Brief 5 The flower Corner

Page 1


The Flower Corner is a florist based in Rochdale and they are trying to attract a younger audience. It is a fairly new shop and the only people that shop there are women aged 50 and up. The owner wants to broaden the market to younger audience as well as older. Femininity and detail are key. They have asked me to brighten up the brand and modernise it making it stand out from the rest.

I have complete creative freedom however, I must keep the same name and be clear that they make flowers for every occasion. The promotional booklet will be given out in the store and also will be in wedding magazines and also will be able to order off the website.



Everything from the stationary to the shop window. The focus was to keep the brand young and modern.

As it is aimed at a younger target audience the use of bright colours and personal touches will make this florist stand out from the rest.


01706 648873 0800 316 8803

01706 648873 0800 316 8803

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ABOUT Welcome to Flower Corner serving Rochdale for 25 years. Whether you are looking for a personal way to express your affection for loved ones away from you, or make that first impression which will make that special someone smile in years to come. Flower Corner can provide just the right bouquet to get your message across. Based at our shop in Rochdale we believe that sending flowers should be a pleasure. As a family business we use only the very best graded flowers under

strict quality controls, along with the most reliable next-day delivery service to create the most pleasant and smooth experience for you. At Flower Corner, each order counts for us. Whether the order is large or small, customer satisfaction is our top priority, meaning that we are always dedicated to ensuring that our flowers arrive on time and in exceptional form every time. That is why our customers keep coming back


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