REGIONAL ROUND-UP
09
PIXEL ARTWORKS APPOINTS MIDDLE EAST HQ MANAGING DIRECTOR THE MOVE FOLLOWS THE LAUNCH OF THE COMPANY’S NEW IMMERSIVE SHOWROOM IN DUBAI DESIGN DISTRICT. Pixel Artworks has appointed Alex Apthorpe as Managing Director for its Middle East headquarters, based in Dubai. Following the launch of the company’s office and state-of-the-art immersive showroom located in D3, Dubai’s Design District, Apthorpe will continue to expand the range of work across the region, with specific focus on Saudi Arabia and Qatar. He will oversee work for clients including Expo 2020. “Alex has an incredible wealth of experience and knowledge in the brand space in the Middle East, which will be instrumental to our continued growth,” said Pixel Artworks Founder and Managing Director, Tom Burch. “The Middle East is such an innovative
space for immersive technology right now – it’s the perfect time for Alex to join.” Apthorpe added: “Pixel Artworks are disruptors in their field, merging stellar creativity, insights and the latest cutting-edge technology. Brands are perpetually looking for unique ways to engage with their audiences, blurring the boundaries across immersive and digital, and Pixel Artworks achieves this perfectly. I have no doubt that as the world welcomes back in-person experiences, we will see some great opportunities for us to do our best work and grow the business across the Middle East.” Photo: Pixel Artworks www.pixelartworks.com
Pixel Artworks’ Alex Apthorpe.
ME
