Cross Image Magazin

CROSS NENDAZ IN 55 DIFFERENT OUTFITS & 20 BRIGHT COLOURS THE NEW CROSS SKI COLLECTION 2010 / 2011

LOCATION: NENDAZ, SWITZERL AND PHOTO: NICKL AS BLOM PHOTO, “BEHIND THE SCENES”: CAISA REIS GRAPHIC DESIGN: K ALLE BERGLIND

STYLE ICONS THAT CROSS CENTURIES two young Swedes met at an artists’ colony outside Paris, and fell in love. They raised a big family, built a legendary home, and created a unique style that still represents Swedish culture and aesthetics. All over the world. Their names were Carl and Karin Larsson.

ONCE UPON A TIME,

carries on their legacy.

Just like Carl and Karin, we match geometric shapes with folkloristic patterns, using the vibrant Cross colour palette. And just as they built a both beautiful and practical home for their creative lifestyle, we balance personal style with precise functionality to dress passionate skiers for the ultimate skiing experience.

THE CROSS WINTER COLLECTION 2010/11

a pro, a beginner, or anywhere in between simply doesn’t matter. Our garments will let you express your personality on the slopes, and your passion for the sport will let you cross your mental barriers. Ready? Let’s go!

WHETHER YOU´RE

EDGAR JACKET

ALMA JACKET IDA JACKET

BALTHAZAR PANTS

STEN PANTS

ALMA PANTS

WOMEN

BOT VID DOWN JACKET

HELGA JACKET

HELGA PANTS

EMMA PANTS

ASTA STRETCH JACKET & ANNA STRETCH PANTS

ALMA STRETCH JACKET & ANNA STRETCH PANTS

K ARIN STRETCH JACKET & K ARIN STRETCH PANTS

Classic ski jacket and pants in our FT X stretch with sophisticated colour contrasts.

Ski jacket and pants in our FT X stretch with playful and trendy colour blocking.

Our most technical skiwear for any powder run or pillow line you might encounter.

ELLEN JACKET & WOMENS CORE PANTS

BOT VID DOWN JACKET & HILDA PANTS

HELGA JACKET & HELGA PANTS

Classic ski jacket and one of our bestseller, Core pants, in recycled material.

Trendy jacket with playful geometry and pants with a looser fit.

Loose fit jacket and pants to feel comfortable in the park as well as in the back bowl.

BRAGE DOWN JACKET

HELGA JACKET

BALTHAZAR PANTS HELGA PANTS

MEN EDGAR JACKET & CORE PANTS

AUGUST STRETCH JACKET & A XEL STRETCH PANTS

GUSTAV STRETCH JACKET & A XEL STRETCH PANTS

Bi-colured sporty jacket with matching padded pants.

Ski jacket and pants with sophisticated contrast colours.

Padded ski jacket with a detachable hood and classic ski pants.

PETTER JACKET & PETTER PANTS

PETTER JACKET & BALTHAZAR PANTS

BRAGE DOWN JACKET & BALTHAZAR PANTS

Popular jacket and pants to feel comfortable in the park as well as in the back bowl.

Longer down jacket with loose fitted pants.

Style meets function, for our more trendy skier.

EMIL JACKET

STEN PANTS

CARL STRETCH JACKET

PETTER PANTS

GUSTAV STRETCH JACKET A XEL STRETCH PANTS

IVAR JACKET ELIS STRETCH PANTS

JUNIOR TILDA JACKET & TILDA PANTS

IDA JACKET & STEN PANTS

IVAR JACKET & STEN PANTS UNISEX

Girly jacket and pants in bright colours and playful pattern.

Ski clothes for our younger jibbers and free riders.

Padded ski jacket and pants with reflective prints at sleeve- and leg ends.

LYDIA STRETCH JACKET & ELIS STRETCH PANTS

NILS STRETCH JACKET & IVAR PANTS

CONNY JACKET & CONNY PANTS

Our top of the line when it comes to function for juniors.

Here we provide technical features and advantages for juniors skiing a lot.

Three jackets in one. Functional shell jacket with detachable insulation jacket and matching pant.

IDA JACKET

STEN PANTS

FT X ™ FACTS: FT X ™ garments are waterproof yet breathable.

This protects the user from rain while keeping the body cool and dry by wicking away body moisture.

FT X ™ is available in two or three layer fabrics.

In two layer fabric, only the shell and membrane are included. In the three layer fabric; a third layer of lining is included in a sandwich lamination.

FT X ™ is a membrane combined with different outer fabrics to suit specific needs.

All seams on the FT X ™ garments are tape-sealed.

a garment with the FTX™ logo, you can be assured that a lot of thought and work went into the process of choosing and combining the right outer fabric with the right membrane to fulfi l the identified need.

WHEN YOU SEE

WATER REPELLENT TREATMENT SHELL FABRIC L AMINATED WATERPROOF & BREATHABLE MEMBRANE LINING

T HE RIGH T OU T ER FA BRIC + T HE RIGH T MEMBR A NE = F T X ™ I T IS A L L A BOU T T HE COMBIN AT ION

FTX

IT ALL STARTED THROUGH IDENTIFYING A NEED

90´s the product development team of Cross, who all love sports, identified the need for super-lightweight, extremely stretchable all-weather clothing.

Th is material combination was not available on the market which lead the team to look more deeply into the different parts of the process. They then came across a new type of membrane that had higher stretchability than any other membrane on the market. Th is allowed them to use the membrane on stretchable outer fabrics for increased comfort and freedom of movement. Th is was the beginning of FTX™.

Over the years Cross has acquired unique knowledge and experience when it comes to sourcing fabrics and materials for creating garments that allow passionate users to perform optimally in their sports without being restrained by their clothing.

IN THE E ARLY

Water repellent zippers

EDGE

THE MOUNTAIN IS your true home. Before the sun reaches the top, you’re already heading down your first powder run. You have the passion and the skills to face any challenge, in any weather. The Edge line features our most technical and functional garments, especially for you, the most advanced and active skier.

2-way ventilation with mesh backing

FABRICS: 3 L polyester/nylon stretch FT X 20 000/20 000

Removable snow skirt with push buttons Pants with removable bib

EDGE

Lycra sleeve cuffs

Leg pockets Ventilation Fleece reinforcement at knees and back Ventilation with mesh backing inside of leg

FT X reinforcement at bottom inside of leg

AUGUST STRETCH PANTS AUGUST STRETCH PANTS

FOR YOU, SKIING AND SNOWBOARDING IS ALL ABOUT GOOD TIMES. AND THAT’S A GAME WHERE NO ONE CAN BEAT YOU. JUST BRING YOUR ATTITUDE, A FEW

P

L

U

A

R

NEW TRICKS AND LOADS OF ENERGY.

THE FL AVOUR LINE lets you hit the park or the back bowl in st yle, with bright colours, baggy, comfortable fits, and the right functionalit y for non-stop fun.

PURE

F L AVOUR

F

YOU LOVE SKIING. NO MATTER WHERE LIFE TAKES YOU, YOU’LL ALWAYS BE BACK FOR MORE.

V

E

BACK FOR THAT SPECIAL RUSH WHICH YOU CAN ONLY GET FROM MASTERING THE SLOPE, THE SNOW

O U R

AND THE SPEED. FROM PERFORMING A PERFECT RUN.

IN THE PURE LINE you’ll find comfort, functionalit y and classic shapes to match your demands.

FACTS Nendaz is linked into the Four Valleys ski area with over 400 km of runs that encompass Verbier and stretch up to the Mont Fort Glacier.

The ski area is vast and varied with the legendary Mont-Fort (3330 m).

From the incredible view point at Mont-Fort you can see Matterhorn and Mont-Blanc.

A special thanks to Beat Eggel at Nendaz Tourisme who helped us during our photo session in Nendaz.

For more information about the ski resort: www.nendaz.ch

Find our retailers worldwide at cross.eu