Overview
User Survey Analysis: Retail
Supply Chain Trends, Europe, 2010 Jeff Roster, As of September 2010
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• The intent of the survey: - To advise technology and service providers regarding the European retail sector's current and future adoption plans and investment priorities for IT. - To identify what retailers perceive to be the key trends, drivers of and barriers to technology spending.
• The study was conducted in the fourth quarter of 2009. This document completes a series of three documents looking at European IT spending behaviors. • Respondents to the study were located in France, Germany and the United Kingdom.
Key Findings
Recommendations
• Supply chain spending will build steam through the second half of 2010 and will increase in 2011.
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Develop an RFID point of view. Retailers are increasingly likely to consider the impact of RFID capability for their supply chain and in store experiences. It is critical that you help clients understand what RFID can and can't do.
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Prepare for moderate spending recovery in supply chain initiatives through 2011. Prioritize your client base, focusing on quick and late adopters, and nonadopters who are planning more projects than aggressive adopters.
• Order management systems will enjoy the strongest demand through 2011. • RFID has gained traction in general and specialty retail. Grocery is now embracing RFID. • Quick and late adopters of IT will start the majority of new initiatives in order management systems, sourcing systems, transportation management, warehouse management systems and RFID.
- Lead with order management systems through 2010 and sourcing systems in 2011. - Focus on general retail. In all the categories surveyed, this segment offers the largest growth opportunity.
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Develop software as a service (SaaS) offerings with built-in best practices to attract more Tier 2 and Tier 3 retailers. Tier 2 retailers are interested in many supply chain applications, but this group will be unreachable selling currently priced enterprise software.