Yonder_Branding_Makayla Barnes_Spring 23

Branding Book

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Contents INDEX Logo & Logo Process Logo Limitation Color Palette Typeface Stationery Visual System 20 - 21 22 - 23 24 25 26 - 29 Digital Design Media Applied 30 - 31 Signage Apparel Accessories Application 32 - 33 34 - 35 36 - 37 Introduction Research Mission Statement & More Introduction 04 06 -07 08 - 19 YONDER BRANDING BOOK 3

Introduction

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Yonder was born families. We strive space for children goal, we wish to as possible.

YONDER BRANDING BOOK 5

born with a vision, to support strive to provide an enritching children to grow. With this serve as many families

Research: Parental Stress

87%

"Programs remain a critical lifeline for working even if many only provide care until 5 p.m., scrambling to leave work early. Among families parents work outside the home, 87% report programs help them keep their jobs . “Now kids need the after-school and summer learning keep them safe, inspire them to learn, and parents with peace of mind.”

73%

"According to data from the U.S. Census in May of 2022, 19% of families who used child they were unable to send their children several because of the cost , concerns over safety or caregivers just weren’t available."

"Nearly three-fourths, 73%, of parents major changes to their professional lack of child care , according to a new of 1,000 parents with children under of those are considering leaving the

"Cost remains the top barrier to why more families don’t enroll their children in after-school programs, according Afterschool Alliance ’s survey. A lack of safe pickup and options comes in second, followed by inconvenient locations operating hours."

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Over Childcare

working parents— p.m., sending parents families where both report that after-school “Now more than ever, our learning programs that and provide working April and child care said several times or their

parents say they plan to make professional lives to accommodate the new Care.com online survey under the age of 15. About 15% the workforce altogether."

don’t according to the and drop-off locations and

19% Cost

Sources:

LEONHARDT, MEGAN. FortuneWell, " Will latchkey kids make a comeback? Frustrated working parents lack other after-school care options", 30 September, 2022. https://fortune. com/well/2022/09/30/afterschool-care-program-shortfall-hurting-working-parents/

DePompa, Rachel, Molina, Daniela. WSAZ Channel 3, "Daycare Dilemma: How parents navigate unlicensed and licensed child care systems across the country". 27 Feb., 2023, https://www.wsaz.com/2023/02/27/daycaredilemma-how-parents-navigate-unlicensedlicensed-child-care-systems-across-country/

LEONHARDT, MEGAN. CNBC, "Lack of school and child care could mean losing ‘a generation of working parents’", 6 Aug, 2020., https:// www.cnbc.com/2020/08/06/lack-of-schooland-child-care-may-push-some-parents-outof-workforce.html

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YONDER BRANDING BOOK

Case Studies

"ASAS is a highly entrepreneurial organization that focuses our collective talents on providing our studentswith a transformative afterschool experience. We work in a highly supportive and innovative team environment that values people first. Together we will continue to narrow the opportunity gap for low-income youth nationwide."

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"Afterschool Village (AV) promotes a culture of sustainability that supports raising healthy children and their relationship with their community, their peers, their environment, and themselves. AV promotes emotional, social and behavioral competence while fostering resilience, self-determination and self-efficacy."

"Whether it’s before and/or after-school care or our full-day program, Creative Explorers lets school-agers pursue their passions. We help them explore what fascinates them through a variety of special-interest groups that spark their imaginations. Our club format provides your child with exciting and challenging activities and projects to create, while continuing the learning begun in their schools."