throughout the day, product specialists from brands including Showtec and Wentex International showcased their products, discussing and informing press and potential customers about what they could offer. Outside in the area surrounding the company’s base, the complete Odin audio system from DAP audio was on show, pumping out everything from discreet vocal performances to intense EDM, causing the air to vibrate with
its sheer power. Meanwhile in the main show room, Highlite constructed a theatrical lighting show that took viewers on an immersive journey. Illustrated by the many moving heads in the room that filled the space with firey red tones and deep blues, they became the perfect accompaniment to the flying jellyfish that fell from the ceiling and transported those watching to the set of Guillermo del Toro’s The Shape of Water. “The main reason we organise the Experience Day is to have a meet and greet with our customers,” explained President and founder of Highlite International, Hub de la Haije. “We also get the chance to learn from each other and build on our relationships. That, to me, is the most important thing about the Experience Day.” Highlite recently celebrated its 25th anniversary and it’s clear to see how far it has come in that time. Even the café in the headquarters is kitted 08
