University Relations 2016 Year in Review

Page 1

2016 Year in Review


Social Media

Average per month data

LIKES +81 POSTS 29 247,952 IMPRESSIONS LINK CLICKS 1,125

FOLLOWERS +35 TWEETS 88 237,000 IMPRESSIONS LINK CLICKS 286

FOLLOWERS +30 POSTS 34 42,518 IMPRESSIONS LINK CLICKS 9

FOLLOWERS +94 POSTS 16 46,633 IMPRESSIONS LINK CLICKS 264


Communications and Public Relations

By the numbers

3

ISSUES OF MONTEVALLO TODAY

25

ISSUES OF VALLO VOICE

80

PRESS RELEASES

6

STUDENT SPOTLIGHTS FEATURES 28

12

CHAMBER CHATTER SUBMISSIONS

6

SHELBY COUNTY REPORTER COLUMNS

765 ARTICLES IN THE MEDIA POTENTIAL REACH: 143 million

TOTAL MEDIA EXPOSURE:


Communications and Public Relations

Top News 2016 CLICK DATE TO VIEW STORY

Feb. 1

Feb. 17

March 15

April 13

April 29

May 9

May 11

June 28

July 11

July 25

Aug. 2

Sept. 2

Sept. 21

Oct. 17

Oct. 20

Dec. 2

Dec. 13

For more news from 2016 visit www.montevallo.edu/2016.

Branding commercial

Click image to view commercial


Design

Ad, billboard and accolade banner

Magazine ad

Birmingham airport billboard

Campus signage


Design

Poster, yard sign, fliers and banner

Yard sign

Poster

Flier

Power Down Pizza Night An electronics-free study session Every Wednesday 5:30 p.m. Carmichael Library top floor carrels

F

R EE

Banner

One Hour of = Studying

Flier

PI Z Z

A


Programs

Design


Booklets

Design


Trifold brochures

Design


Design

Newsletter and mailers

Newsletter

Folded self-mailer brochure

Rack card/direct mail

Direct mail letter


Design

Postcards and calendar

Oversized postcard

Leave-behind postcard

Calendar


Design

Invitations and holiday card

Invitation and questionnaire

Postcard invitation

Holiday card


Montevallo Today (click image to view full issue)

Design


Design

eNewsletter and eBlasts

eNewsletter Fundraising eBlast

STUDENT EMPLOYMENT

HOT JOB

The University of Montevallo’s inaugural Staff Senate is pleased to announce our first staff initiative: Lunch & Learn. Beginning December 14, a FREE, monthly professional-development course will be offered throughout the lunch hour for all staff to have an opportunity to grow their professional and personal skills.

DEPARTMENT OF HUMAN RESOURCES

Reserve the second Wednesday of every month on your calendar and look for announcements on upcoming training topics.

Lunch & Learn TIME MANAGEMENT Wednesday, December 14 11 a.m. to 12:15 p.m. and 12:15 to 1:30 p.m. Wills Master Classroom Bring your own lunch and beverage. Dessert will be provided.

HOT JOB of the Week Student Graphic Designer University Relations

RSVP to bposey@Montevallo.edu

Contact Julie Haggard at jhaggar2@montevallo.edu

Informational eBlasts


Design

Social media graphics, web banner and digital sign

Social media graphics

Web banner

Digital sign

Social media graphic


Design

Logos and infographic

GHOST

WALK

NCaA Division II

First-ever

First-ever

lacrosse (LAX) game played in the state of Alabama

Inaugural Game of UM Women’s Lacrosse Friday, February 5, 2016 5 p.m.

LAX game

played at the University of Montevallo

University of Montevallo Lacrosse/Track and Field Stadium

9

different states represented by roster

Women’s LAX is the fastest growing sport for girls in the country,

3

Canadian provinces represented by roster

32%

with a in girl’s high school LAX participation in 2014. (US Lacrosse)

Infographic


Design

Giant check, instrument tag, magnet, bracelet charm and car sticker

Giant check

Magnet

Instrument tag (front and back) Bracelet charm

Car sticker


T-shirt designs

Design


Homecoming

Photography


Events

Photography


Events

Photography


Events

Photography


Events

Photography


Events

Photography


Events

Photography


Student life and classroom environment

Photography


Groups

Photography


Groups

Photography


Team and individual

Photography


Athletics

Photography


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