ENVIRONMENTAL GRAPHIC DESIGN PROPOSAL WILDLIFE BASIN CREATIVE RESEARCH CENTER MONIQUE RAMOS | ARTC 4306
TABLE OF CONTENTS 1 Introduction 2 Logo 3 Color 4 Materials 5 Typography 6
Site Map
7
Entrance Signage
8
Welcome Signage
9 Directory 10
Trail Markers
11
Plant & Bird Identification
12
Placemaking
13
Placemaking Bench
WHAT IS WILDLIFE BASIN? Wildlife Basin Creative Research Center is a 227 acre preserve located in Austin Texas. The preserve is home to eight endangered species and 27 species of concern. It is open to the public for trail hiking and other events like guided tours, volunteer opportunities, and research. The redesign of the center is focused on bird and plant education for adults. The stylized shapes of the trails themselves inspired the forms for the logo and decorative elements used throughout the signage. Clean forms were used to create a modern and scientific feel that still retained its ties to nature (seen with the use of accents of wood and vintage scientific illustrations).
INTRODUCTION
1
FULL COLOR
SMALL SCALE FULL COLOR
SMALL SCALE BLACK AND WHITE
BLACK AND WHITE
LOGO
2
PRIMARY PALETTE
C: 76 M: 66 Y: 67 K: 86
C: 7 M: 16 Y: 100 K: 0
SECONDARY PALETTE
C: 69 M: 62 Y: 68 K: 66
C: 11 M: 70 Y: 100 K: 2
C: 55 M: 46 Y: 63 K: 21
C: 10 M: 87 Y: 100 K: 2
C: 13 M: 10 Y: 22 K: 0
C: 2 M: 1 Y: 3 K: 0
C: 28 M: 17 Y: 100 K: 0
C: 6 M: 1 Y: 69 K: 0
C: 4 M: 0 Y: 23 K: 0
C: 20 M: 85 Y: 100 K: 9
C: 32 M: 80 Y: 100 K: 37
C: 54 M: 61 Y: 97 K: 57
C: 68 M: 53 Y: 93 K: 63
C: 58 M: 46 Y: 100 K: 32
COLOR
3
BRUSHED ALUMINUM
STEEL BEAMS COVERED IN BRUSHED ALUMINUM CASING TO MIMIC WROUGHT IRON
SEALED WOOD
FROSTED CLEAR ACRYLIC
MATERIALS
4
Minion Pro ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
Avenir ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
TYPOGRAPHY
5
SITE MAP
6
3.5' Painted aluminum
Steel covered in painted aluminum
Main support beam for logo 3'
Brushed aluminum
Tower made of three panels formed to make a triangle Logo Tower cap made of painted aluminum
Sealed wood
18'
4'
TOP VIEW
ENTRANCE SIGNAGE
7
3'
8'
Steel covered in painted aluminum
5"
7' DETAILS REMOVED FOR CLARITY
6'
Sealed wood
12' Semi transparent acrylic 11'
4'
4"
10'
FRONT VIEW SIDE VIEW
WELCOME SIGNAGE
8
7' 2"
6"
Brushed aluminum .5' Painted aluminum Semi transparent acrylic Sealed wood
Steel covered in painted aluminum
4.5'
5"
2" 4"
.5'
5.5'
DIRECTORY
9
1.5'
1.5" 12.5"
Semi transparent acrylic
4'
Steel covered in painted aluminum
5"
TRAIL MARKERS
10
2' 2" Steel covered in painted aluminum Semi transparent acrylic
4' BIRDS
PLANTS
SIDE VIEW
1'
PLANT & BIRD IDENTIFICATION
11
2'
2"
Sealed wood Painted Aluminum
Semi transparent acrylic
10'
3' Steel covered in painted aluminum
4'
Painted Aluminum Steel covered in painted aluminum TRASHCAN PLACEMAKING
12
2'
10" Sealed wood
2"
TOP VIEW
Steel covered in painted aluminum
5'
SIDE VIEW
3' 10"
8"
FRONT VIEW
PLACEMAKING BENCH
13