brief/Concept
General Overview
Audience
Ten years of Hotflush Recordings
P
roduce a commemorative, limited edition pack to celebrate the 10th anniversary of Hotflush Recordings. The pack should be a print-based product that crosses over to digital media in some form. Research and develop a range of products that will be either contained in the pack or work as a promotional tool; for example posters, web banners, vinyl sleeves, cd cases etc.
T
he range of products would naturally appeal most prominently to DJ’s who are into the styles of music that are released on the label; music that is renowned for being forward-thinking within its genres.
brand update
> I
n order to mark the tenth anniversary of the label, the logo could be temporarily exchanged in favour of a sharper, more sophisticated aesthetic style. This represents the progression of the label in the way it has grown to become an internationally recognised symbol within electronic, bass-heavy music scenes.
product range
A
t the centre of the product range is a 2 X LP vinyl album, containing tracks that demonstrate the development of the label’s sound over its ten year life.
product range Hotflush recordings: A brief History 10 years of hotflush recordings
10 years of hotflush recordings
A1 : RED Hot : Spectr A2 : PHILLY : Boxcutter
C1 C2
10 years of hotflush recordings
10 years of hotflush recordings
B1 B2
D1 D2
: : : :
Candyfloss (loefah remix) Search & Destroy Before I Move off Mount Kimbie
: Wade In : joy o : Love Pressure (falty DL Remix) : Sepalcure
scb sepalcure joy o Falty DL sigha
: Error Code : Roska : Flash Addict : Scuba
fri 1st feb 2013 // mint warehouse // ÂŁ10 adv/ÂŁ15 OTD // 18+ only
O
ther products in the range include vinyl labels, posters/flyers for a launch event, a small publication and a mix cd.