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COMPANY PROFILE
COMPANY PROFILE: HUDA MEDIA & EVENTS HUDA LIGHTING PARTNERS WITH SILA SVETA TO LAUNCH A NEW DIVISION THAT OFFERS TECHNICAL, CREATIVE CONCEPTS, HIGH-END DESIGNS, AND QUALITY EVENT PRODUCTIONS.
With over 20 years of experience in the Middle East and North African markets, Huda Lighting has a well-earned reputation as a titan of the architectural lighting sector. The company employs more than 250 people across its 10 branches and two showrooms, which are spread throughout the region. For years, Huda Lighting has been striving towards its vision: ‘to be the lighting supplier of choice in the region’. However, recently the company broadened its horizons, partnering with creative studio Sila Sveta to launch a new events division, Huda Media & Events. Another industry stalwart, Sila Sveta is an interactive media, production and conceptual design company that has worked with some
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of the world’s biggest artists and brands, from The Weeknd and Billie Eilish to Mercedes and Lamborghini. Founded in Moscow in 2008 by Alexander Us and Alexey Rozov, the company has bases in New York, Cyprus and has recently moved its operations into Dubai due to the ongoing geopolitical issues. Huda Lighting Managing Director, Khaled B Alami explained that the idea of the division came about as a reaction to the rapid growth within the sector. “This is a market segment which is growing quickly, and it is a natural extension of our portfolio,” he commented. “The demand nowadays has moved on from the traditional theatrical light show and has become more futuristic and creative, and we hope to offer
something beyond what is currently available on the market.” Silvio Bartolo from Huda Lighting and Sila Sveta have worked together on several projects over the past five years and, as Bartolo explained, the partnership can work on many levels. “Huda Lighting has a very strong name in the industry all over the Middle East – we have been trusted with huge projects such as the Bulgari Hotel in Dubai and King Abdul Aziz Center for World Culture in Dhahran – so, there is already the brand recognition there, and there is also the financial backup to match,” he began. “Of course, this is a new division for Huda Lighting, but it is in a complementary discipline” he added. “There’s a natural synergy between the
