MonitoR System - QUICK FACTS 2011 • During the last few years we faced a radical change in B2B communications media. The traditional onpaper trade magazine has to be integrated with new electronic media opportunities in order to offer a better coverage of the requests for updated informations • MonitoR magazine ONPAPER (est. In 1976) : during 2011 the printed magazine will remain as usual with 6 issues in Italian mailed to 8,500 free subscribers and with extra distribution at the major Broadcast Shows and Events, both in Italy and abroad. • During the last year we added a further distribution of 4,000 copies per issues via PDF download. Beside the entire magazine can be leaf through the pages online: more then 100,000 readers used this opportunity in the past 6 months to have a look and eventually print single pages of mag issues.