Today social media platforms can make or break a business. Brands promote their mission and gain new clientele by reaching their customers online by displaying their designs and uniquely marketing their product. This is a proposed social media marketing plan for a dress brand, Cettina, that was founded by Chicago designer Concetta Cipriano. The purpose of this social medial strategy is to not only increase the sales but to inform customers about the Cettina brand and its significance in the Chicago market, as well as increase customer loyalty and gain new clientele.
Social Media Marketing Plan 2014
Social Media Goals
Understanding the customer and focusing on creating lasting relationships should be the focus when creating content for social media. In order for Cettina to continue to be a successful clothing business, they have to insure customer loyalty. We can measure customer loyalty, as well as new clientele, through customer retention because when customers come back to Cettina to shop and design their clothes, it validates that the designer and the boutique carries fashionable and desirable styles.
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Distinguish Concetta as a trendy and classic designer with quality pieces.
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Increase sales by promoting Cettina’s mission statement.
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Engage customers and form lasting relationships.
Tactics
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Stay up-to-date on customer’s wants and needs
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Inform customers of any events, campaigns and promotions
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Support the community and local businesses
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Differentiate social media content
The best way to find out what the Cettina customer wants is simply to ask. Posting questions and asking people to give their opinion on something matters to the customer. Creating a dialogue between your brand and the customer will allow Cettina to gain some loyal followers and make customers feel like they have an input in the Cettina brand. “Done right, the content you create will position your company not as just a seller of stuff, but as a reliable source of information” (Handley Chapman- Content Rules).