Monica Gagliardi Marketing Graphic Design Portfolio

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MONICA G A G L I A R D I PORTFOLIO 2017


hello. I’m Monica Gagliardi. I’m a freelance graphic designer with a background in landscape architecture, fundraising, marketing and branding. I’m passionate about making the world a better place through design. I have five years experience creating beautiful, engaging, graphic experiences that are intuitive and inspiring. I’m really good at taking complex information and distilling it down into a simple, clean, relatable graphic communications piece. I’m also great at everyday, straightforward design projects that resonate with wide audiences or targeted groups. The Pennsylvania-Delaware American Society of Landscape Architects and the Honor Society of Sigma Lambda Alpha have recognized my work, earning two General Design Student Honor Awards and a Research Travel Grant. I pride myself on reliable communications and being an easy to work with, friendly person. My goal is to make your project seamless, interesting and effective. To give you a taste of my design style and abilities, the following pages include selected works from my marketing graphic design and landscape architecture experience. If my work speaks to you, I’d welcome an opportunity to learn your thoughts and discuss how I can make your next project a design you love, a design that works. I look forward to hearing from you. Cheers, Monica

contact Represented by Creative Circle 215.625.3664

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L L E W I E T Yrship donors

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Eat. Drink. Connect. Be part of the experience. Compliments of the Conwell Society.

table of contents

resume

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marketing ...... 06

landscape architecture ...... 14

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qualification summary ∙ Seven years professional experience in non-profit sector: communications, marketing, branding, sales ∙ Fervent learner; exceptional work ethic ∙ Committed to sustainability, education + impactful design ∙ Strives for highest use of human potential, individual + as a leader ∙ Aptitude for synthesizing and distilling complex information

∙ Consistently delivers high quality, creative + effective work ∙ Skilled at connecting people and ideas for joint ventures ∙ Excels at building and sustaining relationships for increased personal + financial investment ∙ Big picture thinker, strategic planner, analytical, detailed ∙ Excellent written, oral + graphic communication skills

professional experience Landscape Designer I Jonathan Alderson Landscape Architects Wayne, Pennsylvania I June 2016 – Present ∙ AutoCAD draftswoman for projects ranging from high-end residential to public redevelopment, parks and institutions ∙ Design construction documents, diagrams, renderings and plant guides for effective graphic communications with clients ∙ Marketing specialist in charge of RFPs, RFQs, PR, presentation preparation and award submissions, including The Meadow Garden at Longwood Gardens, which was shortlisted for the 2016 International WAN Award –– Landscape Category Senior Associate Director, Conwell Society + Gifts Officer I Temple University Philadelphia, Pennsylvania I June 2015 - May 2016 ∙ Revamped $200K yielding Leadership Annual Fund program, now generates over $4.2M annually ∙ Increased Conwell Society membership (leadership giving society) by 13%, dollars raised by 57% and retention from 58% to 90% over three years through organizational partnerships, strategic engagement, targeted messaging and newly branded identity; purpose: build pipeline for future major giving Associate Director, Conwell Society + Gifts Officer I Temple University Philadelphia, Pennsylvania I December 2012 - June 2015 ∙ Spearheaded strategy for redefined and robust Conwell Society Stewardship-Cultivation program to ensure Temple’s future fundraising success ∙ Led creative on Conwell marketing and branding, liaised with graphic designers to ensure a cohesive graphic identity that effectively resonated with target audience ∙ In-house graphic designer and production manager for 20+ Conwell Society cultivation event invitations ∙ Produced a twice yearly Conwell Impact newsletter: sourced content, authored and consulted on design, print and mail ∙ Managed portfolio of 1,000+ undiscovered prospects; closed 45+ face-to-face gifts; efforts yielded over $1.1M during tenure Assistant Director, Communications + Stewardship I Temple University Philadelphia, Pennsylvania I February 2008 - December 2012 ∙ Managed gift acknowledgments for the university president and senior vice president of Institutional Advancement ∙ Project managed, copy wrote and edited high level stewardship publications to ensure long-term engagement and investment Private Reading Tutor I Freelance Educator Media, Pennsylvania I September 2000 - June 2009 ∙ Evaluated and analyzed eight students’ learning needs, adapted instruction to cultivate confidence and success ∙ Fostered academic improvement from near failing to satisfactory or better over the course of an academic year 4


education Master of Landscape Architecture - Ecological Restoration I Temple University Ambler, Pennsylvania I Graduated: August 2015, GPA: 3.85

Counseling + School Psychology I Temple University Philadelphia, Pennsylvania I May 2007 to May 2008

∙ 2015 Honor Society of Sigma Lambda Alpha (SLA) Member ∙ 2015 Winner of annual SLA National Travel Grant competition ∙ 2015 Temple University Landscape Architecture Faculty Award for Academic Excellence ∙ 2015 PA-DE ASLA Student Honor Award, General Design: Oxford Wetland Mitigation ∙ 2014 PA-DE ASLA Student Honor Award, General Design: Cedarbrook Woodland Trail ∙ 2014-2015 Society for Ecological Restoration Mid-Atlantic Poster Presenter: Ecology + Design ∙ 2010-2015 Society for Ecological Restoration (SER) Student Guild Member ∙ 2010-2015 ASLA Student Member

Bachelor of Science in Psychology I James Madison University Harrisonburg, Virginia I Graduated: May 2002 ∙ JMU Study Abroad Scholarship 2001 - Florence, Italy ∙ Dean’s List 2001, 2002 ∙ First female member of the JMU breakdancing club

leadership Environmental Advisory Council Member + 2015-2017 Vice Chair I Rose Valley Borough EAC Rose Valley, Pennsylvania I Roger Latham, Chair I June 2012 - Present ∙ Consulted on bioengineering techniques to restore eroded streambank at the Rose Valley Pool ∙ Selected to participate in the State of Pennsylvania’s first-ever 4EAC Multi-municipal Open Space Planning Project ∙ Assisted in the development of a bamboo ordinance; used as a model in several other east coast states ∙ Initiated public education on trophic cascades to garner greater community environmental awareness and support Board of Directors + 2016-2017 Chair I Ballet 180 Dance Company Paoli, Pennsylvania I Kelly Murray Farrell, Creative Director I August 2014 - Present ∙ Provide strategic planning and guidance to achieve short and long-term goals as a premiere contemporary ballet company ∙ Developed fundraising strategy to increase donor pool and dollars raised ∙ Spearheading new volunteer committee to further the company’s growth, exposure and societal impact

skills Graphic InDesign. Illustrator. Photoshop. AutoCAD. 3D modeling. SketchUp. ArcGIS. Drafting. Technical Microsoft Office: Word. Excel. Power Point. Access. Mac OSX. Millennium. Banner. Personal Harmonizer. Conscientious. Creative. Insightful.

about me Travel Brazil. Canada. Caribbean Islands. China. Continental U.S. Costa Rica. Czech Republic. Denmark. France. Germany. Guatemala. Italy. Mexico. Panama. Puerto Rico. Spain. Interests Animal Rescue. Architecture. Art. Birding. Dance. Ecology. English as a Second Language. Food and Culture. Hiking. Horticulture. Music. Running. Snorkeling. Social Movements. Travel. 5


marketing Selected Works, Spring 2013 - Spring 2016 As a fundraiser and strategic marketing communications specialist for Temple University, I managed the Conwell Society––the university’s leadership giving society. I developed the Conwell brand using the newly created Conwell Society wordmark as the anchor for all design decisions. The spirit of the Conwell community was brought to life through the graphic identity and donor centric approach to communications and event experiences. My team relied on me for my vision, my design skills, and my ability to work collaboratively and effectively. I had the opportunity to provide art direction while working with exceptional internal and external graphic designers. Additionally, I was frequently tapped to personally conceptualize, design and project manage graphics projects that needed a quick turnaround, such as event invitations and post card designs (samples enclosed). This value-ad enabled the Conwell Society to remain nimble and effective in cultivating our donor community to fuel Temple’s mission of providing opportunity and excellence. I’ve produced similar customized graphic communications pieces for the organizations that I volunteer with, thus expanding their exposure and relevance within the communities they serve.

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C E L E B R AT E ! C E L E B R AT E !

JOIN US In appreciation of your leadership support, the Conwell Society welcomes you and a guest to join the Homecoming festivities. Connect with fellow Conwell members and experience the exciting energy of Temple University today.

CONWELL SOCIETY

HOMECOMING EXCLUSIVES

FR IDAY, OCTOB ER 10 Mosaic Concert (Il Mosaico) Temple Performing Arts Center 837 North Broad Street

TEMPLE UNIVERSITY HOMECOMING 2014 Friday, October 10 Saturday, October 11

6:00 p.m. 7:30 p.m.

Conwell Society Reception Concert

SATURDAY, OCTOB ER 11 Conwell Society Tailgate Row Party Lot K, Lincoln Financial Field Temple vs. Tulsa Homecoming Football Game Kickoff Time TBD (Registrants will receive email notification) Purchase game tickets: owlstix.com

R SVP by M ON DAY, OCTOBER 6 for Concert & Tailgate Conwell@temple.edu or 215.926.2528

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back

OTHER HOMECOMING OPPORTUNITIES FR I DAY, O CTO BE R 1 0 Science Education Research Center (SERC) Dedication Ceremony 12th Street and Polett Walk 11:00 - 11:30 a.m. Dedication Ceremony 11:30 - 1:00 p.m. Reception 1:00 – 2:00 p.m. Complimentary Tours (Space is limited) To register, please visit alumni.temple.edu/SERCopening

FR I DAY, O CTO BE R 1 0 Art Market at Tyler Tyler School of Art 2001 North 13th Street 12:00 – 7:00 p.m. 4:00 – 5:00 p.m. 5:00 – 7:00 p.m. 5:00 – 7:00 p.m.

CONWELL SOCIETY The Conwell Society celebrates Temple’s philanthropic leaders donors who pave the way for current and future generations. Named for the university’s founder and first president, the Conwell Society has recognized Temple’s most invested partners for more than 25 years.

Shop Open Art Market Panel Discussion: Show & Tell Glass Blowing Demonstration Crafts & Drafts Happy Hour

Events are complimentary, registration required To register and learn more, visit: alumni.temple.edu

Office of Institutional Advancement Sullivan Hall, Suite 100 1330 Polett Walk Philadelphia, PA 19122


temple university

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Exclusive Lecture Featuring Top Temple Talent

LUNCH + LEARN

JOIN US

L ONG WO OD G ARDE NS LECTURE & TOUR

1301 Cecil B. Moore Avenue 230 Ritter Annex Philadelphia, PA 19122

Compliments of the College of Education in partnership with the Conwell Society W hen :

JAMES EARL DAVIS, PHD

College of Education

• American Education Research Association - Distinguished Contributions to Gender Equality Research Award

12:00 p.m. - 2:00 p.m.

Sunday, May 22

W ho :

James Earl Davis, PhD + You and a Guest

Longwood Gardens

Topic :

Contemporary Issues in Urban Education

W here :

Brasserie Beck

The Terrace Restaurant, Terracotta Room 1001 Longwood Road Kennett Square, PA

1101 K Street NW

COMPLIMENTS OF THE

Washington, DC 20005

• 2017 AERA Annual Program Co-Chair

CONWELL SOCIETY

Temple’s group of leadership donors

alumni.ed@temple.edu or 215.204.4649

Conwell Society: Celebrating donors who sustain Temple’s educational

Space is limited. Advanced reservation required.

experience through their leadership philanthropic investments.

Join us

Exclusive Lecture Featuring Top Temple Talent

H

OUR

C H E M I S T RY O F W I N E TA S T I NG & T OUR

3 dates. 3 locations. Your choice.

Tir Na Nog

1600 Arch Street, Philadelphia, PA 19103

March 11

Forest & Main Brewing Co.

61 North Main Street, Ambler, PA 19002

April 8

Iron Hill Brewery

124 East Kings Highway, Maple Shade, NJ 08052

RSVP up to 5 days prior to event. conwell@temple.edu or 215.926.3426

Sullivan Hall, Suite 100 1330 Polett Walk Philadelphia, PA 19122

Wednesday, August 26 124 Beaver Valley Road Chadds Ford, Pa 19317 (Off of Rt. 202, 1/2 mile from the DE/ PA State Line)

CONWELL SOCIETY

6:00 PM

RECEPTION

6:45 PM

LECTURE & TASTING

TEMPLE’S GROUP OF LEADERSHIP DONORS

7:30 PM

SELF-GUIDED TOUR

Join us

PY

H A G E N

LaM ARRE

RSVP BY FRIDAY, MAY 13 (e) Conwell@temple.edu (p) 215.926.2561

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Sullivan Hall, Suite 100 1330 Polett Walk Philadelphia, PA 19122

W hen :

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2 Dates. 2 Locations. Your choice.

August 13 The Great American Pub 123 Fayette St., Conshohocken, PA

August 21 Route 6 600 N. Broad St., Philadelphia, PA

O

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gr ou

W ho :

Michael Hagen, PhD + Heather LaMarre, PhD + You and a Guest

Topic :

Are Elections for Sale: How Will Money Shape the 2016 Campaign?

W here :

The Alger House 45 Downing Street New York, NY 10014

RSVP:

by October 16

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3 dates. 3 locations. Your choice.

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Exclusive Lecture Featuring Top Temple Talent

LUNCH + LEARN Compliments of the

conwell@temple.edu or 215.926.2528 alumni.temple.edu/NYCelection

5:00 p.m. to 7:00 p.m.

M

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Office of Institutional Advancement 100 Sullivan Hall 1313 Polett Walk Philadelphia, PA 19122

Wednesday, October 21 6:30 – 7:15 pm: Cocktail Reception 7:15 – 8:00 pm: Presentation + Discussion 8:00 – 8:30 pm: Coffee + Cookies

Celebrating donors who sustain Temple’s educational experience through their leadership philanthropic investments.

Join us

C

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Conwell Society: Celebrating donors who sustain Temple’s educational experience through their leadership philanthropic investments.

JOIN US

Assistant Professor, Political Communication School of Media and Communication

RSVP by FRIDAY, AUGUST 21 Conwell@temple.edu or 215.926.2528

5:00 p.m. to 7:00 p.m.

HAP

ONN K. C NCE. DRIN PERIE EAT. E EX H T OF T R A BE P

ingle nd m mix a nors. d to o invite hip d t are f leaders s e u o ag roup and You mple’s g Te with ECT.

IETY

SOC

Compliments of the CONW E LL SOCIE TY In partnership with the Temple University Alumni Association

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Penns Woods Winery

BE PART OF THE EXPERIENCE.

CONNECT + LEARN

Associate Professor, Political Science College of Liberal Arts

JOIN US Robert J. Levis, PhD

EAT. DRINK. CONNECT. LEARN.

RECEPTION LECTURE GARDEN TOUR

February 25

You and a guest are invited Learn the chemistry of wine from renowned Temple chemistry professor

COMPLIMENTS OF THE

11:30 AM 12:30 PM 1:30 PM

(Space is limited – first come, first served)

Office of Institutional Advancement 100 Sullivan Hall 1313 Polett Walk Philadelphia, PA 19122

5:00 p.m. to 7:00 p.m. Eat. Dr ink Be part . Connect. of Complim the experie nce. Conwell ents of the Society.

TEMPLE’S GROUP OF LEADERSHIP DONORS

HEATHER

Mix and mingle with the

CONWELL SOCIETY

by April 4

MICHAEL

APPY

RSVP:

Sullivan Hall, Suite 100 1330 Polett Walk Philadelphia, PA 19122

PROFESSOR EVA MONHEIM

Saturday, April 9

• Bernard C. Watson Endowed Chair in Urban Education • Professor of Educational Leadership and Higher Education

JOIN US You and a guest are invited – be inspired by the legacy of Longwood Gardens. Lecture by renowned Temple horticulturalist

May 21

Tir Na Nog, Center City 1600 Arch St., Philadelphia, PA

May 29

Iron Hill Brewery, Media 30 E. State St., Media, PA

June 4

Smokin’ Betty’s, Center City 116 S. 11th St., Philadelphia, PA

RSVP up to 3 days prior to event. conwell@temple.edu or 215.926.3426

JOIN US W hen :

• Distinguished University Professor + Laura H. Carnell Professor of Psychology • Leading international researcher on adolescent behavior + brain development • > i` / à ,iÕÌiÀà Óä£{ ¼/ i 7 À `½Ã ÃÌ yÕi Ì > -V i Ì wV `ý

Thursday, February 19 12:00 p.m. 12:30 p.m. 1:00 p.m.

CONWELL SOCIETY

LAURENCE STEINBERG

Office of Institutional Advancement 100 Sullivan Hall 1313 Polett Walk Philadelphia, PA 19122

Lunch Reception Lecture Q+A

W ho :

Laurence Steinberg, Ph D

Topic :

Age of Opportunity:

W here :

TUCC Campus

TEMPLE UNIVERSITY Institutional Advancement 100 Sullivan Hall 1330 Polett Walk Philadelphia, PA 19122

+ You and a Guest

iÃÃ Ã vÀ Ì i iÜ -V i Vi v Ƃ` escence

(Temple University Center City) £x£x >À iÌ -Ì° * >`i « >

RSVP up to 3 days prior to event.

conwell@temple.edu or 215.926.3426

RSVP:

By Monday, February 16

conwell@temple.edu or 215.926.2528

Conwell Society: Celebrating those who sustain Temple’s tremendous local and global impacts through leadership philanthropic investment.

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temple university

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T H ANK YOU ! Institutional Advancement

PEOPLE • PROGRAMS • PLACES

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Conwell Society: Celebrating donors who sustain Temple’s educational experience through leadership philanthropic investments.


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Wish you were here...

WHAT’S YOUR TEMPLE ROME STORY?

“I loved my adventure studying abroad at Temple Rome. It is the experience that made my Temple story. I was more than a tourist, I was fully integrated into the Italian culture: conversing over cappuccino, sketching ruins, bartering at the market, drinking vino on the Spanish Steps, people watching in Piazza Navona. I made friends from all walks of life with whom I’m still in touch. Studying abroad in Rome is the best decision I ever made, and giving back is the easiest.”

Share the power of your Temple Rome experience by creating opportunities for more stories like Kathryn’s. Inspire possibility for students today – make your gift: giving.temple.edu/SupportforTempleRome

P.S. Did you know Temple Rome turns 50 next year? Stay tuned, more information to come.

Wish you were here...

Wish you were here...

WHAT’S YOUR TEMPLE JAPAN STORY?

WHAT’S YOUR TEMPLE ABROAD STORY?

“I’m loving my adventure studying abroad at TUJ. It is the experience that is defining my Temple story. I am more than a tourist, I’m fully integrated into the Japanese culture: mastering the metro, singing my heart out at karaoke, eating takoyaki onthe-go while exploring Shibuya, slurping my noodles, finding solace in the majestic mountains. I’m making friends from all walks of life and I’m growing as a student and as a person. Studying abroad in Japan is the best decision I ever made.”

“I’m loving my adventure studying abroad. It is the experience that is defining my Temple story. I am more than a tourist, I’m fully integrated into the culture: conversing with locals over a drink, hiking hidden hills and valleys, negotiating at the market, people watching while dining outside. I’m making friends from all walks of life and I’m growing as a student and as a person. Studying abroad is the best decision I ever made.”

Share the power of your Temple Japan experience by creating opportunities for more stories like Erin’s. Inspire the possibility – make your gift today: giving.temple.edu/SupportforTempleJapan

Share the power of your Temple Abroad experience by creating opportunities for more stories like Dan’s. Inspire the possibility – make your gift today: giving.temple.edu/SupportforTempleStudyAbroad

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r o s e va l l e y e n v i r o n m e n ta l a d v i s o r y c o u n c i l p u b l i c e d u c at i o n f ly e r photoshop. indesign.

why does rose valley permit deer hunting in our wildlife sanctuaries? rose valley without predation

rose valley with predation biodiversity

lyme disease

attrition of species

deer-car collisions old growth

regeneration

browse line

healthy

complexity

no regeneration

habitat loss habitat

loss of native wildflowers

monoculture

exotic invasive vegetation

Photo credits: Roger Latham, 2015

to preserve all wildlife. Land fragmentation and predatory species loss have resulted in unnaturally unstable ecosystems. Conservation of our dwindling wild lands requires a balanced food web. Without predators like mountain lions, wolves and bears, human intervention is the only option. The Rose Valley Environmental Advisory Council (EAC) is comprised of animal lovers, naturalists, conservationists, environmentalists and scientists. The EAC recommends and supports the deer hunt in Rose Valley’s publicly owned wild land because without predation, our local ecosystem will collapse, ecologically significant native flora and fauna will perish, ecosystem services will degrade (putting more burden on taxpayers) and public health will decline. By the time the hunt commenced in 2010, our deer population had grown so large that tree seedlings and saplings (their favorite winter food), were eradicated, the forest shrub layer was badly damaged (dispossessing other wildlife that depend on it), and exotic invasive plants linked to oversized deer populations were smothering our native wildflowers. The EAC monitors our local forest health and while we are still seeing significant overbrowsing, for the first time in at least 25 years the sanctuaries in Rose Valley are showing signs of regeneration –– this means more food and habitat for all of the wildlife (amphibians, butterflies, birds, bunnies, etc.) residing in Rose Valley, and a healthier environment for our community to benefit from and enjoy. We are grateful to our volunteer registered hunters for the role they play in balancing our local ecosystem and for doing it nobly and respectfully. For an inspiring video on this topic, watch George Monbiot’s Ted Talk: How Wolves Change Rivers. If you would like to learn more about the EAC and meet the members, we welcome dialog. Join us at 7:30 on the fourth Tuesday of every month at the Old Mill.

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“A thing is right when it tends to preserve the integrity, stability and beauty of the biotic community. It is wrong when it tends otherwise.” - Aldo Leopold, The Land Ethic


r o s e va l l e y e n v i r o n m e n ta l a d v i s o ry c o u n c i l b r o c h u r e photoshop. indesign.

WHAT IS AN EAC EACs are officially constituted municipal boards created to advise local governments on environmental issues and policies.

RESPONSIBILITIES INCLUDE: • Identifying environmental problems and recommending remedies • Inventorying open spaces and natural features and recommending best uses and management practices • Formulating and promoting programs for the promotion and conservation of natural resources and environmental quality • Identifying funding sources to protect and study natural resources and environmental quality and develop proposals to obtain funding • Recommending uses of open space and advising Council on acquisition of additional open space • Commenting on applications for subdivision, variance or conditional use when requested to do so by Council or the Planning Commission • Helping homeowners and other residents understand the impact of their decisions on the environment and the larger community

RECOMMENDED RESOURCES • • • • • • • •

natlands.org/publications/publications crcwatersheds.org bbg.org/gardening/handbooks Bringing Nature Home by Douglas W. Tallamy Field Guide to the Piedmont by Michael A. Godfrey Biophilia by Edward O. Wilson A Sand County Almanac by Aldo Leopold The Living Landscape by Rick Darke and Douglas W. Tallamy

THE ROSE VALLEY ENVIRONMENTAL ADVISORY COUNCIL

multidisciplinary

YOUR LOCAL EAC WHO IS PART OF THE EAC

WHY WE DO WHAT WE DO

OUR PROJECTS

The RV EAC is a group of seven community residents appointed by Borough Council to advise officials and educate citizens about the protection, conservation, management, promotion and use of natural resources. The RV EAC was established in 2008 by Rose Valley Ordinance 325, Chaired by Dr. Roger Latham since its inception. We welcome unlimited associate members – join us!

We care about the conservation and preservation of our local environment. We take action so that Rose Valley may remain beautiful, enjoyable and ecologically healthy for generations to come.

• Stewardship of the Saul Wildlife Sanctuary, Long Point Wildlife Sanctuary and Todmorden Woods • Wetland restoration • Invasive plants / native planting workshops • Native plant sales • Deer management • Open space planning • Recycling • Eagle Scout project support • Grants for trails, native plants and streambank restoration

WAYS TO GET INVOLVED

CONTACT US

Monica Gagliardi, Vice Chair mgagliar@temple.edu Or visit: www.continentalconservation.us/RoseValleyEAC

We invite you to take action with us to better our community and our environment. Participate in our projects. Approach us with an initiative. Join us for conversation, planning and fun the 4th Tuesday of every month at 7:30PM, Borough Office, 9 Old Mill Lane (confirm meeting: mgagliar@temple.edu). We look forward to meeting you!

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landscape architecture Capstone, Spring 2015 - Selected Works Chester City, PA 194-acre Urban Planning, Riverfront Park + Ecological Restoration Project Chester City is a post-industrial town 18 miles south of Philadelphia. The original site of William Penn’s landing and vision for his ‘city on a hill,’ Chester is endowed with a rich social history and an important ecological past. Economic restructuring of the 1960s left Chester struggling for relevance. A disadvantaged, predominantly Black city, in 1998, Chester won the first case of environmental racism argued in the Pennsylvania Supreme Court. Additionally, in 2011, Chester was selected as one of six cities for President Obama’s ‘Strong Cities, Strong Communities Initiative.’ I chose Chester for my capstone project because I am passionate about urban ecology, social equity and environmental justice. Chester City is a tough town, a resilient town and a town ready to make a come back. The site is situated on a brownfield at the base of the Commodore Barry Bridge, surrounding PPL Park––the Philadelphia Union’s major league soccer stadium. The goal of this project is to develop an eco-industrial public park based on urban systems, zero-waste and climate change resilience. The proposed plan uses an integrative strategy focused on strengthening relationships and bolstering health by restoring native ecology, celebrating sense of place, boosting commerce and providing access to environmental recreation and education. Designed with conscious intent, the plan is both relevant and inspirational for the community, delivering a scalable model for other post-industrial towns seeking to redefine their potential. To view the complete project, visit: issuu.com/monicagagliardi/docs/chester

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chester: opportunities and constraints photoshop. indesign.

traffic sound

accessibility

expansive wetlands for excursions and ecological connection

+ co2 pollution

OPPORTUNITY CONSTRAINT

incinerator pollution

recreation on the river

sea level rise + storm inundation

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natural shoreline + peaceful sound of tide

private investments + architectural preservaton

beautiful views

infrastructure as a point of interest

stadium investment draws crowds and money

lots of open space

tidal wetland habitat filter + absorption invested neighbors

lots of utilities

rail road

+ interesting architecture

subsidence

east coast greenway public investment

bulkheads

invasive vegetation

chemical + sound pollution

lucrative environmental chemical company


c h e s t e r : r e l at i o n s h i p s d e f i n e d illustrator. photoshop. indesign.

global climate change

moon and tides

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the future...

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chester: master plan autocad. illustrator. photoshop. indesign.

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Eco-Explore West

Eco-Industrial Park

Eco-Community

Eco-Play

Eco-Explore East

1. bioswale amphitheater 2. beer garden 3. terracing to the tides 4. environmental research center 5. vernal ponds 6. atlantic coastal forest 7. upland forest

8. renewable energy manufacturing 9. r e c l a m a t i o n s o r t i n g + m a r ke t 10. recycle art market 11. recycling center 12. market /cafe 13. hotel 14. urban tree farm 15. community compost 16. native plant nursery + vertical pink farm 17. permaculture job + resource center

18. 19. 20. 21.

22. water park plaza 23. skate park 24. learning landscape 25. pop-up space 26. existing highway ramps 27. dog park

28. greenwall 29. freshwater tidal marsh trail 30. greenway with fit stops 31. beach

community gardens community center coastal grasslands floodplain forest

600 ft.


chester: concept illustrator. indesign.

parti: main idea

parti: existing

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chester: experience vignettes photoshop.

autumn

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winter

summer

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polinators seed dispersers insect regulators pest control

garbage collectors food for preditors

Eastern screech-owl (Megascops asio)

Great Horned owl (Bubo virginianus)

Black vulture (Coragyps atratus)

Turkey vulture (Cathartes aura)

American kestrel (Falco sparverius)

Coopers hawk ( Accipiter cooperii )

Red tailed hawk (Buteo jamaicensis)

Red-shouldered hawk (Buteo lineatus)

W AT E R B I R D S

Bald eagle (Haliaeetus leucocephalus)

Belted kingfisher (Ceryle alcyon)

Green heron (Butorides virescens)

House finch (Carpodacus mexicanus)

American goldfinch ( Spinus tristis)

Baltimore oriole (Icterus galbula)

Common grackle (Quiscalus quiscula)

Brown-headed cowbird (Molothrus ater )

Dark-eyed junco ( Junco hyemalis)

Song sparrow (Melospiza melodia)

White-throated sparrow ( Zonotrichia albicollis)

Northern cardinal (Cardinalis cardinalis)

Red-eyed vireo (Vireo olivaceu s)

Northern waterthrush (Parkesia noveboracensis)

Yellow-rumped warbler (Dendroica coronate)

American redstart ( Setophaga ruticilla)

European starling ( Sturnus vulgaris)

Northern mockingbird (Mimus polyglottos)

Gray catbird (Dumetella carolinensis)

Wood thrush (Hylocichla mustelina)

American robin (Turdus migratorius)

Eastern bluebird ( Sialia sialis)

Carolina wren (Thryothorus ludovicianus)

House wren (Troglodytes aedon)

White-breasted nuthatch ( Sitta carolinensis)

Carolina chickadee (Poecile carolinensis)

Tufted titmouse (Baeolophus bicolor )

Blue jay (Cyanocitta cristata)

American crow (Corvus brachyrhynchos)

Great Crested flycatcher (Myiarchus crinitus)

Eastern phoebe ( Sayornis phoebe)

Mourning dove ( Zenaida macroura)

-

Great Blue heron ( Ardea herodias)

Wood duck ( Aix sponsa)

Mallard duck ( Anas platyrhynchos)

American black duck ( Anas rubripes)

WOODPECKERS

Canada goose (Branta canadensis)

Pileated woodpecker (Dryocopus pileatus)

Northern flicker (Colaptes auratus)

Hairy Woodpecker (Picoides villosus)

Downy Woodpecker (Picoides pubescens)

Red-bellied Woodpecker (Melanerpes carolinus)

chester: ecology study

indesign.

bird inventory

PERCHING BIRDS

BIRDS OF PREY SEASON OF RESIDENCE spring fall

summer winter

year round

ECOLOGIC AL ROLE

indicators of health nature connectors


chester: ecology study

-

veg e tat i on i n ven to ry

indesign.

NAT IVE PL A N T S TREES SHRUBS

HERBS U P L A N D mesic

U P L A N D mesic

Red maple ( Acer rubrum) Tulip poplar (Liriodendron tulipifera) American beech (Fagus grandifolia) Bitternut hickory (Carya cordiformis) Black oak (Quercus velutina) Shagbark hickory (Carya ovata)

LOWL AND

EXOTIC INVASIVE PL ANTS SHRUBS TREES HERBS

Spicebush (Lindera benzoin) Flowering dogwood (Cornus florida) Muscle wood (Carpinus caroliniana) Witchhazel (Hamamelis vernalis) Virginia creeper (Parthenocissus quinquefolia)

PA smartweed *(Polygonum pensylvanicum) Goldenrod (Solidago flexicaulis) Dogbane (Apocynum ssp.)

wet mesic

Norway maple ( Acer platanoides) Tree-of-heaven ( Ailanthus altissima) Callery pear (Pyrus calleryana)

LOWL AND

Red maple ( Acer rubrum) American sycamore (Platanus occidentalis) Black walnut ( Juglans nigra) Green ash (Fraxinus pennsylvanica) Black cherry (Prunus serotina) White oak (Quercus alba) Red oak (Quercus rubra) Eastern white pine (Pinus strobus) Eastern red cedar ( Juniperus virginiana) Slippery elm (Ulmus rubra)

White snakeroot Spicebush ( Ageratina altissima) (Lindera benzoin) White wood aster *Poison ivy (Eurybia divaricate) (Toxicodendron *Poke berry radicans) (Phytolacca americana) Wild crabapple Common rush (Malus ssp.) ( Juncus effuses) Flowering dogwood Sensitive fern (Cornus florida) (Onoclea sensibilis) Witchhazel Christmas fern (Hamamelis vernalis) (Polystichum Black willow acrostichoides) ( Salix nigra) Beardtongue American holly (Penstemon ssp.) (Ilex opaca) Speckled alder ( Alnus incana) Serviceberry ( Amelanchier Canadensis)

Multiflora-rose (Rosa multiflora) Winged euonymus (Euonymus alatus) Oriental bittersweet (Celastrus orbiculatus) European barberry (Berberis vulgaris) English ivy (Hedera helix )

Japanese stiltgrass (Microstegium vimineum) Goutweed ( Aegopodium podagraria) Johnsongrass ( Sorghum halepense) Golden bamboo (Phyllostachys aurea)

wet mesic

Norway maple ( Acer platanoides) Tree-of-heaven ( Ailanthus altissima) European bird cherry (Prunus padus) Callery pear (Pyrus calleryana)

Multiflora-rose (Rosa multiflora) Japanese honeysuckle (Lonicera japonica) Tartarian honeysuckle (Lonicera tatarica) European privet (Ligustrum vulgare) Wineberry (Rubus phoenicolasius) Wintercreeper (Euonymus fortune) European alder ( Alnus glutinosa) Autumn-olive (Elaeagnus umbellate) Common buckthorn (Rhamnus cathartica)

Garlic mustard ( Alliaria petiolata) European violet (Viola odorata) Mugwort ( Artemisia vulgaris) Wild strawberry (Fragaria vesca) Nettle (Urtica dioica) Hairy joint grass ( Arthraxon hispidus) Onion grass (Romulea rosea) Japanese knotweed (Fallopia japonica) Moneywort (Lysimachia nummularia)

prevelence high

medium

low

23


chester: grading section autocad. illustrator. indesign.

a'

a 40 35 30 25 20 15 10 05 00

SECTION LINE

24

11+00

12+00

13+00

14+00

15+00

16+00

17+00

18+00

19+00

20+00

21+00

22+00

23+00

UPLAND FOREST COASTAL FOREST COASTAL MEADOW HIGH MARSH RIVERBANK MARSH MEAN HIGHER-HIGH TIDE MEAN TIDE MEAN LOWER-LOW TIDE

(31+) (12-31) (7.8-12) (6.29-7.8) (0-6.29) (6.29) (3.38) (.25)

24+00

25+00

Horizontal Scale : 1" = 60' Vertical Scale: 1” = 15’

26+00

27+00

28+00

29+00

30+00

40+00

41+00

42+00

43+00

COASTAL MEADOW

10+00

LEGEND a'

a

9+00

TIDAL HIGH MARSH

8+00

RIVERBANK TIDAL MARSH

7+00

SWEETGUM WILLOW OAK COASTAL FOREST

5+00

COASTAL MEADOW

4+00

SWEETGUM WILLOW OAK COASTAL FOREST

3+00

COASTAL MEADOW

2+00

RED MAPLE MAGNOLIA COASTAL FOREST

1+00

OAK HICKORY UPLAND FOREST

0+00

RED MAPLE MAGNOLIA COASTAL FOREST

-10

COASTAL MEADOW TIDAL HIGH MARSH

-05 44+00

45+00


c h e s t e r : r e s t o r at i o n e a r t h w o r k illustrator. indesign.

bioswale 3:1 max side slopes

vegetated shoreline

6”-12” depth

beehive rim

sidewalk

above tidal zone

tidal wetland high tide

tidal wetland mid to high tide

tidal wetland low to mid tide

berm

intertidal wetland shallow water habitat

native plants 3” mulch drain overflow pipe

18” min. sump depth cobble stone nts

vernal pond pvc pipe + cap opening, unglued

break bulkhead down to grade

native plants organic layer

8”, 8 gauge staple 1/4” bentonite felt 30 mm vinyl liner existing soil

plugs

mudflat

coir liner

staked muscle aquatic reef plants biolog

substrate cobble stones

nts

constructed wetland plugs

sand

tide

nts

MEAN HIGHERHIGH TIDE (6.29)

MEAN TIDE (3.38)

MEAN LOWERLOW TIDE (.25)

excovate to finished elevation (5.5-5’). replace 6” wth mixed amended soil and sand. plant plugs. substrate nts

25


Monica Gagliardi Represented by Creative Circle 215.625.3664


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