First Annual ACT Conference Content in the Multiplatform World Convergence, catch-up TV, on-demand, IPTV, digital, quadruple play,… what does the future hold for European media? What is the vision of CEOs of leading television channels all over Europe? The media landscape is changing on such a rapid pace that you have no choice but to adapt your formats, programmes or even business models to the latest developments. Innovation is thus a prerequisite for being successful in today’s converging media environment in which audiovisual content becomes available on all kinds of platforms and anywhere and at any time. How do broadcasters with revenues based on advertising or subscription fees view these changes and how do they adapt business strategies to survive in an increasingly globalised and competitive market place? Join European media CEOs as they debate the challenges lying ahead and the strategies they pursue in their respective markets. The Commissioner for the Information Society & Media, Viviane Reding, will give an insight into the Commission’ s thinking about the need for innovation and the latest developments within our sector. Finally, senior management within our channels all over Europe –close to the viewer and the market– give examples of innovation driven by commercial broadcasters. They will demonstrate the latest technologies and reveal some tips for how to remain competitive and attract viewers with new programmes and formats ranging from news to entertainment, sports and drama. See programme next page ››
6 November 2008 Concert Noble Rue d’ Arlon 82 1040 Brussels Belgium
9.00 – 9.30 am: Registration
F irst Annual ACT Conference – Content in the Multiplatform World
9.30 am – 16.00 pm:
9.30 – 9.45 am: Welcome & opening Ross Biggam, Director General Association of Commercial Television in Europe (ACT)
9.45 – 10.15 am: Keynote Viviane Reding, Commissioner for Information Society & Media 10.15 – 11.15 am: CEO-Roundtable 1 Responses of commercial broadcasters to a changing media landscape
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N icolas de Tavernost, ACT President & Chairman of the Executive Board M6 Group G uillaume de Posch, CEO ProSiebenSat1. Group A nu Nissinen, CEO Sanoma Entertainment Ltd.
11.15 – 11.30 am: “TV or not to be - About the value of television”
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O liver Herrgesell, Executive Vice President Communications & Marketing RTL Group
11.30 – 12.30 pm: CEO-Roundtable 2 Looking at media from a business perspective - Innovation in business models
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ichael Garin, CEO Central European M Media Enterprises: “Investing in emerging markets” Lee Bartlett, Managing Director of Global Content ITV: “Global ambitions of a UK broadcaster” D r. Marcus Englert, Member of the Management Board ProSiebenSat1.Group: “From national broadcasting group to European media group” J orma Härkönen, Senior Vice President MTV Media: ”FTA player entering the pay-TV market”
12.30 – 13.45 pm: Lunch 13.45 – 14.15 pm: Keynote Christian Van Thillo, CEO De Persgroep 14.15 – 15.15 pm: Panel 1: Taking the lead in technological innovation
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N icolas Juhasz-Tertre, Head of Catch-Up TV Canal+: “Choose your time to watch TV Catch-up TV” N iclas Ekdahl, Head of Pay-TV MTG: “Launch of new business models – Video On Demand” M arc Schreuder, Deputy Editor-in-chief of RTL News RTL Nederland: “Watching television anywhere & anytime - Mobile TV”
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Conclusions & moderator: Leo Cendrowicz, Hollywood Reporter
15.15 – 16.00 pm: Panel 2: Attracting viewers & interest in content – Innovation in formats & programming
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lgierd Dobrzyński, Member of the Board O TVN: “Serving special interests – Importance of thematic channels” M artijn Bal, Head of New Media VMMa: “Attracting viewers with new formats & programming” S ander Volten, Managing Director Euro RSCG4D: “Digital advertising & New commercial techniques” R ichard Vargas, Vice-President Development & Production FMX Fremantle Media: “From the producer’s perspective – New approaches to programming”
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Conclusions & moderator: Leo Cendrowicz, Hollywood Reporter
16.00 pm:
Conclusions - Role of innovation in today’s economy
Ross Biggam, Director General Association of Commercial Television in Europe (ACT )
• Please confirm your participation by 20 October 2008 to Nathalie Bernardo y Garcia at nb@acte.be