Synergy Marketing Conference Agenda

Troy University Continuing Education and Outreach Montgomery Campus Whitley Hall February 7, 2019

8:00 – 8:30 a.m. – Check-in

Whitley Hall, 2nd Floor, Gold Room

8:30 a.m. – Welcome by Troy CE&O

Whitley Hall, 2nd Floor, Gold Room

8:35 a.m. – 9:35 a.m. – General Session

Whitley Hall, 2nd Floor, Gold Room

Because everybody is kinda something David Allred, Founder, ishes The ...ish brand was inspired by the expression that is often added to imply that someone (or something) may not be exactly as indicated. Katrina is FANCY...ish. David is CHILL...ish. Because everybody is kinda something: CLASSY...ish, PERFECT...ish, BOUGIE...ish, INNOCENT...ish, SWEET...ish, etc. your possibilities are virtually endless and finding your own ...ish is FUN. No ...ish about it!

9:45 a.m. - 10:45 a.m. – Breakout Sessions (Choose 1 of 3) SEO Demystified for 2019 Chuck Adams, Vice President, Bell Media Key Tactics and trends to focus on and drive SEO success this year!

Whitley Hall, 3rd Floor Room 325

Free. Free....and almost Free. Data and its practical use to drive revenue Room 326 Sean M. Doyle, Principal–Strategic Planning & Management Consultant at FitzMartin.com What are those tools, how do you use them strategically and what is the most important data to study?

We will do a deep dive into several session attendee volunteers. That is assuming a few of you want some free consulting. Any volunteers? THIS IS OUR COMMITMENT. If you volunteer you will NOT be ridiculed nor will we share anything that you would not have the chance to see before the session.…so, what if nobody does want to volunteer? Well, we will share some clients’ examples. No worries. The session will be a review of data-driven toolsets such as google analytics, datalyze business intelligence, CRM and MAT (marketing automation) tools. Come on. This session is based on content from the book SHIFT, written by Sean M., Doyle, see seanmdoyle.com.

Not Fake News – The Real Way to Secure Media Coverage Room 327 Valorie Lawson, Anchor, WSFA Learn what producers are looking for, what to include in your press release, mistakes that people make when requesting coverage. Have an opportunity to pitch your story idea and receive feedback.

10:45 a.m. – 11:00 a.m. Grab and Go Break

3rd Floor, Room 328

11:00 a.m. – 12:00 p.m. – Breakout Sessions (Choose 1 of 3)

Whitley Hall, 3rd Floor

Jumping into Strategic Communication Room 325 Elizabeth Woodworth, Director, Center for Writing Excellence, Air War College, Air University This session is an introduction to thinking about what strategic communication is and does. We’ll talk about communication within an organization and communication with outside constituents. But most importantly, we’ll talk about strategic communication and social media and how to manage both with or without dedicated staff. An excellent follow-up session for this would be the afternoon session: “Strategic Communication for Strategic Leaders.”

Adapt Your Instagram Marketing…Or FAIL Room 326 Suzanna Wasserman, Marketing Manager, The Shoppes at EastChase The way you post, what you post, who you target – the who, what, when and where – it’s all changing. If you’re not adapting how you use social media to market your business, you’re going to fail.

Content Marketing Room 327 Nurture Leads, Fill Your Prospect Funnel, and NAIL "Thought Leadership" Phyllis Neil-Rush, Director of Content Marketing, Bell Media If you want to dramatically improve your presence with key prospects and clients, Content Marketing is a must-have with all companies today. Today's content marketing is so much more than just writing blog posts: it's...Generating a distribution plan (how are you going to get prospects to read your article?); Branching out on the types of content you produce (i.e. Special Reports and EBooks - I'll tell you how!), and Measuring your plan's outcomes for real, tangible, quantitative results. I'll take you through each of these pieces, and direct you through a plan that will make you a hero with your Sales Reps, an expert to your clients, and a marketing maven to your boss!

12:00 p.m. – 1:30 p.m. - Lunch and General Session

Whitley Hall, 2nd Floor, Gold Room

Marketing Strategy: Injured? Just Dial 3 for Me Stewart E. Vance, Attorney, The Vance Law Firm 1:45 p.m. - 2:45 p.m. Breakout Sessions (Choose 1 of 3)

Whitley Hall, 3rd Floor

Strategic Communication for Strategic Leaders Room 325 Elizabeth Woodworth, Director, Center for Writing Excellence, Air War College, Air University This session will focus on a very brief history of communication and leadership, articulating the importance of strategic leadership in strategic communication. We will also discuss how strategic communication initiatives can be developed for new audiences to grow your organizations through vision and openness.

The earlier session, “Jumping into Strategic Communication,” would be a good preparation for this session (though not required).

Influencer Insider: A {short} beginner’s guide to Instagram Strategy Room 326 Kitty Wasserman, Realtor and Broker, Capital Realty Group, Social Media Influencer Before you jump headfirst into using Instagram, it’s important to develop your strategy and goals to maximize your exposure and gain a healthy following. *See Page 3 for Breakout Session 3 Description

Video Marketing in 2019 Room 327 Drew Woods, WCOV FOX 20 With over 10 hours a day spent in front of screens, how can you use the most powerful delivery method to your advantage? Learn recent stats on screen usage, video consumption, elements of good video (storytelling), how to begin with video marketing, when and how to hire a professional.

2:45 p.m. – 3:00 p.m. Grab and Go Break 3:00 p.m. - 4:00 p.m. Breakout Sessions (Choose 1 of 3)

3rd Floor, Room 328 Whitley Hall, 3rd Floor

Breakthrough growth Room 325 Sean M. Doyle, Principal–Strategic Planning & Management Consultant at FitzMartin.com Ok, you are leading a business and maybe, just maybe marketing was not part of your training. In this session, we will offer a glimpse of two things. First: what are the barriers that inhibit growth at various stages of the business lifecycle (spoiler, one of them is not using marketing as a serious business tool) and second: if you can only measure a few things, what are key data points that an executive should be asking for and monitoring? We will share our top metrics and show a few examples of how to use them. This session is based on content from the book SHIFT, written by Sean M. Doyle, Principal–Strategic Planning & Management Consultant at FitzMartin.com.

The Art of Networking and Building Relationships Ashley Jernigan, Continuing Education and Outreach, Troy University

Room 326

Video + Digital Marketing Strategies Room 327 Drew Woods, WCOV FOX 20 So, you believe video is a great tool for delivering your message but what does Google think? Learn how to optimize video for SEO, choose platforms, utilize software, thumbnails, and measure results 4:15 p.m. - Closing Session

Whitley Hall, 2nd Floor, Gold Room

Making Synergy Happen!

Sharleen Smith, Continuing Education and Outreach, Troy University This Conference would not be possible without the support of our sponsors:

THANK YOU FOR ATTENDING MARCON, The Synergy Marketing Conference!