Hotel Junto_Branding_Lynda Warner_Spring 23

Junto

Brand Book

Created By: Lynda Warner

Welcome

As a pet owner, a traveler, and a hotel employee, owners. Treating pets like family is an essential people prefer to travel with their pets. Boarding If you can find a place that accepts pets during them. Limited space inside and out for pets environment for pets and owner. At Junto, we family. We offer large fenced-in dog park areas A pet boarding house would be attached to trained staff. Pet Packages are available to fit

Lynda Warner Founder & CEO

Welcome to Junto

employee, I have found a lack of accommodation made for pets and essential way of life for many families and single people. More and more Boarding pets is risky and finding a babysitter you trust is a trying task. during your travels, often there isn't adequate accommodation for pets to roam and risky area for them to be in, provides an unwelcoming we strive to provide a comfortable and fun environment for the entire areas for off-leash playing and hiking trails for long on-leash walks. the hotel for daycare or you could sign up for stop-in walks from fit every family member's needs when traveling to Junto.

Contents

Welcome

Tagline

Brand Voice

Persona

Mission Statement

Positioning Statement

Traveling with Pets

Competitors

Logo Guidlines

Color Palletes

Typeface

Stationery

Applications

Tagline

together"

Mission Statement

At Junto Hotel, we are to comfort and fun for family including your furry

Statement are commited for the whole furry friend.

Positioning

Junto Hotel is designed for those to be accompanied by their without stress while providing and human friendly experience.

Statement those who desire pets everywhere providing a convient animal experience.

Brand Voice Inviting

Voice

Persona

Sam Gender: Nonbinary

Age: 32

Education: Bachlors in Nursing

Occupation: Travel Nurse

Marital Status: Sinlge

Sam travels around the US with their dog Kye. Sam and Kye like to swim, hiking, playing fetch together and won't stay still for long as they love too explore new places. Kye is Sam's best friend and they don't leave Kye under just anyone's care. Sam sticks to hotel brands that they trust with their comfort and their furry friend.

Persona

Janis

Gender: Female

Age: 65

Education: Master in Early Childhood Education

Occupation: Retired

Marital Status: Married

Janis and her husband Bob are retired teacher, traveling the country with their cat Harris. They are traveling in their retirement to site see and relax. Harris is high maintence cat and will not travel without the luxuries of home. Harris's comfort is Janis and Bob's number one priority when choosing a place to stay.

Traveling with pets is

53% of travelers take holidays with their pets, so pet-friendly accommodation is a growing

78% of owners and their four-legged friends are driving and flying together more now than ever before.

is gaining popularity

Over 50% of owners intend to take their pets on a vacation or traveling with them this year.

52% of surveyed owners said that they only stay at

Competitors

The Loews Hotels provide "pet perks" which include pet beds, litter boxes and scoopers, scratching posts, pet toys, leashes, and collars. Other amenities include dog-walking route maps, pick-up bags, and suggestions for nearby pet-walking and pet-sitting services. The “PetsIn-Room” door signs let the hotel staff know when furry guests are inside. Gourmet pet meals are offered in room service menus.

The Curtis Hotels and Resturant is a boutiqe hospitality expierence. All pets are welcome as long as they fit through the door! The Curtis Hotel does have a pet fee, but the entire pet fee is donated to the ASPCA.

Kimpton Hotels and Resturant is a boutiqe hospitality expierence. All pets are welcome at Kimpton hotels as long as they fit through the door! Kimpton prioritizes pet and owner comfort with complimentary pet beds, food and water bowls, and list of pet friendly establishments in the area. Best of all, no pet fee!

Guests are greeted with a gift bag filled with toy and treat surprises, along with a guide featuring local dog-centric things to do. For on-site activities like the doggie gatherings, where even locals come to join in on the fun. Their pet friendly rooms offer specialized dog beds, dog food and water bowls for a comfortable and cozy stay, and they go above and beyond to “pamper your pets as much as you!”

Logo

UNTO

Logo with tagline

UNTO

Watermark

U

UNTO

Clear Space U U U

Unappectable Logo Usage

Change the color of the graphic elements

Change the size of the graphic elements

Fill in the 'J' graphic, it is to act as negative space.

Squish or strech the logo

Move the graphic elements out of original placement

Logo Development

Junto's logo is meant to invite guests and keep an open idea to what hotel Junto is what we offer. The logo idea began with a much more pet centric idea, while the final ended out understated and modern that leaves room for interpat.

Typeface Aa Bb Cc

Header

Body Text

Subhead

Lora Bold

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

a b c d e f g h i j k l m n o p q r s t u v w x y z

123456789~!@#%$^&)|”<>?

Lora Regular

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

a b c d e f g h i j k l m n o p q r s t u v wx y z

123456789~!@#%$^&)|”<>?

Lora Italic

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

a b c d e f g h i j k l m n o p q r s t u v wx y

123456789~!@#%$^&)|”<>?

Stationery

Thank You

Created By: Lynda Warner