MusÊe de l’Aventure Industrielle
Alana Cavalcanti + Monica Fonseca Interior Design Studio IV : Collaborative Practices Professor Brian Sweny Lacoste Campus | Spring 2017
The Musseé de l’Aventure Industrielle is the City of Apt’s Municipal Museum dedicated to document the history of the city’s most successful and famous major industrial trades: ochre mining, cndied fruit production and creation of glazed ceramics. The museum is located in an old factory site in the heart of Apt. First and second floors have exhibition galleries displaying the three trades. On the ground floor (our project scope) is an entry, reception, retail, temporary exhibition space and a classroom. Interior Design students have been challenged to reimage the ground floor of the museum focusing on 1- creating a welcoming entry and nearby flexible community classroom, 2- enhancing the retail experience and 3- designing a temporary exhibition gallery system and attractive space.
Le Musée de l'Aventure Industrielle est un Musée municipal de la ville d'Apt qui retrace les plus glorieuses époques industrielles: ocre, fruits confits et faience. Le Musée a été installé dans une ancienne usine de fruits confits au coeur de la ville d'Apt. Les premiers et deuxièmes étages regroupent des espaces d'exposition présentant les collections. Au rez-dechaussée (notre projet) se trouve l'entrée, l'accueil, un point de vente, un espace pour des expositions temporaires et un autre pour des ateliers éducatifs. Les étudiants en Design Interieur ont du ré-inventer le rez-de-chaussée du Musée avec pour objectif de créer un accès plus accueillant, augmenter l'espace boutique et ré-envisager la partie consacrée aux expositions temporaires de manière plus attractive.
project description
1
The design of the Musée de l’Aventure Industrialle is based on the French word ‘dérive’, a spontaneous journey, that leads the user to discover, experiment and engage with the culture, history and people of Apt. The museum honors the city and the past, while the new proposed spaces intent to change the way the people interact. By bringing to everyday of the week the market culture and atmosphere that is found exclusively on the weekends and incorporating a outdoors café and crepêrie, the museum becomes more prominent as a gathering space for tourists and locals. Through wayfinding, the guests let the spirt of the art and architecture guides them though the spaces.
concept
Le Design du Musée de l’Aventure Industrielle s’inspire du mot “Dérive”, un voyage spontané qui amène le visiteur à découvrir, expérimenter et intéragir avec les culture, l’histoire et les habitants d’Apt. Tout en rendant hommage à la ville et au passé, le nouvel aménagement des espaces intérieurs changera l’intéraction avec le public. En transposant au quotidien l’atmosphère et l’esprit du marché aue l’on ne retrouve habituellement que le samedi, le musée s’affirme comme un espace de rencontre pour les touristes et les locaux. Par un subtil jeu de piste, les visiteurs laissent l’art et l’architecture les guider au sein des différents espaces d’exposition.
site analysis
2
14 Place du Postel, 84400 Apt, France
entry/ exit
Currently one of the main complains is that the museum seems hidden from the crowds and it is not welcoming. This diagram analysis shows the possibilities of where the entrance and exit would be to create a more appealing atmosphere and the posibility of having an exterior geature to attract guests.
noise concentration
Based on the possibilities of entry and exits, we analyzed where the noise is concentrated in order to analyze the impact that would have to the entrance. The majority of the noise in the area is generated by people passing by.
traffic pattern
The majority of the users follow the same path though out their journey in the museum. As mentioned the main entrance is hidden and the approach to the entrance is unappealing. Due to this stufy we are able to analyze the need of wayfinding and what are the current touchpoints.
visible and unnecessary storage space in the ground floor by the reception exhibition space focus mainly in twodimensional artwok and does not integrate technology
reception not visually appealing and guest can see inside their private spaces
columns can be used as a wayfinding opportunity to guide guest from coutyard to the museum entrance
staircase is seen from the exterior hallway and can be used as a storefront for the giftshop and design feature all of the announcements and events are located in the glass storefront of the museum in an unorganized manner
ADA ramp for accesibility of the main entrance
metal and wooden beams
factory was built around the Chery washer mashine, however it can me disassebled and re-located or used in a innovative way
current area that workshops take place. space does not comply to their needs. unpleasing and improvised enviromnent. 15 to 20 students in a classroom plus professor/instructor
poor lighting in the reception and temporary exhibition area. lack of wayfinding to entrance of the museum.
imporvised gift shop. no interaction with the product. seems like objects are part of the exhibition. temporary exhibition space is dark and lacks modularity and flexibility of the components and the space
no content regarding Roman wheel. Randomly mentioned during the tour. No introduction to the museum .
client profile
3
ochre mining
Musée de l’Aventure Industrielle
candied fruit
porcelain
Le Musée de l’Aventure Industrielle is located in the heart of the city of Apt. Through the history of the industrial era, the museum tells the story of the three main natural resources of the region, ochre mining, candied fruits and clay pottery. The museum was built around an old candied fruit factory and the old machinery is still present in the site. The museum explains the history of the city of Apt and the Industrial Revolution in the area though three floors. On the ground level is where the reception, temporary exhibitions and workshops take place. After that visitors are guided to explore the Allegory of Industry which tells how the city developed with the Industrial Revolution. Also located in the same floor visitors explore the process of making candied fruit and how natural pigment are extracted and used in the region. Visitors move towards the end of the tour on the third floor where the pottery exhibition is located.
color representing the porcelain
color representing the ochre pigments and mining
color representing the city of Apt
color representing the candied fruits
shape of the logo
inspiration for logo
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789 font
MusÊe de l’Aventure Industrielle branding
branding
candied friut
porcelain
ochre mining
cuisine usine
gift shop
user analysis
4
Antonietta 35 years old Paris, France Art Curator
expectations
tourists
Harry
39 years old Cambridge, United Kingdom Accountant
expectations
Get in contact with local artists Attain knowledge on the region and products
Attain knowledge on the region he is visiting Sit and appreciate the city of Apt
Gift Shop + Exhibitions
Cafe + Temporary Exhibition
Dominique
Jean Pierre
expectations
expectations
Take classes to learn how to use what she bought at the market
Do something different during the summer Eat candy and have fun!
Temporary Exhibition + Workshop
Workshop + Candied Fruit
72 years old Bonnieux, France Retired, Baker
city dwellers
8 years old Apt, France Student
Madeleine
Chirstoph
expectations
expectations
To serve clients in best way possible Connect with people from distinct locations
Being able to sit and relax Access to the gift shop when museum is closed
Gift Shop + People
Temporary Exhibition + Cafe
28 years old Avignon, France Tourism Student, Part-time Museum Employee
staff
41 years old Apt, France Tour Guide
diagrams
5
code analysis
Expo
WC
Outdoor Lounge L’atelier
Museum Intro Reception
adjacency diagram
Cuisine Usine Gift shop
Main Entrance
block diagram
ideation
6
display case
glass enclosed merchandize due to the higher value and delicacy of the products
design based on market stands. white wooden slabs represent the craft of the region
signage used as wayfinding and mimics the ideas of individual items being sold by centain stands
displays elevated from ground for ADA purposes
reception desk wood slabs
sketches + details
feature made out of the machines previously installed in the building. discontructed parts of the machine will be spraypainted and exhibited in a glass case as an art work
toe kick for ADA purposes
opportunity of add panels inside the frames
panels can be arranged in unique ways
frames can be used as support system for other panels
sketches + details
panels in a 35 degree angle for two dimensional art wide range of options of displays from color to digital/ touch screens
wall feature of deconstructed machinery continues to the second floor railing used as an design element to connect all of the floors
railing becomes storefont in order to display retail items for the cafe customers
sketches + details
reception
Pays respect to the historic site, while saying “bonjour� to the curious visitors.
expo
Minimal + Modular. An adaptable space that uses graphic signage to move visitors through the temporary exhibitions.
gift shop
Brings to everyday of the week the market culture and atmosphere that is found exclusively on the weekends.
cuisine usine
Because nothing brings together like good food.
people
notes
7
Expo
Outdoor Lounge
L’atelier
Storage
Cuisine Usine
Museum Intro
Washrooms
programing
Reception
Gift Shop
maintaining the existing concrete flooring in the museuu and in part of the exterior
white and navy tile pattern for the outdoors cafe area
reclaimed wood painted blue for the classroom flooring
accent ochre wall in the gift shop area
materiality
some benches and tables with bamboo wood to tie the colorful pieces together
touch screen inteactive table modular screens for exhibition. provides the artist the option of hanging, stacking or as wall pannels stackable tables and chairs for easier rearrangement of the classroom smart glass screen with some opacity for guests to see between both spaces Roman wheel feature wall feature made out of the machines previously installed in the building. also serves the purpose of introducing the museum story to the
annotations
green wall feature
columns used as wayfinding opportunity directing guests to the main entrance flattened area for the cafe seating to take place storage space for outdoor furniture and/ or exterior exhibition furniture that is not being used track sliding track system to exhibit two dimensional art work wall feauture made out of the machines previously installed in the building.
furniture + furnishing
building measures 34.07 m from side to side user path from main entrance to exit. path from corner of the building to the furthest exit fastest path from entrance to exit equals 37 meters entrance/exit
Building square meters: 486.74 m2 Fastest path equals more than 50% of the diagonal distance divided by three which is up to code for unsprinkled buildings.
life safety plan
Acoustic control measures - acoustic ceiling panels Visual attractiveness - visually interesting and appealing storefront and repurpose of the dark alley way Measures to control smells- stratigic location and adjacencies for the cafe space Hygiene and cleanliness of the indoor spaces - materiality with durability and wear and tear in order to minimize maintenance Harmonious relationship between buildings and their immediate environment - maintaining the historic facade, creating an exterior environment without disturbing the surroundings Integrated choice of construction methods and materials - maintaining the current concrete floorings and walls, local material selection, repurposing the existing machine as a design feature Minimizing energy use - using the current track lighting system with LED lighting Minimizing water use - sensors on the bathrooms Minimizing waste in operations - adding more recycling bins thoughout the space and modular furniture
green france
renderings