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COMPANY PROFILE
ER PRODUCTIONS OPENS SAUDI ARABIA OFFICE KNOWN FOR ITS WORK ON SOME OF THE WORLD’S LARGEST SHOWS, ER PRODUCTIONS EXPANDS ITS GLOBAL PRESENCE BY OPENING A NEW BASE IN SAUDI ARABIA.
Having worked with some of the biggest artists in the world including Metallica, Kylie Minogue, Muse, Katy Perry, and many more, ER Productions is a well-known name within the live events sphere, specialising in lasers and special effects. It’s a name that most from the Middle East will also be familiar with, with the company working on numerous large-scale events in the region, including the Dubai Canal Opening, The Dubai World Cup and MDL Beast in Saudi Arabia. Seeking to cement its presence in the region, the company has now put down roots, opening a permanent base in Riyadh, Saudi Arabia. “The
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Middle East has been part of our growth plan for almost five years,” began Creative Director, Ryan Hagan speaking from the company’s HQ in London. “We have been producing shows in the region for some years now, always shipping equipment from London. This simply isn’t practical moving forward, so it was an obvious decision to build on our already trusted client base and presence in the region.” As well as there being more potential regional work, Hagan explained that several of the world tours that ER has worked on over the past few years have included dates in the Middle East, such as the Backstreet Boys’ last global set
of tour dates. So, it became even more tempting for ER to pursue a more permanent stock of local equipment to cater for the ever-increasing demand in the region. While the UAE might have been the natural choice for ER’s Middle East base, according to Hagan, the opportunities in Saudi Arabia have become abundantly clear. “We’ve kept a close eye on the development of Saudi Arabia’s 2030 Vision plans. That as well as the uptake in interest in our services within Saudi Arabia saw us quickly reverse a lot of our planning and select Riyadh as the base for ER Productions Middle East. There are a lot of great opportunities in the pipeline
