The Flower Corner is a florist based in Rochdale and they are trying to attract a younger audience. It is a fairly new shop and the only people that shop there are women aged 50 and up. The owner wants to broaden the market to younger audience as well as older. Femininity and detail are key. They have asked me to brighten up the brand and modernise it making it stand out from the rest. I have complete creative freedom however, I must keep the same name and be clear that they make flowers for every occasion. The promotional booklet will be given out in the store and also will be in wedding magazines and also will be able to order off the website.
The International Society of Typographic Designers asked to explore plants in their broadest form. I discovered ‘fleurons’ which is a Victorian means of communication where by plants and flowers hold specific meanings. I decided to create an alphabet with the letters representing flowers and their meaning. Develop an eye catching and informative outcome that interprets and celebrates plants and the concept of garden and its role in our lives. It was a very open brief as I had the choice of print or screen just as long as it is informative and clearly shows my typographic skills.
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BERKSHIRE
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DARLINGTON JESMOND SUNDERLAND
OLDHAM
12, Rochdale Road, England, OL12 HC4 T: +(0)44 7844 4659 374 F: +(0)44 5733 3749 913 www.northeastarchitect.co.uk contact@architect.co.uk
South East Architect
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The concept was to design a range of magazines each issue a different part of English architecture looking at the North West, North East, South West and the South East. The chapters of these magazines will include Modern, Victorian, Post War and New Millennium architecture. In the main cities in the North of England. This includes; Manchester, Leeds, Liverpool, Salford Keynes. Architecture will include modern buildings like hotels and new offices. Also Victorian style architecture like churches and cathedrals and anything that looks impressive. All the buildings will have a brief description and the history of them.
I art directed a fashion shoot in South London where each Hannah and Sophie hired a model and we had a professional photographer and makeup artist and it was my job to let the photographer know the style of the shots we wanted. For Hannah’s photoshoot we decided to keep the background very neutral as the garment were quite exiting and colourful and we didn’t want to take away any of the detail on the garments.
The concept for this Imdb (internet movie database) brief was to produce a free supplement which went in the New York Times newspaper. The supplement was for entertainment purposes celebrating the top 100 movies of all time from 1927-2012. The front cover must contain the Imdb logo and also it must be clear that it is the top 100 movies. To promote this supplement I made some postcards that comes in DVD cases which are very bold and eye catching and also a bag that DVD’s can go into so you cannot miss it. The bags will be given out at stores like HMV and Fopp.